What Are Real Estate Hashtags Anyway?

Real estate hashtags are words or phrases preceded by a # sign (otherwise known as the pound sign), which popular social media sites like Instagram, TikTok, Twitter, and Pinterest use to categorize posts into various topics. Users can then click on hashtags to see all posts on a given topic, or tag their own posts to make them visible to other users interested in their topic of choice.

The 107 Top Real Estate Hashtags for 2023

OK, now that you know the absolute basics, let’s take a look at what you really came here for—the real estate hashtags!

While you may be tempted to just copy and paste our list and go right back to scrolling through the MLS, that would be a mistake. After all, great hashtags can be incredibly useful for getting your social media marketing off the ground, but learning how to use them is just as important as the hashtags themselves.

So copy and paste if you must, but remember to come back and learn some powerful hashtag strategies to 10x your followers on Twitter, Instagram, TikTok, and Pinterest. OK, that was my only lecture. Promise.

How to Use Hashtags on Social Media

OK, so far we’ve covered the basics and given you a ton of top real estate hashtags. Now, let’s go over some crucial best practices so you can actually use these hashtags to close more deals in 2023.

Hashtags Alone Won’t Make You Go Viral

I hate to say it, since you are likely just here for the hashtags, but the truth of the matter is that in 2022, hashtags alone won’t make you go viral on social media. Sure, they might help, but to what degree is an open question.

How Many Hashtags Is Too Many?

How many hashtags should you use? This is just one of those questions that will get you 10 answers if you ask five people.

Luckily, the answer is not as complicated (or as important) as you might think. Instagram allows up to 30(!!) hashtags per post. Should you cram 30 hashtags into every single picture of your foster kitten you add to Instagram? Well, no.

In fact, please don’t do that. While you might not get penalized by Instagram (the jury is still out on whether or not they do this), it will make you look desperate to your audience. Consider the following advice:

• Use hashtags that are relevant to your post
• Monitor which hashtags are being used by your fans
• Use a mix of common and more obscure hashtags
• Create your own branded hashtag
• Keep the number of hashtags to between three and five

Also, there are some things you should avoid:

• Don’t use hashtags that are completely unrelated
• Don’t use overly generic hashtags
• Don’t use too many hashtags—adding 20 will not help you get more attention

So you don’t need to include an exact number of hashtags to get eyeballs on your posts—just use as many as you think are actually relevant to your post. Eric Simon of Broke Agent Media offers this advice.

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“As with feed posts, adding hashtags and locations will help expand the reach of your stories. Unlike feed posts, you can actually hide hashtags and locations by dragging them off-screen where they are not visible.”

Eric Simon, Founder, Broke Agent Media

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Use Hashtags That Target People in Your Farm Area

If you remember anything from this article, let it be this: If you’re not targeting a local audience, you may as well not even bother. The only way your social media posts will help you sell more houses is if they get in front of people who live in or want to live in your farm area. Period.

Your Instagram could have 50,000 followers, but if none of them live in or want to live in your farm area, you may as well have zero.

How Local Is Too Local?

Just how local you go with your hashtags depends entirely on your farm area. For example, people who work in Manhattan can use hashtags down to the street level. For them, using hashtags like #parkavenue or #centralpark is a no-brainer.

If you’re in a more suburban or rural area, then chances are you’re not going to get as much traction out of using a hashtag like #highway101. Instead, focus on the larger area, or try to find small neighborhoods that locals will know about and respond to.

Use Local Hashtags Sparingly

The goal of using local hashtags is to get your posts in front of people who live in, or are interested in, your farm area. Since you want a large audience, you might be tempted to stuff as many local keywords as possible into your posts. Don’t.

Trust me, trying to cram too many local hashtags into your posts won’t help you get seen by more people. Social media sites are smart enough to spot spam tactics like this. One to three local hashtags should get the job done.

Use Hashtags to Highlight Your Listing’s Best Features

Another great way to use hashtags is to show off the cool features of your listing, or maybe a bunch of listings you just love (with permission, of course).

