Looking for the best real estate books to gain valuable insights, expand your knowledge, and transform your mindset and career? I know you’re busy, so I put together this list of real estate books that are worth your time, and that I hope will motivate and inspire you this year.

These are the 32 books that have motivated me in everything from real estate to starting YKC. I even reveal a few that were responsible for my own personal and professional transformation (like the one I paid $16 for and got me an obscene ROI of 10,000 X). Some of these books  may be familiar titles to you, while others might be more unexpected, but each one is a worth a read in 2023.

CONTENTS

Best Real Estate Books About Sales + Lead Generation: How to Close That Next Deal

No matter how much you’re crushing your sales game, you can always learn more. That’s what people love about sales: it’s an endlessly creative, engaging, constantly evolving skill. This collection of beloved classics and new thought leadership all work toward the goal of keeping you sharp, motivated, and ahead of the competition.

Property Agent Secrets: The Underground Playbook for Growing Your Real Estate Business by Yasser Khan

I wrote this book as a manifesto for the underdog real estate agent!

What Is PropertyAgentSecrets?

PropertyAgentSecrets is NOT just another "how to" book on property marketing or motivation.
It is NOT about getting more inquiries on your property listings - yet these secrets will help you get exponentially MORE inquiries than you've ever experienced before.
It is NOT about increasing your appointments or closings - yet these secrets will increase your appointments and closings exponentially MORE than reposting credits daily on PropertyGuru or online portals ever could.

PropertyAgentSecrets is A SHORTCUT.

Low inquiries and closings are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).
Inside you will find the actual playbook we created after running thousands of tests and taking 10 years to perfect what works for real estate agents anywhere.
You now have access to all of the Processes, Secrets and Scripts that we used to transform hundreds of property agents' careers and helped free up their time for family, weekends and vacations.

Bluefishing: The Art of Making Things Happen by Steve Sim

What happens when someone asks you to set up a meeting with Elon Musk, or arrange a private Andrea Bocelli concert? If you’re Steve Sims, you say, sure, what time?

Sims, the consummate “fixer,” offers lessons that apply to business and life. You’ll enjoy his pithy writing (he titles chapters, “you don’t drown from falling in water, you drown from staying there” and “the worst picture of me ever taken”), but you’re also guaranteed memorable takeaways and fantastic storytelling.

The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier & Wiser by Tara-Nicholle Nelson

If you want to be successful in real estate, you have to learn how to turn one-time buyers and sellers into clients for life. Nelson’s premise here is simple: your actions and attention can forge a relationship with a client that’s as strong as iron.

Though the idea is easy enough, the execution can be tricky, which is why this book is so valuable. Nelson has a master’s degree in psychology from the University of California and a Juris Doctor from Berkley, but what really makes the book pop are her real-world experiences as a vice president (VP) of marketing at major athletic and tech brands.

Outrageous Authenticity: You Are Your Best Sales Weapon by Leigh Brown

National Association of Realtors (NAR) keynote speaker, Leigh Brown, challenges us to find our authentic selves and present that self to the world. Known as the “No Bull**** Realtor, Brown uses own life experiences to package actionable and practical advice on how to find lasting success in sales. We all know selling can be exhausting, so if you need a kick in the butt or an inspiring reset, Leigh Brown is the one to turn to.

The Seven Levels of Communication – Go From Relationships to Referrals by Michael J. Maher

This is a great resource if you’re just starting out and don’t have a huge network of referrals. It’s all about networking, building relationships, and turning relationships into referrals. New real estate agents will be able to learn from and easily implement Maher’s straightforward “seven-level formula.”

Exactly What to Say: For Real Estate Agents by Phil M Jones, Chris Smith & Jimmy Mackin

Over the course of your career, you’ll encounter a wide variety of personalities: the “know-it-all” clients who ignore your recommendations, micromanagers who need to hear from you every two hours, or clients who leave you in the dark. Whatever the situation, objection, or personality, this book will help you prepare for those tough conversations that you will inevitably face as an agent.

