Chat GPT is an artificial intelligence (AI) model developed by OpenAI that uses natural language processing to generate text. This model can be used for a wide range of applications, including in the field of real estate. In this article, we will explore how Chat GPT can be used for real estate, and provide tips on how to use this tool effectively.

What is Chat GPT?

Chat GPT is a language model that can generate text based on a given input. This model has been trained on a vast amount of text data, which enables it to generate text that is natural and coherent. The name "GPT" stands for "Generative Pretrained Transformer," which refers to the architecture of the model.

The Chat GPT model has been used for a wide range of applications, including chatbots, question-answering systems, and text generation. One of the key advantages of this model is that it can be fine-tuned for specific applications. This means that you can train the model on a specific dataset, such as real estate data, to generate text that is tailored to that domain.

Why use Chat GPT for real estate?

Real estate agents should use Chat GPT for a number of reasons. Here are some of the main benefits:

1. Enhanced customer experience: Chat GPT can provide a more personalized and engaging experience to potential buyers and sellers. By using natural language processing, Chat GPT can understand and respond to customer inquiries and provide them with relevant and useful information.

2. Time savings: Chat GPT can help real estate agents save time by automating routine tasks such as responding to customer inquiries, drafting property descriptions, and scheduling appointments. This allows agents to focus on more high-value tasks such as closing deals and building relationships with clients.

3. Increased efficiency: Chat GPT can help real estate agents streamline their workflows and improve their overall efficiency. For example, Chat GPT can be used to automate lead generation, analyze market data, and manage properties.

4. Competitive advantage: Real estate agents who use Chat GPT can gain a competitive advantage by providing a more innovative and differentiated service to their clients. By using cutting-edge technology, agents can position themselves as industry leaders and attract more clients.

5. Improved accuracy: Chat GPT can help real estate agents provide more accurate and reliable information to their clients. By analyzing vast amounts of data, Chat GPT can generate property valuations, market reports, and other insights that are based on real-world data rather than guesswork or intuition.

Overall, Chat GPT can help real estate agents improve their productivity, enhance their customer experience, and gain a competitive edge in the industry. As more and more real estate transactions move online, the use of Chat GPT is likely to become increasingly important for agents who want to succeed in the digital age.

How to use Chat GPT for real estate?

Here are some tips on how to use Chat GPT effectively for real estate:

1. Gather relevant data: Before you can use Chat GPT for real estate, you will need to gather a dataset of relevant data. This could include property descriptions, real estate questions and answers, and marketing copy. The more data you have, the better the model will be at generating text that is tailored to the real estate domain.

2. Fine-tune the model: Once you have gathered your dataset, you will need to fine-tune the Chat GPT model for real estate. This involves training the model on your dataset to improve its ability to generate text that is relevant to the domain. This process can take some time, but it is essential for getting the best results.

3. Use the right input: When using Chat GPT for real estate, it is important to use the right input. For example, if you are generating a property description, you will need to input key features of the property, such as the number of bedrooms, bathrooms, and square footage. By providing the right input, you can ensure that the model generates text that is relevant to the task at hand.

4. Edit the output: While Chat GPT can generate text that is natural and coherent, it is not always perfect. It is essential to edit the output to ensure that it is accurate and free from errors. This is particularly important when generating marketing copy, as the text needs to be persuasive and engaging.

5. Use Chat GPT with other tools: While Chat GPT can be a powerful tool for real estate, it is not the only tool you should use. You may want to use other tools such as data analytics, market research, and customer relationship management software to complement your use of Chat GPT. These tools can provide additional insights into the real estate market, help you better understand your target audience, and improve your overall marketing strategy.

6. Experiment with different approaches: There are many different ways to use Chat GPT for real estate, and it is important to experiment with different approaches to find what works best for your needs. For example, you may find that generating property descriptions works better for your business than creating chatbots or marketing copy.

7. Monitor performance: It is important to monitor the performance of your Chat GPT models to ensure that they are delivering the results you expect. You may want to track metrics such as engagement rates, conversion rates, and customer satisfaction to measure the impact of your use of Chat GPT.

Examples of using Chat GPT for real estate

Here are some examples of how Chat GPT can be used for real estate:

Listing titles

Here are some possible listing titles that could be generated by Chat GPT for a real estate property:

1. "Stunning [Number of Bedrooms]-Bedroom Home with Spa-Like Features in [City]"
2. "Luxury Living at its Finest: [Square Footage] Sq. Ft. Home in [City]"
3. "Your Dream Home Awaits: [Number of Bedrooms] Bedrooms, [Number of Bathrooms] Bathrooms in [City]"
4. "Experience True Comfort and Elegance in This [Number of Bedrooms]-Bedroom Home in [City]"
5. "Spacious [Square Footage] Sq. Ft. Home with Breathtaking Views in [City]"
6. "Discover the Perfect Blend of Modern Style and Classic Charm in This [Number of Bedrooms]-Bedroom Home in [City]"
7. "Escape to Your Private Oasis: [Number of Bedrooms] Bedrooms, [Number of Bathrooms] Bathrooms in [City]"
8. "Luxury Meets Convenience in This [Square Footage] Sq. Ft. Home in [City]"
9. "Elevate Your Lifestyle with This [Number of Bedrooms]-Bedroom Home in [City]"
10. "Indulge in the Ultimate Comfort and Convenience: [Square Footage] Sq. Ft. Home in [City]"

Note that the specific details of the listing title will depend on the unique features of the property being listed, as well as the marketing goals and target audience of the real estate agent. It's important to choose a title that is attention-grabbing and accurately represents the key selling points of the property.

Property descriptions

A real estate agent could use Chat GPT to generate property descriptions for their listings. By inputting key features of a property, such as its location, square footage, and amenities, the model could generate a description that highlights the property's best features and helps attract potential buyers.

Here are some examples of property descriptions that were output by Chat GPT:

1. "This spacious three-bedroom, two-bathroom house is located in the heart of the city. The property features a modern kitchen, hardwood floors, and plenty of natural light. The master bedroom has an ensuite bathroom and a walk-in closet. Outside, there is a large backyard with a patio and a two-car garage."

2. "This charming two-bedroom, one-bathroom apartment is located in a quiet residential neighborhood. The property features a fully equipped kitchen, a spacious living room, and a private balcony with views of the city. The bedrooms are both generously sized and have ample closet space. The apartment complex also includes a fitness center, a pool, and a clubhouse."

3. "This luxurious five-bedroom, four-bathroom estate is situated on a sprawling two-acre lot. The property boasts a grand entrance with a sweeping staircase, a gourmet kitchen with high-end appliances, and a formal dining room that can seat up to 12 guests. The master suite features a fireplace, a spa-like bathroom, and a private balcony with stunning views of the surrounding countryside. Outside, there is a pool, a tennis court, and a three-car garage."

4. "This cozy one-bedroom, one-bathroom cottage is nestled in the woods and provides a serene and peaceful retreat. The property features a rustic yet charming interior with a wood-burning stove, exposed beams, and a loft bedroom. Outside, there is a screened porch where you can relax and take in the beauty of the surrounding nature. The property also includes a detached garage that could be used for storage or as a workshop."

5. "This modern two-bedroom, two-bathroom condo is located in a prime downtown location. The property features an open floor plan with high ceilings, large windows, and a sleek kitchen with stainless steel appliances. The master bedroom has an ensuite bathroom and a walk-in closet. The condo complex includes a rooftop pool, a fitness center, and a 24-hour concierge."

Note that the quality of property descriptions generated by Chat GPT will depend on the quality and quantity of data used to train the model, as well as the specific prompts provided by the user. It's important to test and refine the output to ensure that it accurately reflects the unique features and characteristics of each property.

Chatbots

A real estate company could create a chatbot that can answer questions about properties, neighborhoods, and other relevant topics. By training Chat GPT on a dataset of real estate questions and answers, the chatbot could provide helpful information to customers and improve engagement rates. Here is an example of a sample chatbot output generated by Chat GPT:

"User: Hi, I'm interested in buying a house. Can you help me find one?

Chatbot: Hi there! Sure, I'd be happy to help you find your dream home. Can you tell me a bit more about what you're looking for?

User: I'm looking for a three-bedroom house with a backyard in a safe neighborhood. My budget is around $500,000.

Chatbot: Great, thanks for letting me know. Based on your criteria, here are some properties that might be of interest to you:

1. A three-bedroom, two-bathroom house with a spacious backyard located in a family-friendly neighborhood. The property is priced at $495,000 and has been recently updated with new appliances and flooring.

2. A charming three-bedroom, two-bathroom bungalow located in a quiet cul-de-sac. The property features a fenced backyard and is priced at $499,000.

3. A modern three-bedroom, two-bathroom townhouse located in a gated community. The property includes a private patio and access to a community pool and fitness center. It's priced at $510,000.

Let me know if you'd like more information about any of these properties or if you have any other questions."

Marketing Ideas

Here are some marketing ideas for real estate agents generated by Chat GPT:

1. Create an engaging website: Build a website that showcases your properties and services, provides useful resources for buyers and sellers, and features your branding and contact information.

2. Optimize for search engines: Use search engine optimization (SEO) techniques to increase your website's visibility and drive more traffic to your site. This includes targeting relevant keywords, optimizing your site structure and content, and building high-quality backlinks.

3. Leverage social media: Use social media platforms like Facebook, Twitter, and Instagram to reach a wider audience and promote your listings. Share high-quality photos and videos of your properties, engage with your followers, and run targeted advertising campaigns.

4. Host virtual tours: Offer virtual tours of your properties using 360-degree videos, virtual reality (VR) technology, or live video streaming. This allows buyers to view properties remotely and get a more immersive experience of the space.

5. Attend networking events: Attend local networking events and conferences to connect with other professionals in the industry, build relationships, and promote your services.

6. Publish blog content: Create blog content that provides value to your target audience, such as guides on buying or selling a home, market trends and analysis, or tips for home maintenance and renovation. This can help establish you as a thought leader in the industry and attract more traffic to your website.

7. Utilize email marketing: Build an email list of prospective buyers and sellers and send out regular newsletters or updates on new listings, market trends, and other relevant information.

8. Partner with other businesses: Collaborate with other businesses in your local area, such as interior designers, home staging companies, or mortgage lenders, to offer complementary services and expand your reach.

9. Offer incentives: Offer incentives for buyers, such as discounts on closing costs, home warranties, or free consultations. This can help differentiate you from competitors and attract more business.

10. Provide exceptional customer service: Always prioritize providing exceptional customer service to your clients, whether it's responding promptly to inquiries, keeping them informed throughout the buying or selling process, or going above and beyond to exceed their expectations. This can lead to positive word-of-mouth referrals and repeat business.

Marketing copy

A real estate company could use Chat GPT to generate persuasive marketing copy for their properties. By inputting key features of a property, such as its location, price, and amenities, the model could generate text that highlights the benefits of the property and helps attract potential buyers. Here are some examples of marketing copy that were actually output by Chat GPT:

Step By Step Instructions to Get Started with Chat GPT

Here is a step-by-step manual for a real estate agent to sign up for Chat GPT and explore its capabilities.

1. Research Chat GPT providers The first step is to research and choose a Chat GPT provider. There are several options available, including OpenAI, GPT-3, Hugging Face, and more. It is important to evaluate each provider's capabilities, pricing, and customer support before choosing one.
2. Sign up for a Chat GPT account Once you have selected a provider, you can sign up for an account. Follow the provider's instructions to create an account and provide any required information, such as payment details or contact information.
3. Choose a real estate-focused dataset

   When selecting a dataset for your Chat GPT model, it is important to choose one that is relevant to the real estate domain. You can either use an existing dataset or create your own by collecting data on properties, locations, and other relevant information.

   Here are some things to consider when selecting a real estate-focused dataset:

   • Data sources: Look for datasets that are sourced from reputable sources, such as government agencies, real estate companies, or MLS listings. This will ensure that the data is accurate and up-to-date.

   • Data types: Consider what types of data are included in the dataset, such as property features, locations, prices, and more. Ideally, you want a dataset that includes a wide range of information to ensure that your Chat GPT model can generate detailed and accurate responses.

   • Data size: Look for datasets that are large enough to provide sufficient data for training your model. A larger dataset will generally result in a more accurate model, as there will be more data to draw on.

   • Data quality: Ensure that the data in the dataset is of high quality, with minimal errors or missing information. If the data is of poor quality, it can negatively impact the accuracy of your Chat GPT model.

4. Fine-tune the model

   Once you have selected a real estate-focused dataset, you can fine-tune your Chat GPT model by inputting the data and adjusting its parameters. Fine-tuning involves training the model on the dataset and adjusting its settings to improve its performance.

   Here are some things to consider when fine-tuning your Chat GPT model:

   • Input data: Ensure that the real estate dataset you have selected is properly formatted and structured for use with the Chat GPT model. Depending on the provider, you may need to convert the data into a specific format or structure.

   • Model parameters: Adjust the model's parameters to optimize its performance for the real estate domain. For example, you may want to adjust the temperature setting to control the creativity of the model's output or the top-k setting to control the diversity of the responses.

   • Training time: Fine-tuning a Chat GPT model can take some time, depending on the size of the dataset and the complexity of the model. Be prepared to allow sufficient time for the model to be trained and adjusted as needed.

   • Evaluation: Test the model's performance by inputting real estate-related queries and analyzing the output. This will help you identify any errors or areas where the model needs further refinement.

5. Test the model After fine-tuning the model, you can test it by inputting real estate-related queries and analyzing the output. This will help you identify any errors or areas where the model needs further refinement.
6. Integrate Chat GPT into your marketing strategy Once you are satisfied with the performance of the model, you can integrate Chat GPT into your real estate marketing strategy. You can use the model to generate property descriptions, create chatbots, write marketing copy, and more.
7. Monitor performance and adjust as needed It is important to monitor the performance of your Chat GPT models and make adjustments as needed. You may want to track metrics such as engagement rates, conversion rates, and customer satisfaction to measure the impact of your use of Chat GPT. If you notice any issues or areas where the model can be improved, you can refine the model and adjust its parameters.

What if I've Never Used Chat GPT Before?