For example, you might want to include hashtags like #fireplace or #countrylife for a secluded listing in the country, or maybe something like #duplex or #industrialchic for a new development of loft spaces downtown.

While these might not get you a ton of local traffic, they might help you get in front of followers who have similar interests in architecture, interior design, or DIY.

Find More Popular Real Estate Hashtags

Since social media sites are, well, social, using popular hashtags that your audience or competition uses can get more (local) eyeballs on your content.

More eyeballs = more money.

So, how exactly do you figure out which keywords your audience and competition are using on social media? Simple. You spy on them.

Save Commonly Used Real Estate Hashtags To Copy & Paste Into Your Posts

Save yourself some time and wrist pain by copying hashtags you think you’re going to use a lot. Here are a couple templates you can copy and paste—then add your personal hashtag and/or one or two local hashtags to really make your posts shine.

Even better, build up groups of hashtags that you can use over and over again on similar posts. Why reinvent the wheel every time you post about an open house or a new listing?

Be Sure to Have Some Fun

One of the biggest mistakes we see real estate agents make is that they use hashtags like they’re filing a book in the library. While you do need to make sure your hashtags are helping categorize your post, it’s important to remember your audience can SEE them. You don’t want to come across as a bore, do you?

So have some fun with hashtags. You might try sprinkling in some hashtags just to describe your mood (#happy) or to congratulate a coworker or friend on a promotion with #crushingit. Holidays, the Super Bowl, and fleeting trends are also a great excuse to not just file your posts, but to show off your personality as well.

Real Estate Hashtag Strategies for Every Platform

For the most part, using real estate hashtags doesn’t vary that much between social media sites. You find popular hashtags, add them to your posts, and get found. That said, there are a few quirks with the way each platform handles hashtags that are worth noting.

Instagram

Instagram allows users to follow hashtags that they like. While this might not seem very significant, it can actually help you build a regular audience for your content.

Let’s say you regularly use a hashtag about a local micro-neighborhood, or even a local street. Users may stumble across these hashtags and then voila, your content will now show up in their feed. The best part is that since very few people use these local hashtags, you won’t have much competition.

You can also add hashtags to your Instagram bio. Local and popular real estate hashtags work best here, of course, but you might consider creating your own unique hashtag for your personal brand. #Realtor might just index your posts, but if you encourage your followers to use it, it might give followers a chance to sing your praises in the future.

Don’t forget to use hashtags to celebrate what makes your brokerage special—for example, Smith Spencer Real Estate uses #charlestonluxury and #mtpleasantsc.

TikTok

Hashtags are crucial to finding content on TikTok. Luckily, though, the strategy is very similar to other social media platforms. Hashtags sort content so that it finds the right audience.

Trends are big on TikTok, so take advantage of what’s happening in the moment. For example, TikTok loves a hashtag challenge. You could challenge your audience to create their own content—like a video of their favorite part of their home or a funny impression of their first homebuying experience—and use your branded hashtag!

TikTok is also an excellent place to showcase stunning listings. A short video tour or a video highlighting what makes it special or unique can help build an audience. Remember, TikTok is supposed to be fun, imaginative, and very interactive.

  Pro Tip

TikTok often categorizes content by location, so be sure to add your local hashtags.

Twitter

The only real difference between using hashtags on Twitter and Instagram is that hashtags count in your word count on Twitter. This is fine if you’re just tweeting out a picture, but can be a pain if you have a lot you want to say.

Luckily, Twitter makes the process of finding popular local hashtags easy. To the left of your Twitter feed, there is an ever-changing column called #Explore. This will show different popular and trending topics that are tailored to the content you post and the people you follow.

Since you post a ton of real estate content, follow real estate-related Twitter feeds, and follow local accounts … well, that little sidebar is your new best friend.

Pinterest

Pinterest, on the other hand, is a different animal entirely. Instead of focusing on social interaction and engagement, Pinterest works more like a visual search engine. Think of it as Google image search that you can curate.

While you have 500 characters to use in your pin description, hashtags count toward that total, so don’t overdo it. Four or five should be enough. Also, the first four hashtags show up beneath your pin in a search, so make sure they’re not spammy-sounding!

