Let’s face it, using your own DIY real estate photos in your listings is risky. Chances are you’re not a professional photographer, you don’t have amazing gear, and well—real estate photography is not as easy as it looks.

If you’re reading this, you’ve probably decided to learn how to take real estate photos the right way—yielding pro-level results that will impress agents and buyers on both your local MLS and on listing portals like Zillow or Property Guru. We curated this list of the best real estate photography tips from experts across our industry to help you level up your skills.

Real Estate Photography: Preparation & Planning

1. Schedule Adequate Time for Your Shoot

“The same goes for photo editing. Don’t scramble at the last minute to find a professional image editor, if that’s not in your skill set. And don’t rush this process. Plan ahead by pinpointing a skilled photo editor to polish your images on sites like Fiverr, where talented freelancers look for work.”

Visit Fiverr

2. Neutralize & Declutter Before You Start Shooting

3. Always Stage a Home, Even if It Means Simply Rearranging Current Furniture

[Related article: The Best Virtual Staging Software & Tips for 2023 (DIY & Pro)]

4. Ask the Homeowner to Keep Pets Out of the Home

5. Pay Attention to the Smallest Details

6. Shoot Your Virtual Tour on the Same Day as Your Listing Pictures

Visit Asteroom

7. Always Notify the Neighbors Before Drone or Exterior Photography Sessions

Real Estate Photography: Choosing the Best Equipment

8. Invest in a Wide-angle Lens

9. Keep It Steady With a Tripod

Real Estate Photography: Lighting, View Planes & Framing

10. Keep Your Verticals Straight (by Holding the Camera Level)

(Source: Adam Taylor, Interior Architecture Photographer in Hawaii)

(Source: Adam Taylor, Interior Architecture Photographer in Hawaii)

(Source: Adam Taylor, Interior Architecture Photographer in Hawaii)

Adam Taylor, Interior & Architecture Photographer in Hawaii

“If you decide not to hire a professional photographer, make sure your verticals are straight. If your camera isn’t level, the vertical lines like walls and cabinet edges will appear to be slanted and the entire room will start to look like a fun house. Sometimes you’ll have to raise the camera higher or hold it a bit lower to capture your intended subject, and that’s OK … just make sure to level out the camera instead of tilting it up or down. Most cameras (even smartphones) have an option to turn on grid lines that will help guide you.”

11. Get Your Lighting Right

12. Be Mindful of What’s in Your Line of Sight Through Windows

13. Never Fake Views Through Windows

14. Make Sure the Windows Are Clean

15. Open All Curtains & Blinds

Real Estate Photography: Marketing Your Listing

16. Include Images of the Lifestyle Your Listing Exemplifies

17. Avoid Using Stock Photos Provided by Developers

18. Ask the Homeowner if They Have Shots of the Home in Different Seasons

19. Sometimes Less Is More

20. Post Just the Right Number of Photos

21. Take Photos of Your Photos

Real Estate Photography: When to Hire a Pro

22. Hire a Pro to Edit Your Photos for Just $5

Visit Fiverr

23. Whenever Possible, Hire a Professional Listing Photographer

“In our digital, mobile world, professional photographs have the ability to stop the consumer from scrolling through listings. Beautiful images capture attention and get people to click through. Being able to get and keep the consumer’s attention is highly valuable in our instant-gratification world.”

24. Relax!

Over to You

What do you think: Is real estate photography something that amateur agents should try on their own? If so, what are some great real estate photography tips our experts missed?

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

There are few things more important to your sellers than your listing marketing plan. After all, your marketing skills are probably one of the only reasons they are even thinking about hiring you in the first place.

That’s why today, I am sharing my 51-point real estate listing marketing plan that I developed over a decade as a real estate agent, trainer and coach.

How to Use My 51-Point Ultimate Listing Marketing Plan

You don’t need to do all 51-points of the Ultimate Listing Marketing Plan to get a home sold, but having all the techniques and tools available to you may save you when you have an important listing presentation or a difficult property to sell.

In order to get the most out of this listing marketing plan, choose 20 strategies from the list that you will commit to do for all your listings. Then select five additional techniques for your hard-to-sell listings, and lastly create a separate listing marketing plan for your luxury and ultra-luxury homes.

The 51-Point Ultimate Real Estate Marketing Plan

1. Identify the Home’s Unique Selling Features

Some agents just photograph the house, place it in the MLS, and call it a day, but taking the time to do some research can result in BIG returns for your seller. Begin by investigating unique selling features of the property. This can include things like the lifestyle, location, and history of the neighborhood.

Lifestyle

When you are marketing your listing you are selling more than just the property’s features—you are selling the lifestyle! Today, for many Americans, their lifestyle is more important than the features of the home.

I have a cousin who lives in a 500-square-foot condo that cost over $550,000. That’s over $1,000 a square foot!! The condo is in the heart of the surfing community of La Jolla, California.

The specific reason my cousin chose this particular condo was to be around other surfers, like herself. She could have easily afforded to buy a larger home and drive to the beach, but she wouldn’t have been surrounded by the surfer lifestyle.

Location

Proximity to transportation routes, including highways, mass transit, and airports, are one of the main factors a buyer has when selecting a home. Other important factors are nearby parks, shopping, and other recreational activities.

History

A home’s history isn’t limited to historic properties. I was recently talking to an agent in the Los Angeles area. He told me that the prior ownership of a home in LA can account for up to 10% of the property’s value. Think about it: Wouldn’t you pay more for a home if it was once owned by your favorite actor or actress? I would!

I recently listed a property that had been in the same family for over 50 years. Instead of marketing just the features of the property, I put together a photo book showing the history of the property and the family’s connection to the property. I also wrote an article for the local newspaper about the importance of the property and the impact the family had made on the community.

2. Pricing Strategy

Newer agents don’t think of pricing as a marketing strategy, yet it is the most important of all. Your pricing strategy can differentiate you from your listing-hungry competition. Here are some examples of listing pricing strategies that you can use to market your listing.

Pricing Above Market

While this pricing strategy is not a preferred method if your goal is to sell the home quickly, it can be a powerful tool to secure a long-term listing (one or more years) with the intent to allow the market to catch up or to allow time for the seller’s motivation to change.

Pricing Slightly Above Market

The standard pricing model is to price the home slightly above the last sale by comparing the subject property to recent sales and adjusting it for market appreciation.

Pricing Below Market

Once you have determined the fair market value, price the property 1% to 2% below that price to ensure your home stands out against the competition, hoping the lower price drives demand and multiple offers.

Listing Preparation & Staging

3. Touch-up & Repairs

Provide your seller a list of trusted contractors to help them get their home in tip-top condition, or give them a couple free hours with your favorite handyman service. If you wish to offer full-service, you may coordinate the contractors and follow up with them to ensure that all the items were completed to your satisfaction.