How to Win Friends & Influence People by Dale Carnegie

You’ve probably heard of this book, but if you haven’t read it yet, consider this your time. Believe it or not, becoming more likable and trustworthy are skills that can be honed. The principles outlined in this book can help you learn how to lead people with sincerity and earn their trust. At its heart, it’s a real lesson on how we can do sales without being too “salesy.”

Cold Calling Techniques (That Really  Work) by Stephan Schiffman

Sales and networking are critical components of success as a professional real estate agent. It doesn’t matter how much you know about real estate—if you can’t persuade people to work with you, you won’t survive long. We know cold calling isn’t everyone’s favorite, but if you’re hoping to hone that skill and gain practical, actionable advice, this is a great resource.

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation by Mike Schultz & John E. Doerr

If you are looking for the Ph.D. of sales books, then look no further. ‘Rainmaking Conversations’ guides the reader through professional sales techniques, like building rapport, creating a unique value proposition, and overcoming objections. This is a must for any salesperson, real estate professionals especially.

Best Real Estate Books About Leadership: Develop Skills to Take Charge & Inspire

You don’t have to be a managing broker or even a real estate team leader to get a lot of value from these picks. As real estate professionals, we are leaders in so many ways; we lead our clients through transactions, we lead other industry professionals (like mortgage brokers, inspectors, appraisers), and we are leaders in our communities.

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Simon Sinek, famous for his TED Talk (57+ million views at the time of publication), asks why because he knows that’s what all great leaders ask. They focus less on the how and the what—it’s the why that inspires and drives them. The same is true with customers; we won’t buy in until we understand why we should.

While some argue that this book could be edited down, or that the TED Talk does the job, many find inspiration as Sinek expounds on his initial thesis. As we work hard day after day, we never want to lose the why.

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

After Sinek’s TED Talk fame, he wanted to explore why some team members will literally put their life on the line for each other, and some teams face endless fragmentation and distrust.

His title (and thesis) come from a conversation Sinek had with a Marine Corps general, who explained that in his world, leaders eat last. Leaders willing to put their own comforts, or in the extreme, their own lives, behind the needs of others, are the ones who command loyalty.

The best organizations build trust within their teams because their leaders create, as Sinek puts it, a “Circle of Safety.” These are especially helpful lessons for brokers and team leaders, but really, for life.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Horowitz, a Silicon Valley tech entrepreneur and investor, focuses on the tough decisions he has made as a CEO and leader. While most business books detail the steps entrepreneurs take to be profitable and successful, Horowitz looks at the potential challenges and pitfalls, such as layoffs, internal politics, hiring the right people, and eventually selling the business. He prepares readers for the “hard things” and offers thoughtful strategies when things don’t go as planned.

The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman & Paul White

Chapman and White break down how to best communicate appreciation to colleagues and direct reports using a “language of appreciation.” Understanding how people crave and receive appreciation will improve morale in any workplace. Recognizing how to best show the people around you (customers, clients, friends, colleagues, family members) that you appreciate them strengthens your sphere of influence.

Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman

Liz Wiseman, head of the leadership and development firm The Wiseman Group (whose clients include Apple, AT&T, Disney, Facebook, Google, Nike, Tesla, and many others), makes the case for being a leader who makes everyone else in the room feel smarter.

We’ve all been around people who seem to drain the energy, enthusiasm, and capability from the people around them. If you’re lucky, you’ve also been in a room with someone who amplifies those things, who turns on the lightbulb above your head. Wiseman lays out the path to be the latter in an easy-to-read business book all real estate professionals should have on their shelves.

Best Real Estate Books About Social Impact: How Far We’ve Come & Work Left to Do

The real estate industry plays a vital role in our communities and in society as a whole. That’s why it’s crucial to understand past and present inequalities and how we can move toward a more equitable future.

The Color of Law: A Forgotten History of How Our Government Segregated America by Richard Rothstein

This book is a must-read for every real estate professional. Essentially a historical exposé, it details the deliberate systems put into place to discriminate and reinforce racial segregation.