If you've never used Chat GPT before, don't worry! Getting started is easier than you might think. Here are some steps you can follow:

1. Research Chat GPT: Learn more about Chat GPT and how it works. You can read articles, watch videos, or take online courses to get a better understanding of natural language processing and machine learning.

2. Identify your needs: Determine how Chat GPT can help you in your real estate business. Identify specific use cases where Chat GPT can be useful, such as property descriptions, lead generation, or market analysis.

3. Choose a platform: Decide on a platform that best suits your needs. There are several Chat GPT platforms available, such as OpenAI, Hugging Face, and Google Cloud AI. Consider factors such as ease of use, cost, and available features when choosing a platform.

Remember, the process of using Chat GPT may require some technical knowledge and expertise, but many platforms offer user-friendly tools and resources to help you get started. Don't be afraid to experiment and try different approaches until you find what works best for your real estate business.

How to Create Listing Descriptions with Chat GPT

Creating listing descriptions with Chat GPT can be an effective way to generate engaging and informative content for your real estate listings. Here's a step-by-step guide on how to create listing descriptions with Chat GPT:

Step 1: Collect data

To create a listing description with Chat GPT, you need to collect data about the property you want to describe. This data should include information such as the property's location, size, features, and amenities. You can also collect data about the local area, such as schools, shopping centers, and transportation options.

Step 2: Choose a Chat GPT model

Choose a Chat GPT model that is specifically designed for the real estate industry or one that can be fine-tuned for real estate listings. You can either train the model with your own data or use a pre-trained model.

Step 3: Input data and generate descriptions

Input the data you have collected about the property into the Chat GPT model and generate a listing description. You can input the data in the form of questions or prompts, such as "What are the features of the property?" or "Tell me about the local schools and amenities."

The Chat GPT model will generate a description based on the input data and provide you with a response that can be used as a basis for your listing description.

Step 4: Edit and refine the description

The output generated by the Chat GPT model may not be perfect, so it's important to edit and refine the description. You can make changes to the description to ensure that it accurately reflects the property and its features.

Step 5: Optimize for SEO

Once you have a finalized listing description, you can optimize it for search engines by using keywords and phrases related to the property and its location. This will help potential buyers find your listing when searching online.

By following these steps, you can create effective listing descriptions using Chat GPT that will help drive sales and improve customer engagement.

How Can I Feed Real Estate Dataset to Chat GPT?

As an AI language model, Chat GPT has already been trained on a large corpus of text data. However, if you have a specific real estate dataset that you want to use to fine-tune a Chat GPT model, you can follow these steps:

1. Choose a Chat GPT model: There are several Chat GPT models available, both pre-trained and open source. You can choose a model that is specifically designed for the real estate industry or one that can be fine-tuned for real estate tasks.

2. Prepare your data: Your real estate dataset must be in a specific format to train Chat GPT models. Typically, the dataset should be in a plain text format with one sentence per line. You may also need to include special tokens or delimiters to indicate the beginning and end of each property listing.

3. Fine-tune the model: Once you have prepared your real estate dataset, you can fine-tune the Chat GPT model on this data. This involves training the model on the dataset to learn the patterns and relationships between the data points.

4. Test the model: After fine-tuning the model, you should test it on a separate validation dataset to evaluate its performance. This will help you identify any issues or areas for improvement in the model.

5. Use the model: Once you have tested and validated the Chat GPT model, you can use it to generate real estate descriptions, answer customer queries, and perform other real estate tasks.

It's important to note that training a Chat GPT model requires some technical expertise, so it may be helpful to work with a data scientist or machine learning engineer if you are new to this field.

Useful Prompts for Chat GPT

Here are some examples of useful prompts for Chat GPT when working with real estate data:

1. "Tell me about the features of this property"
2. "What are the amenities available at this location?"
3. "What is the neighborhood like?"
4. "Can you provide information about local schools?"
5. "What is the estimated value of this property?"
6. "What is the current market demand for this type of property?"
7. "What are some comparable properties in the area?"
8. "What is the history of this property?"
9. "Can you provide any insights into potential renovation or development opportunities?"
10. "What are the nearby transportation options?"

These prompts can be used to generate property descriptions, answer customer queries, and provide insights into real estate trends and market conditions.

Use Cases of Chat GPT for Real Estate Agents

Chat GPT can be a valuable tool for real estate agents in several ways. Here are some use cases:

1. Property descriptions: Real estate agents can use Chat GPT to generate compelling property descriptions that accurately highlight the features and amenities of a property. This can help attract more buyers and sell properties faster.

2. Customer service: Chat GPT can also be used to answer customer queries quickly and accurately. Real estate agents can set up chatbots or virtual assistants powered by Chat GPT to provide 24/7 customer service, helping to improve customer satisfaction and reduce workload.

3. Market analysis: Chat GPT can be used to analyze market trends and conditions, including local real estate prices, demand, and supply. This information can help real estate agents make informed decisions about pricing, marketing, and negotiating offers.

4. Lead generation: Chat GPT can help real estate agents generate leads by identifying potential buyers or sellers based on their online behavior or search queries. Real estate agents can use this information to target their marketing efforts more effectively.

5. Agent training: Chat GPT can be used to provide training and support for real estate agents. For example, agents can use Chat GPT to practice negotiating skills, improve communication, or learn about new real estate regulations or laws.

6. Personalized recommendations: Chat GPT can be used to provide personalized property recommendations to potential buyers based on their preferences, budget, and other criteria. This can help real estate agents provide a more tailored and engaging experience to potential buyers, leading to higher conversion rates.

7. Property valuation: Chat GPT can help real estate agents estimate the value of a property based on various factors such as location, size, and recent sales data. This information can be used to advise clients on pricing strategies and negotiate offers.

8. Competitive analysis: Chat GPT can be used to analyze the competition and identify areas where a real estate agent can differentiate themselves. For example, Chat GPT can help agents identify gaps in the market, trends in the industry, or new marketing strategies that can help them stand out.

9. Contract drafting: Chat GPT can help real estate agents draft and review contracts more efficiently. For example, agents can use Chat GPT to generate contract clauses, identify potential issues or errors, and improve the overall quality of their legal documents.

10. Property management: Chat GPT can help real estate agents manage their properties more effectively. For example, agents can use Chat GPT to track maintenance requests, schedule appointments with tenants, and provide virtual tours of properties. This can help agents save time, reduce workload, and improve the overall customer experience.

Overall, Chat GPT can help real estate agents work more efficiently, provide better customer service, and make more informed decisions. By leveraging the power of natural language processing and machine learning, Chat GPT can help real estate agents stay ahead of the competition and succeed in a fast-paced and competitive industry.

The Verdict

Chat GPT is a powerful tool that can be used for a wide range of applications, including in the field of real estate. By fine-tuning the model on a dataset of real estate data, you can generate text that is tailored to the domain and helps improve engagement rates and sales. Whether you are generating property descriptions, creating chatbots, or writing marketing copy, Chat GPT can help you deliver better results and improve your overall marketing strategy.

In conclusion, Chat GPT is a powerful tool that can be used to enhance real estate marketing strategies. By selecting a provider, fine-tuning a real estate-focused dataset, testing the model, and integrating it into your marketing strategy, you can improve engagement rates and drive sales. It is important to monitor performance and adjust as needed to ensure that the model is delivering the desired results.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Ask any top-performing real estate agent what their go-to, must-have, can’t-live-without tool is, and chances are they’ll say a great real estate customer relationship management (CRM) system. The problem is that there are so many different options on the market to choose from so it’s hard to know which is the best for your individual needs.

I’ve put together a list of my top seven picks alongside an in-depth review of each one. Read on to decide which is the best CRM for your real estate business.

7 Best CRMs for Real Estate Agents, Teams & Brokerages

Real Estate CRM	Prices Starting At	Best For
LionDesk	$21 / month	(BEST OVERALL) Budget-conscious agents who want automated email, texting, follow-up tools, and more
Top Producer	$54 / month	Agents looking for specialized lead nurturing tools like market snapshots and email drip sequences
Elevate	$200 / month	Agents who are looking for social media marketing
Market Leader	$149 per month, plus $25+ per lead (varies by market)	Agents who are also looking for built-in lead-generation tools
IXACT Contact	$38 / month	New agents
Propertybase	$875 / month	Teams and brokerages (for 10 users)
Real Geeks	$299 / month	Agents looking for an entire marketing, website, CRM ecosystem

(Prices as of November 2022)

Now that we’ve shared how these customer relationship management (CRM) tools stack up against each other, let’s dig a little deeper into each one.

Best Overall Real Estate CRM: LionDesk

LionDesk does the fundamentals really well and offers unique add-ons perfect for real estate professionals growing their business. Plus they offer a full-featured, 30-day free trial that doesn’t require a credit card, so there is no risk in giving them a try.

When we first published this article, we’ll admit that LionDesk was in our top picks but they weren’t our number one. What changed? Their consistent commitment to upgrading their products and rolling out new features like video messaging and their artificial intelligence (AI) assistant “Gabby.” We also love that their customer service delivers prompt answers to us via phone and email.

We now measure every other CRM against LionDesk’s incredible value and affordable cost.

LionDesk Pros & Cons

LionDesk Pros	LionDesk Cons
Easy to use, even on your first day	Surplus of options creates a slightly cluttered dashboard
Excellent mass communication tools, including bulk text messaging	Transaction management is very basic
Customizable lead profiles	Not the best option for scaling teams or brokerages
Artificial intelligence (AI) lead follow-up
Integrated dialer for click-to-call convenience

How Much Does LionDesk Cost?

Plan Name	Cost per Month Billed Annually	Cost Billed Monthly
Starter	$21	$30
Pro Plus	$42	$49
Elite	$83	$99

LionDesk Pricing Details

LionDesk offers three plans ranging from $21 to $99 per month, depending on which package you choose and whether you bill annually or monthly.

• Starter: Robust and full of features—you won’t find yourself lacking in capability
• Pro+: Includes add-ons like a dedicated local phone number, video texting, and custom text-to-sell shortcodes, great for sign riders and other physical marketing
• Elite: Offers everything you’ll find in the Starter and Pro+ plans, plus white-glove, hands-on service and support that includes third-party integrations. This is worth mentioning because finding customer support when you’re trying to get your tools to work together can feel like searching no man’s land. It’s hard to find companies willing to help you with someone else’s product, but that’s not true with LionDesk.

Our Favorite LionDesk Feature

In an on-demand world, interested buyers and sellers expect a response within minutes, not hours or days. But we all know this isn’t always possible. We’ve got appointments, we’ve got closings, and, quite frankly, we’ve got to sleep sometime. That’s why LionDesk’s Lead Assist features are so powerful.

Their AI-driven text responder, known as Gabby, automatically follows up with leads promptly, naturally, and with an uncanny ability to sound genuine and interested in what your prospects are asking about. The fact that many people can’t initially tell the difference between texting with a live person and Gabby is a testament to the tool.

What One Fellow Agent Says About LionDesk

Real Estate Agent Jeff G. Rohr had this to say: “We recently switched from Top Producer to LionDesk and have loved it so far. It does everything we need it to do. The only place that I would like to see improvement is in the campaigns that are offered. I wish there was a little bit more of a selection, but everything has been so easy and streamlined for us.”

Is LionDesk Right for You?

There are lots of things to like about LionDesk. Mixed automation, a customizable interface, graduated texting options, landing pages, and AI responsiveness make LionDesk worth your time and money. LionDesk also offers a 30-day, full-featured trial, with no credit card required. Whether you’re ready for a change to your existing software or in need of your first CRM, LionDesk is a stellar option.

Try LionDesk

Best Real Estate CRM for Lead-nurturing: Top Producer

Top Producer is one of the OGs in the real estate CRM space. Sometimes, being a product originator can make you outdated and irrelevant, but that’s not the case with Top Producer. The company has been working hard to keep up with the changing needs of real estate professionals while also working to anticipate our future needs. Their forward-thinking approach is evident in their latest CRM iteration: Top Producer X.

Many CRMs offer an IDX feed as a part of their features, but Top Producer takes this a step further, connecting directly with your MLS to access all of that data. Most IDX feeds pull about 20 data points for each property. An MLS feed pulls closer to 300 for every current listing, sold property, and even for expired listings.

Top Producer Pros & Cons

Top Producer Pros	Top Producer Cons
One of the best-integrated CRMs on the market, connecting with hundreds of different third-party platforms	12-month contract required
Excellent transaction management features that will eliminate the need for another tool	No automated SMS texting
Automated communication options that integrate with MLS data, making nurturing easier and more effective	No website included in any of the base plans

How Much Does Top Producer Cost?

Plan Name	Cost per Month Billed Annually	Cost per Month
Essential	$54	$60
Professional	$85.50	$95
Professional Plus	Contact for pricing	Contact for pricing

Top Producer Pricing Details

Top Producer offers three different tiers. The costs depend on which plan you choose and whether you plan on paying annually or monthly. Top Producer also offers an add-on of a Top Producer website for $35 per month and lead routing tool FiveStreet for $20 per month. All tiers require a one-year commitment.

Our Favorite Top Producer Feature

If you’re running a team or dealing with a high volume of leads, a product like FiveStreet is a must-have. The lead response and management tool offers next-level tracking for real estate professionals who want to know where leads are coming from and assign them custom paths to get to the right agent (or, if you’re operating solo, prioritized in the right order).

The real power comes from the analytics. Imagine what you could do if you could generate a report that would tell you how agent performance varies based on lead type, response time, and how far leads are getting in the funnel. Next-level stuff.

What One Fellow Agent Says About Top Producer

Ben Komo, an agent in Jackson Mississippi, says: “Real estate can be a strange beast. Busyness can cause you to neglect the people that really matter. Top Producer is going to help prevent that busyness from taking away from rich relationships with structured, intentional steps.”

Is Top Producer Right for You?

If you want to get to the next level when it comes to providing market-level data to your contacts via an MLS integration, or if you have a team where your lead routing needs some work, definitely give Top Producer a closer look.

Try Top Producer

Best Real Estate CRM for Social Media Marketing: Elevate

Elevate is a real estate CRM that recognizes managing your contacts and nurturing your sphere isn’t just about sending automated emails and text messages. It is about maintaining a marketing presence among your sphere of influence so that when a conversation turns to real estate, you’re top of mind.