4. Staging

Make your listings stand out by providing a free staging consultation or full staging services. Even the most meticulous sellers’ homes need to be decluttered, organized, and sometimes updated. Some top-producing agents keep their staging in-house and even have their own staging items.

Virtual Staging

Vacant properties can look dull and unexciting in photos. Virtual staging can help buyers envision what the home will look like with furniture. The best part about virtual staging is that you won’t have to move furniture, and the cost is far less than hiring a staging company.

Visual Assets

5. Professional Photography

As an industry, can we all agree that cell phone photos are unacceptable? It boggles my mind that agents won’t spend just a few hundred dollars to have a professional take and edit their photos. There is nothing more important to your listing marketing plan than your photos.

After price, photos are the first thing the buyers see. It is their first impression. The final quality of the pictures rely as much on the editing as the original photo. So, unless you have high-quality photo editing software and the knowledge to use it, don’t take your own photos. It’s just not worth it.

The more, the better. If 10 photos are good, then 20 is better, and 100 is OUTSTANDING! For custom and unique homes, consider taking photos of the small details. Take photos of the upgraded door handles, the flowers in the garden, even photos of the neighborhood. If your MLS doesn’t allow you to feature 100 photos, then host them on your individual property website.

6. 3D Tours

One of the best tech advancements in the past few years has to be the 3D floor plans. This allows the buyers to virtually walk through a property room-by-room and to rotate the floor plan to see the overall dimensions of each room.

This is outstanding for custom homes with unique floor plans as well as homes that are difficult to show. 3D floor plans start at $99 from providers like Virtuance. If you want to do it yourself, you can purchase your own 3D equipment directly from Matterport for $2,995.

Better yet, check out Asteroom for fantastic, interactive tour equipment for a fraction of the cost. You can get your gear for less than $100, and their monthly subscription to tour hosting starts at $20.

7. Video & Virtual Tours

Video tours are not limited to luxury listings. You can do a simple walk-through video like this one on your listings too. Just give your iPhone to a friend and walk through the property and point out the listings features. Don’t forget to share it on all your social media platforms.

8. Aerial Photography & Video

With the combination of the low cost of high-resolution cameras and drones today, you can offer prospective buyers views of the homes like never before. Instead of saying the park is just one block away, show them with a flyover. Or instead of talking about the beautiful golf course, take them on a tour of it with a drone.

Aerial photography starts as low as $199 for 10 still images and can go as high as $1,000 for full-customized video set to music.

MLS & Listing Syndication

Make no mistake, placing a property in the MLS isn’t as easy as you would think. One wrong entry could mean that your property won’t show up in a home search. That could mean no showings for days or even weeks. True real estate professionals take extra time and pay special attention to the details when entering their properties into the MLS. Here are a few tips to make sure your listing is input into the MLS correctly.

9. Add as Much Detail as Possible

One of my biggest frustrations is when an agent doesn’t fill out the listing’s data completely. They commonly skip important details like measurements, lot size, and inclusions. The best tip I have for entering your new listing into the MLS is to have another agent that you trust review your listing before it goes live.

10. Add the Listing to Multiple MLS Systems

To successfully market some properties, you may need to enter them into multiple MLS systems. If the property is on the border of two MLS areas, or if the property is outside of a larger city with tens of thousands of agents that you want to get the property in front of, you may need to become a member of multiple MLS systems.

Investment properties that can be considered both residential and commercial can also be challenging to market. Using your local residential MLS and a national commercial MLS system like Loopnet is an effective way to ensure your property is being seen by both residential and commercial agents.

11. Hire a Freelance Professional to Write Your Descriptions

We know that a photo is worth a thousand words, but most real estate descriptions aren’t worth 10 words. Let’s face it: Most real estate agents are not good writers. You can WOW your sellers and attract more buyers with professional property descriptions that are written to invoke the emotions of the reader.

Companies like Upwork and Fiverr provide copywriters for as little as $40 an hour. This is money worth spending to make your listings stand out!

If you insist on writing your own listing descriptions, do yourself a favor and check out our in-depth guide, How to Write Creative Real Estate Listing Descriptions + Examples.

12. Syndicate Your Listing to the Top Real Estate Websites

Most MLS systems automatically syndicate your listings to over 1,000 websites, including Realtor.com, Zillow.com, and even your competitors’ websites. This makes certain that as many homebuyers as possible will see your listing. The belief is that the more people who see your listings for sale, the higher the prices your sellers will get.

Many sellers are not aware that their property will be automatically syndicated and may choose another agent who explains the benefits of syndication. If your MLS doesn’t offer syndication, you can do it yourself through ListHub.

Digital Marketing & Advertising

Advertising your listings not only creates an opportunity to find a buyer for your listing, but you will also attract future potential buyers for you to sell homes to. Therefore, most top-producing real estate agents today advertise their listings on digital platforms like Facebook, Instagram, and Google … and so should you!

13. Facebook & Instagram Ads

Show your sellers that you do more advertising than just placing the property in the MLS. Facebook and Instagram Ads are an inexpensive way to market your listings to the buyers who are most likely to buy a home in your area.

Facebook and Instagram collect a TON of data on their users and can use this data to help you to target your ads toward people in your area who are renters or likely to move in the near future.

If you’re new to Facebook advertising, check out our guide on How to Create Real Estate Facebook Ads That Actually Generate Leads here.

14. Google Ads

Similar to Facebook, Google also collects data on its users and can keep your website and landing pages at the top of a potential buyer’s Google search. Using lead generation websites like Placester allows you to capture the contact information of these potential buyers for your listings.

You can impress your sellers at the listing appointment by bringing a list of buyers who are currently searching for homes in their area, showing them that you may already have the right buyer for their home.

15. Single Property Websites

A single property website is more than just a listing marketing tour. It becomes a place for you to provide all your marketing, including the property’s unique history and features, virtual tour, 3D floor plan, additional photos, neighborhood snapshot, and your professional marketing copy.

The individual property website becomes your permanent record of your listing and sale of the property, and if you add a Facebook and Google pixel, you can capture the visitor’s IP address for your re-marketing ad campaign.

16. Retargeting Ad Campaign

You know when you visit your favorite website to shop for shoes and after you leave the site (to get back to work), you see that same pair of shoes showing up in ads for days or weeks following? This is re-marketing at work.

Re-marketing is using a pixel from Facebook or Google on your web pages to capture the IP address of your visitors to allow you to keep their attention after they have left your page. Re-marketing is said to increase conversion over 100%.

17. Real Estate Yard Signs

Your real estate sign is an important reflection of your company as well as you. Why spend hours and hours meticulously preparing a property for sale and then place a dented sign with a rusted frame out front? Have a bright, attractive sign that will not only attract prospective buyers who are driving by, but also represent your professionalism.