You can find popular or local hashtags on Pinterest by searching #yoursearchterm in the Pinterest search bar.

Final Thoughts on Real Estate Hashtags

Now you know how to make hashtags work for you, as well as some mistakes to avoid.

Building a brand on social media is a crucial part of most agents’ marketing plan. But it doesn’t have to be hard or boring. Hashtags are a great way to make social media work for you, but don’t 15015

Over to You

Have you found a great real estate hashtag that you want to share? Looking for more help using them? Let us know in the comments!

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

For most agents, creating real estate Facebook ads that generate buyer seller leads for a reasonable price is a pipe dream. They try it for a few months, don’t get the results they want, then quit. Their mistake? They jumped in too soon and never took the time to learn the basics.

I created this in-depth guide to help you create Facebook ads that will generate real estate leads for you at a reasonable price. I'll help you understand when to hire a pro and offer step-by-step instructions for setting up your very first campaign on your own. I’ll talk about ad costs, and finally, I’ll show you real-world examples of Facebook ads property agents and brokerages are using to fill their customer relationship manager (CRM) with leads.

How Much Does It Cost to Run Real Estate Facebook Ads?

Luckily, not as much as you might think. In some cases, Facebook advertising can be downright cheap. Usually, you’ll be looking at a low of $4 per lead to a high of $100 per lead.

Of course, how much you pay per lead will depend on how well you can target leads, how good your offer is, and how many other people are targeting the exact same audience—and what they’re willing to spend per lead. However, if you play your cards right, your price per lead should decrease as you get better at Facebook advertising. Be aware that over the long-term, ad costs increase in general for everyone.

When to Hire the Professionals (Done-for-You Facebook Advertising)

Of course, like everything worthwhile in life, Facebook advertising has a pretty steep learning curve. If you want (or need) leads right away, you can hire a team to run and optimize your ads for you. But should you?

Let me answer that question for you by saying that the best realtors generate their own leads themselves. Leads are the lifeblood of your real estate business. Anybody can generate leads today because the lead generation platforms are not only getting better at finding prospects and are easier much to use today, but the salesperson who can generate and then close his own leads owns the market. Everybody starts somewhere, and you can easily sign up for free courses. Check out my free ads that I ran for my members: Online Real Estate Training Courses

How to Create Real Estate Facebook Ads: A Step-by-Step Guide

1. Conduct a Personal Brand Audit for Professionalism, Authority & Trust (P.A.T.)

Since Facebook is primarily a visual medium, you must have your branding sorted out before you start spending money on Facebook ads. Ideally, you want to produce ads that get you leads and help project your brand online to stay top of mind with your farm area. Here are a few things you might want to look at before getting started.

Your Mission, Vision & Values (MVV)

Your MVV is the invisible thread that runs through your brand and will be reflected in all of your marketing and advertising, whether you like it or not.

Your Logo

Branding your Facebook ads with your logo is a great way to prove your professionalism right away.

(optional) Your Website

You don't even need a website today especially if you're running a lead generation campaign on Facebook. But you will still need a CRM that captures those leads. Get AgentLEADS.

Your Headshot

Having a great headshot can help you convert more clicks to leads. After all, people are far more likely to give their contact information to someone who looks trustworthy!

2. Decide Which Types of Leads You Want to Generate

Since Facebook lets you target buyers and sellers, you should have a rough idea of what kinds of leads you want to get before starting. Try to come up with numbers, if possible. How many more buyer or seller leads do you need to hit your financial targets?

Buyer leads are often much easier to generate with Facebook ads.

3. Calculate Your Maximum Cost per Lead

Once you’ve figured out how many more leads you want to generate, you need to sit down and figure out how much you’re willing to pay for each lead. An easy way to calculate this is to figure out your gross commission from deals you close from Facebook leads, then divide that by the number of leads you generate on Facebook.

For example, let’s say you typically sell homes worth $500,000 and have a standard split. That means you gross around $6,250 per deal. Now, let’s say you convert 5% of the leads you talk to into clients and close 40% of them. So out of 100 cold leads, that leaves you with five clients, and you close two of them. That gives you a gross commission from Facebook leads of $12,500.

