Real estate lead generation companies give agents, teams, and brokers a shortcut to the closing table by doing all the lead capture and organization work for you—allowing you to focus your efforts on working with qualified real estate buyers and sellers.

Since choosing a real estate lead generation company can be tough, we’ve done a deep dive into the top seven real estate lead generation companies and reviewed them inside and out so you can make the best choice for your business. We’ve also spoken to real agents and brokers who’ve actively used these products to get their insights and recommendations on whether they think you should consider them for your business.

Plus, we’ll also give you the lead gen providers we believe you should avoid at all costs, and why they’re on the prohibited list. And we'll also answer the most common questions we get asked about working with lead generation companies.

Best Real Estate Lead Generation Companies for 2023

Company	Best For	Our Favorite Feature
Market Leader (Best Overall)	A guaranteed number of leads each month	The ability to customize how many leads you get and where they come from
BoldLeads (Runner-up)	Exclusive, unique leads you won’t have to share with other real estate agents	Easily customizable automated nurturing campaigns
REDX (New Agents)	New real estate agents looking for budget-friendly, effective lead gen	Various leads types available for all business needs
Revaluate	Agents with a large sphere of influence	One of the highest conversion rates of any provider on our list
BoomTown	Realtors looking for a CRM / lead gen combo	Fantastic lead-sharing and assignment options
Zillow Premier Agent	A high volume of mostly buyer leads	Presence on the highest-traffic real estate website on the internet
StreetText	Agents looking for advanced social media ad options	Email verification sorts genuine leads from fake ones with industry-leading accuracy

Ready to go deeper? Let’s take a closer look at each of our real estate lead generation companies we chose for this guide and learn more about why they belong among the elite options in this space.

Best Overall Real Estate Lead Generation Company: Market Leader

Price: $139 / month + $25 per lead

Why Market Leader Is on Our List

Unlike any other provider on our list, Market Leader guarantees a certain number of leads every month. Once you’ve got enough data to be able to accurately predict your conversion rates, Market Leader uniquely allows Realtors to forecast their return on paid lead generation investment, making them a compelling option.

Market Leader Pros	Market Leader Cons
Guaranteed number of leads every month	Missing some key analytics features
Great mobile app	Public-facing websites are a little outdated
Easily scalable for teams and offices	Leads tend to be higher funnel than other providers

How Market Leader Generates Real Estate Leads

To generate real estate leads, Market Leader takes the ad agency approach (similar to BoldLeads), placing targeted ads in places your prospects are already spending their time (Facebook, Google, and so on). These ads direct prospects to Market Leader’s landing page HouseValues.com (for seller leads) or a personally branded, IDX search-enabled site (for buyer leads).

Once a lead gives their information, it’s automatically populated in the Market Leader customer relationship management (CRM) system (or wherever you’d like it to go), and then you take over with nurturing and conversion.

Get Started With Market Leader

Not Sure Market Leader Is Right for You? Try BoldLeads

If you haven’t had success with Market Leader in your market or just want another option, try our runner-up for the best real estate lead generation company—BoldLeads. While BoldLeads doesn’t provide the compelling guaranteed lead volume that Market Leader offers, they generate leads in a very similar fashion, offer a great customer relationship manager (CRM) and lots of nurturing tools, and are trusted by thousands of Realtors across the country.

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Verified Market Leader User Review

Kenya Payne, Keller Williams

Kenya Payne is new to the real estate game, but has jumped in with both feet, especially when it comes to using technology products that are helping to build her business. A Market Leader user for less than three months, here are her initial thoughts on the product:

“Market Leader has delivered on helping me to generate leads, but the platform requires a lot of my time and is expensive for me as a new agent starting out who hasn’t generated any revenue yet. However, I’m hopeful that if I keep working the system I’ll convert a lead soon which will make the investment worth it.”

Positive:I get leads consistently. I have had the most success with receiving seller leads. I really like the campaigns that you can access to support converting your leads to clients. They do most of the work for you.

Negative: Although I like the campaigns that market leader has, I spend a lot of time searching for what I need. The platform is pretty user-friendly, but the interface isn’t very efficient. So, if you’re someone who doesn’t have a lot of time to dedicate to the platform I wouldn’t recommend it.

Market: Nashville
Years in Real Estate: 4 months
How long did you use MarketLeader? Less than 3 months
Current or former user? Current
Was your ROI positive? Unsure

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(Runner-up) Best Lead Generation Company for Exclusive Leads: BoldLeads

Prices starting at $399 / month

Why BoldLeads Is on Our List

Unlike Zillow Premier Agent, where prospects can choose between all the agents marketing in a particular area, the BoldLeads media and lead magnets are created only for you, making their leads exclusive. If you want a personalized, exclusive lead set, BoldLeads is a great choice.

BoldLeads Pros	BoldLeads Cons
Exclusive leads	No low-cost options
Fully functional CRM included	Limited control over the ads run on your behalf
40+ landing page templates available	BoldLeads territories are no longer exclusive to a single agent

How BoldLeads Generates Real Estate Leads

Like Market Leader, BoldLeads generates leads by creating and placing ads on platforms like Facebook and Google to draw prospects to customized landing pages. There, your leads are enticed to provide their contact info, and BAM—you have another lead in the hopper.

However, they differ from Market Leader by providing more landing pages and lead magnet customizations, as well as providing specialized follow-up tools like their automated text concierge to help you better convert your leads to clients.

Since BoldLeads ads are created specifically for you and your business, the leads you get are yours and yours alone, unlike other lead gen companies that will create generic ads and then share the leads among subscribed agents.

Get Started with BoldLeads

Not Sure if BoldLeads Is Right for You? Try Zurple

The BoldLeads strategy for lead generation has been imitated by a number of other real estate tech companies, but the most interesting one on our radar right now is Zurple. Zurple offers the same approach for lead generation, but includes advanced analytics and extra control over where and when your ads are being displayed, giving you more opportunity to optimize your lead generation for your specific market.

Best Real Estate Lead Generation Company for Prospecting Leads: REDX

Price: Starting at $40 / month

Why REDX Is on Our List

Unlike inbound real estate lead generation companies where you’re waiting for your phone to ring, REDX agents are picking it up and making it ring for their prospects. Though this means you’ve got more work to do with REDX, you’re also completely in control of your own success. Motivated go-getters will do great with this tool.

REDX Pros	REDX Cons
Affordable, a la carte pricing	Relies heavily on cold calling
Different types of leads are available	A very time-intensive strategy
Dialer is available for phone prospecting	Little or no performance analytics

How REDX Generates Real Estate Leads

Rather than creating a system where you wait for leads to come to you, REDX flips the script with an outbound real estate lead generation system, putting the contact information and the power to make connections in the hands of REDX agents, teams, and brokers.

REDX users choose from lead types like Expired Listings, FSBOs, and Preforeclosures (just to name a few), and REDX provides contact information for you to reach out and start real estate conversations. With a constantly updated system, you’ve always got an up-to-date list of the leads in your area, and you decide how much time you want to spend reaching out, following up, and converting them to clients.

Get Started with REDX

Not Sure if REDX Is Right for You? Try Vulcan7

Honestly, it was a toss-up between whether to feature REDX or Vulcan7 as the go-to outbound lead generation tool in this guide. REDX has a longer track record of success (which ultimately won them the placement), but Vulcan7 has been innovating this space lately, and many of the Realtors we talk to about this platform are raving.

Offering essentially the same services, Vulcan7 is a great option if you haven’t found what you’re looking for with REDX.

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Verified REDX User Review

Paul Lykins, KW Innovations

We asked Paul about his experiences with REDX as a real estate professional. Lykins told us that he ultimately doesn’t recommend the platform to other Realtors.