18. Call & Text to Capture

As true as your grandma uses a cell phone, capture systems still work! These systems provide a free recorded message about the home 24 hours a day, seven days a week. The benefit is that when a potential buyer calls, it captures their number (even if it is blocked) so you can promptly follow up with them.

19. QR Codes

Once thought to be a failed marketing ploy of the early 2000s, QR codes have made a comeback. If you have been to a restaurant lately, you have probably found the convenience of using a QR code versus typing in the restaurant’s entire website address to get to their menu.

Consumers are now ready for QR codes, and having them on your real estate signs and marketing will allow buyers to go directly to your website to get their questions answered quickly. Also, if you are using lead capture systems like Propertybase, QR codes will allow you to seamlessly capture the buyer’s contact information so you can continue to market to them.

20. Branded Directional Arrows

Even with the power of the internet today, the National Association of Realtors (NAR) states that over 7% of homebuyers found their home by driving by it. I have found that adding direction arrows to your listing marketing plan will not only guide buyers from busy intersections to your quiet neighborhood home, it will reinforce your image and brand to the other homeowners in the area.

Open Houses

21. Open House Ideas

Open houses have long been a staple in the real estate agent’s listing marketing plan playbook. Yet, due to the pandemic, they may look quite different today than they did even just a few years ago. Nevertheless, open houses are still an effective way to attract interested buyers who may not otherwise reach out directly. Your listing marketing plan should include at least one of the following types of open houses.

Traditional Open House

The traditional open house includes some light advertising on real estate websites and placing 10 to 20 directional signs. Some balloons, snacks, and bottled water and you’re good to go! While it is a very passive way to market your listing, it shows the seller your commitment to sell their home by taking your weekend to promote their home.

If you want to learn more about running a successful traditional open house, check out our guide on Why Open Houses Don't Work Anymore.

Open House by Appointment

It is hard to say that anything good has come from the pandemic, but if there were, open houses by appointment are one. Marketing the property is the same as a traditional open house; instead of having a free-for-all into the home for three hours, each interested party is directed to schedule a private tour of the property. Each appointment is 15 to 20 minutes and all the available times are limited to three to four hours total.

Virtual Open House

Recently, mostly due to restrictions, virtual open houses have taken the place of the traditional open house. Virtual open houses are usually promoted similarly to a regular open house, but instead of opening the door and letting the buyers in at the scheduled open house time, you go live on Facebook, Instagram, or Zoom and give the viewers a personal tour of the property.

Research

22. Property Research

There are many factors that can affect the value of a home and can be used to help market your listing: zoning use, future city planning, usable easements, and water and mineral rights, to name a few. Seasoned agents know to consider these things when they are pricing a property for sale.

23. Neighborhood Research

If you aren’t already familiar with the property and neighborhood that your listing is in, then you will want to do some research about the neighborhood. This can include public and private schools, proximity to shopping, crime, walkability, and commute times.

24. Listing Information Book

Now that you have taken the time to gather all this useful information, you can put it all together into a listing book to share with potential homebuyers. Don’t forget to include your beautiful photos, disclosures, and copies of receipts of any recent upgrades.

Traditional Advertising Methods

Newspapers, TV, and radio were once the paramount of all listing marketing plans. In many cities today, this type of marketing has become unaffordable for most agents. However, depending on your location, traditional real estate advertising may still be an affordable and effective way to market your listings. Here are some affordable ways to add traditional marketing methods to your listing marketing plan.

25. Newspaper Display Ads

Sellers love to see their homes in print, and nothing does this better than a simple newspaper display ad. Furthermore, according to the National Newspaper Association, 84% of newspaper readers are homeowners with higher-than-average incomes.

To save some Benjamins, join forces with other listing agents to purchase an ongoing display to feature your prized listings.

In many cities, the cost of a display ad in the dominant newspaper is out of the question. In this case, look into smaller or specialty newspapers that cater to a specific demographic or region. These papers are often lower cost than their larger competitors.

26. TV

You may think that TV advertising is out of the question, but what you may not know is you can purchase lower-cost TV time to run a 22-minute infomercial for as low as a few hundred dollars on your local stations and cable networks.

Like with a display ad in a newspaper, get together with a few other listing agents to offer a once-a-month listing show, where you present your current listing inventory. Obviously, you aren’t likely to pick up a random buyer for your listing, but you will impress your sellers by offering a unique way to market their property.

Be sure to share the recording on your YouTube channel and website.

27. Radio

How is radio a part of a listing marketing strategy in 2022, you ask? Well, in many rural markets, the radio is the best form of marketing. Many of these markets have radio shows that allow you to call in and promote your listings for just a few hundred dollars. This works especially well for unique listings like waterfront homes, farms, and equestrian properties.

Don’t forget to record the promotion so you can share it on your social media and website.

28. Home Magazines

You may not believe it, but home sale magazines are still a viable place to advertise your listings. While overall readership is down in print magazines, in many rural areas with limited MLS coverage, readership remains strong. Companies like Homes & Land also offer an online version along with a buyer home search that can help you capture buyers that are interested in your listing.

29. Listing Fliers & Door Hangers

Listing fliers allow you to combine all your beautiful photos, carefully written property descriptions, and website links all in one easy-to-carry place for your potential buyer. Traditionally, fliers are left inside the house for the buyer to take to remember your listing over the others they visited, and to place in brochure boxes out front to entice curious passersby to stop and take a longer peek.

My favorite tip for the best listing fliers is to add multiple financing options on the back to give prospective buyers an idea of down payment and payment options. Look into a template provider like Lab Coat Agents Marketing Center to make sure your printed materials look impressive and on-brand.

30. Just Listed Postcards

A just listed announcement mailed to the neighborhood will give the neighbors the opportunity to let their friends and family know about the home so they can have a chance to move into the neighborhood.

Offer to mail 100 postcards to the neighborhood as part of your listing marketing plan. Just listed postcards can be mailed for as little as 50 cents to 70 cents each with companies like Mailbox Power or ProspectsPLUS!

Personal Promotion & Networking

Getting the listing is just the beginning of your work. If you want to be able to claim that you “sell properties for more money and in less time,” then you need to get the word out about your new listing. This may take some effort and time, but fortunately, it won’t cost you any money!

31. Promote the Listing to Your Office

Many successful real estate offices effectively promote their listing to the agents in their office. This creates two positive outcomes. The first is it gives your office a chance to sell the property and increase your brokerage’s market share. Second, it insures the agent on the other end of the transaction is professional and ethical (this assumes, of course, that all agents in your office are professional and ethical).

