Real estate software is what differentiates great agents from good agents. The right software allows agents to generate leads, market their personal brands, nurture leads, stay organized, and close deals better than ever before.
With so many options on the market, choosing the right tools isn’t easy, which is why I decided to update my picks for the best real estate software of 2023. I organized the tools by category and linked to my deep-dive review articles and buyer guides—making it easier for you to find that one tool that you simply won’t be able to live without.
Lead Generation Software
Pricing: Starting at $649 per month
If you’ve been busy selling houses, you may have missed the exciting new technology that BoldLeads offers today’s agents. Instead of just sending you a list of leads, they offer A/B-tested seller lead generation landing pages, an integrated customer relationship manager (CRM), and automated email and text messaging to connect with leads when they expect it—instantly.
You can even leave stealth voicemails, create follow-up funnels, and integrate with your favorite CRMs like Contactually, Top Producer, Wise Agent, and more. Even better, BoldLeads will convert leads for you using their Concierge. They also offer free onboarding and on-demand training classes.
2. Zillow Premier Agent
Pricing: Varies by ZIP code
Over the past few years, Zillow Premier Agent has grown up. Instead of just blasting out cold leads like they used to, Premier Agent now offers agents many ways to become the primary point of contact for a lead, in addition to helping you nurture and close them.
Using their app, you can see which homes your leads are viewing and saving to make sure you reach out with the right message at the right time. They also offer a streamlined CRM with task reminders, notes, and mobile notifications. The customer experience report lets you know exactly what your leads think of you without having to ask.
Real Estate CRM Software
Pricing: $21 – $83 per month
If you want a full-featured CRM that you can upgrade as your business grows, LionDesk is a great option. Starting at just $21 a month, with LionDesk you can send video emails, bulk texts, drip campaigns, and more. As your business grows, you can add more features without breaking the bank.
4. Top Producer
Pricing: $60 – $105 per month
One of the best CRMs on the market, Top Producer recently upgraded their user experience (UX) back to the drawing board and revamped its flagship CRM to compete with the new kids on the block. The new Top Producer looks and works great. Even better, Top Producer is leading the pack with access to MLS data, market snapshot reports, and native integrations.
IDX Website + CRM Platforms
Pricing: $349+ per month
When it comes to real estate software, you might have noticed that every tech company wants to be a one-stop shop. Propertybase actually is one. First and foremost, Propertybase has a Salesforce-based CRM. Salesforce is the global CRM leader for a reason: Leads can be sent into Propertybase from pretty much anywhere and segmented, put on drip campaigns, and endlessly sliced and diced to match people with properties.
Beyond the CRM, Propertybase has a powerful website builder to drive your marketing, lead generation, and lead capture. Once your leads are coming in, use its customizable dashboard to divide and conquer farm areas and nurture leads. You can try Propertybase for yourself with a free demo.
6. kvCORE Platform
Pricing: $499+ per month
One of the early movers in the all-in-one real estate lead generation and CRM platforms, Inside Real Estate’s kvCORE platform is finally ready for its close-up. Its team-focused platform boasts lead generation, a robust CRM with artificial intelligence (AI) features like a behavioral lead response, text messaging, and even an auto-dialer.
kvCORE is a pretty comprehensive real estate software suite, and offers back-office solutions for agent billing and accounting, a comparative market analysis (CMA) and presentation tool, and listing marketing tools.
7. Real Geeks
Pricing: $249+ per month
Founded in 2010 by real estate agent Jeff Manson, Real Geeks‘ core mission has never changed: To build IDX websites and a CRM that generates tons of leads for real estate agents. While other IDX sites might be flashier, Real Geeks’ focus on lead generation means that you will spend more time on the phone with real people who want to buy homes and less time fiddling with graphic design and code.
IDX Websites + Marketing Tools
Pricing: $129+ per month
One of the problems with all-in-one website and CRM platforms is that they force you to upgrade to new “tiers” that include features you don’t want or need. That’s why we love AgentFire. AgentFire starts with sleek, professionally designed websites and then lets you add on only the features you want as you grow.
In addition, AgentFire offers a lot more than just pretty websites. They also offer agents a full library of lead capture tools including calls to action (CTAs), landing pages, and lead magnets, neighborhood guides, market reports, blogs, and much more. They even offer training with coaching legend Tom Ferry.