“Many of the contact numbers I was provided with for leads on REDX were landlines or no longer current.”

That being said, he also shared that REDX was easy to use and priced fairly.

Positive: Very easy to use; virtually no learning curve

Negative: I found the data / phone numbers to be unreliable

Market: South Florida
Years in Real Estate: 10
How long did you use REDX? 3 to 6 months
Current or former user? Former
Was your ROI positive? No

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Best Lead Generation Company for Agents With a Large Sphere of Influence: Revaluate

Price: Starting $1 per contact, per year

Why Revaluate Is on Our List

Revaluate is a predictive analytics company that seeks to sort, prioritize, and strategize your most valuable asset as a real estate professional—your sphere of influence. By providing insights into which members of your circle are the likeliest to buy or sell in the near future, Revaluate offers some of the highest conversion rates of any of the tools on our list.

Reevaluate Pros	Revaluate Cons
Scalable—the price of the service is based on the number of contacts you have	A database of at least 1,000 people is recommended, making this not a great tool for someone just starting out
Fully integrates with most CRMs	Only basic training resources (though, to be fair, the customer support is great)
The “detox” portion of the Revaluate service removes duplicate contacts, combines incomplete information, and more	No real marketing or nurturing services available

How Revaluate Generates Real Estate Leads

Revaluate Realtors start by uploading their contact database to the Revaluate system. Revaluate starts by “cleaning and detoxing” these contacts, removing duplicates, combining partial profiles, and filling in gaps by searching their network of available public information to grab social media handles, phone numbers, email addresses, and more.

After your database is organized, Revaluate runs it through their proprietary big-data-driven algorithm, using market data, consumer analytics, demographic insight, and more to predict which of the members of your sphere of influence are likeliest to activate as a buyer or seller in the next year.

Having this sort of predictive strategy allows you to prioritize who you’re focusing on when it comes to staying top of mind and who doesn’t need a text or a phone call right away.

Get Started with Revaluate

Not Sure if Revaluate Is Right for You? Try Offrs

Revaluate takes a strong approach to predictive analytics, focusing on your existing sphere of influence. But, this isn’t the only approach. If you don’t have a robust set of connections to start with, a tool like Offrs might be a better fit. Offrs takes the same predictive analytics approach (using big data to predict the most likely buyers and sellers), but instead points that lens at geographic neighborhoods and communities at large.

Their conversion rates are lower since the people you’re reaching out to don’t already know, like, and trust you, but the advanced-targeting approach to lead generation is the same.

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Verified Revaluate User Review

Chris Fajkos, Coldwell Banker

Chris Fajkos is a leader in the Nevada / California Lake Tahoe market. In such a competitive space, Fajkos was looking for a tool that could give him an advantage over other agents when it comes to nurturing existing contacts and prioritizing communication. Here’s what he told us about Revaluate:

“I’d recommend Revaluate to other Realtors, provided you’ve got the necessary tools for success on the platform. In my experience, those tools are an active, current database of at least 1,000 contacts and a solid CRM for following up and tracking lead progress. I’ve gotten some really strong leads from the system, but my perception is that this is a long-term strategy that will require multiple sales cycles before it’s ROI positive.”

Positive: Easy to integrate into my overall strategy

Negative: Even though Revaluate uses multiple data sources to predict homeowner intention, they don’t seem perfectly suited for second-home owners (like I’ve got in my market). The data that Revaluate uses to make decisions isn’t customizable, so I have to keep an accompanying Google doc alongside my Revaluate data to stay up to date.

Market: Lake Tahoe
Years in Real Estate: 7
How long did you use Revaluate? 2+ years
Current or former user? Current
Was your ROI positive? Unsure

Best Lead Generation Company for CRM / Lead Generation Combo: BoomTown

Price: Starting at $1,000 per month

BoomTown is one of the best CRMs out there for large teams, brokerages, and even enterprise-level clients, but they also offer robust solutions for individual agents and small teams as well. The reason BoomTown is on the list is because of the way their lead generation integrates so seamlessly with their CRM. When you generate leads with BoomTown, they are automatically dropped into one of hundreds of options for lead nurturing, including custom text-message campaigns, email, snail mail, even integrated campaigns that utilize multiple tools.

Why BoomTown Is on Our List

With BoomTown, you never have to worry about your newly paid-for leads falling out of your funnel prematurely; the tools and automation it provides assures that doesn’t happen.

Boomtown Premier Agent Pros	Boomtown Premier Agent Cons
Lead gen comes from multiple places (ads, pop-ups on your website, etc.)	Expensive, especially for single agents and small teams
Designed with teams and organizations in mind - great tools for sharing leads	Steep learning curve—it takes a while to come up to speed on the CRM
Integrates with other lead gen platforms so you can use the Boomtown lead nurturing tools with other leads	Lacks some customization for lead tracking and in the CRM

How BoomTown Generates Leads

Like we said earlier, BoomTown is a CRM first and a lead gen tool second. Their lead gen strategy all starts with their website / CRM combo. On the website, you can create custom landing pages (or use any of the many options provided to you out-of-the-box from BoomTown) to direct traffic to. They also offer customized content gating systems for users site-wide, meaning, if someone is searching for property on your website, you can trigger a required form fill when you want in order to capture their lead info.

This is an effective strategy, especially for agents that are driving a lot of traffic to their website. And, for those who are still developing their organic audience, BoomTown offers an integrated Facebook and Google ads tool that allows you to build your audience through paid ads first. Of course, the effectiveness of these ads will depend a lot on your budget, but the opportunity for growth is definitely there.

Get started with BoomTown

Not Sure if BoomTown Is Right for You? Try Elevate

Elevate, the flagship CRM for Elm Street Technology, is one of our favorite new CRMs in the real estate space. They offer a ton of great features, are well-suited for businesses of any size, and offer some great lead generation options as a part of their CRM platform, including a fantastic social media and content marketing service that takes all the guesswork out of creating the right post at the right time.

To be sure, Elevate is a CRM first and a lead generator second, but if you’re looking for a product that offers a solid one-two punch, Elevate does just that.

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Verified Boomtown User Review

Cassie Alongi, Cassondra Alongi

Cassie Alongi has been in the real estate industry in some form or another for the last 20 years. Currently focusing on investing in / flipping properties, Alongi shared the following with us when asked if she would recommend Boomtown:

“It would depend on the agent. In my experience, Boomtown has a lot to offer, but you’ve really got to commit to the tool in order to get your money’s worth. It is very pricey and offers a ton of tech tools for lead follow-up and conversion, but if you’re not very techy and don’t commit to using the tools, it will be difficult to get your money’s worth.”

Positive: Fantastic CRM and Follow-Up System

Negative: Expensive, not worth it if you can’t commit to the process

Market: Inland Empire and Coachella Valley, CA
Years in Real Estate: 20
How long did you use Boomtown? 1-2 years
Current or former user? Former
Was your ROI positive? No

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Best Lead Generation Company for Buyer Leads: Zillow Premier Agent

Price: Starting at $250 for most agents

Why Zillow Premier Agent Is on Our List

There is literally nobody in the consumer real estate market as big as Zillow—not by a long shot. If you’re looking for buyer leads at volume, it’s hard to argue with Zillow.

Zillow Premier Agent Pros	Zillow Premier Agent Cons
Ads run on the largest real estate website in the world	Customer service track record is not strong
Proven track record of success	Almost entirely buyer leads
Zillow Live Connections connects you directly with leads over the phone	Leads aren’t exclusive

How Zillow Premier Agent Generates Real Estate Leads

Zillow harnesses its 229 million unique monthly visitors to put real estate agents directly in front of active home shoppers in their market. Zillow sells display advertising for Premier Agents next to listings in specific ZIP codes, the price of which varies depending on the number of agents competing for space and the median sold price of a home in that market.