32. Promote to Local Real Estate Agents Who Specialize in the Area

A quick way to do this is by pulling a list of agents who sold a home in the neighborhood in the past six months. Include both the listing and buyer’s agents. Write a personal and polite email inviting them to sell your listing.

33. Promote to the Local Association of REALTORS

Many local REALTOR associations have weekly marketing meetings where agents come together to promote their new and upcoming listings. Make no mistake, deals get done in these meetings! I personally sold a million-dollar apartment building from a three-minute presentation at one of these meetings.

34. Market to Your Personal Database

Target active buyers and investors in your database who are looking for homes in your price range and area. Maybe this listing is a perfect upgrade for one of your past clients, or blast it out to your list of potential buyers that you have aggregated from your advertising.

35. Door Knock the Neighborhood

Now that you have your listing fliers and just listed postcards, distribute them in person to the neighbors by going door to door. This will not only show them that you are working hard to sell their neighbor’s home, it also gives them another reminder to tell their family and friends about your listing for sale.

Organic Social Media Promotion

Marketing a property is all about the eyeballs! The more people who see your listing, the better the chance you have to sell it for top dollar! Social media allows you to quickly get your listing in front of hundreds, and potentially thousands, of people, with just a few clicks.

36. Facebook

Do more than just share your gorgeous new listing on your personal page. To effectively market your listing, you must have the right people see it. These are potential buyers and agents with buyers who are looking in your area.

To do this, post your listings in local groups that feature homes for sale and agents groups where agents are allowed to promote their listings. Don’t forget to add it to Facebook Marketplace—it is outstanding for affordable properties and condos.

Lastly, post to your Story. Don’t overthink it—just a short video of you walking through the listing, pointing out all the unique features and why this is the right home for a buyer.

Facebook Pro Tip

Create a custom list of all your real estate agent Facebook friends. Then when you post your listings, post them to your “Real Estate Agent” friends list. This gives you the ability to post frequently about your listings without annoying your other friends!

37. Pinterest

Pinterest is known to be the place for people to see visually pleasing and creative images. This is why it is perfect for promoting your 100 professional listing photos! The secret is to link it back to your lead capture page so motivated buyers can quickly get in touch with you.

38. Instagram

Similar to Pinterest, Instagram is about visually appealing images. Think of Instagram like a fashion or luxury home magazine. This is where you promote your impeccably staged listings. Saving beautiful photos of your listings to your profile will show homebuyers and sellers that you take real estate seriously.

39. TikTok

You might think it’s just for kids, but TikTok is growing by leaps and bounds these days, and agents are successfully using it to market their listings. TikTok makes it easy to get hundreds of people to see your listing. You can do this by posting a short video set to popular music of a unique feature, like a swimming pool, gourmet kitchen, or a sunset from the deck.

40. Snapchat

Thanks to upstarts like TikTok, Snapchat doesn’t have the power it used to. However, one of the best features of Snapchat is the ability to create a listing post and add it to your city’s story. This instantly puts it in front of thousands (possibly millions) of people!

41. LinkedIn

While it might not be as flashy as some social media platforms, LinkedIn has one huge advantage. People use LinkedIn to learn new things and gain deeper insight. So share your knowledge about real estate by posting stories about the property’s history, the potential usability, or the income potential.

Luxury Home Listing Marketing Ideas

Make no mistake—marketing a luxury home is different than marketing your run-of-the-mill suburban home. Ultra-luxury homes (homes over $20 million) can be even more challenging.

You can’t just put a $20 million home in the MLS and hope it sells. In fact, many owners of ultra-luxury homes don’t want them advertised in the MLS or even a sign in the yard, because they may be important, famous, or just don’t want looky-loos.

So, if you want to sell luxury real estate, you will need to step up your listing marketing plan

42. Market Nationally

The secret to finding ultra-luxury buyers is knowing that they probably already own another ultra-luxury home in an area where homes are just as, if not more, expensive! It’s no secret that many New Yorkers buy vacation homes in Miami, so don’t only advertise your oceanfront Miami mansion locally—place your ads in magazines, newspapers, and online targeting customers in “The Big Apple.”

Next, call the top luxury real estate agents in areas where there are other high-net worth individuals and ultra-luxury homes—cities like Seattle (Microsoft), the Bay Area (Apple), Los Angeles, Chicago, and New York—and ask them if they know of anyone interested in your waterfront paradise.

43. Market Internationally

More than ever before, we are seeing homebuyers coming from cities outside our borders. Over the past 10 years, citizens from countries like India, China, and Germany have been seeing some of the highest gains in wealth, and many of them want a piece of the American dream.

LUXVT will translate and syndicate your lux-listing to over 100 websites internationally as well as the websites of the Wall Street Journal, Robb Report, and Mansion Global. This is a unique reason for the seller to select you over another agent.

44. Create Cinema Style Videos for Your Listing

We discussed video earlier, but we haven’t talked about cinema-quality videos. Luxury buyers and sellers expect more all the way around, and your videos are no different. Stand out by hiring a production company like InTroubleZone Productions, where they specialize in cinematic-style luxury home videos.

45. Hold Broker Open Houses

Broker open houses may not be an effective way to market to sell the average home, but luxury homes are built for entertaining. Broker open houses are unique opportunities for agents to see the inside of a property that they may never get to see again.

A well-executed broker open will attract top producers and luxury agents. To do this, do a search of similarly priced homes that have sold in the past year. Personally invite both the listing and buyers agents. Like the Oscars, provide them with a small gift for attending.

46. Create Luxury Home Brochures

Seriously, you can’t market your luxury home with fliers printed on 20# paper on your home printer! Spend a few more dollars and get full-color, 100# card stock, “book-style” folding brochures. These brochures are large enough to add your professional photos and all the property’s details.

47. Offer the Owner Weekly Marketing Updates

You will need to give weekly updates to your sellers providing your detailed marketing efforts from the previous week, feedback from the recent showings, and the steps you are going to make the following week to get their home sold.

Thursday afternoons are a great time to block out in your schedule to give your weekly updates. This is because if you need to make a price adjustment, you can do it and promote it in time for buyer’s agents to schedule a showing for the weekend.

48. Advertise in a Luxury Real Estate Magazine

Did you know you could advertise in a luxury real estate magazine and reach out to even more ultra high net worth individuals? Luxury magazines and high-end lifestyle publications are often the preferred choices for luxury advertisers to target an affluent audience with premium advertising campaigns online.

Check out this article that lists 15 magazines you can write for.

This list of the best luxury magazines and high-end lifestyle titles will help you plan the optimal advertising campaign to target an affluent audience across the largest markets worldwide.

The online versions of luxury lifestyle magazines often offer a broader reach than their print editions, opening the door not only to the ultra-high-net-worth individuals (UHNWIs) but also to aspiring professionals and upcoming affluent Millennials and Generation Z readers.