Elevate provides content creation services, social media management, and paid lead generation as a part of its CRM package. For agents who are looking for a CRM and help with social media marketing, Elevate is a great option.

Elevate Pros & Cons

Elevate Pros	Elevate Cons
A unique, overall marketing and nurturing ecosystem	Limited analytics and performance tracking
Social media content creation done for you	Can be pricey if you’re choosing a package that includes paid lead generation
A fantastic, built-in CMA tool	Limited CRM capabilities in the most basic package

How Much Does Elevate Cost?

Elevate Package	Price per Month	Includes
DMS	$200	CRM, website, social and blog content
DMS + Buyer Leads	$300	CRM, website, social and blog content, approx. 10 buyer leads per month
Elite Leads	$800	CRM, website, social and blog content, approx. 30 buyer or seller leads per month

*CRM access is limited to basic functionality and does not include automated email marketing.

Our Favorite Elevate Feature

Creating social media content is time-consuming and difficult, which is why most agents don’t do it well. Elevate takes the time and grunt work out of content creation by providing:

• Original content, written by Elevate’s in-house experts
• Market-specific, data-driven content to include in your marketing (like mailers or email newsletters)
• Automatic content uploads to your Elevate website blog and social media accounts

Is it a completely hands-off solution? No. You’ll need to step in and tweak content occasionally, especially if there’s something only someone who has spent time on the ground in your community would know. But overall, this is a powerful marketing tool that distinguishes the Elevate CRM among the competition.

What One Fellow Agent Says About Elevate

Nancy Fudge of Fudge Properties tried several CRMs but switched back to Elevate: “I find that operating inside Elevate is pretty simple. Not only can I make changes on our brokerage website, but I can also make changes on my agents’ websites. I don’t want to take time out of my day to try and figure things out and waste my time. When I log into Elevate, all of my tasks are ready to be marked off in an easy-to-navigate way. I can also manage all of my lead generation and agent recruiting in the same spot!”

Is Elevate Right for You?

If your needs include marketing strategy and content as well as a CRM, Elevate is the perfect combo for you. They bill themselves as a marketing solution for real estate agents with growing businesses. If that’s you, you should check out Elevate today.

Try Elevate

Best Real Estate CRM for Lead Generation: Market Leader

Some of you may be asking, “Why is Market Leader on this list? Aren’t they a lead-generation company?” And you are correct, Market Leader is primarily a lead gen company, but they also offer a CRM that is so good it needs to be included in the conversation. The real kicker? You can integrate the Market Leader CRM with virtually any real estate lead source, not just what’s native to the platform.

Market Leader also happens to be YKC's first choice for real estate lead generation companies, which automatically makes its CRM worth a look.

Market Leader Pros & Cons

Market Leader Pros	Market Leader Cons
Fully functional CRM with excellent automation options	Doesn’t have some of the more advanced analytic features
Great mobile app	The included website isn’t great
Easily scalable to teams and full brokerages	No onboard transaction management, CMAs, or other advanced features

How Much Does Market Leader Cost?

Since Market Leader is first a lead-generation tool, their costs depend on leads, not on the management features. Access to the Market Leader platform starts at $149 per month, plus an additional $25 or more per lead, depending on your market. Most Market Leader agents pay around $350 to $400 per month to get started. Each additional seat is $89 per month (which includes a subdomain and CRM access). There is an additional discount if you’re looking to secure more than 100 seats.

Our Favorite Market Leader Feature

Your CRM isn’t a static collection of contact information. It is a growing, living database that needs to be constantly fed with new contacts in order to fuel the growth of your business. So we’re impressed that Market Leader can guarantee a certain lead volume every month.

That means that you’ll have new contacts in your database on a regular basis, new people to run through your nurturing campaigns, and new opportunities to turn your contacts into transactions. Assuming you do your due diligence in terms of follow-up, this could mean signing up for a CRM with a 100% chance of growth.

What One Fellow Agent Says About Market Leader

Kroger Menzer, a Utah-based Keller Williams agent, says: “There are a lot of systems out there, most with similar features. The test of a company is how they respond to requests, and Market Leader has been great to work with for years now.”

Is Market Leader Right for You?

The crossover between paid lead generation and CRM makes a lot of sense. With Market Leader, you get an excellent CRM platform as well as one of our top-rated lead generation options. Yes, you need a healthy budget to make this work, but if you’ve got the scratch for it, Market Leader is a fantastic option.

Try Market Leader

Best Real Estate CRM for New Agents: IXACT Contact

IXACT Contact rivals Propertybase in terms of offering that all-in-one real estate agent solution we’ve been searching for. Nobody is quite there yet, but IXACT Contact is on the doorstep. The company’s robust CRM also includes options for an IDX website and social media content, bringing them ever closer to completing that lead-generation-to-closing-table journey.

IXACT Contact Pros & Cons

IXACT Contact Pros	IXACT Contact Cons
Sleek design with user-friendly UX	The add-on websites aren’t competitive in terms of features and connectivity
Contacts’ social media handles auto-populate in their lead profiles	Doesn’t sync as easily as you’d expect with certain third-party applications
Postcard and mass-mail functions built into the CRM	No mobile app

How Much Does IXACT Contact Cost?

IXACT Contact offers six months of their service for free to any agent who has been licensed less than a year.

Let that sink in for a moment. If you are a new agent in the industry, IXACT Contact is giving their service to you. This is a singular offer in the CRM game—nobody has anything like it.

The rest of IXACT Contact’s model is intriguing because they offer a la carte pricing so you aren’t paying for services you don’t need.

IXACT Contact Pricing Details

Feature	Price per Month
Basic CRM + Agent Website	$38
IDX Website Add-On	$19-$33
Social Stream	$20
Additional Bulk Email/Texts	Varies by volume

Our Favorite IXACT Contact Feature

Obviously, we geeked out over the free six months offered to new real estate agents. But we also really like their Social Stream solution, which adds another level of service to this CRM that others in the space just aren’t providing. In the Social Stream dashboard, you can select articles and videos to share with your network and choose how often you want the content auto-posted to your accounts. They don’t offer original content, but there are a lot of relevant articles from reputable sources, like Huffington Post and Better Homes and Gardens, that will actually be interesting to your contacts.

Is IXACT Contact Right for You?

IXACT Contact is easy to try, even if you’re not a brand-new agent. They offer a five-week free trial to really kick the tires, so you don’t have anything to lose there. If you are looking for a CRM with an IDX website component, something with some social options, or gosh darn it, something free, you should give IXACT Contact a go.

Try IXACT Contact

Best Real Estate CRM for Teams & Brokerages: Propertybase

The Propertybase Salesforce Edition CRM is robust and full-featured, designed for real estate teams and brokerages that need more than just a place to store contacts. Propertybase, powered by Lone Wolf Technologies, also has a single-agent and small teams option called Propertybase Go that is optimized for smaller operations.

Propertybase offers all the features that high-powered teams and brokerages are looking for, including advanced analytics, lead routing, an integrated brokerage, team and agent websites, and much more.

Their solid, easy-to-use CRM, combined with a potent website development arm and a very effective lead-generation platform, make Propertybase an option all real estate teams should consider.

Propertybase Pros & Cons

Propertybase Pros	Propertybase Cons
Built on the rock-solid Salesforce platform	Certain functions like a dialer or SMS texting are not available natively
CRM and website are both fully MLS-integrated	High price point
Mass email functions negate the need for email marketing platforms like Mailchimp	Not available without a long-term contract

How Much Does Propertybase Cost?

Propertybase Salesforce Edition is ideal for larger teams and brokerages, starting at $875 per month, which supports 10 users. The additional IDX-integrated website is an additional $299 per user, per month.

If you’re interested in Propertybase but don’t have the team or budget to support Propertybase Salesforce Edition, make sure to check out Propertybase GO. It’s a great option for individual agents as well as smaller teams, with prices starting at $425 per month for their award-winning CRM and a fully integrated IDX website.

Our Favorite Propertybase Feature

Most CRMs offer some sort of lead score evaluation to allow real estate agents to quickly glance at a profile and determine what sort of attention that lead needs today. But no other CRM that we’re aware of allows you to adjust the criteria for that lead score, and certainly not with the granularity and detail that Propertybase offers.

You can make adjustments to your lead scoring criteria based on factors such as a contact’s response to your outreach campaigns or time since last contact.

What One Fellow Agent Says About Propertybase

Sarah Railey, COO and broker for Moreland Properties in Austin, has this to say about Top Producer: “It’s not, ‘Hey let’s get you set up in 24 hours, and here are all your log-ins.’ It’s a very time-lined process. They’re preparing our entire staff and our support system first in a way that I know we’ll be successful long term.”

Is Propertybase Right for You?

Propertybase offers a fantastic CRM with tons of customization options, from the dashboard and user interface all the way down to how your lead scores are evaluated. But their value doesn’t stop at providing a great CRM—they also offer website and lead generation services that make them as close to an end-to-end platform as we’ve seen.

Try Propertybase

Best Real Estate CRM Within a Marketing System: Real Geeks

Like some of our other top picks, Real Geeks offers a full prospect-to-closing ecosystem, including a website, CRM, and lead generation tools. We continue to be impressed with Real Geeks as an all-in-one solution for agents and especially like how well their CRM is optimized to organize leads captured by one’s website.

Real Geeks also has integrated Facebook marketing, which means that your CRM is constantly primed for new leads coming from Facebook ads. If you’re looking for a CRM that has the bells and whistles you need and is part of a system that is entirely designed to gain and convert leads, Real Geeks is a great bet.

Real Geeks Pros & Cons

Real Geeks Pros	Real Geeks Cons
Entire system is integrated with a focus on getting and converting leads	There’s no option to purchase the CRM separately
Leads from Facebook marketing, the website and landing pages feed into the CRM	The system has a bit of a learning curve
You’re able to see live activity of visitors to your website on the CRM

How Much Does Real Geeks Cost?

You get the whole Real Geeks ecosystem, including the CRM, IDX website, AI assistant, integrations, and landing pages, for $299 per month. Simple and straightforward.

Our Favorite Real Geeks Feature

There are a lot of things to like within the Real Geeks platform. Aside from admiring how well the different products work together to bring in and convert leads, we really like their new AI assistant. Like LionDesk’s Gabby, it takes some pressure off of busy agents who know that responding to a lead right away is going to help drive conversions. While not perfect, Real Geeks’ AI assistant does a good job of engaging with both buyer and seller scripts.

Is Real Geeks Right for You?

Real Geeks is a great choice for an agent looking for an all-in-one solution. The website and CRM work seamlessly together and allow you to manage leads. The CRM has bulk texting and emailing capabilities, plus drips and custom integrations that make it a really strong contender in this field of great CRMs. It comes down to your individual needs and whether you need an entire platform. But for the money, this is a great product.

Try Real Geeks

This is a round-up of our current favorite CRMs, but that doesn’t mean that your perfect one is on this list. Reach out if you have any specific questions about your situation and know that there are plenty of CRMs out there.

Frequently Asked Questions about Real Estate CRMs

Here at YKC, we talk a lot about CRMs. Everyone, from rookie solo agents to multi-office brokers, wants to know how they can get the most out of these platforms.

Of course, we get a lot of “Which platform is right for me?” (which is why guides like this one exist), but that’s just the start of it. Here, we answer some of the most common questions we hear. Feel free to ask anything we haven’t covered here in the comments section below.

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Bringing It All Together

With so many different business models, philosophies, and real estate agent types out there, it is easy to see why there are so many different real estate CRMs. Which of these seven is right for you? Is there a real estate CRM that we need to add to our guide?

Drop a comment below and tell us about your favorite CRM. Is it on this list? How has it changed the way that you do business?

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

With so many real estate apps on the app store, figuring out which ones deserve space on your smartphone or iPad isn’t easy. That’s why I put together this list of the best real estate apps that are helping agents stay organized, market their brands, and close more deals in 2023 and beyond.

In this guide, I have organized my selections by category, so be sure to use the table of contents below to find your new favorite real estate app. 

What Are Real Estate Apps?

Real estate apps are applications designed for smartphones and tablets that help real estate professionals and their clients generate leads, market homes, and buy and sell properties. While most real estate apps are mobile versions of websites designed for desktop computers, some like Curb Hero were designed specifically as apps for use on mobile devices.

How I Chose the Best Real Estate Apps?

Choosing the best apps is never an easy task. To make sure I was being objective, I looked at five key criteria to choose my picks for the best apps:

1. Utility: Does the app solve a common problem for agents? Would that be worth solving?
2. Pricing: Is the pricing affordable? If not, does the app offer working agents a good return on investment (ROI)?
3. Ease of use: Is the app well-designed and intuitive? Can non-techy agents use it easily without calling tech support?
4. Network effect: Is the app popular with agents? Is there a community that provides support and best practices?
5. Stability: Does the app work as intended most of the time, or does it frequently crash or lag?

Best Real Estate CRM Apps

1. Propertybase

Pricing: Custom

Let’s face it: To get ahead in real estate in 2023, drip campaigns, text messaging, a mobile app, call logging, pipelines, and a dialer are no longer optional for a robust customer relationship manager (CRM). Luckily, Propertybase is up to the challenge, ticking pretty much every box that today’s real estate agents, teams, and brokerages need out of an app.

Combining a rock-solid, Salesforce-based CRM with MLS integration, Propertybase is a true all-in-one platform that won’t let you down. And the fact the company’s IDX lead-generating websites have won accolades from RealTrends got our attention as well.

Throw in an available transaction management platform, and you may not need to buy any more software—ever.

Visit Propertybase

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2. IXACT Contact

Pricing: $33 per month (new agents get 6 months free)

If you ask the average agent what they want out of a CRM in 2023, you’ll probably get two answers: affordability and social media features. Well, apparently IXACT Contact is listening.

IXACT’s CRM is affordable for almost any agent at $33 per month, and includes advanced features for social media marketing along with all the usual contact management features agents demand from their CRMs today. Even better, IXACT Contact offers new agents six months free—no strings attached.

Visit IXACT Contact

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3. CINC

Pricing: Custom

Operating almost like an inside sales agent, CINC monitors your incoming leads and acts as your own personal concierge, getting them on the phone, qualifying them, and then connecting them straight to your phone without all the email or text messaging back and forth, saving you a ton of time and upping your conversion rate.