It won (or was a finalist for) just about every award possible when published in 2017, so if you missed it when it first came out, give this one a good read. It’s essential to understand where we’ve all come from to see clearly where we’re going.

Race Brokers: Housing Markets and Segregation in 21st Century Urban America by Elizabeth Korver-Glenn

Korver-Glenn, a professor of sociology at the University of New Mexico, examines the Houston real estate market and finds it rife with opportunities for deliberate racial segregation. It’s an important read as we work toward ending injustice in every corner where we encounter it. There’s a lot to take in here, and it’s not a happy read, but it will leave you asking questions, wanting to learn more, and striving to work for a better world.

Race for Profit: How Banks & the Real Estate Industry Undermined Black Homeownership (Justice, Power & Politics) by Keeanga-Yamahtta Taylor

If you think you know all about the history of housing discrimination in the United States, think again. This is an incredibly thoughtful and well-researched analysis of the policies that kept many Black families on the outside looking in. Both heartbreaking and captivating, Taylor manages to strike a fine balance between encyclopedic knowledge and engaging storytelling.

Her work features real people fighting a system set up to defeat them—the result is a book that will keep you up at night and spur many dinner table conversations.

The Big Short: Inside the Doomsday Machine by Michael Lewis

Lewis continues to be one of the wittiest observers of economics in America in our time. “The Big Short” tells the tale of the 2008 housing crisis, but even better, Lewis explains what led to it. He presents a narrative full of colorful characters and makes complex, sometimes dry material approachable and entertaining. This is a wonderful read regardless of your industry, but for real estate professionals, it’s a must.

Better Capitalism: Jesus, Adam Smith, Ayn Rand, and MLK Jr. on Moving from Plantation to Partnership Economics by Paul E. Knowlton & Aaron E. Hedges

This is a challenging work penned by Paul Knowlton, a JD, and Aaron Hedges, who has an MBA (both have Masters of Divinity). They present a hopeful path forward for our economic system—one that is more mindful, deliberate, and equitable.

Before you think this book might be too feel-good or idealistic, consider what Tony Reid, a former Senior Vice President of Marriott International, argues: “This is an eloquent and articulate reminder of the importance of understanding economics in the context of our communities, country, and roles as business leaders.”

Best Real Estate Books About Success: What It Looks Like Today

Business is constantly changing, especially in 2023 and beyond. Each book in this section offers practical and useful knowledge on the future of work, fundamentals of finance, definitions of success, and paths for creating the type of business that inspires and motivates you.

Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins

Data geeks, this one’s for you. Jim Collins, who wrote “Built to Last,” looks at what made 11 companies (out of the roughly 1,400 on the Fortune 500) jump from “goodness” to absolute “greatness.” He first defined greatness: 15 years of steadily increasing profits after 10 years of stagnation, and then he assembled a team of researchers to learn how they did it.

After five years, collecting 384 megabytes of data, 2,000 pages of interview transcripts, and pouring over 6,000 articles, they put their research together. Their findings, Collins argues, are pretty astounding. And it’s not what you think.

The Millionaire Real Estate Agent by Gary Keller

If you want to bring home a million dollars next year, read this book for inspiration. Many new real estate agents forget that most of your hard-earned commission doesn’t go into your pocket. This book distinguishes between net and gross earnings and gives you an economic blueprint to minimize costs and maximize take-home pay.

If you’re new to the business, this book is worthwhile. Full of step-by-step instructions, diagrams, and many “how-to” lessons, this book should be on every new agent’s reading list.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Michael Michalowicz

Do you dream of owning a profitable real estate brokerage one day? If so, you’re going to have to get comfortable with the financial side of the real estate business. While accounting and finances may be less exciting than closing a million-dollar listing, you’ll never succeed without a solid understanding of how profit really works.

While “Profit First” was written for general business owners and entrepreneurs, the techniques in this book are essential for real estate agents.