Pricing: $119 per month
In 2023, agents have a million options to build a pretty website. But if your website isn’t generating leads, it isn’t doing its job. That’s why Placester almost always makes it to the top of our list of the best website builders and real estate software. Their sites are designed for one purpose: lead capture.
Don’t get me wrong—Placester’s websites are beautiful. But they are also A/B-tested to ensure lead capture. They even offer helpful features like prewritten content libraries, a CRM, and a brand-new services marketplace to help you find design and tech talent quickly.
If you’re a National Association of REALTORS (NAR) member, you qualify for a Placester website complete with an IDX feed and basic lead capture options for just $119 per month.
10. Luxury Presence
Pricing: $180+ per month plus $500+ setup fee
If you’re even thinking about getting into luxury real estate, then cookie-cutter website templates aren’t going to cut it. Your personal brand is crucial for success in luxury real estate so your website needs to be uniquely yours. As one of the earliest and most respected luxury real estate website designers, Luxury Presence should be at the top of your list when it comes to real estate software that’ll help you create a new website.
Their designers have created websites for some of the most successful real estate agents in the world, and believe it or not, they are more affordable than you might think. A semi-custom website from Luxury Presence starts at just $180 per month with a $500 setup fee. Of course, the sky’s the limit from there, but getting started is what counts.
Social Media & Marketing Software
11. LabCoat Agents Marketing Center
Pricing: $59 – $499 per month
When it comes to marketing and design software, today’s Realtors are spoiled for choice. Canva is free or cheap, and there are dozens of other platforms promising agents beautiful marketing materials even if you don’t have design skills.
The problem is that many of these platforms aren’t designed exclusively for real estate agents. The templates are generic and not designed with conversion in mind. LabCoat Agents Marketing Center changes that. They offer agents an easy-to-use platform that lets them create custom-branded flyers, postcards, business cards, social media posts, and more.
12. Canva for Real Estate
Pricing: Free – $6.49 per month
While we normally recommend real estate-specific design tools, Canva is a widely used platform for collaborative design that now offers a host of design templates specifically for real estate agents. Canva is available at an affordable price, and designs can be accessed across the internet by multiple team members. One feature we especially like is the ability to create graphics and schedule them to post on social media directly from Canva.
Pricing: Free – $10 per month
Once you’ve created your thumb-stopping social media posts, you’re going to need good social media management software to show them to the world. Buffer is an excellent choice since it’s more affordable than other tools and offers the same basic tools.
The magic of Buffer is that it lets you schedule your social media posts so you don’t have to remember to post every day. Instead, you can create an entire month’s worth of posts in one busy weekend and then schedule them on Buffer.
Lead Qualifying & Nurturing Software
14. Freshdesk Messaging
Pricing: Free – $39 per month
When it comes to your website, you owe it to yourself (and your bank account) to invest in the latest technology to turn site visitors into leads; in 2023, that means connecting with leads instantly. Freshdesk Messaging, advanced chat software that you can easily plug into your website, lets you do just that. It gives your site visitors exactly what they want: instant gratification!
You can have it ping your phone whenever someone has a question, or better yet, easily program a chatbot to engage them until they’re ready to talk to you. Best of all, Freshdesk Messaging is free for basic chat features and costs only $15 to $39 per month for advanced AI chatbots, Multilanguage support, file attachments, and more.
Pricing: $39 per month
Let’s face it—buyers only really want one thing from you: new homes for sale that they might want to buy. The problem is that scouring your MLS for new listings is time-consuming, especially for leads that might be years away from making a move.
RealScout solves this problem by sorting listings in your MLS by 400 criteria and emailing contenders to your leads. Their real estate software even uses machine learning to compare new listings for your leads side-by-side. When they’re ready to tour a listing, you get instantly notified on the platform.
Pricing: $179 per month (for up to 50 leads)
Taking the concept of automated lead nurturing to the next level, Structurely uses artificial intelligence (AI) to respond to your leads to qualify them instantly. After that, their AI assistant will even follow up with them … for an entire year.
Of course, robotic lead nurturing isn’t perfect, so Structurely is designed to notify you the minute your leads are ready to talk so you can land that appointment.