Visit CINC

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4. Sierra Interactive

Pricing: Starting at $299 per month for five users

Sierra’s app allows you to run your entire real estate business from anywhere—even sitting on the beach. Unlike some CRMs, this isn’t some stripped-down version of desktop software either. You can manage leads, send bulk emails, manage showings, list properties, and track your team’s performance, quickly and easily—all from your iPad. That’s probably why agents and team leaders gave Sierra’s app 4.8 stars over 733 reviews on the app store.

Sierra’s app works seamlessly with their RealTrends award-winning IDX websites, but you can also just get the CRM if you already have your web presence set.

Visit Sierra Interactive

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Best Real Estate Apps for Marketing

5. Freshchat

Pricing: Free – $69 per month

Let’s face it: In 2023, leads are a little spoiled. They expect (and very often get) nearly instant responses to their online inquiries. That’s why chatbots like Freshchat are so crucial for your website. You can give prospects an instant response and answer their questions with a programmed bot, or better yet, respond personally to their query on your phone just like you would a text message.

Visit Freshchat

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6. Buffer

Pricing: Free – $10 per month

Even though competition in the real estate software industry is fierce, it’s nothing compared to that of social media management platforms. Take the investment and user base for your average real estate software, and triple it. That translates to the thoughtful features of Buffer, such as advice on when and how to post content, automated engagement reports, and collaboration tools.

Visit Buffer

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7. LabCoat Agents Marketing Center

Pricing: Individual agents – $59 per month; teams (10 agents) – $249 per month

Feel inspired to create an Instagram story in line at Starbucks? With an app like the LabCoat Agents Marketing Center, you can capitalize on that burst of creativity without pulling out your laptop.

The first comprehensive marketing platform designed just for real estate agents, LabCoat Agents (LCA) Marketing Center lets agents quickly create gorgeous social media posts on the fly. It also offers a one-stop shop to create or edit tons of other marketing templates for business cards, flyers, door hangers, and more.

Visit LCA Marketing Center

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8. Canva

Pricing: Free – $12.99 per month

When I worked in marketing, our managing director balked at spending more than $1,000 for Adobe Photoshop, InDesign, and Illustrator. We needed them, but that didn’t make the cost any less easy to swallow. Today, sites like Canva offer basic Photoshop-like functionality for free.

Visit Canva

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9. Houzz

Pricing: Free

If you have design-focused clients and want to be a rock star at your next showing or open house, download the free Houzz app. Along with contractor recommendations and shopping, Houzz has an augmented reality feature that lets you preview what a room might look like furnished—right from your phone during a showing. Perfect for demonstrating the potential of under-construction or dated homes.

Visit Houzz

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10. Animoto

Pricing: Free – $39 per month

Animoto is an all-in-one video maker that makes creating and editing videos on the fly much easier. You can shoot a video; add titles, transitions, images, and music; and share your creation on social media. The free version offers music tracks and custom colors, though you’ll have to sign up for a paid plan if you want high-definition videos (1080p) or to ditch the Animoto branding.

Visit Animoto

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11. magicplan

Pricing: $9.99 – $89.99 per month

In a perfect world, we would all get detailed floor plans, well-shot images, and a neat and orderly list of recent renovations for every listing. Of course, none of us live in a perfect world, so we all have to make do when buyers ask about simple things like floor plans or wonder how much new countertops might cost.

Magicplan supplies you with quick answers that will likely sate buyers’ curiosity until a pro can be brought in. You can get on-the-spot floor plans by scanning a room with your mobile device, and then upload that floor plan to create cost estimates, 3D tours, and more.

Visit magicplan

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Best Real Estate Apps for Lead Generation

12. StreetText

Pricing: $160 – $250 per month

If you want to start generating leads from Facebook ads without the steep learning curve, StreetText is for you. StreetText simplifies the complicated process of creating and optimizing Facebook ads and business pages. You get verified phone numbers, emails, and social media profiles, and can integrate the tool with existing CRMs and email platforms. Even better, they tailor the results for real estate agents. Unlike other Facebook ad platforms, StreetText really seems to understand just how critical speed to lead is for agents. It’s not cheap, but for the time and stress you save, we think it’s a bargain for those who count Facebook as a major part of their marketing strategies.

Visit StreetText

13. Zillow Premier Agent

Pricing: Free with Zillow Premier Agent membership

The Zillow Premier Agent app is a must-have if you have listings on Zillow—or ever want listings on Zillow. It has task management, lead sorting, and even lead assignment and other features for teams.

Zillow Premier Agent also offers a surprisingly robust free CRM that lets you import leads from BoomTown or Realtor.com through Gmail. You can set up tasks, reminders, texts, and emails like with any good CRM, but it also gives you a granular look at what your leads are searching for on Zillow in detail if you sign up for their My Agent program, which makes you the only buyer’s agent your leads see on Zillow.

Visit Zillow

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Best Real Estate Apps for Open Houses

14. Curb Hero

Pricing: Free

Over the past few years, Curb Hero has become the go-to app for agents who regularly run open houses. It’s 100% free, customizable, and even offers a QR code sign-in feature. Curb Hero also offers custom branding for bigger brokerages, text and email follow-up tools, lead verification, single-property websites, and CRM integrations.

Visit Curb Hero

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15. Spacio

Pricing: Starting at $25 per month

If you want more bells and whistles for teams in your open house sign-in app, Spacio is a solid choice. It offers team-wide reporting, agent management, permissioned access to leads, auto-populated listings, and default form questions for agents. Since being acquired by HomeSpotter, the company has added some open house marketing and digital advertising product tools as well.

Visit Spacio

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16. Open Home Pro

Pricing: Free – $25 per month

Recently acquired by Placester, Open Home Pro is another great option for bringing your open house into the 21st century. Like Curb Hero and Spacio, Open Home Pro can send out automated follow-up emails to open house guests and also features one-touch social sharing.

Visit Open Home Pro

Best Productivity Apps

17. Trello

Pricing: Free – $17.50 per month

Trello is yet another piece of software that would have cost an arm and a leg a few years ago. Today, it’s one of the most popular project management apps on the internet.

Trello enables you to create “cards” that you can share with your partners or team and edit, move, and update them as you hit your goals. It’s great for blog publishing, social media, graphic design projects, and even deal tracking for smaller teams.

Visit Trello

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18. CamScanner

Pricing: Free – $4.99 per month

The smartphone era has brought us some amazing things. We not only have access to the entirety of human knowledge in our back pocket, but a still camera, video camera, and motion sensor as well. But sometimes you need a tool to optimize these advancements for your business. With CamScanner, you can scan documents on the go and use their optical character recognition technology to convert the text on your scans into a machine-readable form. That way, the data you capture is easier to process, edit, and search.

Visit CamScanner

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19. RPR Mobile

Pricing: Free for NAR members

A wholly owned subsidiary of the National Association of Realtors (NAR), Realtors Property Resource’s app helps Realtors parse and access property data for showings, comparative market analyses (CMAs), research, and more.

RPR Mobile remains one of the best ways to keep your clients informed on the go. Out to lunch with a buyer and want to pull up a list of new three-bedroom listings in a particular ZIP code? RPR lets you draw custom polygon search areas to target even the smallest micro-neighborhood.

Visit RPR Mobile

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20. Dotloop

Pricing: $31.99 per month

Over the past few years, transaction management platform Dotloop has slowly become the dominant player in the industry. Since competition in the enterprise space is fierce, Dotloop has smartly released a free version for individual agents, but you’ll only get the ability to create 10 free real estate transactions before upgrading.

Visit Dotloop

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21. Dropbox

Pricing: Free – $24 per user, per month

Dropbox is a super-simple app that lets you store files on the go. It’s so common among agents these days that most have it on their phones. The free version limits you to only 2GB storage and access on three devices, but paid plans offer advanced security features, offline file access, and the ability to request signatures, for example.

Visit Dropbox

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Best General Purpose Real Estate Apps

22. Bubble Level App (aka Spirit Level)

Pricing: Free

Here’s one for agents who constantly find themselves showing prewar listings that need a little TLC. Is that door frame level, or is it the floor that’s wonky? Instead of guessing or raiding the contractor’s toolbox, you can just pull out your phone and get a quick reading.

If you’re on Android, the Bubble Level app will serve you well. If you’re on iOS, you have a bubble level built in. The only problem is that it’s kind of hidden. Here’s a quick rundown of how to find it.

Visit Bubble Level App

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23. BrokerAssist

Pricing: Free

BrokerAssist is a one-stop shop for referrals and other quick gigs that you need a real estate professional for. Need to run keys to a listing? Open up a listing for a contractor? List a referral? BrokerAssist is a great way to hire—or get hired for—real estate work within your brokerage or other brokerages in your association.

Visit BrokerAssist

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24. Forewarn

Pricing: $20 per month (enterprise pricing available)

In hot markets like Williamsburg in Brooklyn, last-minute and evening showings are becoming increasingly common. If you aren’t willing to show on a buyer’s or renter’s schedule, there are 10 other agents who will be more than happy to jump at the opportunity. The problem, of course, is safety. Meeting a stranger alone in an empty apartment—no matter the time of day or neighborhood—can be risky.

Forewarn offers agents an easy way to screen leads so they can accept more showings. Using just an incoming phone number, Forewarn can instantly pull up the lead’s real name, criminal history, current property and vehicle ownership, and even bankruptcy history.

Visit Forewarn

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Up & Coming

25. REAL Messenger

After starting a buzz at a recent NAR conference, I couldn’t help but include Fredrik Eklund’s new app, REAL Messenger, on my list. It promises to bring together two things Realtors can’t live without: lead generation and social media. Think of it as an exclusive club for buyers, sellers, and agents offering information about hot properties that haven’t hit the MLS yet.

While the app is still fairly new, it could offer buyers and sellers of high-end homes a Zillow-like experience that is both better tailored to their needs and more fun and engaging. But Eklund and his team have a steep mountain to climb here, since social media apps live or die by something called network effect—the more people use the app, the more useful it becomes, and vice versa.

We’re going to keep a close eye on REAL Messenger, and we’d advise listing agents in hot markets to do the same.

Visit REAL Messenger

Over to You

What real estate apps do you use every day to stay effective and close more deals? Let us know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Looking for the best real estate books to gain valuable insights, expand your knowledge, and transform your mindset and career? I know you’re busy, so I put together this list of real estate books that are worth your time, and that I hope will motivate and inspire you this year.

These are the 32 books that have motivated me in everything from real estate to starting YKC. I even reveal a few that were responsible for my own personal and professional transformation (like the one I paid $16 for and got me an obscene ROI of 10,000 X). Some of these books  may be familiar titles to you, while others might be more unexpected, but each one is a worth a read in 2023.

CONTENTS

Best Real Estate Books About Sales + Lead Generation: How to Close That Next Deal

No matter how much you’re crushing your sales game, you can always learn more. That’s what people love about sales: it’s an endlessly creative, engaging, constantly evolving skill. This collection of beloved classics and new thought leadership all work toward the goal of keeping you sharp, motivated, and ahead of the competition.

Property Agent Secrets: The Underground Playbook for Growing Your Real Estate Business by Yasser Khan

I wrote this book as a manifesto for the underdog real estate agent!

What Is PropertyAgentSecrets?

PropertyAgentSecrets is NOT just another "how to" book on property marketing or motivation.
It is NOT about getting more inquiries on your property listings - yet these secrets will help you get exponentially MORE inquiries than you've ever experienced before.
It is NOT about increasing your appointments or closings - yet these secrets will increase your appointments and closings exponentially MORE than reposting credits daily on PropertyGuru or online portals ever could.

PropertyAgentSecrets is A SHORTCUT.

Low inquiries and closings are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).
Inside you will find the actual playbook we created after running thousands of tests and taking 10 years to perfect what works for real estate agents anywhere.
You now have access to all of the Processes, Secrets and Scripts that we used to transform hundreds of property agents' careers and helped free up their time for family, weekends and vacations.

Bluefishing: The Art of Making Things Happen by Steve Sim

What happens when someone asks you to set up a meeting with Elon Musk, or arrange a private Andrea Bocelli concert? If you’re Steve Sims, you say, sure, what time?

Sims, the consummate “fixer,” offers lessons that apply to business and life. You’ll enjoy his pithy writing (he titles chapters, “you don’t drown from falling in water, you drown from staying there” and “the worst picture of me ever taken”), but you’re also guaranteed memorable takeaways and fantastic storytelling.

The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier & Wiser by Tara-Nicholle Nelson

If you want to be successful in real estate, you have to learn how to turn one-time buyers and sellers into clients for life. Nelson’s premise here is simple: your actions and attention can forge a relationship with a client that’s as strong as iron.

Though the idea is easy enough, the execution can be tricky, which is why this book is so valuable. Nelson has a master’s degree in psychology from the University of California and a Juris Doctor from Berkley, but what really makes the book pop are her real-world experiences as a vice president (VP) of marketing at major athletic and tech brands.

Outrageous Authenticity: You Are Your Best Sales Weapon by Leigh Brown

National Association of Realtors (NAR) keynote speaker, Leigh Brown, challenges us to find our authentic selves and present that self to the world. Known as the “No Bull**** Realtor, Brown uses own life experiences to package actionable and practical advice on how to find lasting success in sales. We all know selling can be exhausting, so if you need a kick in the butt or an inspiring reset, Leigh Brown is the one to turn to.

The Seven Levels of Communication – Go From Relationships to Referrals by Michael J. Maher

This is a great resource if you’re just starting out and don’t have a huge network of referrals. It’s all about networking, building relationships, and turning relationships into referrals. New real estate agents will be able to learn from and easily implement Maher’s straightforward “seven-level formula.”

Exactly What to Say: For Real Estate Agents by Phil M Jones, Chris Smith & Jimmy Mackin

Over the course of your career, you’ll encounter a wide variety of personalities: the “know-it-all” clients who ignore your recommendations, micromanagers who need to hear from you every two hours, or clients who leave you in the dark. Whatever the situation, objection, or personality, this book will help you prepare for those tough conversations that you will inevitably face as an agent.