That means if you spend $125 per lead, you’ll just break even. If you spend $100 per lead, on the other hand, you’re looking at a profit of $2,500. If you spend $50 per lead, you’d get a profit of $7,500.

4. Set Up a Facebook Business Page

The next thing you’ll need to start running real estate Facebook ads is a Facebook Business Page. If you don’t already have one set up, click here to get started. Enter your page name, then choose “estate agent” as your category, and write a description for your business page. When you’re done, click “create page.”

Next, add your profile photo and cover photo, then click “save.”

5. Set Up Your First Campaign

After you have your page set up, the next step is to set up your first campaign on Facebook. In the Facebook advertising world, a campaign is the overall objective you set to generate a certain kind of lead. Within that campaign, you will have ad sets made up of the different ads you run as a part of that campaign.

For example, let’s say you want to set up a buyer lead campaign. Under that campaign, you might have one ad set that offers a free first-time homebuyer’s guide and another that provides a list of off-market properties. Within each of those ad sets, you might have different variations of each ad or retargeting ads to show to people who have already visited your website.

To set up a campaign, click on “Ad Center” in the left column. Click to learn more about the Facebook Ads Manager. Using Facebook Business Manager? Download this playbook:

Download Business Manager Playbook

To create a campaign, click on the “Create Ad” button.

6. Set the Campaign Objective & Ad Settings

Next, you need to set your campaign objective and name your campaign. Click on “lead generation” and name your campaign something like “Buyer Lead Ads.” Then click “Continue.”

Facebook offers several campaign objectives, including Traffic, Engagement, App Installs, Video Views, and Lead Generation. For this guide, we’re going to create a lead generation ad. Click on “Lead Generation” and then give your new campaign a name. Next, click continue.

Now we will add our ad settings. On the next page, click on the campaign you created. Under “special ad categories,” click on “housing.” Due to fair housing laws, Facebook requires agents to use this category and this category only.

On this page, you can also set up A/B testing for your ads and optimize your budget. Optimizing your budget will spread your spend across multiple ad sets. Since we’re only creating one ad today, we’ll cover ad sets in a later article.

7. Set Your Contact Method & Ad Budget

On the next page, you will set up your ad budget and change more settings. First, you need to choose how you want leads to contact you. You have three options here:

Instant Forms: Your leads will fill out a form to contact you.

Automated Chat: Your leads will chat with your business page to contact you.

Calls: Your leads will call you to contact you. For now, choose Instant Forms.

Next, under “Page,” choose your Facebook Business Page and click to accept Facebook’s terms. After you do that, click on “yes” under “Dynamic Creative.” This will let Facebook optimize elements of your ad to get more leads.

Setting Your Budget

Pricing for Facebook advertising is based on a bidding system. That means that advertisers bid on how much they are willing to spend to reach a specific audience. Luckily, all of this bidding happens automatically. All you need to do is set your maximum daily bid, and Facebook will determine when and how much to bid for your placements.

You can set your daily budget differently for each campaign or each ad set within each campaign. You can also change your budget as you go, but never change your budget once you have an ad set that generates leads at a reasonable price per lead!

To get started, choose a daily budget, and then select a start date and end date for your ad.

8. Targeting: Define & Refine Your Audience

Next, you’ll tell Facebook what audience you want your ads to be shown to. Since Facebook has more than 2.4 billion users, this is a crucial step to making effective Facebook real estate ads. Under the “Audience” section, click on “create new audience.”

Location

While Facebook used to let agents pick a ZIP code for location, they now only allow you to drop a pin and advertise to people within a 15-mile radius. To target your farm area effectively, make sure you drop a pin somewhere near the geographic center of your farm area.

Language

Next, select the common language your audience speaks. If you’re targeting a bilingual audience, you can choose more than one language.

Demographics & Interests

Here’s where Facebook gets interesting but also a little bit challenging. In the past, Facebook would allow agents and brokers to target audiences by income, ZIP code, gender, marital status, and more demographics that indicate someone might buy or sell a home soon. They even had a category called “likely to move,” making targeting dead simple.