Real Estate Prospecting Platforms
17. REDX + Power Dialer
Pricing: $99+ per month
If you’re cold calling without using an auto-dialer like Power Dialer, you’re leaving money on the table. Period. Ask any agent who cold calls. There’s just no way you’re going to keep up with the volume of numbers you need to dial, not to mention dealing with voicemails, hang-ups, and wrong numbers.
So if you want to start cold calling FSBOs, expireds, or just want to circle prospects around a listing effectively, then you owe it to yourself to upgrade to REDX + Power Dialer. Even better, REDX is offering YKC readers $149 off the setup price, automatically deducted when you click over to their site from this article.
Pricing: Call for pricing
Like REDX, Vulcan7 provides agents with expired, FSBO, FRBO, and pre-foreclosure leads. They also offer a basic CRM, dialer, and circle prospecting tool that is perfect for agents who like to circle prospect after closing a deal or getting a new listing.
Choosing between REDX and Vulcan7 comes down to a matter of personal preference, but if you want to circle prospect, then Vulcan7 is a solid choice. Hardcore cold callers might prefer REDX’s power dialer.
Predictive Analytics & AI Software
Pricing: $139 per month for 2,000 contacts
While terms like predictive analytics and AI have been floating around the industry for a few years now, only a handful of companies live up to the hype. Revaluate is one of them.
Revaluate leverages artificial intelligence (AI), machine learning, and big data to analyze past and current events to predict future events. In simpler terms, they use super-smart software that sifts through millions of pages of data to figure out when someone will move. As if this wasn’t enough to pique your interest, they also use that same real estate software to reinvigorate all the old, cold, dead leads in your CRM.
Pricing: $200 – $500 per territory, per month
Offrs is another major player in the predictive analytics space. Offrs uses the same big data sources that Revaluate uses to help agents target potential sellers and buyers before they reach out to an agent.
They also offer FSBO and expired leads and a Smart Farming app that gives agents contact information for homeowners and leads. They also provide agents Plug-and-Play ad templates to help them reach the right lead, with the right message, at the right time.
Pricing: Call for pricing
First.io is another real estate software platform that uses predictive analytics to help agents find listing opportunities. First.io scans your network using 700 personal and property-related data points as well as AI to help you target people who are more likely to move.
First.io focuses on conversations, not campaigns. Their mobile app makes it easy to start conversations with people before they’re ready to move. It uses a simple star rating system and prompts to remind you exactly when to reach out.
Home Valuation Software
22. HouseCanary Property Explorer
Pricing: $29.99 per report
When it comes to using AI and predictive analytics to improve home valuations, HouseCanary’s Property Explorer is the real deal. It’s a game-changer for agents.
HouseCanary’s home valuations are based on dozens of data points, both public and private. Instead of going back a year or two, they consider trends from the past few decades when coming up with their valuations. Think of it as Zestimates with a brain transplant.
Comparative Market Analysis (CMA) Software
23. Cloud CMA
Pricing: $45+ per month
When it comes to cranking out comparative market analyses (CMAs), most agents would rather get a root canal. Cloud CMA, the industry-leading CMA generation software in the Cloud Agent Suite, transformed putting together CMAs from a tedious chore into something you can fire off to a lead while you’re waiting in line at Starbucks.
Recently, the entire Cloud Agent Suite was purchased by Lone Wolf Technologies along with LionDesk. Does this mean Cloud CMA will only be offered at the brokerage level? We think so. We also believe that this provides a golden opportunity for competitors to make direct-to-agent products to compete. Watch this space!
Open House Software
24. Curb Hero
Formerly Block Party, Curb Hero offers agents open house sign-in software for free. It might not have all the bells and whistles of competitors like Open Home Pro and Spacio, but it has touchless QR code sign-in, single property websites, and background info collection, and integrates with over 200 CRMs—all for free.
25. Open Home Pro
Pricing: Free – $20 per month
Used by over 90,000 agents, Open Home Pro is a must for agents who run many open houses. It’s a simple solution to a problem that every agent who has run an open house has faced—smudged, illegible sign-in sheets.
Open Home Pro also offers basic CRM functionality like lead management, automated lead follow-up emails, and even automated seller’s reports to show off how successful your open houses are.