How to Win Friends & Influence People by Dale Carnegie

You’ve probably heard of this book, but if you haven’t read it yet, consider this your time. Believe it or not, becoming more likable and trustworthy are skills that can be honed. The principles outlined in this book can help you learn how to lead people with sincerity and earn their trust. At its heart, it’s a real lesson on how we can do sales without being too “salesy.”

Cold Calling Techniques (That Really  Work) by Stephan Schiffman

Sales and networking are critical components of success as a professional real estate agent. It doesn’t matter how much you know about real estate—if you can’t persuade people to work with you, you won’t survive long. We know cold calling isn’t everyone’s favorite, but if you’re hoping to hone that skill and gain practical, actionable advice, this is a great resource.

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation by Mike Schultz & John E. Doerr

If you are looking for the Ph.D. of sales books, then look no further. ‘Rainmaking Conversations’ guides the reader through professional sales techniques, like building rapport, creating a unique value proposition, and overcoming objections. This is a must for any salesperson, real estate professionals especially.

Best Real Estate Books About Leadership: Develop Skills to Take Charge & Inspire

You don’t have to be a managing broker or even a real estate team leader to get a lot of value from these picks. As real estate professionals, we are leaders in so many ways; we lead our clients through transactions, we lead other industry professionals (like mortgage brokers, inspectors, appraisers), and we are leaders in our communities.

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Simon Sinek, famous for his TED Talk (57+ million views at the time of publication), asks why because he knows that’s what all great leaders ask. They focus less on the how and the what—it’s the why that inspires and drives them. The same is true with customers; we won’t buy in until we understand why we should.

While some argue that this book could be edited down, or that the TED Talk does the job, many find inspiration as Sinek expounds on his initial thesis. As we work hard day after day, we never want to lose the why.

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

After Sinek’s TED Talk fame, he wanted to explore why some team members will literally put their life on the line for each other, and some teams face endless fragmentation and distrust.

His title (and thesis) come from a conversation Sinek had with a Marine Corps general, who explained that in his world, leaders eat last. Leaders willing to put their own comforts, or in the extreme, their own lives, behind the needs of others, are the ones who command loyalty.

The best organizations build trust within their teams because their leaders create, as Sinek puts it, a “Circle of Safety.” These are especially helpful lessons for brokers and team leaders, but really, for life.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Horowitz, a Silicon Valley tech entrepreneur and investor, focuses on the tough decisions he has made as a CEO and leader. While most business books detail the steps entrepreneurs take to be profitable and successful, Horowitz looks at the potential challenges and pitfalls, such as layoffs, internal politics, hiring the right people, and eventually selling the business. He prepares readers for the “hard things” and offers thoughtful strategies when things don’t go as planned.

The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White

Chapman and White break down how to best communicate appreciation to colleagues and direct reports using a “language of appreciation.” Understanding how people crave and receive appreciation will improve morale in any workplace. Recognizing how to best show the people around you (customers, clients, friends, colleagues, family members) that you appreciate them strengthens your sphere of influence.

Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman

Liz Wiseman, head of the leadership and development firm The Wiseman Group (whose clients include Apple, AT&T, Disney, Facebook, Google, Nike, Tesla, and many others), makes the case for being a leader who makes everyone else in the room feel smarter.

We’ve all been around people who seem to drain the energy, enthusiasm, and capability from the people around them. If you’re lucky, you’ve also been in a room with someone who amplifies those things, who turns on the lightbulb above your head. Wiseman lays out the path to be the latter in an easy-to-read business book all real estate professionals should have on their shelves.

Best Real Estate Books About Social Impact: How Far We’ve Come & Work Left to Do

The real estate industry plays a vital role in our communities and in society as a whole. That’s why it’s crucial to understand past and present inequalities and how we can move toward a more equitable future.

The Color of Law: A Forgotten History of How Our Government Segregated America by Richard Rothstein

This book is a must-read for every real estate professional. Essentially a historical exposé, it details the deliberate systems put into place to discriminate and reinforce racial segregation.

It won (or was a finalist for) just about every award possible when published in 2017, so if you missed it when it first came out, give this one a good read. It’s essential to understand where we’ve all come from to see clearly where we’re going.

Race Brokers: Housing Markets and Segregation in 21st Century Urban America by Elizabeth Korver-Glenn

Korver-Glenn, a professor of sociology at the University of New Mexico, examines the Houston real estate market and finds it rife with opportunities for deliberate racial segregation. It’s an important read as we work toward ending injustice in every corner where we encounter it. There’s a lot to take in here, and it’s not a happy read, but it will leave you asking questions, wanting to learn more, and striving to work for a better world.

Race for Profit: How Banks & the Real Estate Industry Undermined Black Homeownership (Justice, Power & Politics) by Keeanga-Yamahtta Taylor

If you think you know all about the history of housing discrimination in the United States, think again. This is an incredibly thoughtful and well-researched analysis of the policies that kept many Black families on the outside looking in. Both heartbreaking and captivating, Taylor manages to strike a fine balance between encyclopedic knowledge and engaging storytelling.

Her work features real people fighting a system set up to defeat them—the result is a book that will keep you up at night and spur many dinner table conversations.

The Big Short: Inside the Doomsday Machine by Michael Lewis

Lewis continues to be one of the wittiest observers of economics in America in our time. “The Big Short” tells the tale of the 2008 housing crisis, but even better, Lewis explains what led to it. He presents a narrative full of colorful characters and makes complex, sometimes dry material approachable and entertaining. This is a wonderful read regardless of your industry, but for real estate professionals, it’s a must.

Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. on Moving from Plantation to Partnership Economics by Paul E. Knowlton & Aaron E. Hedges

This is a challenging work penned by Paul Knowlton, a JD, and Aaron Hedges, who has an MBA (both have Masters of Divinity). They present a hopeful path forward for our economic system—one that is more mindful, deliberate, and equitable.

Before you think this book might be too feel-good or idealistic, consider what Tony Reid, a former Senior Vice President of Marriott International, argues: “This is an eloquent and articulate reminder of the importance of understanding economics in the context of our communities, country, and roles as business leaders.”

Best Real Estate Books About Success: What It Looks Like Today

Business is constantly changing, especially in 2023 and beyond. Each book in this section offers practical and useful knowledge on the future of work, fundamentals of finance, definitions of success, and paths for creating the type of business that inspires and motivates you.

Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins

Data geeks, this one’s for you. Jim Collins, who wrote “Built to Last,” looks at what made 11 companies (out of the roughly 1,400 on the Fortune 500) jump from “goodness” to absolute “greatness.” He first defined greatness: 15 years of steadily increasing profits after 10 years of stagnation, and then he assembled a team of researchers to learn how they did it.

After five years, collecting 384 megabytes of data, 2,000 pages of interview transcripts, and pouring over 6,000 articles, they put their research together. Their findings, Collins argues, are pretty astounding. And it’s not what you think.

The Millionaire Real Estate Agent by Gary Keller

If you want to bring home a million dollars next year, read this book for inspiration. Many new real estate agents forget that most of your hard-earned commission doesn’t go into your pocket. This book distinguishes between net and gross earnings and gives you an economic blueprint to minimize costs and maximize take-home pay.

If you’re new to the business, this book is worthwhile. Full of step-by-step instructions, diagrams, and many “how-to” lessons, this book should be on every new agent’s reading list.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Michael Michalowicz

Do you dream of owning a profitable real estate brokerage one day? If so, you’re going to have to get comfortable with the financial side of the real estate business. While accounting and finances may be less exciting than closing a million-dollar listing, you’ll never succeed without a solid understanding of how profit really works.

While “Profit First” was written for general business owners and entrepreneurs, the techniques in this book are essential for real estate agents.

Shark Tales: How I Turned $1,000 Into a Billion Dollar Business by Barbara Corcoran

You can read every business book on the market, but if you’re not in a healthy, productive mindset, you won’t be successful. These five books outline tips and strategies for finding strength when times are tough, setting up habits that foster success, and ensuring that you are the best professional (and person!) you can be.

Best Real Estate Books About Perseverance + Mindset

You can read every business book on the market, but if you’re not in a healthy, productive mindset, you won’t be successful. These five books outline tips and strategies for finding strength when times are tough, setting up habits that foster success, and ensuring that you are the best professional (and person!) you can be.

Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins

David Goggins is the self-proclaimed “baddest mother-******” on the planet, and after reading this book, it’s easy to see why. Rising up from a brutal childhood, he built his mental and emotional strength while testing the limits of his physical strength. A retired Navy Seal, he also completed the U.S. Army Ranger School and Air Force Tactical Air Controller training. He’s retired from the armed services but fills his time with ultra-marathons, ultra-triathlons, and setting records right and left.

“Can’t Hurt Me” is one of those rare motivational books you can’t put down. You’ll finish this one with a firm belief that pain, fear, and doubt should never get in the way of achieving your dreams.

Psycho-Cybernetics by Maxwell Maltz

You probably won’t find this book on other real estate book lists, but “Psycho-Cybernetics” is a classic read about reaching your goals and preparing your mind for success.

As a new real estate agent, you can expect to be working hard every day. You’ll work weekends, you’ll probably take client calls after hours, and you’ll have to grind to build the relationships that lead to referrals. Through all of the hustle and bustle, you can easily lose track of your goals and burn out. But if you apply the theories outlined here, you can be sure that you’ll keep your mind calm and centered.

The Magic of Thinking Big by David Schwartz

In a nutshell, this is about believing in yourself. The lessons apply to nearly all aspects of life, but they’re particularly relevant to careers and leadership. Schwartz advocates for maintaining your relationships and quality of life during your early years as a real estate agent. If you have big goals and aspirations, don’t skip this one.

Grit: The Power of Passion & Perseverance by Angela Duckworth

With so much competition out there, believing that hard work beats talent isn’t easy. That’s why we loved “Grit” by Angela Duckworth. Here, she lays out the case that perseverance is the key to success and offers the hard science to prove it.

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

You’ve read how to crush sales, become a remarkable leader, communicate effectively, understand your role in our greater socio-economic world, and stand tall in the face of adversity. But how do you put it all into place?

That’s where James Clear comes in. He argues that often, the problem isn’t you—it’s your systems. He presents actionable solutions to common challenges that will leave you feeling like with a few tweaks and improved habits, you can conquer your world.

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker

This is the book that set me upon the path to entrepreneurship!

I love this book because it reset my mindset right at the start of my journey!

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

The shocking answer is: None of the above!

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

The E-Myth: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber

The best book on systems that saved my backside when I was in deep crap!

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

The Ultimate Sales Letter: 4th Edition by Dan S Kennedy

This launched my sales career and flooded me with more leads than I could handle!

Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics

Dan Kennedy is the most successful, highly paid direct-response copywriter in America. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler

The book that gave me an OBCENE 10,000 X ROI on the $16 I paid for it!

"People make buying decisions emotionally and justify them logically."

That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today’s economy.

You Can’t Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive and more complex sales landscape.

This new edition of You Can’t Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler’s timeless techniques and best practices from the most effective sales operation today.

Over to You

What are some of the best real estate books that you’ve found helpful in your career? Let us know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

The National Association of Realtors^® (NAR) reports there are more than 3 million active real estate licensees in the U.S. and more than 106,000 real estate brokerages. Choosing the best real estate company to work for can be challenging, whether you’re a new agent or an experienced veteran.

According to NAR’s research, the median agent tenure at a brokerage is five years, so it’s likely that at some point in your career, you’ll consider making a switch. But how do you decide which company is best for you? Through research and interviews, we evaluated dozens of real estate companies based on the criteria that matter most to you, and selected our top five from a field of big-name brands.

Best Real Estate Companies of 2023

Brokerage	Best For
Keller Williams	(Best Overall) Agents at all stages of their career
RE/MAX	High-performing, established agents
Coldwell Banker	New agents
eXp Realty	Part-time agents
Century 21	Agents who want to reach more millennials

Don’t forget: If you’re new to real estate and looking to get licensed OR a seasoned agent looking to meet your continuing education requirements, become a broker, or launch your own real estate firm, Real Estate Express can help you meet your goals with convenient, affordable online classes.

Visit Real Estate Express

The Best Real Estate Company to Work for Overall: Keller Williams

Keller Williams takes home our prize for the best real estate company to work for because they excel in the areas that matter most to agents.

We were impressed with their competitive compensation plan and commitment to creating a culture of success on all levels, including prioritizing women in leadership. Keller Williams also made the top of our list because of the work they do to create career-lasting relationships with their agents.

Keller Williams Pros	Keller Williams Cons
Top-notch company culture	Focus on recruitment can be tiring
Commission plus profit-sharing revenue for everyone	No flexibility in commission splits for high-performing agents
Training for agents at all levels	Some market centers charge a monthly fee

Keller Williams agents make money in two ways: through commissions earned from the purchase or sale of real estate, and through a program the company refers to as profit-sharing, but which is more of a recruitment and retention strategy from which you can make additional cash. Here are the details on each.

Keller Williams’ Pre-Cap Commission Structure

Each Keller Williams office (or, as they call them, Market Center) has what’s called a cap. The cap is a certain amount of money that each agent will pay to Keller Williams to support the company at large.

Each Market Center has its own cap, determined by local market conditions, operating expenses, and so on. Keller Williams agents at each office have the same cap; it doesn’t matter if you are a 20-year veteran or a brand-new agent.

Pre-cap Commissions	64% to Agents	30% to Market Center	6% to Franchise
3% on $250,000 Sale	$4,800	$2,250	$450

When an agent receives a pre-cap commission, they keep 64% of it, 30% goes to the Market Center, and 6% goes to the national brand as a franchise fee. Once you hit the cap, you keep 100% of your commission—no hidden fees, no sneaky percentages—that’s it.

Keller Williams’ Post-Cap Commission Structure

One an agent’s annual cap has been met, they keep 100% of their earned commissions. So if the agent’s split is 3%, they receive $7,500 on a $250,000 property sale.

Profit-sharing

Agents can also receive a secondary commission when someone they recruit closes a sale, something the company labels “profit-sharing.” If someone you invite to the company closes a sale, whether they’re a member of your team or not, you get a piece of the company’s share of the commission.

Profit-sharing at Keller Williams is multi-level, meaning that if the person you recruited turns around and successfully recruits other agents, you’ll see a portion of the company’s share of their sales too.

