hey fellow realtors so there is you know that the option to boost your post on facebook and many agents just upload their properties on facebook and then you know they add some you know comment or description and then they see an option from facebook asking them to boost the post to show in order to show to more people and hopefully get some business and here's the thing is that a good thing to do hi my name is Yasser khan and i'm the author of property agent secrets book which is the most powerful book in the entire real estate industry you can read books on entrepreneurship on marketing on many other topics but the question is have you ever come across a book written by a realtor for realtors in singapore i doubt it get the book now at propertyingsecrets.com just pay for shipping while we buy the book for you right so today's topic is going to be about whether or not boosting posts on facebook is a good option is that a good thing should you be using it to you know get inquiries for your listings all right and the simple answer is actually no why is that here's the thing right the first thing for you to understand is that facebook is a platform it's social media right so facebook objective what's facebook go what's the agenda you have to understand the history you have to understand what are they trying to achieve what are they trying to do first book you know are they working for you obviously no they work for themselves to work for mark right obviously so what facebook agenda facebook number one goal is obviously to dominate the internet right and what is the business objective the business objective is to make money obviously right and how do they make money by keeping people on facebook and facebook does everything to to simply keep people on facebook because they don't want to become another myspace right so myspace went out of business a lot many years ago because they you know they start the advertising too far and they become spammy too quickly and people didn't like it and that's why they left and you know this is where facebook really shines and facebook is very good at you know trying to understand what are your life what people really like and then that's why they show advertising to people who are more likely to you know like it comment it click on it and that's the reason you know the facebook works to get leads to get business but the thing is that you know when agents are posting when the indians are posting the listings on their pages you know on the personal even on their personal profile they get a lot of you know suggestions from facebook to post a post now you know i always teach my agent that actually they're wasting the money but agents keep saying that you know it's just five dollars 10 20 it's super cheap yes it's cheap but you know if you don't get back the money seriously you will have no more money to advertise in future it will become 1000 it will become 2000 you will become 5 000 wasted advertising dollars and you don't want to make the mistake right i used to make the mistake and i'm some of my agents even you know they used to make a mistake and by the way when i started seeing idiots right when it starts coming to me to ask me you know what works you know why are the ads not working and you know whether or not they should be using facebook and for those particular group of agents who did not believe in using facebook do you know what the problem was the problem was that they were posting posts right so i'm just giving it to you black and white those agents who were losing money with facebook precisely because they were boosting posts they did not see a return on their investment even though it's a five dollar investment and this is they were coming to me they were telling me hey you know you know i'm i'm advertised i've spent like hundred dollars and i've yet to see hundred three hundred dollars come back to me i get to see i will turn on my investment so that's a very poor return obviously no matter the amount i'm not disparaging the hundred dollar even 200 is very little right but you know obviously you know this is just realized that that hundred dollar if not you know return that's a good thing they should be you should be focusing on return of your money how matter no matter how small it is all right so so the answer is basically stop boosting posts and the biggest reason that you should be stop boosting post is for you to do income producing activities very simple right when you boost post flight what happens is that more people maybe your friends or friends or friends they see your post right and people comment they ask you pm me can i get back to you pm me and that makes you as the agent do more admin job you know it makes you become a full-time social media manager do you want to become a social media manager or do you want to be a real estate agent helping people buy or sell property i'm sure the answer is very simple right so you know when people comment on your post people ask you to reach out to them call them back you know it creates more work for you because you don't know you know who are serious who is not serious right and the best way to gauge leads is to actually get the name about email address simple as that right and that only happens outside of facebook when you tell facebook to send traffic to your website right and your website is out there with a form right with name mobile email address and that by the way is called data response marketing and that response marketing it has been around for a long time and it's ideally suited for real estate as well because as a realtor you can get you know leads you can get the name mobile email address and then you can follow up with them again and again and again until they buy from you right and the biggest you know the biggest strategy you know facebook is doing is keeping people on facebook that does not align with your goal your goal is to make money you're going to build your own list build your own platform right and your goal may not be okay may not be to build your own platform but your goal definitely is to not be reliant to not rely on other platforms for business for income right like for example a property guru the first time they started you know they gave everything for free right free account free credit free posting whatever free and suddenly all the agents started joining and then they were they were you know getting a lot of inquiries and a lot of people were visiting property guru until they put a stop to it they put a payroll you know they say okay enough now we need to charge money and then they charge money and those agents were overly reliant suddenly found out that there's no free lunch in the world right and there's a cost for everything so because of that your goal your strategy should be built your own platform your own distribution channel if you look carefully all the successful business people you know especially if you watch shark tank just like me right so all the sharks on shark tank they have their own distribution channel and they just get the entrepreneurs to pitch them ideas and then they choose the product that they know get they can fit their own distribution channel they already have a platform they already have a marketing you know base that they can sell to you just need the right product and then they they they basically connected the product and then boom they make money your goal should be the same way right you're going to be build your own your own marketing platform and building your own list is the best way since the to move forward and then the best way for you to reach out to prospect each of the buyers reach out to sellers in future you can send them whatever property that you have to sell you can send them whatever it is that you want them to buy you know that's the best way to make you know make money that's the best strategy and boost impulse does not fit well with it because like i said earlier it takes you away from income producing activity now income producing activities are stuff that directly gives you money stuff like you know closing the stuff like you know presenting an appointment stuff like face-to-face meetings right these are the more you know profitable areas that you should be doing more and you should be doing less of stuff like admin like reply like for the property description you should probably automate it you should probably hire somebody to do it for you or you should probably you know use technology to automate a lot of their stuff right so so you know back to my question is you know facebook booze going to be profitable and my answer is very clear no you should actually get them to you know go to your website become a lead and that's a better strategy