Pricing: $59 – $499 per month

When it comes to marketing and design software, today’s Realtors are spoiled for choice. Canva is free or cheap, and there are dozens of other platforms promising agents beautiful marketing materials even if you don’t have design skills.

The problem is that many of these platforms aren’t designed exclusively for real estate agents. The templates are generic and not designed with conversion in mind. LabCoat Agents Marketing Center changes that. They offer agents an easy-to-use platform that lets them create custom-branded flyers, postcards, business cards, social media posts, and more.

Pricing: Free – $6.49 per month

While we normally recommend real estate-specific design tools, Canva is a widely used platform for collaborative design that now offers a host of design templates specifically for real estate agents. Canva is available at an affordable price, and designs can be accessed across the internet by multiple team members. One feature we especially like is the ability to create graphics and schedule them to post on social media directly from Canva.

Pricing: Free – $10 per month

Once you’ve created your thumb-stopping social media posts, you’re going to need good social media management software to show them to the world. Buffer is an excellent choice since it’s more affordable than other tools and offers the same basic tools.

The magic of Buffer is that it lets you schedule your social media posts so you don’t have to remember to post every day. Instead, you can create an entire month’s worth of posts in one busy weekend and then schedule them on Buffer.

Pricing: Free – $39 per month

When it comes to your website, you owe it to yourself (and your bank account) to invest in the latest technology to turn site visitors into leads; in 2023, that means connecting with leads instantly. Freshdesk Messaging, advanced chat software that you can easily plug into your website, lets you do just that. It gives your site visitors exactly what they want: instant gratification!

You can have it ping your phone whenever someone has a question, or better yet, easily program a chatbot to engage them until they’re ready to talk to you. Best of all, Freshdesk Messaging is free for basic chat features and costs only $15 to $39 per month for advanced AI chatbots, Multilanguage support, file attachments, and more.

Pricing: $39 per month

Let’s face it—buyers only really want one thing from you: new homes for sale that they might want to buy. The problem is that scouring your MLS for new listings is time-consuming, especially for leads that might be years away from making a move.

RealScout solves this problem by sorting listings in your MLS by 400 criteria and emailing contenders to your leads. Their real estate software even uses machine learning to compare new listings for your leads side-by-side. When they’re ready to tour a listing, you get instantly notified on the platform.

Visit RealScout

Pricing: $179 per month (for up to 50 leads)

Taking the concept of automated lead nurturing to the next level, Structurely uses artificial intelligence (AI) to respond to your leads to qualify them instantly. After that, their AI assistant will even follow up with them … for an entire year.

Of course, robotic lead nurturing isn’t perfect, so Structurely is designed to notify you the minute your leads are ready to talk so you can land that appointment.

Visit Structurely

Pricing: $99+ per month

If you’re cold calling without using an auto-dialer like Power Dialer, you’re leaving money on the table. Period. Ask any agent who cold calls. There’s just no way you’re going to keep up with the volume of numbers you need to dial, not to mention dealing with voicemails, hang-ups, and wrong numbers.

So if you want to start cold calling FSBOs, expireds, or just want to circle prospects around a listing effectively, then you owe it to yourself to upgrade to REDX + Power Dialer. Even better, REDX is offering YKC readers $149 off the setup price, automatically deducted when you click over to their site from this article.

Pricing: Call for pricing

Like REDX, Vulcan7 provides agents with expired, FSBO, FRBO, and pre-foreclosure leads. They also offer a basic CRM, dialer, and circle prospecting tool that is perfect for agents who like to circle prospect after closing a deal or getting a new listing.

Choosing between REDX and Vulcan7 comes down to a matter of personal preference, but if you want to circle prospect, then Vulcan7 is a solid choice. Hardcore cold callers might prefer REDX’s power dialer.

Pricing: $139 per month for 2,000 contacts

While terms like predictive analytics and AI have been floating around the industry for a few years now, only a handful of companies live up to the hype. Revaluate is one of them.

Revaluate leverages artificial intelligence (AI), machine learning, and big data to analyze past and current events to predict future events. In simpler terms, they use super-smart software that sifts through millions of pages of data to figure out when someone will move. As if this wasn’t enough to pique your interest, they also use that same real estate software to reinvigorate all the old, cold, dead leads in your CRM.

Visit Revaluate

Pricing: $200 – $500 per territory, per month

Offrs is another major player in the predictive analytics space. Offrs uses the same big data sources that Revaluate uses to help agents target potential sellers and buyers before they reach out to an agent.

They also offer FSBO and expired leads and a Smart Farming app that gives agents contact information for homeowners and leads. They also provide agents Plug-and-Play ad templates to help them reach the right lead, with the right message, at the right time.

Pricing: Call for pricing

First.io is another real estate software platform that uses predictive analytics to help agents find listing opportunities. First.io scans your network using 700 personal and property-related data points as well as AI to help you target people who are more likely to move.

First.io focuses on conversations, not campaigns. Their mobile app makes it easy to start conversations with people before they’re ready to move. It uses a simple star rating system and prompts to remind you exactly when to reach out.

Visit First.io

Pricing: $29.99 per report

When it comes to using AI and predictive analytics to improve home valuations, HouseCanary’s Property Explorer is the real deal. It’s a game-changer for agents.

HouseCanary’s home valuations are based on dozens of data points, both public and private. Instead of going back a year or two, they consider trends from the past few decades when coming up with their valuations. Think of it as Zestimates with a brain transplant.