Zillow leads are either transferred to the Zillow CRM or into whatever CRM you’re using (they are famously collaborative and can connect to just about any platform). Then, you take over with outreach, nurturing, and eventual conversion. Pricing starts at $250 per month for most markets.

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Verified Zillow Premier Agent User Review

Chuck Vander Stelt, Listing Leaders

Chuck Vander Stelt with Listing Leaders in Northwest Indiana seems to have his Zillow workflow figured out. It’s clear he’s ambivalent about the product, but recognizes that, overall, it’s been a benefit to his business. Here’s what he told us:

“Overall, Zillow Premier Agent has been beneficial. But, you need to have a long-term time frame. If the agent only has the budget to run the program for a few months, it’s probably not worth it. Also, you must work the leads. I just recently closed a Zillow lead which I received over a year ago. If you’re not going to work the leads, you are just wasting your money.”

Positive: It’s a cash-for-names business, a straight line to consumers needing assistance from real estate agents. It is a straightforward way to get leads on actively engaged homebuyers and sellers.

Negative: Despite being the customer, I feel like Zillow continues to try to get rid of me. Zillow is focused too much on what’s best for Zillow by speaking of its latest and greatest innovation. Instead, I wish Zillow would focus more on how they can deliver more opportunities and higher quality opportunities to the customer base, which is the agents participating and paying for the Zillow Premier Agent program.

Market: Northwest Indiana / Chicago commuters
Years in Real Estate: 5
How long did you use Zillow Premier Agent? 2+ years
Current or former user? Current
Was your ROI positive? Yes

Zillow’s lead generation approach is unique in that they rely only on ads on their platform, which is great because you know that buyer intent on Zillow is high compared to places like Facebook and Google. On the other hand, Zillow’s system doesn’t prevent leads from clicking on multiple agents, so your leads aren’t necessarily exclusive to you.

Get Started with Zillow Premier Agent

Not Sure if Zillow Premier Agent Is Right for You? Try Realtor.com

Zillow and Realtor.com have a bit of a chicken-or-the-egg relationship; it’s hard to know which of them really led to the other in their current form. Both offer the same basic consumer functionality, both include a paid-ads platform for real estate professionals to get in front of motivated, active consumers.

While Realtor.com doesn’t offer nearly the same level of traffic and exposure to agents, they generate very similar-style leads. Former Zillow Premier Agents swear up and down that the lead quality is actually higher, even though the lead volume is a little bit lower.

Either way, if your Zillow contract is about to expire or you just want to try something new, Realtor.com might be a good choice.

Best Lead Generation Company for Advanced Social Media Users: StreetText

Price: $200 a month for most agents + ad budget

StreetText Pros	StreetText Cons
Customizable ad campaigns, utilizing your local market expertise	Higher priced than many tools on our list
Lead contact info verification (never get a bad phone number again)	Can only target ZIP codes, not neighborhoods
Highly integrated—works with just about every CRM on the market	Only works with Facebook ads

How StreetText Generates Real Estate Leads

StreetText generates real estate leads by placing targeted Facebook ads on your behalf. You might be asking yourself, “Could I do that?”

The short answer is, yes, you could, but then you wouldn’t have the real value-add that StreetText provides. They don’t just place the ads for you—they make the ad process more-tailored to the real estate profession, fill in the gaps on lead profiles for prospects who complete your forms (getting you social media handles, more contact information, etc.), and they do a phone number / email verification to make sure that the leads you’re getting have working contact information and aren’t just time-wasters.

StreetText also provides you with nice-to-have features like their automated email and SMS texting services, a deal pipeline tracker, and more. But, the agents that I’ve spoken to who use StreetText say all of that is window dressing to the actual lead generation and verification.

Get Started with StreetText

Not Sure if StreetText Is Right for You? Try Rezi Leads

Rezi Leads is another real estate lead generation option that uses the “agency” approach, offering a fully automated lead experience, similar to what StreetText does. Where StreetText leans on the ability to customize and specialize your specific ads, Rezi Leads is stronger in the CRM and follow-up game.

So, if you find yourself not as interested in customizing the specific ads that are running and just want better tools to nurture them, Rezi Leads might be a good option.

Real Estate Lead Generation Companies FAQs

Before diving into paid real estate lead generation, take a look at some of our readers’ most frequently asked questions. If there’s something we haven’t covered here, please leave your question in the comments section below.

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A Note on Methodology

As a part of this buyer’s guide, I reviewed dozens of paid real estate lead generation companies and pinpointed the very best options for our readers. The criteria I used to evaluate these companies included (but isn’t limited to):

1. Lead generation strategy and approach
2. Price
3. Usability / Learning curve
4. Scalability
5. Service and support, and more

As lead generation companies continue to improve their processes and increase their efficiency, I’ll continue to update this guide and review new and existing lead gen companies to reflect the best available options for realtors.

Your Turn

Did we miss a real estate lead generation company you want more information on? Comment below to suggest new additions to this list.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Every real estate agent knows that spooky monster stories aren’t true. They know that the real monsters come out on Sunday mornings, not in the dead of the night. Oh, and they don’t drag chains and moan about the pain of being undead, they sit in the back seat and moan about how high your commission is …

That’s why I asked some real estate agents and a few other brokerages to give me some spooky tales to tell around the office campfire.

So grab some marshmallows, a flashlight, and get ready to hear some actual real estate nightmares.

PS: Have a real estate nightmare story to tell? Send an email to support@yasserkhan.sg and tell me your story, and (hopefully) the lessons learned. You can stay anonymous if you want, all I ask is that the stories are true. See the small print at the end of the article for details.

The Energy Vampires…

“Last year, I was very excited to get a listing where I felt the seller was very collaborative. They seemed very positive upfront, and willing to run with the ideas that I suggested. All that deteriorated quite quickly and I came to find out that my client was a wolf in sheep’s clothing. At first they presented themselves as a certain way, and once we signed on the dotted line and got into the process, they did a complete 180—personality wise. They did not want to take my suggestions, they were hyper critical, and generally speaking, just had a horrible, negative energy.

Nothing I did could please them. Any negative feedback about the property or the price was my fault, and had nothing to do with the challenges that inherently existed with selling their home at their price point. They micromanaged everything, from the marketing, to the showings, to the music that I played. Finally I had had enough, and decided to fire them. This process went on for several months because as most of us do, I wanted to save the listing, make the sale, didn’t want to disappoint.”

Lessons Learned…

“The biggest lesson that I learned after that was that I had given all of my energy to these clients, trying to please their unrealistic expectations, and in turn it was negatively affecting the rest of the book of my business because I did not have enough energy or focus to give to my other clients.

I called this couple that I fired my “energy vampires.” The biggest lesson I learned was never have those types of people in your life, let alone in your business. Stand your ground, lay out your boundaries and stick to them and most importantly learn how to say no! After my experience with them I literally suffered the real estate version of PTSD.”

—Yawar Charlie, Compass

The “HGTV-esque” Lowballer

“I had a client that was adamant about submitting an offer 40% below ask “to see what happens” and when the seller denied the offer without a counter the client suggested that it was likely “because I didn’t drive a Mercedes or BMW to set the right tone in presenting the offer a la ‘HGTV-esque.”

—Karen Abram Founder, CEO, dashCMA

“You’re my Personal Chauffeur, Right?”

“I had a client who lived close to the area she was shopping in, so I often picked her up, then dropped her off after our tours. It became apparent that she had unrealistic expectations as she kept passing up solid options in hopes of something that just didn’t exist in her price range.