49. Run a Real Estate Webinar

This is a new trend lately where real estate brokers and agencies come together and launch webinars for the public. You could do the same thing at a smaller scale and still reap the rewards. All you need is:

• a list of speakers,
• date and time,
• topics to cover,
• a webinar software and
• some good audiovisual gear.

50. Write Your Own Real Estate Magazine (Every Quarter or Year)

If you've already reached a certain level of production, you could write your very own quarterly or annual magazine. And it's actually much cheaper to do than you think, including assembling a team and having it distributed online or offline. (At YKC, we publish our monthly members-only Property Secrets Magazines for a low subscription fee.)

You can

• write about your professional experiences
• your clients' personal experiences,
• provide expert advise,
• share anecdotes that reinforce your advice,
• feature your best clients,
• feature your affiliates for a fee,
• solicit for new testimonials,
• showcase  your listings etc.

And you don't even have to do everything by yourself. All you need to do is to hire a competent researcher, a content writer from fiverr, an experienced editor and a printer (which doesn't even need to be in your own city). Then you're good to go and have your magazine copies shipped to clients, prospects or use them as handouts in appointments to boost your authority!

If your magazine is well received, you can even publish it monthly or every week and charge a subscription fee (thereby adding an additional income stream).

51. Write and Publish a Book

Lastly, to complete the Ultimate Listing Marketing Plan, you could write and publish a book. Take this from me as an actual published author: writing and publishing your own book is the BEST way to differentiate yourself from the mass of me-too real estate agents and gain instant authority and credibility. Books have a very high perceived value and can last for years (and decades) as a marketing asset consistently bringing you 6 or 7 figures in income on autopilot. Books reframe you as a non-salesperson and is an effective mechanism to lower your prospects' guard.

But like in all things in life, you have to get the actual writing done and then spend 80% of the time promoting your book. Writing my book was easy because I already had tons of articles and anecdotes I had already written over the years. (It simply took me 6 days to assemble those articles and my book practically wrote itself.) I love to write and it's completely okay if you're not like me.

You don't even have to personally write anything; you can easily record your audio and then have it sent to be transcribed it into a book. Don't worry about the details because you can easily hire talent from Fiverr or Upwork.com to do everything from cover design to ghostwriting to publishing it on Amazon, Apple or Google Books. That's what I did too.

After that, you can get your physical book in books stores or even hand out signed copies to clients and prospects; they work 1,000 times better than name cards!

Over to You

What strategies do you use in your own real estate listing marketing plan? Let us know in the comments below.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

In theory, real estate copywriting is easy: Good copy convinces your reader to do something you want them to do.
Whether you want them to download your e-book, click on your Facebook ad, or RSVP to your open house, the goal of copywriting never changes. Good copy inspires action.

Although real estate agents are excellent salespeople, not every agent can be a good copywriter.
That’s why today, I am giving you my ten real estate copywriting secrets that professional writers don't want you to know.

I can tell you from experience that these secrets are a game-changer for writing persuasive copy.

Actually BE Your Own Customer

The best converting copy is THE ONE THAT RESONATES, where the prospects says "AHA! That's me!"
And the absolute best way to resonate and get into your customer's head is TO BE ONE.

This means if you want your customer to buy something, then spend the money and experience buying that thing.
There is no shortcut around this. You cannot pretend or do thought experiments by playing scenarios out in your head.

So you can't fake this.

You have to take this rule at face value.
If you want them to buy a house, you must buy a house too and go through the entire home buying process from start to finish.
If you want them to book an appointment, you must click the form, fill it up and actually book an appointment as a real prospect.

This fundamental secret is the hardest to follow, yet its the best way that I know of to actually be a customer.
Only when you wear your customer's shoes can you truly understand, appreciate and communicate all of the issues they go through.
The remaining 9 copywriting secrets below flow from this one rule; nail this, and you will zoom through everything else.

Transform Features Into Compelling Benefits

The easiest way to get someone to act is to appeal to their emotional needs or desires.

📌   Pro Tip: Studies show that most people use emotional arguments to persuade others without even realizing it.

And when it comes to persuasion, one good emotional argument is worth a thousand facts.

The only problem is that your listings don’t come with ready-made emotional arguments to persuade a buyer to attend your open house.
Instead, you get a list of features. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level.

Here’s how to do it:
First, list all the features of your subject matter. It could be a listing, an email newsletter, or even your brokerage or personal brand.
Next, determine a benefit of each feature—one that appeals to emotional needs or desires. For example, let’s say one feature of your newest listing is that it’s close to major highways.

Here are a few ways we can break that down into benefits that appeal to emotion:

Start With a Pain Point, Then Offer Your Solution

"Nowadays the Singapore market is moving so fast that 24.57% of homes have an average of 5.52 offers even before they hit PropertyGuru. If you want to get a head-start on the best homes for sale, you need to act faster than them. Beat out other buyers to HOT new listings before they become public knowledge. If you sign up now, you’ll get…"

📌   Pro Tip: Writing by hand on paper is the best way to write copy that you're 100% aligned with.

Write Fearlessly, Edit Mercilessly

1,000 Real Estate Power Words Top Listing Agents Use to Sell More Homes (+PDF)

Write at Least 3 Different Versions of Your Headline

The headline is the ad for the ad.
You should always write at least three different versions of your title if you're writing:

• ad copy,
• landing page copy,
• emails,
• website copy, or
• any copy with a title

Then pick the best of them.

Here’s why:
If your title doesn’t draw them in, they will never read the rest of your copy.

📌   Pro Tip: 3 times as many people read the headline than the copy.

Only a persuasive headline will entice people to continue reading to the copy!

If you have a hard time coming up with three different versions of your headline, try some of these common headline formulas:

• XX Homes Sold for $XXXXX Over Asking Price in [your farm area]!
• Here Are XX Market Indicators That Show Home Prices Will Explode in [your farm areas]
• This Home Owner Says to Sell Yesterday!

• Are We Heading for a Recession Right Now? 
• Are You Ready to Sell Before Interest Rates Rise? 
• When Will the Housing Bubble Pop in [your farm area]?

• When XX Economists Think Interest Rates are Going WAY Up
• X Home Stagers Reveal the 10 Best Affordable Couches 
• Top Lawyer Answers Your Most Common Real Estate Questions

• 7 Experts Agree Painting Your Home This Colour Will Help It Sell Faster & for More $$$
• Zillow/PropertyGuru Research Says This Month Is the Best Time to Sell
• The XX Home Renovations That Have the Best ROI

Writing great titles can drain your creative energy. You might find it helpful to write and edit your copy first, and only then tackle your title.