Shark Tales: How I Turned $1,000 Into a Billion Dollar Business by Barbara Corcoran

You can read every business book on the market, but if you’re not in a healthy, productive mindset, you won’t be successful. These five books outline tips and strategies for finding strength when times are tough, setting up habits that foster success, and ensuring that you are the best professional (and person!) you can be.

Best Real Estate Books About Perseverance + Mindset

You can read every business book on the market, but if you’re not in a healthy, productive mindset, you won’t be successful. These five books outline tips and strategies for finding strength when times are tough, setting up habits that foster success, and ensuring that you are the best professional (and person!) you can be.

Can’t Hurt Me: Master Your Mind and Defy the Odds by David Goggins

David Goggins is the self-proclaimed “baddest mother-******” on the planet, and after reading this book, it’s easy to see why. Rising up from a brutal childhood, he built his mental and emotional strength while testing the limits of his physical strength. A retired Navy Seal, he also completed the U.S. Army Ranger School and Air Force Tactical Air Controller training. He’s retired from the armed services but fills his time with ultra-marathons, ultra-triathlons, and setting records right and left.

“Can’t Hurt Me” is one of those rare motivational books you can’t put down. You’ll finish this one with a firm belief that pain, fear, and doubt should never get in the way of achieving your dreams.

Psycho-Cybernetics by Maxwell Maltz

You probably won’t find this book on other real estate book lists, but “Psycho-Cybernetics” is a classic read about reaching your goals and preparing your mind for success.

As a new real estate agent, you can expect to be working hard every day. You’ll work weekends, you’ll probably take client calls after hours, and you’ll have to grind to build the relationships that lead to referrals. Through all of the hustle and bustle, you can easily lose track of your goals and burn out. But if you apply the theories outlined here, you can be sure that you’ll keep your mind calm and centered.

The Magic of Thinking Big by David Schwartz

In a nutshell, this is about believing in yourself. The lessons apply to nearly all aspects of life, but they’re particularly relevant to careers and leadership. Schwartz advocates for maintaining your relationships and quality of life during your early years as a real estate agent. If you have big goals and aspirations, don’t skip this one.

Grit: The Power of Passion & Perseverance by Angela Duckworth

With so much competition out there, believing that hard work beats talent isn’t easy. That’s why we loved “Grit” by Angela Duckworth. Here, she lays out the case that perseverance is the key to success and offers the hard science to prove it.

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear

You’ve read how to crush sales, become a remarkable leader, communicate effectively, understand your role in our greater socio-economic world, and stand tall in the face of adversity. But how do you put it all into place?

That’s where James Clear comes in. He argues that often, the problem isn’t you—it’s your systems. He presents actionable solutions to common challenges that will leave you feeling like with a few tweaks and improved habits, you can conquer your world.

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker

This is the book that set me upon the path to entrepreneurship!

I love this book because it reset my mindset right at the start of my journey!

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

The shocking answer is: None of the above!

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

The E-Myth: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber

The best book on systems that saved my backside when I was in deep crap!

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

The Ultimate Sales Letter: 4th Edition by Dan S Kennedy

This launched my sales career and flooded me with more leads than I could handle!

Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
• The best way to use graphics

Dan Kennedy is the most successful, highly paid direct-response copywriter in America. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

You Can’t Teach a Kid to Ride a Bike at a Seminar by David Sandler

The book that gave me an OBCENE 10,000 X ROI on the $16 I paid for it!

"People make buying decisions emotionally and justify them logically."

That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic work that has helped millions of sales professionals take their career to new levels offers critical new insights, information, and tools for success in today’s economy.

You Can’t Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive and more complex sales landscape.

This new edition of You Can’t Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler’s timeless techniques and best practices from the most effective sales operation today.

Over to You

What are some of the best real estate books that you’ve found helpful in your career? Let us know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

For most of us, great real estate quotes are like self-help books. If you keep reading the same ones over and over, they get boring. That’s why I wanted to dig a little deeper and find 109 insightful, funny, and motivational real estate quotes that you haven’t heard a thousand times. Have any more? Share in the comments!