After almost a year of this (and me constantly telling myself to chill out- ‘it’ll come together’), it finally came to a head when I had two tours set up for the day. The first one for this client and the second one for a different client in the opposite direction. She was furious that I wouldn’t pick her up and drop her off. When I asked her why she couldn’t drive her own car, she said that she didn’t want to have to search for parking when she got back. Long story short, she fired me.”

Lessons Learned…

“What I learned from this experience was to be mindful of how I give my time. I now pay attention to clues and if I sense that buyers aren’t consciously participating in the process, I put them on the back-burner while I focus on those who are really ready.”

—Itza Mari, Compass

“Can You Help Me Find a Unicorn Please?”

“When I first started out as an agent even though I was in luxury estates I took any and every client I could to gain experience and knowledge. One client reached out to me on the Nextdoor app. She was looking for a one bedroom, one bathroom rental under $1,800 a month. Where I’m located, that price is unheard of and usually not listed on the MLS. I searched endlessly for her. She had a leg injury so I picked her up drove her to about seven places where I would have to drop her off in front of the apartment, park then go meet her.

Each place she saw she would complain to the other agent about what she didn’t like. At one viewing she made an agent count with his feet how big the main bedroom was to see if she could fit her bed and night stands in. There was one particular unit she loved that was $600 over what she could pay. She wanted me to give her offer and when the agent cordially denied it, she was shocked. Following that five-hour day she started sending me listings she found on Zillow and Craigslist.

She would call, text and email me all day every day. I told her if it’s not listed on the MLS she needs to contact the landlord directly since they aren’t working with agents. She finally found one on her own.”

Lessons Learned…

“What I learned from that experience is to set boundaries with clients on business hours. The less money they have to put into a home or rental the more challenging the client will be. I now strictly work with buyers and sellers in the market that I chose. I never reject clients but I definitely learned the hard way.”

—Julie Rabbani, Compass

“Too Many Spirits Here… “

“I sold my client’s home for above her dream price in one week. She was upset that I sold it so quickly. For the next home she wanted to buy, she called me telling me “I absolutely have to have this home, it’s my dream home.” We got an accepted offer (in a nine-offer bidding war). Ten minutes after we accepted the offer, she said she didn’t want the home anymore. Then I found her another “Dream Home that she must have” and her family member told me there’s ‘too many busy spirits in the home,’ so we had to move on.”

Lessons Learned…

“I learned that you have to screen your clients with more detail so you’re prepared for abnormal behavior.”

—Anonymous Agent, Compass

A Narrow Escape…

“A few summers ago, I went on a listing appointment without Googling my potential seller first. When I arrived, I found the house was a horrible, three-story home, painted an awful shade of salmon and reeked of cigarette smoke, with an equally creepy owner who offered me drinks and insisted that I give myself a tour of his home while he sat in his “home bar.” After over an hour of trying to make a polite exit, I finally left.

When I got home, a quick internet search informed me that this man was wanted in another country for molesting over 70 female students. I relayed this creepy story to a colleague of mine, and a couple of days later she called me and said, “Turn on the news!” As it turns out, that morning, the U.S. Marshall showed up to the man’s home to extradite him back to the county where he was wanted. Instead of being arrested, the man shot and killed himself.”

Lessons Learned…

From this experience, I learned to follow my gut, and if something does not feel right, I do not have to be polite!

—Mary Dignan Hill, Compass

The Tenant From Hell

“I leased a modest home to a man separated from his wife. He apparently was living in a fairly nice home and this was a multiple step down. After moving in, he began complaining. The cleaning job was not good enough. It turns out his wife owned a cleaning company. Then his kids didn’t want to stay at the home because of bugs. Multiple trips from the exterminator found no bugs.

About 45 days into the lease, he wanted out of the lease because he was reconciling with his wife. We quoted him the termination fee outlined in the lease and he refused to pay that to terminate the lease. That began the daily calls with maintenance items. Contractors going out to a no show, being refused in, complaints they did not show up and threats. He then did not make a rent payment for December, about three months into the lease. It takes about 45 days to evict. We had a hearing date of Jan. 8.

On or about Jan. 2 or Jan. 3 we learned from a neighbor that water was flowing out of the garage. The tenant had moved 90% of his stuff out, left the home vacant during a hard freeze and had even been back to the house while the pipes were leaking without turning the water off or contacting us. There was $27,000 worth of damage.

Lessons Learned…

“We learned why his wife was divorcing him.”

—Bruce Ailion ESQ, RE/Max

Drinking & Complaining Don’t Mix

“By far the worst client I ever had was a doctor and his wife. These two said they wanted to sell their home and retire in Florida. They couldn’t agree on what price to start at—that was the first sign. After signing papers, and getting professional photos taken, the wife called me to cancel the listing as the photos don’t represent her property accurately. The fact I got the house in Newsday, promoting the property and their largest financial undertaking was unimpressive to them.

After four months and no offers I suggested lowering—one said yes, the other said no. We did get an offer, but the wife had a drinking problem and after 2 p.m. in the afternoon she was unapproachable. She called me derogatory names and said they don’t want to pay anything to my agency or me. Soon, they withdrew the listing after speaking with my manager to complain about my work.

Then, the piece de resistance. The manager heard from her—this time the owner screamed at her why was there a clause in the contract for six months after withdrawing it? The manager explained this was a normal part of the contract. The agency was subject to a commission if there was an accepted offer after the contract ended if it was with a customer we showed it to and who previously made an offer.

The owners then called the prospective buyer we had presented to them and they first declined. The buyer was offered the home for less, but they had to wait six months until our clause in the contract expired so we would not receive a commission. The buyer called her agent, who was also with my agency and chaos ensued. My manager never called the couple back as she felt it wouldn’t gain any positive results. The breach of contract was blatant, and two years later, two different agencies later, they now list their home well below what the offer price was, and still have no buyers in contract. Karma.”

—“Kathy,” A Realtor in New York

40 Questions…

“This guy gets in my car with a spreadsheet with 40 questions to ask about each property we are going to see. All the questions are already on the MLS listings I gave them. When we arrive at one house his wife says she does not like the neighborhood as we are walking up to the house. I told them we could move on to the next property, and he starts asking me his 40 questions. I told him to just scratch it off the list, but he insists. I took them back to their home, and fired them. By the way, he spilled his coffee in my car, and did not even apologize.”

—David Welch, MBA, RE/MAX 200 Realty

“I Promise Not to Screw You Over This Time…”

“An attorney, who thought he knew it all, used me to look all over downtown for a pied-a-terre. Then one weekend he went looking without me on the Upper West Side—my home turf, no less. He tells me he has found something he likes in a Central Park West Co-op just a few blocks from my office, and has the notion that he will strike a better deal if he goes into negotiate without a broker.

I’m shaking my head because: A) I’m not sure that building will allow pieds-a-terre and B) we have been over his financials, and I am familiar with the building in question, which is pretty conservative financially, and I have doubts about whether they would approve him, based on the way his other housing debt and business debt were structured. I wished him good luck.

Several months later, we run into one another, and I learn that the board rejected his application. He asked if I wanted to help him again. I thanked him for the opportunity, but politely declined.”

—David Rosenberger, Douglas Elliman

“Do You Take Pennies?”

“I met with a young couple who was interested in purchasing a home. The seller was willing to finance with a $10,000 down payment. The young man called me, and I gave him the terms (down payment, interest rate, monthly payment, and the price 150,000). He said they would meet me there to see the home. So, I meet them there, and they loved the house.

