The Monopoly of Online Property Portals

Many Property Agents rely on online Property Portals for their business. That's how they get the majority of their inquiries and appointments.

But Property Portals are not Free.

They're businesses with the goal of making a profit.

And they're raising their fees year after year. Making many agents unable to use those platforms.

And getting angry.

What can you do?

You Won’t Like What I’m Going to Say

But I'll say it anyway.

The real reason is because many agents get overly dependent on 1 single source to get their business.

My mentor Dan Kennedy taught me,

"The Worst way to run a business is to rely on a single source of traffic."

And he was right.

You're overly dependent on a single source and your business will suffer when that source decides to raise fees.

There are only 2 things you can do:

1. Accept their price hikes as a cost of doing business
2. Diversify your sources

Here’s What Many Agents Don’t Know About Traffic

The day I learned this from my mentor, I had a huge 'AHA!' moment.

He taught me that there are three ways to get prospects and clients.

Three types of 'traffic'.

1. Traffic that you OWN (the best)
2. Traffic that you CONTROL (expensive)
3. Traffic that you CANNOT control or own (the worst kind)

Traffic That You OWN

This is the LIST of all your prospects and clients you have accumulated over the course of your entire career.

This is the BEST kind of traffic.

Because you OWN it.

It's yours to do as you please.

You can shoot them an email at any time.

Blast them SMSes.

Send them any of your properties.

And this is the FOUNDATION of your business. No one else owns it.

See 6 Ways for Property Agents to Build and Grow Their Own Email List in 90 Days

But this takes the most time and effort to build.

Want something a bit faster?

Traffic That You can Control

This is the second best option.

It's how Facebook, Google and PropertyGuru work.

It means you do not own this platform but they allow you to advertise on it and redirect people to visit your website or call your phone.

Sure, the leads and calls come in fast and furious.

But you're always at their mercy.

And you're left scrambling if they decide to kick you out or raise their fees.

And then agents try something even worse.

Read How to Get Real Estate Seller Leads for Less Than $20 a Day?

Traffic That You CANNOT Control or Own

For example, Search Engine Optimisation.

Sure, you can rank for keywords and your name. And people can find your website if you this right.

But there is still one little problem.

It's not owned by you. Nor can you truly control how people search for you and find you online.

You're absolutely at the mercy of cold-calling SEO reps trying to sell your their SEO packages.

They're just snake-oil salesmen.

It's an absolute TIME SINK.

You can't control SEO.

You can never own it.

Google can, and does changes its algorithm.

That's why you're always at their mercy.

Read Real Estate SEO: The Ultimate Guide for 2022 (10 Steps to Fast Ranking)

What Can You Do?

You can do all three at the same time.

Your ultimate goal should be to build and grow your own list. That's the traffic that you own.

It's what I learnt all those years ago, that,

"The Money is in the RELATIONSHIP you have with your clients."

Enter My AgentLEADS Platform

My https://www.agentleads.sg/ platform makes this super easy.

You can automatically and easily build and follow up with your own list.

And it can easily clone online property portals in under 10 minutes flat.

That's how you break free of the tyranny of the monopoly of online portals.

What are you waiting for?

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.