Download 109 Quotes to Share on Social Media

General Real Estate Quotes

1. “A forever real estate agent understands that the concept of home is predicated on the many changes life can bring, and it doesn’t start—or end—with the transaction.”

― Gino Blefari, Berkshire Hathaway Home Services CEO

2. “Good intentions and a desire to help people alone will at best lead you to a mediocre career in real estate.”

― Sean Moudry

3. “Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”

― Anonymous

5. “Success in real estate comes down to two factors: taking care of and valuing the customer.”

― Michael Miedler, Century 21 CEO

6. “Paradise is a state of being, more than just the name of a suburb or a home.”

― Raquel Cepeda

7. “A real estate agent has two property listings. Now add 11 more. What does the agent have now? Happiness. That agent has happiness.”

― Tim Dulany

8. “You need to fear not having the business more than you fear calling your leads.”

― Beverly Ruffner, Real Estate Coach

10. “People say they get into real estate for ‘freedom,’ but if you have a lot of freedom, you’re probably not selling any houses!”

― Dana Galli, HM Properties

11. “The noise you almost always hear in life and business is the scream of the urgent, drowning out the whisper of the important.”

― Adam Contos, RE/MAX CEO

12. “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”

― Jim Rohn

13. “If you’re in your 20s, 30s, or 40s and you’re entrepreneurially minded like I am, I don’t think the best strategy for you is to buy a home.”

― Gary Vaynerchuk

14. “If you don’t adopt disruptive technology, you will be disrupted.”

― Brad Inman

15. “No is the killer of dreams. No is the killer of great ideas. It’s the end of a conversation.”

― Robert Reffkin, Compass CEO

16. “Life is beautiful—but you have to work at it to make it so.”

— Mary Mouritsen, Founder of Barefoot Bungalow Homes

17. “The sales universe only rewards based on the results you provide and your ability to communicate the value of those results to the customer.”

― Sean Moudry

18. “Keep calm and trust your Realtor.”

― Anonymous

19. “There are fashions in building. Behind the fashions lie economic and technological reasons, and these fashions exclude all but a few genuinely different possibilities in city dwelling construction at any one time.”

― Jane Jacobs

20. “Don’t be the guy who shows up at the potluck with just a fork.”

― Dave Liniger @ICNY

21. “I can find you a great apartment, in a great neighborhood, for a low price. Pick two.”

― Emile L’Eplattenier

22. “The most important asset you can own in your business is the attention of your customer. If you don’t own it, someone else does.”

― Adam Contos, RE/MAX CEO

23. “A funny thing happens in real estate. When it comes back, it comes back up like gangbusters.”

― Barbara Corcoran

24. “Landlords grow rich in their sleep.”

― John Stuart Mill

25. “One saying that needs to have its proverbial status revoked is the well-known real estate adage, ‘Buy the worst house in the best neighborhood.’”

― Spencer Rascoff, Co-founder of Zillow

27. “Owning a home is a keystone of wealth, both financial affluence and emotional security.”

― Suze Orman

Funny Real Estate Quotes

28. “You don’t have to be too bright to get into real estate.”

― David Lichtenstein

29. “I need your listing, I already sold all of mine.”

― Anonymous

30. “Buildings don’t move, but neighborhoods change all the time.”

― Anonymous

31. “I had probably seven agents by the time I became a legitimate real estate broker.”

― Barbara Corcoran

32. “YOLO = You Only List Once … when you list with me!”

― Anonymous

33. “To my real estate agent, Chernobyl is a fixer-upper.”

― Yakov Smirnoff

34. “I would do dry January, but I’m a real estate agent.”

― The Broke Agent

35. “If you want to get rich in real estate, sell things to Realtors.”

― Anonymous

36. “In real estate, you make 10% of your money because you’re a genius and 90% because you catch a great wave.”

― Jeff Greene

Insightful Real Estate Quotes

37. “If you love life, don’t waste time, for time is what life is made up of.”

― Bruce Lee

38. “If you circle above Central Park at night in a helicopter, you’re looking down at the most expensive real estate in the world. It’s the American Monopoly board.”