The young woman said, “We will take it.” I said, “Great, and since it is in the middle of the month, we will prorate your first payment. She said, ‘Oh no, we have the $10,000.’ I said “OK, that’s good, your first payment will be due a month after the close of escrow.” Again she looked at me weird and said, ‘Payment?’ I said, “Yes, to pay off the remaining $140,000.” She said, ‘You told us the price was $10,000!’ I said that is the down payment. She then got furious, told her husband I was trying to rip them off.

She left the house slamming the front door on her way out, yelling at him ‘I will be waiting in the car.’ I asked the guy how she could have thought a three bedroom two bathhouse on a quarter-acre could be $10,000? He apologized and said he might have explained it to her wrong. I said, Let me know if you find a house for $10,000, and I will offer them $12,000. LOL. He then left.”

—Benjamin Ross, Mission Real Estate Group

Nice Place, But is it Zombie Proof?

“She was looking to buy a house with a basement, so I put together a list of homes with a basement, sent it to her and she agreed to look at them. While showing her the homes, I noticed that she paid more attention to the basement than to any other part of the house. I asked her what the basement will be used for and her reply absolutely floored me, she said ‘I want to turn a basement into a shelter, in case zombies attack.’ I thought she was kidding, but no, she was absolutely serious.

Over the next few weeks, every discussion I had with her, quickly turned into a zombie-focused conversation. She was asking me to research information about zombies and various topics related to housing and zombies. It got to a point where it just got weird and she got weird, so I had to end it and I walked away. But this homebuyer has seriously made me rethink my choice of a career.”

—Russell Volk, Re/Max Elite

The Balcony Incident…

“My client’s husband threatened to throw the listing (seller’s) agent business partner off  the ninth floor balcony of a condo on the Wilshire Corridor because he was speaking rudely to his wife.

The agent’s business partner removed himself from the situation and was never heard from again

My client is now having to take the seller to small claims court because they sent us a receipt saying that the moldy kitchen countertop was replaced, but the handyman admitted it was not replaced, only refurbished. Sketchy people all-around.”

—Heather A. Bogenhagen, Berkshire Hathaway

Want to Add Your Own Real Estate Nightmare?

I'm looking for more scary stories from real estate agents, brokers, and teams. You can stay anonymous or I can attribute the story to you. Your choice. All I ask is that the story is true. I have pretty strong BS detectors, but to make sure, please only email from your work account. I’ll never tell, but I want to make sure I'm only getting true stories!

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Here's what nobody is telling you about what it takes to succeed in real estate:

• Sleepless nights
• Mental stress
• Emotional distress
• Hard work
• Persistence
• Rejections
• Sacrifices
• Criticism
• Doubt
• Failure
• Risks

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

The Great Technology Divide

I see agents trip up over technology all the time. Nowhere is the Digital Divide more apparent than in real estate.

The Digital Divide is real; it's about those who know how to use technology and those who don't.

Many realtors think that they must have a degree in IT to make their life easier online!

That may be because they still struggle with simple tech like email or passwords.

Agents Are Wary

So they're telling themselves that they're 'tech idiots'. I've even heard it directly from one of my own agents.

They are blaming themselves for being slow whenever they see 10-year-old kids playing with their smartphones like ducks taking to water.

Well, I'm telling you, it's okay. You're better at many things they struggle at. Here's the good news; technology, like most things in life, gets better with use. The more you use it, the easier it gets!

Yet agents always secretly admire anyone with IT savvy. They go 'WOW' whenever they see young people showing off their tech wizardry. They even buy all these shiny new gadgets that they may not know how to operate. They buy because they have the money (compared to those youngsters).

But when I ask my agents to automate their time-consuming but low-piad tasks, they struggle.

And it was the same thing with my 55-years-old agent Fred Teo, from Knight Frank.

One day he just gave up trying to add his credit card online.

But that didn't stop him from selling 3 Homes in just 5 DAYS.

Not 5 months or 5 weeks. 5 DAYS!

How did he do it?

The secret is, ironically, in technology! Allow me to explain.

My Agents Don't Let Technology (or Lack of it) Stop Them

What this means is that he focused on the ONLY thing that really matters: Clients' Satisfaction.

Why is that?

Fred recognised something what many amateur agents don't; that technology is just a TOOL. It is not how powerful the tool is, it about how you USE it that matters.

But here's something for you to think about...

The Future IS Technology

We're already witnessing the exponential rate of advancements in Technology. And in the future, we're going to rely even more on technology. For the first time in human history, technology is solving real world problems, that was not possible barely a hundred years ago.

In real estate, we're seeing faster transactions made possible because of technology. The real estate purchase cycle is going to be halved, which means faster commission cheques in future. Manual, time-intensive paper work is going extinct.

But I still don't see agents being too happy about this.

Why are agents still afraid of technology? I think it's simple. Fear. They're afraid technology will take their jobs away!

Many realtors are watching the rise of DIY platforms with great fear. There are technology platforms that undercut their services, undercut their commissions. And they're not going away anytime soon!

So they're even more afraid.

That's understandable.

But here's the thing, my friend. You're forgetting the fundamentals behind technology. Let's talk about that.

Let's Revisit the Fundamentals

Why is technology so important?

1. Technology makes the impossible possible. 50 years ago, many careers and disciplines or fields of study did not exist. Even 20 years ago, there were no smartphones!
2. Technology enables automation. It is used to amass and track volumes of data which would be impossible to organise by hand. E.g. Compiling Housing Statistics or Aggregating Sales Data. That frees up our time.
3. Technology speeds up existing process. It invents new ways to do things, like applying for mortgage in real-time. It builds upon itself. It gets better and better.
4. Technology allows duplication. Repetitive tasks can be done easily, precisely and without errors. Like posting the same property on multiple platforms.

So, you see, we're only going to increase our reliance on technology in the future, whether we're ready or not.

Whether we like it or not.

But there's even better news for you...

What Technology Can Never Replace: the Human Touch

Here's why.

As long as there are humans, there will always be a need for housing. Everyone needs a roof over their heads. As long as there are humans, there will always be a need to buy or sell homes.

There will always be a human buyer.

There will always be a human seller. (We have yet to discover aliens, so aliens won't be selling houses soon!! 😂 😁 🤣 )

And there will always be a realtor to introduce the buyer to the seller.

Will the technology change? Yes.

The way buyers and sellers buy and sell homes will change? Yes

Will agents be obsolete? No.

Not as long as a human touch is required.

Not as long human thought, judgement, intuition, empathy and interaction is required.

Artificial Intelligence is still nowhere near us humans, and has decades of improvements left.

Which means, that, property agents are never going out of their jobs in the next 100 years!

So the question is, what should agents do right now?

Embrace Change or be Left Behind

You see, the very thing to improve your agent life actually scares you.

And it certainly scares many of my realtors too.

You must realise that there is no other way; you have to change and adopt technology.

Technology is not the enemy of progress; resisting change is.

Here's How I Solved This for Fred

My team set up Fred's fully customised, automated systems which sent him inquiries by SMS.

All Fred had to do was to follow up quickly enough with all the leads I supplied him with.

The rest was entirely up to him.

He didn't have to change his habits or go out of his comfort zone.

By doing this, technology freed him up to do things he was good at, letting us worry about all the technology.

Now, that's a win-win!

Let's hear it directly from Fred himself...

I still see agents who reject online marketing all the time.

They say that all online leads are:

• low quality
• lousy
• unqualified

Agents are afraid

Understandably, they're afraid to lose money on ads that don't work.

They may have tried to run some ads online on Facebook or Google or any other channel. But then they tried to send direct messages to those leads who said they're interested, and found out many were plain uncontactable. Those whom they managed to get a response from were a combination of curious, not ready, 'just looking' or plain click happy who love to click and click.

Therefore, agents end up thinking that marketing doesn't work.

That's the WORST conclusion to make!

They conclude it's that it's a waste of money to advertise online.