 📌   Pro Tip: Write & edit your copy first, and then work on your title last.

As an added benefit, if your copy changes direction as you write it, you won’t be stuck with a headline that no longer fits.

Write for a Ten-Year-Old

If you cannot explain what you're writing about to a 10 year old, then you don't understand it enough to define it briefly.
If you want people to read what you have to say, your copy needs to go down like ice cream.

That means simple words, short sentences, and getting to the point soon as possible.
Anyone can make a great fact-based argument in 20 pages, but great copywriters can do it in 20 words.
The best writers I know of can do it in six words.

Want to learn to get right to the point without sacrificing emotion?
Try discussing complex issues or writing one-liner thoughts for your Twitter audience.
If you already have followers you’ll get instant feedback on your writing.

📌   Pro Tip: Discuss complex issues or write one-liners on Twitter. Your followers will give you instant feedback.

If you don't want to go this route, try the free application Hemingway.
I rewrote this blog post using this word editor, and you can see how it reads like a 10-year-old could understand this.
(I was given a Grade 5, Good rating.)

Still stuck? Might be time to call in the experts.
You can hire an experienced and talented real estate copywriter in Fiverr starting at five bucks.

Read and Hear Your Copy Out Loud

• Is it very easy to read out loud?
• Did you stumble with some words or sentences?
• Did it sound weird saying it out loud?

Always A/B Test Every Single Copy You Write

One of the most useful is being able to test different versions of your copy on a real, live audience to see how they actually respond.

In the digital marketing world, this is known as A/B testing and it’s as close to a scientific study as you can get about how good your copy is in the real world.

Remember the three different headlines I had you write in tip six above? Now’s your chance to see which one actually makes your reader take action.

Place the Winning Copy Everywhere

📌   Pro Tip: Copy/pasting won't work. Change the winning copy for each medium you want to use.

 Over to You

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

For many new listing agents, descriptive real estate words like “cozy” or “sun soaked” are right up there with the maroon blazer—outdated, cheesy realtor cliches they think they can ignore. That would be a huge mistake. Almost all top listing agents pepper their listing descriptions with 'cliche', 'same-old' real estate words. Why? Simple. They actually help sell homes.

To help you get over your writer’s block and find the perfect real estate words for your listing description, I put together this swipe file of 1,000 power words that top listing agents use to market their properties.

Power Words to Describe First Timer Homes

Power Words to Describe Modern Homes

Power Words to Describe Luxury Homes

Power Words to Describe Historic Homes

Power Words to Describe Backyards & Patios

Power Words to Describe Large Homes

Power Words to Describe Small Homes

Power Words to Describe Neighbourhoods

Power Words to Describe Light & Views

Power Words to Describe Condition

Power Words to Describe Interior

Power Sales Words

Over to You

Already have some effective, real estate power words you swear by for your listing descriptions? Let me know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Spending on ads is always a big commitment.

And every agent has some concerns about this from time to time.

How much should realtors budget monthly for ads?

I always hear agents asking me how much should they advertise.

The answer depends on your own situation and where you are in your business.

My reply is always,

Advertising is not a cost, it's an INVESTMENT.

If done right, ads give you your money back in multiples.

But here's the thing.

Something terrible happens when you stop marketing: NOTHING.

Marketing budgets should be whatever your own comfort level is.

But how do you come up with a budgetary figure? Estimates?

You should look at the advertising platform to see what's the average.

For example, 5 years ago, Facebook was super cheap. You could get many leads for a measly $150/month budget.

Those days are now long gone.

$150 per month is no longer going to cut it in 2020.

Because:

• Competition for ads has shot up to the roof and is expected to continue.
• Everybody and their dog is selling ads on Facebook (yes, even dogs).
• Big companies with larger budgets than you or I are getting more serious about social media ads
• Ads are getting less effective
• People on Facebook are ignoring ads

What's the solution? Simple:

• You've got to be consistent and stick to your marketing plan.
• You cannot pause ads in the second or third month and restart ads a few months later.
• You've got to do smarter marketing by knowing which ads work and which don't.
• You have to be aware of retargeting and know how to get those who're not responding.
• For Facebook to do a good job of retargeting, you cannot pause your ads.

So you see, the fastest and easiest way to start getting inquiries today is still Facebook. This is true for most realtors.

Some of my agents spend $1,000 per month based on their own comfort level. Some have larger budgets, while others have smaller budgets.

But here's an important caveat: paid ads tend to get worse over time. That's because of 'Ad Fatigue' which comes from 'viewer blindness'. Which means, over time, viewers become less sensitive to ads.

So it becomes costlier and costlier.

That's where free traffic comes in.

Free Ads

Free content is whatever you post on your social media, which is kinda like SEO. But it has to be consistent.

I'll be covering free ads in a future post, but for now, your budget for ads depends on your own comfort level.

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

Nowadays, everything and everyone seems to be online. It's all the rage now.

The pandemic and lockdown may have forced many to adopt newer solutions over old fashioned ones.

Yet, I still see some agents desperately clinging to outdated methods.

5 outdated methods realtors still use in 2020

And I'm going to talk about 5 methods in detail that many agents find the hardest to let go of.
These are:

1. Cold Calling
2. Door Knocking
3. Networking
4. Manually throwing flyers
5. Blasting SMSes

1. Cold calling

Making unsolicited calls to strangers is cold calling. It's kinda like marrying someone without knowing them.

But why is it so hard to stop? Cold calling is used by people who do not know how to generate leads.

I absolutely abhorred making cold calls. The damage to my self esteem was too disastrous to sustain this horrid activity. I'm positive nobody loves cold calling. I also found the only people who love cold calling are the ones who have never made a single cold call in their entire lives!

2. Door Knocking

Nothing shouts a hungry salesman more than knocking doors at strangers' houses to beg for their business.

To me, door knocking is the basest form of begging. Nothing comes close to humiliating a salesman more than banging a door loudly in his face and watching him wilt.

The first time I did door knocking, the owner called the police. I was so traumatised that I never knocked on another door in my life again. After learning the right marketing methods, I didn't have to.

3. Networking

When I first joined as a realtor over 12 years ago, I was told to go talk to strangers.

And I was terrified!

Being a shy person, chatting up total strangers in the hopes of getting them to engage my services was absolutely nerve-wracking.

To make matters worse, I was not even born with the gift of the gab. So I was never good at small talk.

4. Manually Throwing Flyers

Before I tried my hand at cold calling and door knocking, my direct upline told me to throw flyers to get business.

But over a period of a few weeks, all I found was the rubbish bins full of my discarded flyers.

5. Blasting SMSes

This is something no agent wants to admit, but getting unsolicited SMSes is a pain.

Everybody thinks SMS has the highest open rates at 100%.