― Ridley Scott

39. “Great agents are not constrained by opportunity—they’re constrained by capacity.”

— Guy Gal, Side CEO

40. “Perhaps the secret to making a billion dollars in real estate is that there is no secret.”

― David Lichtenstein

41. “The only person you are destined to become is the person you decide to be.”

― Ralph Waldo Emerson

42. “The real estate market doesn’t care about your feelings.”

― The Broke Agent

43. “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

— Winston Churchill

44. “If you are not in the process of becoming the person you want to be, you are automatically engaged in becoming the person you don’t want to be.”

― Dale Carnegie

45. “A complainer is like a Death Eater because there’s a suction of negative energy. You can catch a great attitude from great people.”

― Barbara Corcoran

Motivational Real Estate Quotes

46. “You need to be courageous, even when things come up against you … you need to be vibrant because your energy is what’s going to attract your business.”

― Terrica Lynn Smith, Broker, Author, Speaker

47. “You will be amazed at how you can predict the future with your confidence.”

― Ryan Serhant

48. “Do not let any obstacles stop you. Where there are obstacles, there are also great opportunities.”

― Dottie Herman

49. “If you’re committed to it, you’ll find a way. If not, you’ll find an excuse.”

― Adam Contos, RE/MAX CEO

51. “I will tell you how to become rich. Close the doors. Be fearful when others are greedy. Be greedy when others are fearful.”

― Warren Buffet

52. “Routine is the sign of an ambitious individual.”

― Attributed to Tom Ferry

53. “Be willing to eat, sleep, and breathe the business. Success doesn’t sleep and it doesn’t wait for anyone.”

― Dottie Herman

54. “Never let people who chose the path of least resistance steer you away from your chosen path of most resistance.”

― David Goggins

55. “The best time to plant a tree is 20 years ago. The second best time is now.”

― Chinese Proverb

56. “It’s OK to have your eggs in one basket as long as you control what happens to that basket.”

― Elon Musk

57. “The highest levels of success don’t come from more grinding, they come from more alignment.”

— Brett Jennings, Founder of Real Estate Experts

58. “Never let obstacles stop you; figure out a way around it. Be real and authentic. Be passionate about what you are doing.”

― Dottie Herman

59. “Work like there is someone working 24 hours a day to take it away from you.”

― Mark Cuban

60. “If you aim for nothing, you’ll hit it every time.”

― Unknown

62. “If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.”

― Andrew Carnegie

63. “A goal properly set is halfway reached.”

― Zig Ziglar

64. “Setting goals is the first step in turning the invisible into the visible.”

― Tony Robbins

65. “It is not the mountain we conquer, but ourselves.”

― Edmund Hillary

66. “The only place success comes before work is in the dictionary.”

— Vince Lombardi

67. “There is only one way to avoid criticism: Do nothing, say nothing, and be nothing.”

― Aristotle

68. “How wonderful it is that nobody need wait a single moment before starting to improve the world.”

― Anne Frank

69. “Don’t get mad at yourself for being someone you’re not. Just know who you are, then find the ways to let that person be as successful as possible.”

― Josh Altman

70. “Like bathing, motivation doesn’t last. That’s why we recommend it daily.”

― Zig Ziglar

71. “Surround yourself with players in the industry and those important to you. In this business, your immediate circle can be your next paycheck.”

– Jaréd Goodloe, Real Estate Agent, Compass

Real Estate Negotiation Quotes

72. “You must never try to make all the money that’s in a deal. Let the other fellow make some money too because if you have a reputation for always making all the money, you won’t have many deals.”

― J. Paul Getty

73. “Never forget the power of silence, that massively disconcerting pause that goes on and on and may at last induce an opponent to babble and backtrack nervously.”

― Lance Morrow

74. “Diplomacy is the art of letting someone else have your way.”

― Sir David Frost

75. “Allow other people to speak first; the important factor is not who talks … it’s who listens.”

― Ilana Eberson

76. “Just because someone’s nodding along doesn’t mean they’re comprehending everything you’re saying. Be disciplined about pausing, checking in, and making sure you’re on the same page.”