They think that Facebook doesn't have serious buyers or sellers.

They conclude after spending $100, that Facebook doesn't work.

That's NOT True!

In fact, one of my agents, Raama, closed a deal in just 6 hours flat!

From the time the ad went live, to the time the seller applied for a Loan, all it took was just six hours!

And it was a serious, ready to sell home owner on Facebook. Not someone who was 'just curious'.

So how did he do it?

Here's Something Well Known But Little Understood

Everybody knows that almost everyone is online, right?

But that wasn't the case ten years ago, am I right?

So, ten years ago, someone reading the physical, offline newspaper had to be very serious about buying a house, then and only then they would call up an agent, right?

Who would call up an agent asking for the price and saying that they anyhow called them on the phone, for no reason. It wouldn't happen!

So in general, ten years ago, you had to be almost ready to move.

Well, that's no longer the case nowadays.

Online Vs Offline

Since everyone is online, it is a hundred times EASIER, MORE ACCESSIBLE and PAINLESS online.

Easy: It's easier for prospects because in the past, prospects had to spend money, effort and time in order to search for homes. That's no longer the case now. They can find out for free, they can find out much faster and and they don't have to spend a lot of effort. It's too easy.

Accessible: There's a ton of information available online. Data is quadrupling every 12 months now. By next year, because of 5G, the amount of information available online will 10X every year! Think about this for a second. The human race is getting buried under a TON of information, and much of it is unorganised.

Painless: There's no fear of loss because there are no consequences online. They don't have to give up anything personal. No mobile. No email. It's just a messenger app with their face. Anyone can be anonymous and hide behind a fake profile. They're not obligated to go see you in an appointment after they know your price. They can simply read up your listing without even telling you that they were there!

No wonder there are so many click-happy people who click on anything and everything that they come across online.

No wonder prospects tell you they that they were 'just curious'.

And they know you will accept this excuse of theirs. You're not the first agent they told that to and got away with.

So, they know it's all too easy.

But the agent, who is on the receiving end, doesn't think so.

He ends up misunderstanding.

I say misunderstanding because, many agents only see the tip of the iceberg.

It's easy to miss because, the rest of the iceberg is hidden. That's like 80% of the entire iceberg.

What's happening with the online platforms is that because EVERYONE is there, including both qualified and unqualified prospects, by its sheer volume, agents get overwhelmed by unqualified leads.

3 UNIVERSAL TRUTHS

First, in any market, the number of unqualified and not ready prospects is always MORE than the number of active buyers and sellers.

Second, the percentage is roughly CONSISTENT both offline and online. Meaning, at any time, only 5% of prospects are actively looking. the other 95% have a mix of potential prospects, future and bad prospects.

Third, precisely because online is so easy, accessible and painless, Facebook sends you more unqualified ones. The population is the same, the number of qualifieds is the same, just that the larger percentage of unqualified are more active.

Here's how I solved this for Raama

I make prospects jump hoops. By making them fill up more and more forms online, those who end up at the end of this funnel are guaranteed to be more qualified. Why? They said that by their actions.

I also target buyers, knowing that sellers also need to buy after selling. I did this because targeting sellers as buyers is a smarter way. Why? Sellers know they will get hounded by every agent if they say they have a unit to sell. But if they shop around as a buyer, they have less stress.

So, to all those agents who think Facebook doesn't work, I say, you need a better strategy. As the entrepreneur, your job is to find all the places where your clients are hanging out. You just need to do a slightly better job of making prospects jump hoops to get to you.

That's all!

Let's hear it directly from Raama himself...

“Your programming is so intrinsic to your mental process that you are hardly aware of its existence, until you try to communicate with someone with a different programming.” – Donella Meadows

I read an article a while back that revealed that widespread use of electric cars would reduce oil demand (and the demand for imported oil) MORE than use of all renewable power sources COMBINED, such as solar and nuclear.

The numbers were pretty staggering ... something like a 2.5 million barrel a day reduction in oil use if only one in three car owners used electric cars.

This scenario would reduce emissions by 7 percent (3 percentage points more than a proposed national renewable standard) and reduce reliance on oil imports from 60 percent to 40 percent.

Most of us fall into the kind of “mind trap” described above at some point in our lives, and I wonder how many of you have been ensnared by narrow thinking?

Huge effort, energy and finances are being put behind a national renewable standard which is thought to be the correct path to solve the looming energy crisis.

That’s the road we’re going down, and we’re going to travel it fast and hard and with blinders on.

I’m oversimplifying this, of course, but I’m doing so because I want to make a really important point. In the example above, we can see that an entirely different way of approaching the same problem could almost double the results.

Can you see any parallels to this in your own business?

How many real estate agents have stood like a deer in the headlights watching the rough market ... ANY market for that matter ... bearing down on them at full speed, and decided that the way to get through it was to simply work harder and longer?

The truth is that property agents struggle with lead generation in EVERY SINGLE MARKET ... good, bad and ugly.

And the typical knee-jerk reaction is: Instead of doing a hundred cold calls a day, do three hundred. Instead of spending four hours a day door knocking, spend ten.

In other words, do more of what you’ve been doing and do it faster and for longer because perhaps tripling your effort can help you stay afloat.

To me, this sounds a little like trying to outrun a Tsunami.

I know from my own experience that you can’t outrun your problems in this way ... I tried

But what if doing something else entirely could double or triple your results in half the time?

What if there really were a better way – a MUCH better way – of mapping out how to market real estate – how to attract clients, to build a profitable, consistently profitable, business.

Obviously this is an attractive thought, but the truth is that many agents get so busy doubling and tripling their efforts – doing, doing, doing – that they never stop long enough to consider how efficient those efforts are and if there actually could be an entirely different and better way to get them even closer to their goals.

I’m speaking from my own experience.

I got hungry for success very early in my career. But being the number one agent in my team was both a triumph and a curse for me. It’s like an academy award winning actor who can now no longer carelessly pursue his or her career, quite conscious that their every move from now on will be measured against this win.

I became so possessed with keeping up the performance I’d set for myself that my life became quite secondary to my obsession with this business. I was the one putting in eighteen hour days, 7 days a week because, at that point, I felt that was the only way to keep pushing the envelope.

Thankfully I was wrong and ultimately discovered my own equivalent of the electric car.

I discovered, among other things, that I didn’t have to trade my time to chase after prospects because there was an easy way to get prospects to chase me instead.

Can you imagine how life changing this realisation was?

It was like someone who had been blind from birth suddenly given the gift of sight. Or being woken up from a coma.

I had spent so long killing myself by following the old rules that it took something huge to stop me long enough to open my eyes.

That “something” was what we call “burn out”.

I was so worn out and depressed with how much it was taking out of me that I came very close to quitting the property industry altogether.

Until I read Michael Gerber's bestselling book 'The E-Myth'.

He opened my eyes to the reality hiding in plain sight, that my business was dependent on me. That I had to take myself out of the equation and set up a way to do old things in a new way without my direct or personal involvement. This realisation forced me to look to technology for a solution. I was the limiting factor.

What I did next was to hire the best programmers money could buy and tell them to create a full, 360 degree, fully integrated system for me. I coughed up $50,000 out of my first big commissions to make this happen. I had never spent that much money in one go on anything ever before.

It took a lot of work to get there. After 9 long months and numerous time-consuming revisions with my Software Development team, I turned my system on in September 2009.

For the first time in my career, I now had a well-oiled machine running my entire agent business on autopilot, without my direct involvement and time.

This was totally unheard of... How could you automate real estate? Was it even possible? Especially in Singapore? In an economic downturn (2009) no less?

I didn't realize it then, but this system would go on to transform other Singapore Property Agents' lives as well. It was like I invented an electric car for Real Estate.