Pricing: Contact for pricing
Even though it’s getting a little long in the tooth, ShowingTime is still a vital tool for real estate agents. 950,000 real estate agents can’t be wrong. Well, they could, but if it ain’t broke, don’t fix it, right? ShowingTime ain’t broke.
It does the job it’s supposed to do without the drama. Hard to complain about that.
Pricing: Free – $16 per month
Of course, that doesn’t mean that ShowingTime doesn’t have competition. When it comes to scheduling appointments online, Calendly has them beat. How many times have you gone back and forth with a lead trying to schedule a showing? Calendly makes it easy. All your lead needs to do is pick a date from a calendar, and Calendly will only show them the times you’re available.
Community Engagement Software
Pricing: $3,500 – $6,500 per year
Every agent knows that the best referrals come from locals. The only problem is that taking the time to meet local business owners is hard. Showings, prospecting, social media, and a million other tasks get in the way.
Parkbench simplifies the process by giving you tools and an excuse to network with local small business owners to build up your referral network organically. They also offer agents extensive training to make sure they’re not just wasting time talking about the weather.
Transaction Management Software
Pricing: $29 per month
Although the competition was fierce, it looks like Dotloop has come out on top for the best real estate transaction management software for another year.
If your office doesn’t offer real estate software like Dotloop along with your other perks, then it might make sense to jump in and track your deals with Dotloop.
Did we mention the industry-leading transaction management platform is now FREE for individual agents?
30. Amitree Folio
Pricing: Free – $18 per month
Amitree Folio has always been the well-kept secret weapon of many newbie agents. After all, it’s free, sits right on top of Gmail, and offers some pretty fantastic transaction management and organization tasks for busy Realtors.
Even better, Sand Hill Road has taken notice. Amitree closed a $7 million round of funding to build out more functionality into an already reasonably robust platform. Try out their free version with a 14-day trial.
Outreach Automation Software
31. Contact Junkie
Pricing: $199 – $599 per month
There are two types of agents when it comes to outreach automation software: those who will get a ton more leads using it and everyone else. Cold callers use dialing software like REDX’s Power Dialer or Mojo, or they’re getting left in the dust. Advanced CRMs like Propertybase are making manual texting and email obsolete, and apps like Slydial are automating even the (very) old-fashioned voicemail.
Contact Junkie takes all of that potential automation and wraps it up into one neat package for agents and teams. The app will automatically reach out to your leads with voicemail, text, and email, and will stop once contact is made. Even better, Contact Junkie integrates with BombBomb, Real Geeks, Pipedrive, and even Slack.
Pricing: Free – $35 per month
If you want your team to double-down on text messages this year (and why wouldn’t you?), you need to check out the latest text messaging software, like Avochato. Avochato gives agents, inside sales agents (ISAs), and other team members a fully featured desktop dashboard to text with many leads and clients at once.
You can access easy-to-use message templates, send texts one-to-many, and of course, click-to-dial for hot leads or clients who need extra help. It also gives you 10 unique phone numbers so you can easily segment leads from online sources, signage, open houses, and so on.
Expense Tracking Software
Pricing: Free – $9 per month
Instead of a shoe box, I had a manila folder stuffed with receipts for yellow cabs, lunches, printing, and printouts of my (terrifyingly expensive) Uber bills. Come tax time, I was ankle-deep in paper and miserable.
Smarter agents use expense tracking software like Expensify. Expensify automatically scans and tags your receipts so you don’t have to. If you start using it today, come April, you’ll have everything organized and ready for your accountant to scrutinize.
Pricing: Free – $12.50 per month
Let’s face it. If there is one group of professionals who need work on their writing and grammar, it’s real estate agents. Maybe it’s the low barrier to entry, or maybe agents are just always busy, but we all know that agents need help with writing.
Yuo cna porbalby raed tihs desptie teh msispeillgns rhigt? Your leads probably can too, but are they going to call you back when you send them yet another email riddled with typos? Why risk it? Grammarly checks your grammar, spelling, and even sentence structure and style with both a free and paid version. It operates inside your email server and through your browser so it can correct your blogs posts, Google documents, and outgoing email messages.
Over to You
Have a suggestion you’d like me to add to my list of the best real estate software? Let me know in the comments.
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Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.
Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.
Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).
When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)
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