Now, because of their new fair housing regulations, Facebook only lets agents target by interest. Don’t worry—you can still pick interests that might indicate someone is likely to make a move soon. You just need to be more creative. Here are a few interests you might want to consider targeting:

• Zillow
• Trulia
• Real estate investing
• First-time buyer
• For sale by owner
• Holiday cottage
• Home equity loan
• Refinancing house
• House hunting
• Housing.com
• Land and houses
• Luxury real estate
• First-time homebuyer grant
• Mortgage loans
• Property finder

You can also look for other clues that your audience is likely to make a significant life change that might include a move. You can choose things like interest in infant supplies and toys, home loans, bridal registries, relocation, or more. Since your options are pretty limited here, it makes more sense to just browse for interests and pick a few that might work. The only caveat is that the more interests you choose, the smaller your audience will be.

Connections

Under connections, you can choose to show ads to people you already have a connection with. That would include people who like your page, responded to an event, or visited your website.

9. Choose Your Placements

Here’s where Facebook allows you to pick where your ads are displayed. You can choose to have your ads shown on Facebook or Instagram, or both. You can also display ads on Facebook’s “Audience Network” of participating apps. For now, choose “automatic placements.”

10. Create Your Lead Forms

Next, you will need to create the lead forms that your leads will fill out to contact you. Scroll down to “Instant Form” and then click on “Create Form” to get started. You can choose which image your lead sees along with your headshot, and also determine which questions you will make them answer to contact you. In general, the fewer questions you ask, the more conversions you will get. You can also choose not to ask any questions and simply set an appointment.

You can skip this step if you already have a website with landing pages and lead capture. If you don’t already have a website, you can learn how to build a WordPress site, or choose a lead website builder below.

11. Set Optimization & Spending Controls

Now you can set the optimization and spending controls for your ad campaign. First, set a daily budget for your ad spend based on the cost per lead you calculated above. Starting at the high end of your budget will allow Facebook to optimize your ads more quickly. That means you’ll start getting good leads faster. Also, the more ad placements you have, the higher the likelihood that someone will click on your ads.

For a traffic ad, you’ll want to set the optimization to “Landing page views” as your goal is to drive traffic to your website. For a lead generation campaign, your goal will be to get someone to enter their contact information, so Facebook will automatically choose “leads” for optimization.

Now that you have a campaign set up, an objective, targeting, placement, and spending controls, Facebook will tell you your potential for daily reach and link clicks. Make sure your audience is large enough, and you have an opportunity to get the number of leads you decided on in the third step. If everything looks good, move on to the next step. If not, you can tweak your settings to try to widen your audience.

12. Choose an Ad Format

OK, now you’re ready for the fun part. Here you get to choose the copy and creative for your Facebook ad. Before you get started, you need to choose between the three options Facebook offers for traffic ads:

Carousel Ads

Carousel ads are ads that feature several images or videos that your audience can scroll through. For example, you might have four open houses lined up for this weekend and include a picture or video walk-through of each in your carousel. That means your audience can view multiple listing photos through one ad.

Single Image or Video Ads

A single image or video is just that. Instead of having multiple photos for your audience to scroll through, you only have one image or video to grab their attention.

Collection Ads

Collections are mostly designed for ecommerce companies. They feature a video and then a selection of products below that video. For example, you might see a collection of boots if you’ve been shopping for boots recently.

When it comes to the actual ad you’re going to run, you need to plan everything before you start writing copy and designing the ad. How are you going to entice someone on Facebook to stop scrolling and click on your ad? To get you started, read on for a few examples of effective Facebook ad strategies and how to build them.

13. Create Your Lead Magnet, Write Copy & Design Your Ad

Now that you know what kind of ad you’d like to create, the next step is to create it. Generally, if you’re offering a piece of content as a lead magnet, it makes sense to write and design that first.

Next, it’s time to get started creating your ad. You need to choose imagery, design your layout, and write the copy for your ad. If you’re using a video ad, then you’re going to have to shoot your video. Here are a few quick rules for creating engaging Facebook ads.