Keller Williams Company Culture

Keller Williams’ company culture is focused on constant improvement and support. They are widely regarded as an industry leader in training and professional development.

Their development mindset isn’t only a top-down approach. Thanks to the Keller Williams profit-sharing structure, agents benefit directly from the success of their recruits. Thus, agents develop mentorship relationships, making Keller Willliams a very team-oriented real estate company to work for, even in the absence of any official “teams” in a particular Market Center.

Keller Williams Branding

Keller Williams has an extremely recognizable brand throughout the U.S. and Canada. Though their branding isn’t groundbreaking or exciting (if branding is important to you, check out Century 21), their relatively conservative brand guidelines are high-quality, consistent, and easy for agents to apply to their marketing.

Visit Keller Williams

Best Real Estate Company to Work For—Established High-performing Agents: RE/MAX

RE/MAX is a great place for high-performing, established agents to take their business to the next level. Though they offer tools, training, and mentorship for agents at any stage of their career, the RE/MAX system is set up to benefit a market’s top performers the most.

RE/MAX Pros	RE/MAX Cons
Ultra-recognizable brand	Usually a monthly desk fee
Commission flexibility for high-performing agents	New agent training is limited
Strong CEO leadership with Adam Contos	Specific restrictions on how you can use the RE/MAX brand

RE/MAX doesn’t have a brand-wide policy about splits, desk fees, and caps; each of those decisions is negotiated at the local level.

Though we wish they provided the same transparency on commissions as Keller Williams, RE/MAX does offer agents lots of flexibility in terms of how they receive their commissions.

With a split range topping out at 95%, experienced agents with a proven track record can get paid more on the front end of each commission, allowing them to leverage that revenue toward time-sensitive needs, including marketing and promotion.

Their generous splits often come with higher desk fees, but for most rock star agents, the higher desk fees are worth the investment to further other aspects of their business.

RE/MAX Company Culture

The RE/MAX company culture is built around success and leadership within the communities they serve. Of the top 200 agents of 2021 according to Real Trends (by transaction sides), a staggering 55 of them are RE/MAX agents. This is a brand synonymous with performance, especially for those who know the business well.

# Top in RE/MAX	# Top in The Rest
55	145

An agent who operates on a high level knows that their personal brand and reputation are going to be supported and enhanced by the market reputation of both their brokerage and the other agents who belong to it.

RE/MAX Branding

RE/MAX has a strong presence in the vast majority of major metropolitan markets across the United States. RE/MAX’s iconic hot air balloon is one of the most unique and recognizable symbols in all of real estate, according to a Millward Brown Demographic Ad Tracking Study in 2017. Entrepreneur Magazine named RE/MAX the top Real Estate Franchise of 2020, a spot it’s held for 15 of the last 18 years.

Visit RE/MAX

Best Real Estate Company to Work For—New Agents: Coldwell Banker

In a bit of a surprise, Coldwell Banker has emerged as our pick for the best real estate brand for new agents due to their consistent commitment to training and mentorship of new agents. Their commitment is demonstrated by their top-down training resources and constant encouragement (and funding) of their franchisees to effectively spur professional development. Their dedication to agent growth makes them a great choice for someone just starting off.

Coldwell Banker Pros	Coldwell Banker Cons
Recognizable, legacy brand	Not many internal lead generation options
Fantastic new agent onboarding programs	No companywide incentives for teams
Excellent companywide events and conferences	Some offices may charge desk fees

Even though the commission and fees at Coldwell Banker are reasonable, they aren’t anything to write home about. If you are considering Coldwell Banker a real estate company to work for, consider the following:

No companywide policy for cap, split, or desk fees; all are negotiated at the local level on an agent-by-agent basis

Universal 8% per commission franchise fee even after you hit cap

If the 8% franchise fee is a deal-breaker for you, consider Keller Williams (no franchise fee after you hit cap) or eXp Realty (no franchise fee at all).

Coldwell Banker Company Culture

Throughout our analysis of Coldwell Banker company culture, we kept coming back to the same phrase: client-focused. They live this value with something they call “Big Blue Culture,” which can best be summarized as a “relentless pursuit of the best possible client experience.”

This sort of client-centric focus is great for new agents who are still learning the ropes as far as interaction, sales, and best practices. Corporate leaders all the way down to local franchise officials consistently spoke about this aspect of the company’s culture.

We spoke with Tracy Bacigalupi, Vice President of Marketing for Coldwell Banker Schmidt Family of Companies, the largest Coldwell Banker franchisee in the country, and here’s what she had to say about the resources available to agents to get them into the swing of Big Blue Culture:

“Coldwell Banker has an amazing amount of resources that it provides to realtors and brokers on a local level. Our programs like CBU (Coldwell Banker University) provide an incredibly rich and customizable approach to training that is perfect for experienced agents or people brand-new to the business.”

Coldwell Banker Branding

Coldwell Banker is a legacy brand that’s been associated with trusted real estate service since the great San Francisco earthquake of 1906. Its recent rebranding and logo updates show that the company is committed to moving forward and building a business that has an exciting future, not just a storied past.

We’ll admit it—we were skeptical at first to see changes to a trusted logo, but they come with a new-and-improved set of marketing resources that facilitate every agent’s efforts, but especially those of new agents.

Visit Coldwell Banker

Best Real Estate Company to Work For–Part-time Agents: eXp Realty

You haven’t even read our explanation yet, and we can already hear what you’re thinking. “What?! A virtual brokerage beat out other major brick-and-mortar brands?!” Yes, yes it did.

And here’s why: When it comes to being a part-time agent, there are three things that are important to you.

Can you make the financials work? If you have lots of upfront fees and costs due outside of a transaction, the math can sometimes makes your real estate side hustle impossible. With eXp Realty, you don’t have to stress about that.

Self-paced and remote resources: Your growth should be on your own schedule. eXp Realty has you covered.

Remote company culture: You need a company that really embraces the remote working lifestyle. eXp Realty lives remotely.

eXp Realty Pros	eXp Realty Cons
A massive library of on-demand training materials	No brick-and-mortar office locations
A commission structure very advantageous to new or part-time agents	No in-person support or mentoring is available
Revenue sharing makes recruiting lucrative	A focus on recruiting can be tiresome for agents

How eXp Realty Agents Get Paid

The eXp Realty commission structure is simple and easy to understand. Similar to Keller Williams, eXp Realty also offers a revenue-sharing program for agents you recruit to join the brokerage. They also offer some stock options for high-performing agents. Here are the details.

eXp Realty Commission Structure

Every agent in the company has a cap of $16,000. Splits are 80/20, and after you meet that cap, you keep 100% of your commissions—no desk fees, no royalty fees, no franchise fees.

Pre-cap Commissions	20% to eXp	80% to Agents
3% on $250,000 Sale	$1,500	$6,000

YKC INSIDER TIP: A $16,000 cap is extremely reasonable. Most major franchises have caps over $25,000, and some luxury brokerages like Berkshire Hathaway HomeServices and Sotheby’s have caps north of $33,000. For a part-time agent just getting started, this is a major benefit.

Revenue Sharing: Better Than Profit-sharing

Similar to Keller Williams, eXp Realty also offers passive income options, paying you a percentage of the commission made by any agent that you recruit.

While Keller Williams offers agents a share of PROFIT (which can be a relatively thin margin depending on your Market Center), eXp offers a share of REVENUE. This approach puts more money in the pockets of eXp Realty agents who can recruit. It also makes recruiting a potentially more profitable pursuit than at Keller Williams.

Stock Options

eXp Realty also offers stock options to agents after they’ve hit certain performance marks each year. Stock options generally only benefit high-performing agents, but anyone can work toward this goal, whether they’re working part time or full time.

eXp Realty Company Culture

Since eXp is a completely remote business with no brick-and-mortar locations, the only real option for developing a company culture is through a virtual environment.

eXp offers a LOT of livestreamed training and networking (up to eight hours of live content per day). A massive library of prerecorded material is also available on eXp’s virtual campus for agents to use at their convenience. Seriously, you’ll find thousands of hours of on-demand training on just about every subject you can think of.

Through these tools, it’s pretty clear that the eXp Realty company culture is all about providing agents and teams with the tools they need to create an individualized path that makes sense for their business. eXp Realty agents seem to be very excited about this sort of self-reliance and support.

We asked Gogo Bethke, a high-performing agent with eXp Realty, about training opportunities and company culture. Here’s what she told us.

“The best that I’ve ever experienced on any level, period. There are so many different groups of eXp agents, so many different platforms that they (eXp Realty) provide access to.

“And, you can’t get more convenient than eXp. I could be sitting with my feet in the sands of Mexico and attend a live session on post-closing occupancy in the eXp virtual classroom. I’ve been with multiple real estate brands across my career, I have never seen anything like what eXp offers.”

—Gogo Bethke, Agent at Gogo’s Real Estate

eXp Realty Branding

The eXp Realty branding strategy is a little different than others on this list. Since eXp Realty is the only company that isn’t built on the franchise model, you’d think that they’d have a strong, centralized brand presence. But, given the fact that they don’t have any brick-and-mortar locations and the success of the company is really built off the success of each individual agent and team, this isn’t the case.

The eXp Realty branding is minimal, limited, and often a very minor part of an agent’s marketing. Yes, it appears on business cards and yard signs, but it’s likely not a logo you can picture in your head, and the standards to which it has to be applied are loose.

If you prefer a brand that will give you high recognition, consider RE/MAX or Coldwell Banker.

Visit eXp Realty

Best Real Estate Company to Work For—Reaching Millennials: Century 21

Century 21 has consistent involvement and advocacy in issues important to the next generation of homeowners, including fair housing, LGBTQ rights, and the transformation of commercial space into new and innovative residential space. The company’s focus on issues important to millennials has caused many to sit up and take notice of this legacy real estate brand.

A new logo, new marketing strategy (an entire revamp of their brand, actually) means that younger people new to the brand are talking about Century 21.

If you are a strong marketer of your own personal business, combining your skills with Century 21’s clout and market positioning can make for a potent formula for success—especially when it comes to reaching the elusive millennial market.

Century 21 Pros	Century 21 Cons
Sleek and stylish branding	No universal commission structure + 5-8% franchise fee on every transaction
Great top-down presence on social media	Mediocre companywide training programs
Progressive company culture actively recruiting minorities	No company-lead lead generation options

Century 21 Commission Options & Agent Fees

Similar to the situation with Coldwell Banker, the commission structure at Century 21 is fine, but nothing we’re crazy about, either. Just about everything (except for a universally applied 5-8% franchise fee) is negotiated at the local level, so there isn’t much we can tell you about here.

The one differentiator is that most Century 21 franchises don’t charge a desk fee. Some major metropolitan markets, where office space is at a premium, will charge a monthly desk fee to literally have a desk, but this is optional.

Century 21 doesn’t ask for a penny before you close a deal, which is helpful for a lot of agents, especially those who are new to the business.

Century 21 Company Culture

Century 21’s company culture is all about relentless progress, whether we are talking about social issues, issues of equity and inclusion, or the pursuit of the company’s business objectives.

For example, Century 21 was named to the Forbes 2019 list of best employers for diversity.

The company actively recruits veterans to become real estate professionals, and their chief marketing officer, Cara Whitley, is recognized as a HousingWire Woman of Influence.

Their partnership in the Empowering Latinas program is part of Century 21’s efforts to empower Latinas in South Florida to earn a real estate license. The scholarship pays for all the necessary classes and licensing fees for aspiring Latina entrepreneurs.

Century 21 Branding

“What if we changed everything?”

That’s the question that marketers at Century 21 have based their entire new strategy around, and it’s working. New company mission (“To Deliver Extraordinary Experiences”), new logo, new vibe altogether.

Century 21 is taking a bold approach to pushing this new message in new quarters. They’re booking guest spots on shows like SportsCenter instead of 60 Minutes. They are backing ads on Viceland, not on Fox News. It’s clear that they’ve identified their next customer as more likely to be watching the Big Bang Theory than Antiques Roadshow.

If you are a realtor who has millennial (and younger) homebuyers or sellers in your sights, Century 21’s message will resonate nicely with you (and them).

Visit Century 21

Your Turn

Now, we want to hear from you. Tell us your thoughts on our picks. Do your experiences line up with what we’ve found?

If you’re a real estate professional working in a local office, whether a major brand or a mom-and-pop shop, we want to hear from you.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Real estate software is what differentiates great agents from good agents. The right software allows agents to generate leads, market their personal brands, nurture leads, stay organized, and close deals better than ever before.

With so many options on the market, choosing the right tools isn’t easy, which is why I decided to update my picks for the best real estate software of 2023. I organized the tools by category and linked to my deep-dive review articles and buyer guides—making it easier for you to find that one tool that you simply won’t be able to live without.

Lead Generation Software

1. BoldLeads

Pricing: Starting at $649 per month

If you’ve been busy selling houses, you may have missed the exciting new technology that BoldLeads offers today’s agents. Instead of just sending you a list of leads, they offer A/B-tested seller lead generation landing pages, an integrated customer relationship manager (CRM), and automated email and text messaging to connect with leads when they expect it—instantly.

You can even leave stealth voicemails, create follow-up funnels, and integrate with your favorite CRMs like Contactually, Top Producer, Wise Agent, and more. Even better, BoldLeads will convert leads for you using their Concierge. They also offer free onboarding and on-demand training classes.

Visit BoldLeads

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2. Zillow Premier Agent

Pricing: Varies by ZIP code

Over the past few years, Zillow Premier Agent has grown up. Instead of just blasting out cold leads like they used to, Premier Agent now offers agents many ways to become the primary point of contact for a lead, in addition to helping you nurture and close them.

Using their app, you can see which homes your leads are viewing and saving to make sure you reach out with the right message at the right time. They also offer a streamlined CRM with task reminders, notes, and mobile notifications. The customer experience report lets you know exactly what your leads think of you without having to ask.

Visit Zillow

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Real Estate CRM Software

3. LionDesk

Pricing: $21 – $83 per month

If you want a full-featured CRM that you can upgrade as your business grows, LionDesk is a great option. Starting at just $21 a month, with LionDesk you can send video emails, bulk texts, drip campaigns, and more. As your business grows, you can add more features without breaking the bank.