Visit HouseCanary

Pricing: $45+ per month

When it comes to cranking out comparative market analyses (CMAs), most agents would rather get a root canal. Cloud CMA, the industry-leading CMA generation software in the Cloud Agent Suite, transformed putting together CMAs from a tedious chore into something you can fire off to a lead while you’re waiting in line at Starbucks.

Recently, the entire Cloud Agent Suite was purchased by Lone Wolf Technologies along with LionDesk. Does this mean Cloud CMA will only be offered at the brokerage level? We think so. We also believe that this provides a golden opportunity for competitors to make direct-to-agent products to compete. Watch this space!

Visit Cloud CMA

Pricing: Free

Formerly Block Party, Curb Hero offers agents open house sign-in software for free. It might not have all the bells and whistles of competitors like Open Home Pro and Spacio, but it has touchless QR code sign-in, single property websites, and background info collection, and integrates with over 200 CRMs—all for free.

Pricing: Free – $20 per month

Used by over 90,000 agents, Open Home Pro is a must for agents who run many open houses. It’s a simple solution to a problem that every agent who has run an open house has faced—smudged, illegible sign-in sheets.

Open Home Pro also offers basic CRM functionality like lead management, automated lead follow-up emails, and even automated seller’s reports to show off how successful your open houses are.

Visit Open Home Pro

Pricing: Contact for pricing

Even though it’s getting a little long in the tooth, ShowingTime is still a vital tool for real estate agents. 950,000 real estate agents can’t be wrong. Well, they could, but if it ain’t broke, don’t fix it, right? ShowingTime ain’t broke.

It does the job it’s supposed to do without the drama. Hard to complain about that.

Visit ShowingTime

Pricing: Free – $16 per month

Of course, that doesn’t mean that ShowingTime doesn’t have competition. When it comes to scheduling appointments online, Calendly has them beat. How many times have you gone back and forth with a lead trying to schedule a showing? Calendly makes it easy. All your lead needs to do is pick a date from a calendar, and Calendly will only show them the times you’re available.

Visit Calendly

Pricing: $3,500 – $6,500 per year

Every agent knows that the best referrals come from locals. The only problem is that taking the time to meet local business owners is hard. Showings, prospecting, social media, and a million other tasks get in the way.

Parkbench simplifies the process by giving you tools and an excuse to network with local small business owners to build up your referral network organically. They also offer agents extensive training to make sure they’re not just wasting time talking about the weather.

Pricing: $29 per month

Although the competition was fierce, it looks like Dotloop has come out on top for the best real estate transaction management software for another year.

If your office doesn’t offer real estate software like Dotloop along with your other perks, then it might make sense to jump in and track your deals with Dotloop.

Did we mention the industry-leading transaction management platform is now FREE for individual agents?

Visit Dotloop

Pricing: Free – $18 per month

Amitree Folio has always been the well-kept secret weapon of many newbie agents. After all, it’s free, sits right on top of Gmail, and offers some pretty fantastic transaction management and organization tasks for busy Realtors.

Even better, Sand Hill Road has taken notice. Amitree closed a $7 million round of funding to build out more functionality into an already reasonably robust platform. Try out their free version with a 14-day trial.

Visit Amitree Folio

Pricing: $199 – $599 per month

There are two types of agents when it comes to outreach automation software: those who will get a ton more leads using it and everyone else. Cold callers use dialing software like REDX’s Power Dialer or Mojo, or they’re getting left in the dust. Advanced CRMs like Propertybase are making manual texting and email obsolete, and apps like Slydial are automating even the (very) old-fashioned voicemail.

Contact Junkie takes all of that potential automation and wraps it up into one neat package for agents and teams. The app will automatically reach out to your leads with voicemail, text, and email, and will stop once contact is made. Even better, Contact Junkie integrates with BombBomb, Real Geeks, Pipedrive, and even Slack.

Visit Contact Junkie

Pricing: Free – $35 per month

If you want your team to double-down on text messages this year (and why wouldn’t you?), you need to check out the latest text messaging software, like Avochato. Avochato gives agents, inside sales agents (ISAs), and other team members a fully featured desktop dashboard to text with many leads and clients at once.

You can access easy-to-use message templates, send texts one-to-many, and of course, click-to-dial for hot leads or clients who need extra help. It also gives you 10 unique phone numbers so you can easily segment leads from online sources, signage, open houses, and so on.

Visit Avochato

Pricing: Free – $9 per month

Instead of a shoe box, I had a manila folder stuffed with receipts for yellow cabs, lunches, printing, and printouts of my (terrifyingly expensive) Uber bills. Come tax time, I was ankle-deep in paper and miserable.

Smarter agents use expense tracking software like Expensify. Expensify automatically scans and tags your receipts so you don’t have to. If you start using it today, come April, you’ll have everything organized and ready for your accountant to scrutinize.

Visit Expensify

Pricing: Free – $12.50 per month

Let’s face it. If there is one group of professionals who need work on their writing and grammar, it’s real estate agents. Maybe it’s the low barrier to entry, or maybe agents are just always busy, but we all know that agents need help with writing.

Yuo cna porbalby raed tihs desptie teh msispeillgns rhigt? Your leads probably can too, but are they going to call you back when you send them yet another email riddled with typos? Why risk it? Grammarly checks your grammar, spelling, and even sentence structure and style with both a free and paid version. It operates inside your email server and through your browser so it can correct your blogs posts, Google documents, and outgoing email messages.

Visit Grammarly