Always Put Yourself in Your Leads’ Shoes & Ask WIIFM?

When it comes to writing copy and getting creative with imagery, design, and video, it can be very easy to lose track of your main goal. In every ad, your main goal is always to convince your audience to take a certain action. To make sure you’re putting them first, once you’ve created your ad, pretend you’re a part of your audience and ask yourself What’s In It for Me?  Why should I click on your ad? Pretty graphic design or clever language often won’t cut it.

Try Using Emojis in Your Copy 💓😀👏

Remember, your job is to make people pause, read your ad, then click on it. Emojis can increase the click-through rate of ads because they look more like the text that their friends are posting on Facebook.

Use Images of Homes, but Also Consider Using People

While at the end of the day you’re trying to get someone to purchase or sell a home with you, pictures of homes can sometimes cause people’s eyes to glaze over and tune out your ad. Images of people, on the other hand, are harder to resist looking at.

14. Design Your Landing Page & Set Up Retargeting

Even if you have a killer Facebook ad, you can end up with no leads at all if you’re not careful about designing your landing page. A landing page is just a page on your website that your leads will “land” on after clicking on your ad. Your landing page might just ask them for contact information, or it might be a specific page on your site that has IDX listings in their price range. Or, if you build a lead ad with lead generation as a campaign objective, your landing page will be on Facebook.

Whatever you decide, just make sure to take the time to design a landing page that encourages people to leave their contact information. Landing page design can get complicated, so check out our in-depth guide to real estate landing pages below before you get started.

Retargeting is when you take the people who have already visited your website and advertise to them only on Facebook. This can be a powerful way to generate leads, as many people won’t click on an ad until they see it several times. It’s also a great way to stay top of mind with leads until they’re ready to call you.

7 Examples of High-converting Real Estate Facebook Ads

1. Listing Sneak Peek Facebook Ad

Here’s a classic example of a new listing ad with great, eye-catching design, beautiful imagery, and short, to-the-point copy that emphasizes the positive aspects of the home and builds fear of missing out by highlighting the word FAST. Note how the emojis draw you in to read the copy. Also, this is yet another reason why having a great headshot is crucial to real estate marketing.

2. Home Valuation Facebook Ad

This home valuation ad comes right to the point and has an attractive and professional layout to convince homeowners of their trustworthiness. Note the subtle difference in the copy. They’re not asking “What’s your home worth?”—they’re asking “What’s your home REALLY worth?” This reminds readers that many home valuation sources like Zillow’s Zestimate are far from accurate.

3. Simple Listing Facebook Ad

Here’s another excellent listing ad that relies on a great picture of a highly photogenic home to draw people in.

4. Video Listing Facebook Ad

Here’s a video ad that starts with lush drone videos that people can’t resist these days. The video is a personal story of a San Francisco resident who epitomizes the city’s unique charm. You don’t always have to just advertise a home. You can even promote an entire town and associate it with your brand.

5. Video Listing Facebook Ad

This Warburg video Facebook ad starts with a professionally shot video walk-through of a luxury Upper East Side apartment. Even if you’re not looking for an apartment like this, you probably can’t help but click.

6. Simple Listing Facebook Ad

This branding ad from Brown Harris Stevens shows off a stunning estate and encourages people to visit their Instagram account to look at more gorgeous listings and keep the Brown Harris Stevens brand top of mind.

7. Agent Branding Video Facebook Ad

Here’s a classic branding ad that has a fantastic video introducing the agent. The brightly colored background stands out and makes leads pause over this ad.

Over to You

Are you a realtor who is crushing it with real estate Facebook ads? Or, are you just thinking of getting started but need some more pointers? Let us know in the comments below, or join our Facebook Mastermind Group here.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Many realtors upload their listings on their FB Page.

And see Facebook's suggestions to boost that post for a tiny cost of $5.

But, is that really a good investment? I reveal Why Boosting Posts on Facebook to Sell Listings is a BAD Idea.

Boosting Posts is a Bad Idea!