Visit LionDesk

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4. Top Producer

Pricing: $60 – $105 per month

One of the best CRMs on the market, Top Producer recently upgraded their user experience (UX) back to the drawing board and revamped its flagship CRM to compete with the new kids on the block. The new Top Producer looks and works great. Even better, Top Producer is leading the pack with access to MLS data, market snapshot reports, and native integrations.

Visit Top Producer

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IDX Website + CRM Platforms

5. Propertybase

Pricing: $349+ per month

When it comes to real estate software, you might have noticed that every tech company wants to be a one-stop shop. Propertybase actually is one. First and foremost, Propertybase has a Salesforce-based CRM. Salesforce is the global CRM leader for a reason: Leads can be sent into Propertybase from pretty much anywhere and segmented, put on drip campaigns, and endlessly sliced and diced to match people with properties.

Beyond the CRM, Propertybase has a powerful website builder to drive your marketing, lead generation, and lead capture. Once your leads are coming in, use its customizable dashboard to divide and conquer farm areas and nurture leads. You can try Propertybase for yourself with a free demo.

Visit Propertybase

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6. kvCORE Platform

Pricing: $499+ per month

One of the early movers in the all-in-one real estate lead generation and CRM platforms, Inside Real Estate’s kvCORE platform is finally ready for its close-up. Its team-focused platform boasts lead generation, a robust CRM with artificial intelligence (AI) features like a behavioral lead response, text messaging, and even an auto-dialer.

kvCORE is a pretty comprehensive real estate software suite, and offers back-office solutions for agent billing and accounting, a comparative market analysis (CMA) and presentation tool, and listing marketing tools.

Visit kvCORE

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7. Real Geeks

Pricing: $249+ per month

Founded in 2010 by real estate agent Jeff Manson, Real Geeks‘ core mission has never changed: To build IDX websites and a CRM that generates tons of leads for real estate agents. While other IDX sites might be flashier, Real Geeks’ focus on lead generation means that you will spend more time on the phone with real people who want to buy homes and less time fiddling with graphic design and code.

Visit Real Geeks

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IDX Websites + Marketing Tools

8. AgentFire

Pricing: $129+ per month

One of the problems with all-in-one website and CRM platforms is that they force you to upgrade to new “tiers” that include features you don’t want or need. That’s why we love AgentFire. AgentFire starts with sleek, professionally designed websites and then lets you add on only the features you want as you grow.

In addition, AgentFire offers a lot more than just pretty websites. They also offer agents a full library of lead capture tools including calls to action (CTAs), landing pages, and lead magnets, neighborhood guides, market reports, blogs, and much more. They even offer training with coaching legend Tom Ferry.

Visit AgentFire

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9. Placester

Pricing: $119 per month

In 2023, agents have a million options to build a pretty website. But if your website isn’t generating leads, it isn’t doing its job. That’s why Placester almost always makes it to the top of our list of the best website builders and real estate software. Their sites are designed for one purpose: lead capture.

Don’t get me wrong—Placester’s websites are beautiful. But they are also A/B-tested to ensure lead capture. They even offer helpful features like prewritten content libraries, a CRM, and a brand-new services marketplace to help you find design and tech talent quickly.

If you’re a National Association of REALTORS (NAR) member, you qualify for a Placester website complete with an IDX feed and basic lead capture options for just $119 per month.

Visit Placester

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10. Luxury Presence

Pricing: $180+ per month plus $500+ setup fee

If you’re even thinking about getting into luxury real estate, then cookie-cutter website templates aren’t going to cut it. Your personal brand is crucial for success in luxury real estate so your website needs to be uniquely yours. As one of the earliest and most respected luxury real estate website designers, Luxury Presence should be at the top of your list when it comes to real estate software that’ll help you create a new website.

Their designers have created websites for some of the most successful real estate agents in the world, and believe it or not, they are more affordable than you might think. A semi-custom website from Luxury Presence starts at just $180 per month with a $500 setup fee. Of course, the sky’s the limit from there, but getting started is what counts.

Visit Luxury Presence

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Social Media & Marketing Software

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Lead Qualifying & Nurturing Software

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Real Estate Prospecting Platforms

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Predictive Analytics & AI Software

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Home Valuation Software

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Comparative Market Analysis (CMA) Software

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Open House Software

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Community Engagement Software

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Transaction Management Software

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Outreach Automation Software

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Expense Tracking Software

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Writing Software

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Over to You

Have a suggestion you’d like me to add to my list of the best real estate software? Let me know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

If you’re looking for new, must-read real estate blogs to add to your morning routine, today is your lucky day. I reached out to some of the most successful agents, brokers, and coaches that I know for their morning reading lists.

I gathered the best training, news, and entertainment in the real estate industry just for you. Whether you’re looking for content to share on social media, to level up your real estate game, or you just want to ogle mansions, you’ll find it here.

Click on a category below to get started:

Best Real Estate Agent Training Blogs

1. The Yasser Khan Coaching Blog

Who Should Read It: Incredibly good-looking and charming agents with absolutely great taste 😉

Why I Love It: Hey, you didn’t think I got to six figures a month in income from being homeless and broke just by being lucky, did you? Seriously though, I’ve been working my fingers to the bone over the past two years to bring you the best, most actionable content from the world’s best agents. I've also had a blast doing it!

Hopefully, you agree—and I hope that passion for everything I do comes through in my articles. I have an absurd quantity of exciting new content for you coming soon, so subscribe to my email list below so you never miss an article.

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2. Ryan Serhant’s Blog

Who Should Read It: New agents or experienced agents who want to build a brand

Why I Love It: If you want to learn how to build a personal brand that lasts, why not learn from the best? Over the last decade, Ryan Serhant has transformed his personal brand into a household name synonymous with luxury real estate. His blog covers everything from getting licensed to marketing and branding tips from Ryan and his team.

Read Ryan Serhant’s Blog

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3. Tom Ferry’s Blog

Who Should Read It: New agents and experienced agents stuck in a rut

Why I Love It: America’s premier real estate coach brings Gary Vaynerchuck-levels of hype to helping real estate agents break out of sales ruts, learn new lead gen techniques, and stay inspired. Like Gary, Ferry is best enjoyed in videos, which are featured prominently on his blog.

Read Tom Ferry’s Blog

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4. Lab Coat Agents

Who Should Read It: All agents

Why I Love It: Started as a Facebook mastermind group by Tristan Ahumada and Nick Baldwin, Lab Coat Agents (LCA) has grown into an online real estate powerhouse over the past few years. We love the LCA blog because they write quick hit content that gives you just enough insight to be useful without getting bogged down in the details. For example, they’ll give you one killer script instead of 25 mediocre scripts.

Read Lab Coat Agents

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5. Broke Agent Media

Who Should Read It: Agents who want to learn about social media marketing with a tongue-in-cheek attitude

Why I Love It: Launched this year, Broke Agent Media is the brainchild of Eric Simon, who you probably know better from his wildly popular Instagram account, The Broke Agent. But instead of spicy memes and skits, Broke Agent Media serves up timely and actionable advice for agents who are trying to make a splash on social media. You also get the latest podcast releases, and yes, there are still memes!

Read Broke Agent Media

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Best Real Estate Blogs for Viral Content

6. Keeping Current Matters

Who Should Read It: Agents who want viral content to post on social media

Why I Love It: Keeping Current Matters creates quick-hit real estate content that is tailor-made to go viral on social media. If you follow any other agents on Facebook or Instagram, chances are you’ve already seen them share infographics and articles from Keeping Current Matters. The blog is free, but you can also pay to add your branding to their content when you share their content on social media.

Read Keeping Current Matters Blog

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Best Luxury Real Estate Blogs

7. Dirt

Who Should Read It: Luxury agents or agents who enjoy reading about celebrity real estate

Why I Love It: If you’re a luxury agent who wants to keep up on the latest luxury real estate news or just someone who wants to catch a glimpse of the lifestyles of the rich and infamous, Dirt is a must-read. Dirt reports on all the latest celebrity real estate gossip, and, of course, includes all the luscious listing photos that let you daydream about achieving your #housegoals.

Read Dirt

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8. Corcoran Inhabit

Who Should Read It: Luxury agents and brokers who want content inspiration

Why I Love It: Billed as a lifestyle blog, Corcoran’s Inhabit blog reads and looks more like a thick and glossy luxury lifestyle magazine like Wallpaper or Frieze than the blog for a real estate brokerage.

A word of warning: Of all the real estate blogs we’ve shared, this one will make you wish you had deeper pockets and endless vacation days. But if you’re trying to create a luxury lifestyle blog for your team or brokerage, this should be your template.

Read Corcoran Inhabit

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9. Mansion Global

Who Should Read It: Luxury agents and brokers

Why I Love It: With the editorial chops and gravitas of parent company The Wall Street Journal, Mansion Global doesn’t just do pretty pictures of celebrity mansions. They offer insight into market trends, architectural history, and what it means to buy, sell, or live in a true luxury property.

Read Mansion Global 

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10. Elliman Insider

Who Should Read It: Luxury agents and brokers

Why I Love It: While pretty much every brokerage these days has a blog, Elliman manages to stand out from the crowd with articles that people actually want to read. Focusing primarily on their largest markets in New York City, California, Colorado, and Connecticut, Insider includes features on awe-inspiring luxury real estate, as well as well-written instructional and local color articles covering everything from renting an apartment to neighborhood playgrounds.

Read Elliman Insider

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11. Sotheby’s International: Extraordinary Living

Who Should Read It: Luxury agents and brokers

Why We Love It: It’s one thing to make me desperately jealous and get me wondering how many lunches I’d need to skip to be able to justify a $10 million mansion in Buenos Aires (answer: all of them for 1,000 years). But Sotheby’s International Extraordinary Living delivers gorgeous photos and write-ups of jaw-dropping homes all over the world to agents and the luxury-obsessed.

Read Sotheby's Extraordinary Living 

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Best Real Estate Industry Blogs

12. Notorious R.O.B

Who Should Read It: Brokers, investors, tech leaders, and other real estate big-wigs

Why I Love It: If you want the 30,000-foot view of anything, you’re going to have to listen to people who cruise up there on the regular. You know—the iconoclasts, the firebrands, or the people who have such a wide (yet oddly specific) knowledge base that they see things most people miss. The Notorious R.O.B. ticks all those boxes and then some. Necessary reading for anyone who wants the big picture in the real estate industry.

Read Notorious ROB

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13. HousingWire

Who Should Read It: Anyone who wants to actually last as a real estate agent

Why I Love It: If you want to actually have a lasting career in real estate, it’s crucial to understand that your clients and former clients will look to YOU as a market expert. That means keeping up to date with the latest news in the industry.

One way to do that, of course, is by reading real estate blogs. How can you possibly accurately predict trends for your buyers and sellers if you don’t watch the market and the dizzying number of factors that can affect it?

Read HousingWire

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14. The Real Deal

Who Should Read It: Agents and brokers who need deep industry insight

Why I Love It: When it comes to inside-track real estate journalism, the Real Deal is well, the real deal. They’ll get real estate scoops before even the massive papers do. They also tend to write in a crisp and easy-to-digest style that gives CEOs around the world the information they need to make that next giant acquisition—or just have something to chat about over lunch with industry insiders.

Read The Real Deal

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15. 1000Watt Blog

Who Should Read It: Agents who want to think a little more strategically about their branding and marketing

Why I Love It: Blogs from branding agencies are always a pleasure to read because they (almost) always get right to the point. After all, they spend their days trying to distill complex ideas into simple, compelling copy for brands. No easy task.

Read the 1000Watt Blog

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16. Inman

Who Should Read It: Brokers, investors, tech leaders, startup founders, and ambitious agents

Why I Love It: Inman is THE place to go for industry news, National Association of Realtors (NAR) drama, and 30,000-foot insight from some of the biggest names in the business. If you work in real estate, chances are your boss probably reads Inman every morning, and your boss’ boss definitely reads Inman every morning.

Read Inman

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17. Geek Estate

Who Should Read It: Agents, brokers, and real estate (RE) tech geeks

Why I Love It: Of course, if you’re going to go on a deep dive, you need to jump in head first. Geek Estate manages to parse the nitty-gritty of the real estate tech world in a way that you never thought you’d want to read.

If you need to be in the know for your job, then Geek Estate is a no-brainer. If you’re just curious, you’re going to learn a ton. They also have an invite-only mastermind group that features some of the heaviest hitters in the real estate tech space. Not for newbies!

Read Geek Estate

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18. Brick Underground

Who Should Read It: Anyone interested in New York City real estate

Why I Love It: When it comes to New York City real estate blogs, lots of people tend to think the sun revolves around Curbed’s New York-centric section of their now national real estate blog empire. If you’re one of these people, you’re missing out.

Brick Underground writes articles for and about New York City’s frazzled and fabulous agents, offering tips, tricks, and best of all, empathy. They also include hot takes for buyers and sellers, jaw-dropping listings, market news, and more.

Read Brick Underground

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19. Zillow Market Trends

Who Should Read It: Agents who want free market trends reports from Zillow’s economists

Why I Love It: When you’re sharing market updates with your audience, the credibility of the source you use matters more than you might think. While doom and gloom headlines generate clicks to your articles on social media, savvy readers are going to check your sources and judge you based on how qualified they are.

Zillow’s Market Trends blog has impeccable sources, including in-house economist Jeff Tucker. They also have exclusive access to the treasure trove of data they collect from their 36 MILLION monthly visitors.

Read Zillow Market Trends

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Best Real Estate Investing Blogs

20. Bigger Pockets

Who Should Read It: Agents who want to work with or become investors

Why I Love It: Whether you want to learn the ropes of real estate investing or meet other investors who are already crushing it, then Bigger Pockets is for you. Bigger Pockets is the largest real estate investing blog online today and their forums are the hot spot for real estate investors from around the country.

Read Bigger Pockets

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21. Fortune Builders

Who Should Read It: Agents who want to work with or become investors

Why I Love It: Founded by legendary real estate investor Than Merril, Fortune Builders’ blog is chock-full of in-depth and insightful articles written by experienced investors like co-founder Paul Esajian. While Bigger Pockets seems to focus more on community, Fortune Builders focuses on producing actionable real estate investing content.

