Read this before you even start attempting your new recruitment drive.
When I had a team, I struggled to motivate and retain part time realtors.
This was after I had overcome my own personal struggles selling real estate, when I failed to earn anything for months on end and had no money even for public transport.
So in 2010 after I was doing okay selling houses, upon the advice of my new upline I felt I had to expand beyond personal sales into recruitment. Every successful agent I knew branched out into recruiting.
I thought I already had the experience to motivate, teach and help other realtors. I thought having a track record was everything.
But I was wrong.
Through time-wasting trial-and-error, I made costly mistakes that drastically shrank my team of six down to just one agent in a single week.
9 months’ worth of hard work gone in just 7 days…
I sat down in my empty office, holding my head, thinking hard about what had gone wrong.
The biggest challenge with my downlines was never a lack of knowledge.
Honestly, that was actually the easiest problem to solve.
All I had to do was send my agents to my upline’s manager and to PropNex’s free trainings and courses.
The real issue was always a lack of execution; i.e. getting things done… Somehow, my agents were not doing enough to make enough money.
And they expected free handouts from me.
Being overly dependent on my generosity.
But I was running out of patience, fast. I had expectations to meet. I had other teams to beat. I had wanted to win team awards. I had wanted to be seen as a good leader, just like how CEO Mohamed Ismail was a natural leader.
But I was struggling badly.
I had struggled to teach my downlines through my own personal experiences.
I tried to motivate them until I ran out of breath.
It was weird asking them to read books and having them come back to me without even picking the damn book up.
I even told them in anger that I was not their boss who paid them a salary.
But things were not looking good.
I couldn’t figure it out.
And that demoralised me to the point that I began neglecting my own personal sales.
I was close to giving up.
I thought I was a bad upline.
Suddenly the tiny overriding commission from my downlines’ sales was not attractive enough.
Nothing was working so far.
Until a few days later I woke up in the middle of the night with an ‘Aha!’
That night, I realised that I was making the exact same mistake I made as a realtor 2 years ago: I had NO SYSTEM!
Just like in personal sales, I needed to systemise my team building too!
Team building had to be structured from start to finish, right from recruitment all the way up to promotion. It had to function without me, just like how my own business had to continue existing without me.
Now I was fired up!
I quickly started implementing my ideas and several weeks later, I had the first version of my recruiting system.
Now I wasn’t recruiting agents anyhow (like I had been doing previously).
I wanted only a certain type of agent to become part of my team.
Working full time or part time did not matter much.
It wasn’t enough to have the right agent at the right time doing the right thing.
Even if my new agents had the Knowledge and took the right Action, there were no consistent results until I either rewarded them or punished them.
In other words, Accountability became my secret sauce.
Everything had to be HOLISTIC. I realised I needed 3 core things in order to get both my part timers and full time agents to succeed long term: Knowledge, Action and Accountability.
Unless your team is accountable for their actions, they will fizzle out
And nowadays I see this happening all the time.
Part timers still keep failing because of a lack of accountability.
They cannot sustain their motivation beyond their first few sales.
So I started rebuilding my team up.
And quickly ran into a new problem I hadn’t yet foreseen; motivation was tiring work.
I couldn’t physically motivate all of my agents all at the same time.
I had to MASS MOTIVATE them once.
By creating and recording my training sessions.
And using them again and again for newer agents.
And that is how I transformed my team building.
I was now happier than ever before.
My team was functioning efficiently, doing what they were recruited to do and most importantly, LOVING IT.
It gave me great personal satisfaction to be the reason for my agents’ success.
That is how my ‘Top Producer Secrets’ Online Course came out of my own personal trainings that I conducted for my downlines.
And I am making it available online in a few short weeks.
It’s a comprehensive online training for new real estate agents (or part-timers ready to go full-time to big-time) that gives you the step-by-step tactical instructions for how to create a profitable and sustainable real estate business fast. 24/7 LIFETIME ACCESS. 12 Complete Modules on the strategies, skills, systems, and success mindset for growing your business.
WHAT YOU’RE GONNA LEARN IN TOP PRODUCER SECRETS
- The FIRST 100 DAYS — Step-By-Step Tactical Instructions For How To Get Started!
- GOAL-SETTING — How To Get Motivated And Stay Motivated
- BUSINESS PLAN — How To Work On The Right Stuff To Hit Your Goals.
- MINDSET — How to Create Confidence and Become Unstoppable.
- MASTERING YOUR DAY — How To Manage Time and Get Stuff Done Without A Boss.
- SKILLS & SCRIPTS — What To Say and How To Say It To Prospects & Clients.
- LEAD GENERATION — Where to Find Prospects and Get the Hottest Leads.
- LEAD FOLLOW UP — How To Convert Leads to Qualified Appointments.
- PERSONAL CIRCLE — How To Win Referral and Make A Fortune with People You Know.
- LISTINGS — How To Inspire Sellers to Hire You to Sell their Home.
- OBJECTIONS — How To Answer Questions With Confidence.
- BUYERS — How To Work Effectively and Get Paid With Buyers.
Learn More here: => http://YasserKhan.sg/
Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈
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Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Singapore Realtors how to make more Money, have more Time and enjoy more Freedom.
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