I was now getting a lot of leads a month consistently, and I had a system in place to automatically serve buyers and sellers.

Interested buyers would book appointments with me and my System gave me a MASSIVE closing rate of 85%. (Before, I had a very poor closing rate of just 20%)

My clients were getting WOWED by my stellar customer service.

I was getting way MORE business than I ever had before, and ironically, I was working ten times LESSER than before, while ENJOYING it a hundred times more!

But still.

It’s really HARD to change the way you’re used to doing things.

Not because the new way is difficult or expensive, but because there are a whole truckload of emotions that get in the way: fear, disbelief, self-doubt.

And that big one – programming.

The answer to how you can really make this industry work for you (instead of against you) is staring you in the face but you are unable to see it because what you think and believe you’re seeing is so ingrained that you’re blind to any other interpretation.

It’s like those optical illusions I’m sure you've seen before – the drawing with the young lady/old lady or the one with the two faces/vase, where you will see either one thing or the other, depending on how you look at it.

And if you don’t look closely, if you become narrow-minded and so focused that you only see one of the images, you simply can’t see that the other exists at all.

Probably one of the best of these that I've seen can be found below, where the picture amazingly flips between Albert Einstein and Marilyn Monroe (move back 15 feet away and try to see this picture again).

Two pretty different looking people I’m sure you’d agree, and yet, there she is staring at you without you even being aware UNLESS you do as instructed and stand 15 feet away.

That’s what I challenge you to do.

Take a day or two and stand a distance away from your business so you can more objectively evaluate what’s really working and what’s not, and what you can do to achieve explosive growth.

My upcoming Agent Marketing Audit would be an excellent way for you to do this, by the way.

It’s ultimately your decision how to spend the rest of your life, of course.

You can continue to work as hard as you do for as little as you do because, in your heart of hearts, you can’t stop believing that hard work is the only way to win.

Or, you could take off the blinders that are holding you back and embrace a better way by jumping into my system with both feet. Not so risky really, given the hundreds of success stories that precede you.

P.S. You can test drive my ideas and systems absolutely free by signing up for my Agent Marketing Audit which includes weekly emails, a monthly newsletter and priority invitations to free half day training events. This Free Audit will expose you to inexpensive and highly effective methods of lead generation (with no cold calling) -- what I call “Reverse Prospecting”, where qualified prospects actually hunt you down rather than the other way around, and then how to follow these leads through to maximum commissions via proprietary lead conversion and prospect presentation systems. This is the easiest way for you to find out with no risk or obligation what my system is all about and how it can help you profitably grow your real estate business and vastly improve your quality of life. Click here: https://realtoraudit.com/

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

“I want to quit!”

Bobby quietly confessed to me, in private, so that our upline couldn’t hear this shocking revelation.

This was on a night in late 2009 when I was just starting to make money for the first time as a realtor in PropNex. The whole 100-strong division under my upline’s boss was gathered for dinner at a nice Boat Quay seafood restaurant to celebrate the success of team members together.

It was the day my colleague Bobby quit real estate for good, never to be seen.

I was genuinely puzzled, because he had struggled for only about 2 months after joining and then had gone on to actually make money in each of the next 9 months.

I admired him because I thought he was way smarter than me.

Because he joined months after me but quickly became my senior in both rank and income.

So I turned to him and asked why he wanted to quit so suddenly, when he had just clocked 4 sales that month alone and that too at a time when things had never been better for him.

He said he didn’t like our upline.

Couldn’t stand her.

Said he was under tremendous pressure to deliver.

And was feeling very overwhelmed with all the big expectations of him.

I wasn’t surprised.

I knew my upline did set tough sales targets for us downlines.

But I still couldn’t understand the exact problem he had with her.

I didn’t realise it at the time, but because I was simply cobroking my deals with my upline, I was in her ‘good books’. I was just getting flooded with more leads than I could handle on my own. So I had no choice but to pass them around. That made me the ‘golden haired boy’ of our division, never mind the fact that I was pulling my hair out of frustration from wasting so many leads.

I grabbed hold of Bobby, looked into his eyes and said,

“If you don’t like your boss, that doesn’t mean you quit the entire freaking industry!”

What he confessed next came from his heart and struck me deeply.

He said that there was something wrong with the whole real estate industry:

• He was never home to his new wife and young daughter and that was breaking his beloved married life apart
• The idea of big commissions was attractive, but not the reality of guaranteed struggle every agent had to face
• He made money but did not really enjoy working hard for the next closing because it was simply too much hard work for too little rewards
• He wanted to be his own boss, but in reality, he became a slave to a tough, demanding job because he could get a steady pay for ten times’ lesser stress, worry and anxiety elsewhere
• He saw agents join and quit real estate like it was nobody’s business. Only the top 1% were truly successful & the vast majority struggled for peanuts

Bobby’s observation truly left a deep impact on me that night.

Because what he said had confirmed 100% of my very own suspicions.
Up till then, I had vague feelings and unclear annoyances but nobody had quite expressed it like Bobby did.

He left me golden nuggets of wisdom.
He effectively described the very essence of every realtor’s struggle.
He broke down Singapore real estate right down to its core.

Because by then I was just tasting success for the first time and had barely overcome a year of struggles, I did not want to go through the same shit again.

So I started gathering whatever good advice I could find and compiled it all for easy reference.

I would go on to apply many of Bobby’s golden nuggets in my own business when I systemised it over the next year.

And recently, I thought of benefiting others too with something that had given me countless perks.

That’s why I wrote a new book dedicated to Bobby. I wish talented agents still stay on in this industry. I hope my book Property Agent Secrets helps agents with overcoming all of the complaints they have. You just have to pay for shipping when it becomes available for pre orders soon.

And for a limited time only, I’m giving away a free ebook together with your book order. It reveals the winning Facebook ads a new property agent used to sell an $8M+ Landed Property in only 14 DAYS.

Get it now! => https://PropertyAgentUniversity.com/ <=

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Singapore Realtors how to make more Money, have more Time and enjoy more Freedom.

She lied to me.

I didn’t recognise it at the time, but my team manager had been telling me lies from the very first day I joined her PropNex division as a realtor back in 2008.

She pulled me aside in her office early one day and said to me:

You’ve got to work harder than the next agent!

I was brand new, so I didn’t really know what to expect. Besides, I had recently quit MLM after failing miserably at it. I thought Property was a different animal, because this time I had a leader personally guiding me.

So I thought I should actually listen carefully to her. I didn’t really have much confidence in myself at that time, because I hardly had true, real sales experience. Truth be told, hard selling while in MLM to my friends and their families had broken off almost all my friendships. No one was answering my calls anymore. I had few friends left. This left me feeling depressed and I was constantly worrying about what people would think about me as a salesman.

But because I was starting my property agent career from scratch, and also without a job as a support, I struggled to reach my upline’s HDB HUB office daily. I was honestly embarrassed to ask my hard working, civil servant mother for money for daily transport. So my upline advised me to come down to her office only for team meetings, closings and submitting sales documents.

But honestly, I found the team meetings to be a total waste of my time and transport money. Most of the time the other agents were complaining about their clients (if they had clients) or complaining about money (if they didn’t). That was when I witnessed that my upline was busy half the time fighting fires and the other half chasing her downlines. But since I showed initiative and was willing to learn, she took me under her wing to groom me further as a realtor.

So for the next 6 months as a full time agent, I did everything she told me to do:

• Called my friends and family (the ones I hadn’t spammed yet) asking if they needed help selling houses (most didn’t, but I got 1 rental worth $700)
• Threw 1,000+ flyers at the MRT every day for 3 months straight (0 calls)
• Knocked on hundreds of HDB doors running up, down & around my estate
• Attended many networking events as an excuse to chat up total strangers
• Ran ads on Straits Times using borrowed money (7 calls, but no closings)

But after doing all the above for six months straight, I got severely burnt out working crazy 16-hour days, including weekends & Public Holidays.