Read Fortune Builders

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Over to You

What’s your favorite real estate blog? Let me know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

If there’s one thing we all struggle with in real estate, it’s this: An overwhelming majority of the public believes that we all work alike, and that there’s little difference between agents. With so many in the business competing for mind share and market share, how do you create your personal point of difference?

The answer does NOT lie in the ongoing boasting and bragging of your top producer awards, accomplishments and credentials, but rather in encouraging and leveraging others to tell your story for you.

We’re talking reviews, recommendations, and testimonials here and chances are you need to up your game. If you’re interested in increasing your credibility and building your personal brand, check out these ten tips and tricks that will get you a consistent stream of 5-star reviews and endorsements.

Get Email Templates that Drive Referrals

Want Glowing Reviews? Give Glowing Reviews First!

You know that feeling you get when you receive a glowing review or recommendation? Nothing better, right? Consider the goodwill you’ll create if you generously commit to providing reviews and recommendations for others FIRST. Be a Giver, not a taker.

When you give reviews, you’ll create a deep-seated urge in others to do the same; in fact, what you get back often far exceeds what you’ve given out. Social psychologists call this the Universal Law of Reciprocity, and it’s a proven concept. Time block to do this once or twice a week—there’s no downside!

Ok, so you need to leave your clients amazing reviews. But where exactly? If they have a business or online shop, then it's pretty simple, right? All you need to do is leave them a 5-Star review on their website, Business Page, Google My Business or other social or commercial profile. But what if your client is an employee who does not need reviews? The answer lies in point #6 below, where you endorse and recommend them on their LinkedIn Profile (they'll thank you for it).

Accept That Reviews Are Your Social Proof—& Your Social Currency

The truth is that we live in a society used to Amazon product reviews; most people automatically seek support in making all of their purchasing decisions. From refrigerators to restaurants, florists to flooring, dog food to doctors—we look for evidence that our money and time will be spent wisely.

We rely upon friends, family members, influencers, and even total strangers to advise and guide us. The same applies to those looking to hire a great real estate agent.

The positive reviews you receive and share are the social proof people are looking for, so commit to giving them what they want. If you don’t, they will choose someone who will. It really is that simple.

Repurpose Your Positive Reviews—Put Them Everywhere!

If you want to make the most of your reviews and recommendations, simply ask yourself this: “Where else might these positive words be impactful?” The answer? Everywhere!

Great reviews and recommendations are a gift to you, and once received, they’re yours to do with what you please.

Making use of all or parts of these comments isn’t just smart—it’s a strategic time saver. Use them to create attention-garnering graphics and posts for your pages. Highlight them as featured content in your seller and buyer guides. Gather as many as you can and create a word cloud, which can be used in a multitude of ways.

Even better than what’s been stated here so far? Video testimonials and reviews. Ask clients to create and submit their own mini-productions to you, then compile, edit, and share them. If allowed in your market, make a contest out of it. You’ll be surprised by the creativity and effort they’ll put into this, and what you’ll likely receive is priceless!

Make It Very Easy for People to Review You

Agent Jessica Russell has essentially automated her systems to insure that she’s receiving positive reviews across a variety of platforms.

“I send an email and provide very clear instructions along with links to three pages or platforms,” she says, noting that occasionally she’ll switch things up. “If I need fresh reviews on Realtor.com, I’ll provide that link as opposed to Zillow. I’m currently working on adding more reviews to Google, so I’ve gone back to previous reviewers asking them to simply copy and paste what they’ve previously posted elsewhere—and I provide them with their original review so they don’t have to go and look for it. People are happy to post somewhere new, especially because I’ve made it so easy for them!”

A tactical tip: Include review-garnering action items in your transaction checklists, mentioned in your pre- and post-closing activities.

Reviews Should Be Found Where You (& Your Competition) Are

If your reviews are landing only in one place, you could be missing out. Those dozens of 5-star accolades may look good on Zillow, but what if your prospect doesn’t find you there? What may be the result if your other profiles or sites aren’t effectively telling your story?

You may be passed over and not afforded the opportunity to share your value and the benefits associated with working with you. People and prospects should be able to easily access what others think and say on your website, Google My Business profile, LinkedIn, Facebook, Instagram, and on industry sites like Zillow, PropertyGuru and Realtor.com. Don’t disregard Yelp either, especially if your competition has a strong presence there.

Search for yourself online and see what comes up. Let’s say, for example, that the first results for your name on Google are found on Zillow. Make sure you have plenty of positive—and recent—reviews there!

Now’s the time to build or enhance any missing or existing pages and profiles, and to set a goal to add a reasonable number of reviews or recommendations to each and every place. This is an exercise you should engage in every quarter of the year.

Consistent and current (endorsements) equal currency—social- and earnings-wise!

Don’t Forget About Endorsements & Recommendations on LinkedIn

Perhaps you’re a newer agent with a limited amount of transactional experience. Maybe you’re a highly seasoned top producer with a strong network of business-to-business contacts and relationships. In both cases, LinkedIn can be leveraged to assemble an impressive list of recommendations that speak to your professionalism, work ethic, people skills, and sales acumen—and these carry a lot of weight.

Request these valuable recommendations and endorsements from former coworkers, supervisors, community leaders, service providers, even religious leaders. Most people are happy to help, especially if you commit to doing the same for them (law of reciprocity in action). For those who are too busy to provide a testimonial, simply ask if you may add them to a reference list (or better, do up a draft and ask them to pre-approve it). Providing this resource to potential buyers and sellers is impressive enough on its own, and those featured there will rarely be contacted.

Make Reviews Part of Your Process—Set the Expectation With Your Clients Early & Reinforce It Often

Don’t make the mistake of waiting until the end of the transaction to request a review; you should set the expectation from the very first meeting!

This is something that top producer Cari McGee, an agent serving Kennewick and Richland, Washington, has done exceptionally well since she started in the business.

“I let my clients know that I am very clear on their goals,” she says, “but I also share that MY goal is to be so great that the client can’t help but to review and refer me to others. I have learned that when I lead with providing an exceptional experience and outcome for the client, everything I want for my business happens as a result.”

This strategy also makes it easy to ask the “how am I doing” question at any point during the transaction, reinforcing your commitment to them and reminding them that you hope to receive raving reviews at the conclusion of their sale or purchase.

Don’t Let the Occasional Negative Review Get You Down

Inevitably, it’s going to happen. At some point, someone is going to leave comments that are rude, inaccurate, or even irrelevant to you or your business.

Remain calm and deal in the facts, not in your feelings. Don’t engage in social media warfare. Attempt to contact the person who posted to confront and resolve their issue. If you’ve smoothed things over, request an edit to their original comments. If they are unreasonable or unwilling to communicate with you, state your case simply and unemotionally as a response:

“I’ve made three attempts to contact you to discuss your concerns and displeasure. I’m disappointed to learn that you feel this way. Will you please send me a DM so we may speak about this?”

Your professional demeanor and stated desire to make things right—even if the poster is flat out wrong or unreasonable—will be remembered by those reading the review. Also, know this: If you are consistently receiving positive reviews, any negative post will eventually get flushed out or dismissed.

One bad meal or inattentive waiter doesn’t necessarily make for a lousy restaurant, right? It’s the content of the majority of your reviews that matter, so work to keep them coming and highlight them frequently.

Leverage What You Receive

Are you the most highly rated agent in your town or market on any particular platform? Tell the people who live there! Did you help a family accomplish the nearly impossible? Share that! The post—or postcard—that features what you’ve done for others is way more compelling than the typical “I’ve done it again” message. What will resonate and be remembered is not what you’ve managed to do for yourself, but what you have achieved for others.

Summing It All Up

Reviews, recommendations, and endorsements are simply the stories others tell about you and your business—and they play a huge role in a prospect’s decision-making process. A growth-minded agent will do all they can to receive them consistently, leverage them creatively, and promote them effectively. Now’s the perfect time to fearlessly assess where you stand and what’s needed to make strides in this area. Once you do, get to work!

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

If you haven’t shopped for virtual staging software lately, you might be in for a bit of a shock. Many apps that used to offer Realtors an easy-to-use DIY virtual staging platform now just sell done-for-you professional virtual staging—usually with a higher price tag. While that’s great for teams and brokerages with big budgets, many agents still want to get their hands dirty and DIY their virtual staging while bootstrapping (which is perfectly fine).

That’s why I decided to put together this guide to the best virtual staging software and done-for-you professional staging options on the market in 2023. I cover pricing, interior design quality, and share examples of their virtual staging. I also worked with my friends to get some expert virtual staging tips from top listing agents.

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The Best Virtual Staging Software for 2023

Here are my picks for the best virtual staging software and professional staging for 2023.

Virtual Staging Software	Best For	Price per Image in USD	DIY or Professional?
Apply Design (Best DIY option)	High quality and affordable DIY virtual staging	$7-$10 per image	DIY
roOomy (Best Overall)	High-quality, pro virtual staging + a free DIY app	$49-$69 per image (app is free)	Pro staging + DIY
Hasten	High-end pro virtual staging	Call	Pro staging
BoxBrownie	Price-to-Quality ratio	$32 per image	Pro staging
Spotless Agency	High-quality images	$79-$199 per image	Pro staging

Apply Design: Best Quality & Most Affordable DIY Software ($7-$10)

About Apply Design

A relatively new virtual staging software startup, Apply Design is an easy-to-use app that allows anyone to quickly stage their listings.

What I Love About Apply Design

First and foremost, Apply Design is one of the only virtual staging apps on the market that still allows agents to DIY their own virtual staging. It’s also very easy to use, and includes a large number of tasteful, high-quality renders of furniture, art, lighting, rugs, plants, and other home furnishings.

One very helpful feature is that the furnishings are grouped into room bundles—collections of furniture, art, and other furnishings that all work well together. If you don’t have a savvy eye for interior design, they make it easy to pick out furnishings that are guaranteed to work well together

Drawbacks to Using Apply Design

I was kind of hoping for more options for high-end furniture from brand names like West Elm, Pottery Barn, and Design Within Reach. They have some great options already, but more would be great!

Example Virtual Staging From Apply Design

Visit Apply Design

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roOomy: Great Image Quality & a Useful DIY App ($49-$69)

About roOomy

roOomy offers agents the best of both worlds with professional staging and a DIY app agents can use with their clients.

What I Love About roOomy

While their image quality might not be quite as photorealistic as Hasten, roOomy offers one killer feature that leaves the others in the dust. Their free DIY app is perfect for helping buyers visualize living in your listing.

Instead of cheesy-looking models of knockoff Eames chairs, roOomy lets you stage your listing with photorealistic models of furniture your customers can actually buy. Even better, if you get to know your buyers well enough, you just might be able to stage an empty room with furniture they already own. So if you know they have a specific couch from, say, Pottery Barn, you can show them a staged photo with their couch in it.

Drawbacks to Using roOomy

While roOomy has great furniture options and their designers produce high-quality images, their app has limited features for agents and poor reviews in the app store. We wish they spent more time developing the app and less time on professional virtual staging.

Example Virtual Staging From roOomy

Visit roOomy

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Hasten: The Gucci of Virtual Staging? (Call for Pricing)

About Hasten

Hasten is a high-end virtual staging and 3D rendering company that works with some of Manhattan’s top developers and brokerages.

What I Love About Hasten

Hasten has the best image quality and interior design taste that we know of among staging service providers. While they don’t offer virtual staging software for agents, they consistently put out photo-realistic virtual staging images with stunning interior design.

Drawbacks to Using Hasten

Since Hasten doesn’t list pricing for their services and only seems to work with high-end brokerages, we’re going to assume they are, shall we say, not cheap. That said, if you want the best, it couldn’t hurt to call.

Example Virtual Staging From Hasten

Visit Hasten

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BoxBrownie: The Disruptor With a Great Price-to-Quality Ratio

About BoxBrownie

If you’ve been to a National Association of Realtors (NAR) or Inman conference in the last few years, then chances are you already know who BoxBrownie is. The friendly Aussies who run BoxBrownie have been trying to disrupt the virtual staging industry for years.

What I Love About BoxBrownie

There’s a good reason for this. BoxBrownie offers great quality services at an affordable price. Their virtual staging service is no exception. While the image quality might not be quite as striking as Hasten or other high-end services, it gets the job done at a price most agents can afford.

Drawbacks to Using BoxBrownie

While the quality of BoxBrownie’s images are comparable to Apply Design and Spotless Agency, their interior design leaves a little something to be desired. Don’t get me wrong—it’s not tacky—but it just doesn’t feel quite as stylish as other options.

Example Virtual Staging From BoxBrownie

Visit BoxBrownie

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Spotless Agency: Highly Realistic Images at a Premium Price

About Spotless Agency

Another relative newcomer to the virtual staging space, Spotless Agency offers drop-dead-gorgeous virtual staging, but at a slightly premium price.

What I Love About Spotless Agency

Spotless has very stylish options for furnishing that look a bit nicer than many competitors, and their professional stagers have great taste.

Drawbacks to Using Spotless Agency

Coming in at a hefty $79 per image with only one round of edits, Spotless is more than double the price of BoxBrownie. So it’s up to you (and your listing marketing budget) to decide if their image quality is twice as good.

Example Virtual Staging From Spotless Agency

Visit Spotless Agency

12 Virtual Staging Tips From Listing Agents

At the end of the day, which virtual staging software or service you choose is far less important than learning the best practices of virtual staging. That’s why I reached out to my friends to get their take on how to get the best bang for your buck from virtual staging. Here’s what they told me:

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Here are a few more tips:

• You have to take the time to go through the options; don’t rush it or assign it to an assistant unless you trust their taste fully.
• Don’t assume that what you choose will be sized correctly or in the manner you were hoping for on the first try. Make sure they allow for changes (one or two rounds should work), even if you have to pay extra for them.

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“If the apartment is small or lacks closet space, have the virtual stager add furniture that offers storage. Instead of an L-shaped couch and chairs that take up more depth, opt for a standard couch and put the television on top of a deeper console that offers storage. Instead of night side tables, add nightstand-height dressers; the top still functions as a table while offering storage.”

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Over to You

Have great virtual staging software you swear by or a tip for our readers? Let me know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)