But what nobody realises is that the rejection rates (and prospect annoyance) completely eliminates this perceived advantage.

It's not an advantage at all.

Plus, sms companies have their own agenda for keeping agents dependent on them for lists and numbers; they want agents' business.

Be careful of these vendors.

So, I talked about how and why these were outdated methods. Now. I'll explain much better alternatives that help you keep your sanity, wallet and dignity intact.

5 Newer Methods to REPLACE the outdated ones:

Here are the more enlightened, modern solutions to each of these:

1. Cold Calling = Getting prospects to call you first (aka Reverse Prospecting)
2. Door Knocking = Converting prospects to appointments by presenting benefits (using my Benefits-rich Presentation Systems)
3. Networking = Using automated Referrals to send an increase in business to you consistently.
4. Throwing Flyers = Using Automated Direct Mail to build customer loyalty
5. Blasting SMSes = Using automated Messenger bots to keep clients informed

That's it!

If you want to know these new strategies in detail, I suggest you get a copy of my book Property Agent Secrets. I explain these in much greater detail at https://www.propertyagentsecrets.com/. I'll buy the book for you, but you cover the shipping.

Fair enough?

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

Are online property portals still worth it?

A lot of agents are complaining that online property portals have been increasing their fees.

They're charging higher and higher fees, higher subscription and the results from online property portals have been decreasing.

Is  getting an account there, getting a subscription from portals like property guru.com or any other property portal out there still worth it in 2020?

The NO BS Truth

The first time when the property portals first started coming up  five to ten years ago, agents loved it.

And suddenly this love affair was all over too soon.

Because suddenly they started charging huge fees and they started quadrupling their fees year after year after year.

And agents got frustrated.

So let me tell you something about property portals; they are a business.

Online property portals are not your friends.

They are advertisers.

They have a platform and they are not your friend. The only people that they care about is themselves.

They own the platform and the platform is where everybody goes to to search for a property.

It wasn't always like this

Before all the property portals came up, how people searched for a property in the olden days is that:

• they go to a shop
• they buy a newspaper or they have a paper dropped at their house
• then they open it
• they flip through the pages and
• then they look for the property that they want right

That all changed the day the internet was born.

Maybe 10 years ago in 2009, 2008, that's when we started seeing a lot of new property portals which started coming up and the race for online property portals intensified.

Let me tell you something about property portals; they are something like facebook, twitter or myspace; essentially they are just a platform.

The listings agents post on PropertyGuru don't even belong to them.

The buyers or sellers who are searching on google find the relevant listing and then that's how they land  on the property portal and that's how agents get inquiries coming in and they get business and they close deals.

Typically that's how it works.

Property portals are just a business and they want to make money.

How do they make money?

The first thing they do is to make the portal get mass adoption.

They do this in stages:

1. Free for all
2. Build momentum
3. Start Charging Agents
4. Raise fees

The first stage is to get everyone.  they make it free for everyone to create an account.

And suddenly there's a flood of agents joining their portal. More agents come in and create listings  and suddenly boom!

The entire property portal is full of content without them even doing anything!

They got agents to do all the work!

So, they're hardly your friends!

Here's the thing; They're traffic you can control.

You don't own property guru or any other portal. You can only direct their traffic to your smartphone or your website or whatsapp.

You cannot be always dependent on them.

Because you never know when they will triple their fees or decide to kick you out.

You're essentially at THEIR mercy.

Dan Kennedy said the worst business is the one that relies on traffic of ONE. Meaning, if you're overly dependent on online property portals, you'll suffer one day.

The question is, why set yourself up for failure?

Here's the good news.

There's something far better than online portals.

And that's traffic that YOU Own.

Traffic that you own

This the BEST kind of traffic out there. In fact, it's better than all property portals combined.

This is your own distribution list. Your own database. Your own prospects and customers.

You already have a relationship with them.

You can email them anytime. You can send them any of your listings any time.

The trick is to get started and start building relationships with them.

Dig your well before you're thirsty.

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

The Monopoly of Online Property Portals

Many Property Agents rely on online Property Portals for their business. That's how they get the majority of their inquiries and appointments.

But Property Portals are not Free.

They're businesses with the goal of making a profit.

And they're raising their fees year after year. Making many agents unable to use those platforms.

And getting angry.

What can you do?

You Won't Like What I'm Going to Say

But I'll say it anyway.

The real reason is because many agents get overly dependent on 1 single source to get their business.

My mentor Dan Kennedy taught me,

"The Worst way to run a business is to rely on a single source of traffic."

And he was right.

You're overly dependent on a single source and your business will suffer when that source decides to raise fees.

There are only 2 things you can do:

1. Accept their price hikes as a cost of doing business
2. Diversify your sources

Here's What Many Agents Don't Know About Traffic

The day I learned this from my mentor, I had a huge 'AHA!' moment.

He taught me that there are three ways to get prospects and clients.

Three types of 'traffic'.

1. Traffic that you OWN (the best)
2. Traffic that you CONTROL (expensive)
3. Traffic that you CANNOT control or own (the worst kind)

Traffic That You OWN

This is the LIST of all your prospects and clients you have accumulated over the course of your entire career.

This is the BEST kind of traffic.

Because you OWN it.

It's yours to do as you please.

You can shoot them an email at any time.

Blast them SMSes.

Send them any of your properties.

And this is the FOUNDATION of your business. No one else owns it.

See 6 Ways for Property Agents to Build and Grow Their Own Email List in 90 Days

But this takes the most time and effort to build.

Want something a bit faster?

Traffic That You can Control

This is the second best option.

It's how Facebook, Google and PropertyGuru work.

It means you do not own this platform but they allow you to advertise on it and redirect people to visit your website or call your phone.

Sure, the leads and calls come in fast and furious.

But you're always at their mercy.

And you're left scrambling if they decide to kick you out or raise their fees.

And then agents try something even worse.

Read How to Get Real Estate Seller Leads for Less Than $20 a Day?

Traffic That You CANNOT Control or Own

For example, Search Engine Optimisation.

Sure, you can rank for keywords and your name. And people can find your website if you this right.

But there is still one little problem.

It's not owned by you. Nor can you truly control how people search for you and find you online.

You're absolutely at the mercy of cold-calling SEO reps trying to sell your their SEO packages.

They're just snake-oil salesmen.

It's an absolute TIME SINK.

You can't control SEO.

You can never own it.

Google can, and does changes its algorithm.

That's why you're always at their mercy.

Read Real Estate SEO: The Ultimate Guide for 2022 (10 Steps to Fast Ranking)

What Can You Do?

You can do all three at the same time.

Your ultimate goal should be to build and grow your own list. That's the traffic that you own.

It's what I learnt all those years ago, that,

"The Money is in the RELATIONSHIP you have with your clients."