I just didn’t have the stamina or the motivation any more.

That was the day I realised that, hey, working hard was actually a big, fat lie.

I doubt if I would have found the time to even enjoy whatever little money I earned, but the embarrassing, cold, hard truth is that I hardly earned much.

Hard work + low income = burnout

I ended up hated selling and almost wanted to quit being an agent.

But there were other lies too that I frequently heard as an agent:

1. It’s a Number’s Game. (NO, it’s not. Not when you know what you’re doing.)
2. You’ve got to be prospecting ALL the time. (NO, you don’t. Using what I teach, my agents never do that again. Ever.)
3. Time is limited. (Yes, it is, as long as you are the only one doing every damn thing!)
4. You must be on-call 24/7/365 as an agent, as you never know when a prospect will call you to close. (I don’t know about you, but I never want to be interrupted while spending quality time with my wife and two kids.)
5. If they know you, they will call you. (Really? Who are you fooling? YOU!)
6. You need a good team leader. (Oh, please! Personality cult is the real reason why entire 300-strong divisions leave PropNex to join ERA. It’s nothing more than a vain popularity contest for agents with big egos but small ideas.)

In truth, what really happened to me as an agent was this:

Failure = (few leads) + (no closings) + (bad advice) + no income + hard work x long hours x burnout

So I got tired of hearing these lies all the time. Even my own agents believed them.

That’s why I wrote a new book exposing such lies that every upline tells their agents all the time.

It’s called Property Agent Secrets. It uncovers the layers and layers of B.S. surrounding the Singapore real estate industry. And it turns the failure equation I wrote above totally upside down on its head.

In my book, I take a deep dive and explain everything in much greater detail.

You’ll never again accept a lie from another property agent, especially your upline.

I wish I had this book as my guide back when I was a new agent myself.

Want a FREE copy?

Let me know, but you’ll have to pay for shipping in Singapore. Fair enough?

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Singapore Realtors how to make more Money, have more Time and enjoy more Freedom.

I did something weird for a property agent.

I wrote a book. 📖

It’s called Property Agent Secrets.

⏳ And it took me five and a half long years to write.

But some of the lessons I documented in it actually took me decades to learn.

(And my publisher tells me he need two more months to ship the first 500 copies.)

Now, why did I spend so much time creating something that few agents have the time or the patience to read?

Because I wasted two years of my life as a brand new agent doing shit that did not work.

Kinda like the 2 energetic years of my youth I gave up for National Service.

(Ok, at least in NS I got paid real money.)

But the failure I suffered was just too embarrassing…

…To the point I sometimes caused myself physical harm.

I banged my head against the wall out of frustration until I felt giddy with nausea.

I can’t remember how many times I punched my fists in rage until it hurt.

I actually prefer to forget the bitter tears I cried in solitude.

(I sometimes even wonder whether or not am I a violent person? I hope not.)

I wished and hoped and prayed someone would have saved me years of learning.

But unfortunately, my faith in people was to be badly shaken.

The heart pain I felt was unbearable precisely because it was born of the depressing realisation that nobody had time for me.

I secretly asked for someone who would show me, step by step, what things I absolutely needed to do to achieve success and things I die die had to avoid in order to prevent humiliating failure.

Someone who had been there, done that and compassionately wished for others to avoid the same horrible experiences that he had endured.

But I never found that ‘someone’, at least not in Singapore real estate.

It was a combination of consolidating secrets from other industries outside real estate and learning my own tough, hard lessons over the years.

This book is my own honest attempt to recreate the mentor that I never had.

It is a warning left by a battle-tested veteran for a new recruit about the hidden dangers he can’t see yet but will have to face inevitably.

I wish I didn’t have to struggle so hard like I did back then.

I wish I could warn my younger self just in time.

I wish I could avoid all of the embarrassment.

And feel 100% confident that real estate doesn’t have to be tough.

Or a struggle.

But some people only learn things the hard way.

The question is, are you one of them?

P.S. Good news! I’m opening up my book pre-orders soon. If you want the book, comment here or reply with ‘yes’.

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Singapore Realtors how to make more Money, have more Time and enjoy more Freedom.

One day in 2010, the unthinkable happened. 😲

My former upline literally begged me to help her when I bumped into her by chance. I was out with my family shopping for Hari Raya at the Bazaar when she saw me.

She said she had heard that I was doing quite well at the time.
And so she wanted me to do something about her own problems. She was exhausted after working crazy 16-hour days for too little rewards. Her income had hit a ceiling and she was very close to being burnt out. She had no more ambition left. So she almost wanted to quit.

I said I would look into it and I needed to know more. So she agreed.

That day after seeing my upline, all the memories started flooding back in.
Memories of how I had struggled to make a living in real estate, the many days I spent going hungry and the agony of blistered feet I endured walking on foot just because I didn’t have the money for transport.

It was my upline who kept me committed all those times I had wanted to simply quit. But sometimes her well-meaning advice felt off. I didn’t blame her, because she had been trained in old school methods. It was how real estate had been done for the past 100 years.

And now she was in the exact same situation I used to be in.
I laughed thinking how the roles were reversed now. 🙃
Life has a funny way of giving nasty surprises. But I didn’t envy her.

The next day I paid a visit at her Tiong Bahru office. It was much smaller than the one she had in PropNex HDB HUB. And her team of 6 was almost entirely full of part-timers, far cry from my time. At first glance, things looked ok.

I had prepared a few questions for her beforehand and needed her full attention for a couple of hours. I told her to be completely honest with me.

I started by asking her who was she targeting with her marketing efforts.

She said anyone and everyone, as long as someone needed to buy or sell a house.

That reply didn’t impress me. No wonder she was struggling to get leads. She was spreading herself too thin and wasn’t laser-focused enough.

Next, I asked her what marketing was she currently running for that.

She said she was promoting herself in her GTA, hoping to get buyers and sellers to call her.

Again, wrong strategy. She didn’t really know what she was doing and what really worked. She was totally clueless about effective marketing.

By now I was already getting a bit worried. 😟

So I asked her next, assuming that I was a buyer, why should I choose her instead of the other 34,000+ property agents in Singapore, including buying without an agent and saving myself tens of thousands in commissions?

She couldn’t answer me.

She had hardly thought about this in her entire 10-year career! 😱

I knew then, without even a shade of doubt, that she truly needed my help. Fast.

And she couldn’t possibly have approached me at a better time. I had recently finished perfecting my own system that I had painstakingly created in order to help my agent business. It had taken me 16 months and costed six figures.

💡 Suddenly, I had a light bulb go off in my head.

What if I shared my own system with her? Would it shorten her learning curve and give her the results she desperately needed? Her problems were the exact ones I personally struggled with and had managed to overcome successfully. All she had to do was to follow my instructions and actively use the system.

I quickly rushed back to my office and started finding ways to create a similar system for my upline. Once I had something to work with, I went back to her in order to work out an action plan. Once we agreed, she expressed her concerns about the finances. She said she couldn’t afford it. I told her that I was simply paying her back. She didn’t need to worry. All I asked in exchange was her commitment.

I was more happy for her when she got her first lead than I ever was even for myself. The look of relief and satisfaction on her face were priceless! 😌

And that was the day I realised that, hey, I wanted to see more agents happy like her.

🙌 True success lies in helping others become happier (whether home owners or property agents) doesn’t it?

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Singapore Realtors how to make more Money, have more Time and enjoy more Freedom.