Here's why.

Too little rewards for too much work (and cost).

Sure, boosting a post for $5 a pop looks cheap.

But it really isn't cheap. It's DECEPTIVELY cheap! That's a surefire way to spend hundreds of dollars without ever seeing a positive return!

Bye bye ROI!

Why Facebook Doesn't Work for Realtors?

Because it doesn't belong to agent!

Obvious, isn't it? LOL!

The number one reason agents told me Facebook didn't work for real estate was because they were boosting posts! They were not getting their money back.

And obviously, because, agents forget this crucial fact: Facebook is a platform that works only for the interests of Mark, whatever that may be.

It doesn't work for realtors' interests! Facebook only wants their money!

This should be pretty obvious, yet agents keep forgetting this fact and keep getting burnt!

Facebook is not your company. It only works for Mark!

Why Facebook Shows the (Deceptively Attractive) Option to Boost a Post?

So, once we have this out of the way, the next thing you need to understand is why FB does it? Why does FB keep showing you recommendations to waste your hard-earned money?

Facebook is a social platform. It wants to keep people on Facebook while making money off of you. It's a business needing to make profits. Again, pretty obvious.

So it shows you cheap ways to spend more on your posts while giving you what they think you want (which is not really what you truly want).

Obviously, this isn't working out for many realtors. In fact, those agents start thinking Facebook doesn't give real estate business.

And so they TOTALLY QUIT advertising on Facebook!
They GIVE UP on Facebook Marketing, which is a valuable source for potential business to many realtors out there.

If other property agents are making money from Facebook, why aren't you?
All because you missed several critical signs that could have (and should have) worked in your favour.

Here's why.

The Hidden Dangers of Boosted Posts Property Agents Don't Realise:

1. This creates more work for you, like, replying with Personal Messages, increasing repetitive back-and-forth and wasting time
2. It forces you to play by prospects' rules because they don't have any skin in the game as they can stop replying whenever they want to
3. It keeps prospects on Faecbook's platform (because the conversation ends on facebook, not on your website)
4. It takes you away from Income Producing Activities (like appointments, viewings, presentations etc.)
5. It wastes your money using the deceptively cheap budgets of $5 (but that isn't really cheap since an ROI of 0% is pretty much a HUGE loss)

Here's the biggest reason of all: It keeps you DEPENDENT on that one platform for business!

Like how some online property portals (hint! hint! you know which ones right?) enticed agents with free business and once they had enough members, they raised their fees! Then quadrupled it every year! And agents went up in arms!

Agents (finally) realised that there was no free lunch... (is there?)

Dan Kennedy once said,

"The WORST business is the business of ONE!"

If your business is overly reliant on one single strategy, one single platform, one single method, then your livelihood is in MORTAL danger!

The FAR Better Alternative to Boosting Posts For Peanuts

A much better way is to run ads that sends prospects to your landing page (kinda like a website with an offer and a form) which is direct response marketing, which is ideally suited to real estate as well.

In exchange for their email, phone and name, you get to build your own database!

And this will free you up from depending on Facebook (or online property portals)!

Your ultimate goal should be to build your own lists! Yes, you only want to sell houses and make money, but the world we live in is dominated by Google, Facebook et al.

Learn the rules, then play around them!

Advantages of Building Your Own List and Your Own Database:

1. You take back CONTROL (because you're no longer at others' mercy)
2. You maintain OWNERSHIP (you can do as your please)
3. You have a real ASSET that appreciates in value year after year (because you don't start each year back from scratch)
4. You can promote your listings at ANY TIME (and as often as you want)
5. You can filter and QUALIFY prospects (based on what they do, not what they say they do)
6. You can do it for almost FREE (since you're no longer paying other platforms and profits more than make up for the costs)

So now, the next logical question is, how to build you own list? How to do this without a degree in IT or wasting tons on money on developers? How to choose the best way to do this from all available options?

That's why my team built our very own software to take the pain out of building and maintaining a database. It's called AgentLEADS.
For a limited time, you can try https://www.agentleads.sg/ for free.

Now go sell houses!

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.