Enter My AgentLEADS Platform

My https://www.agentleads.sg/ platform makes this super easy.

You can automatically and easily build and follow up with your own list.

And it can easily clone online property portals in under 10 minutes flat.

That's how you break free of the tyranny of the monopoly of online portals.

What are you waiting for?

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

I Don't Understand How This Would Work For Me

I created the Property Agent Success System and my upline was the first agent other than me to use it all those years ago.

And now, we have agents making more money using this system than I ever did.

(That's a good thing though. This makes me happy to be a part of others' successes. 🙌)

So there are agents out there who are really not sure how my system even works.

I think they still have a lot of questions in their minds.

Questions like how a platform built by a realtor works for other realtors in Singapore? Or if it is the right fit for their own business?

So today I decided to talk about this.

Bad Experiences? Maybe.

Agents might be asking all these questions because they tried other platforms and those didn't work out.

They failed to book appointments there, so there were no closings.

Now, they might be telling themselves that it works for other agents because they're already BIG or have a TON of clients.

They think online portals like PropertyGuru only works because top agents still have the money to spend there, and they're getting all the business.

It's true because you see all the top producers having an easier time getting business, because they're so famous and get featured everywhere, right?

But wait, weren't today's top producers newbies yesterday?

That sounds kinda like the argument about whether the chicken came first or the egg came first?

Is It Really a Chicken or Egg Thing?

So Top Producers have so much business now, right?

Even they had to start from zero, don't you agree?

Heard this saying before?

"Every Master was once a disaster!"

If that's true, then there's hope for you!

The secret is to copy success.

Because,

If you can Copy, You can SUCCEED!

I Actually Created it to Save Myself

Ironically, I actually created my system to save myself all those years ago.

I found myself working crazy 90 hour work weeks and I was quickly feeling burnt out. It was just too much work for too little results.

And I was feeling very lost, lacking a direction and grasping everywhere trying to search for a better way.

Any way to let me quickly escape from the mess I was in. I even wished someone could become my boss so that he could fire me from this lousy job. I was that desperate.

So desperate that I almost wanted to quit real estate.

I was quite fortunate to stumble across Michael Gerber's book, 'The E Myth'.

That's the best book I ever read on business systems, and I encourage you to read it too.

I quickly implemented whatever he was teaching.

And So My System Was Born

The whole idea of my system is simple: COPY the best agents' marketing out there to get the same RESULTS!

Why? If I can SEE what top agents are doing, I will want to replicate that quickly and have the same results.

And it's different from spying. One, spying is just looky-looky. There's no follow up after that. No real change.

Thinking, planning, plotting, learning, knowing doesn't get shit done!

Only ACTION produces results!

My system is actually taking action based on REAL intelligence.

And my system makes is super easy to copy the success that my agents are having right now...

This is the ONLY Total system of its kind that solves every SINGLE problem in your realtor business. It solves all of these, and more:

• not enough leads
• not enough closings
• not enough referral business
• not enough consistent business
• unpredictable income

How Does it Work?

So how does it work?

I'm not interested in copying every agent. Here's why:

1. The majority of the agents out there do not know what they're doing. They have no strategy. They're all tactics. The latest messenger bot marketing? They're quick to be seduced by it. Yet when I ask them how do they solve the curse of the DIY Culture, they quickly shut up.
2. The few, maybe less than 5%, are actually doing things right. They understand and use the power of leverage. They're relentless with taking massive ACTION. Those are the ones we want to copy.

My Property Agent Success System is built based on the actions of Top Producers. It gives you a plan to follow for the next 90 Days. But it's up to you to follow it.

Let me be very blunt and call out the bullshit.

I have agents who use my system and have tremendous success using it. And I also have agents who used it, but didn't take the necessary action, so they didn't make any money.

Seriously, taking action, and by that I literally mean MASSIVE action, only then will this system work for you.

What Should I Do Next?

I'm opening up a test drive of my system for you to try it for less than $100. In fact, the test drive is FREE.

Just go to our new platform, AgentLEADS and set up your Free Trial Account.

Once you've done that, play around and see how you far and how fast you can go.

Go sell more homes already!

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

"Yasser, will there be more competition if more agents get your system too?"

I've heard this one before. You may be wondering the same thing too.

After all, just like in Property Guru's case, the first agents to sign up reaped a ton of benefits. That was before their platform got saturated with agents.

You're right to suspect all platforms are the same; that they go cheap to to attract as many agents as possible. Once they have enough users, they raise their prices and suck the agents dry. It's true. Property Guru did that. 99.co may do the same too. (In fact, it might already be doing this.) You just never know with these property portals.

You're right to be angry at them.

Advertisers like them exist to suck agents dry! And it creates an unfair playing ground where those agents willing or able to spend money on their platform win at the expense of all the rest.

I too felt the exact same way too. But back in 2008, I was overly reliant on google to send me traffic. I was trying to support my mother, because I was the eldest of my siblings and we were going through tough times in those days.

And then suddenly came the infamous 'Google Slap', and then my advertising account got banned for life.

Just like that, a good source of business went down almost overnight. It sent chills down my spine when I discovered that. I just panicked.

How was I to get new business?

The bigger trouble was, I didn't know many people. And I had fewer contacts on my Nokia phone. I wasn't an outgoing person; In fact, I was always shy. It was hard for me to socialise or say the right words at the right time to anyone.

I had it harder than most agents because, not only I grew up overseas for most of my childhood, but I only returned to Singapore in the year 2000. And I completed National Service in 2005. That was barely three years for me to get to know some people! Don't you agree that's not enough time, even for an introvert, right?

So imagine, here I was as a realtor, overly dependent on just one platform for all of my business.

100% at their mercy.

And all those years ago, I discovered something that you may also be realising right now. That these platforms show no mercy! That they only care about money! That to them, we're just nameless numbers! And they're arrogant. And they always get away scott-free after raising their fees! 😡

So you can imagine that I had no other choice but to escape from this problem. I never wanted to be in the same desperate position again! I never wanted to be at their mercy again!

I decided to build my own platform for myself.

But it wasn't easy though. I reinvested back every penny I had on me into this. And my team of ten developers took 9 long months to do it.

So on the tenth month, I pushed a button and my system was live.

But here's what happened next. I had failed to understand one simple fact: that Google and PropertyGuru were TRAFFIC that I could control, I just didn't own it!

The platform I built was TRAFFIC I OWNED! It was radically different! I could know send my properties and new launches any time I wanted. Why? Because I owned it!

But traffic started somewhere, right? People discovered me on Google or Property Guru right?

And that was how I was able to never again be held hostage by any platform! I could still survive even if Facebook went down! I could still sell houses even if Property Guru went down!

Now, that is POWER, right?