— Christina Woo, Founder of Canopy Realty

Real Estate Sales Quotes

77. “Make a customer, not a sale.”

― Katherine Barchetti

78. “The consistency of your actions directly correlates with the consistency of your income.”

— Melissa Sofia, Founder of Avenue Home Collective

79. “Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.”

― Zig Ziglar

81. “In business, you’re the Chief Salesman. Create a sense of demand, rather than waiting to have demand.”

― Barbara Corcoran

82. “Being a real estate investor is almost essential to being a real estate agent.”

— Anthony Navarro, Founder of Harper Real Estate

83. “Don’t sit around waiting for your broker to feed you, because you will starve.”

― Terrica Lynn Smith, Broker, Author, Speaker

84. “I think people in real estate always love to say that real estate is local, and that is always 1,000% true. It’s also very situational … listening to what your clients tell you about what their circumstances are, what their motivations are, what they need, when they need to accomplish it, and come up with a plan and a strategy around that.”

– Nicole Beauchamp, Real Estate Agent, Engel & Völkers

Real Estate Marketing & Advertising Quotes

85. “Without interest, you’re plain white toast. Boring. Uninteresting. Seen it. Heard it. Moving on.”

― Jessica Swesey, Partner and Chief Copywriter, 1000watt

86. “Learn how to leverage technology, because that’s going to put you into this next generation of how business is being done.”

― Chad Nash, Ph.D., Real Estate Agent, Philanthropist.

87. “Your brand is a promise. It tells clients what the experience of working with you will be like.”

— Kofi Nartey, Founder of GLOBL RED

88. “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.”

― David Ogilvy

89. “Wealth exists in the gap between ideas and their implementation.”

— Brett Jennings, Founder of Real Estate Experts

90. “The business that spends the most money on acquiring new customers wins.”

— Dan S Kennedy, Magnetic Marketing

91. “There is no strategic advantage in being the #2 business in your category.”

— Dan S Kennedy, Magnetic Marketing

92. “Leads are the lifeblood of your business. No leads = no commission.”

— Yasser Khan, YKC

93. “Follow Up is EVERYTHING!”

— Craig Proctor

94. “Your offer can make or break your marketing.”

— Russell Brunson, ClickFunnels

95. “Make your offer so good that people feel stupid saying no.”

— Alex Hormozi, Gym Lords

96. “The only reason your marketing does not work is because your offer sucks!”

— Shane Larson, Capitalist Pig

97. “Sell people what they want, deliver what they need.”

— anonymous

98. “The real superstar salesman is the one who can generate his own leads.”

— Ryan Stewman, Hard Core Closer

99. “How you do something is how you to EVERYTHING!”

— T Harv Eker

100. “Get prospects to chase you rather than be seen as an annoying pest. Turn the tables on the traditional Prospect-Salesman dynamic with Reverse Prospecting.”

— Yasser Khan, YKC

101. “It is easier to find a new audience than write a new speech.”

— Dan S Kennedy, Magnetic Marketing

102. “Failing to understand and address your customers' needs is one of the biggest marketing mistakes real estate agents make.”

— Yasser Khan, Property Agent Secrets

103. “Become obsessed with marketing.”

— Russell Brunson, ClickFunnels

104. “Always answer this question in all your marketing: Why should I do business with you, when I could choose your competitor or decide to do this by myself or even not doing anything?”

— Yasser Khan, YKC

105. “What's in it for me?”

— Real Estate Prospects

106. “I want a buyer, not an agent.”

— Home Sellers

107. “I want a home, not a mortgage.”

— Home Buyers

108. “I want a good deal.”

— Investors

109. “I want more profits.”

— Your Broker

---

Over to You

Have a great real estate quote that you think needs to be on your list? Let us know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Here's what nobody is telling you about what it takes to succeed in real estate:

• Sleepless nights
• Mental stress
• Emotional distress
• Hard work
• Persistence
• Rejections
• Sacrifices
• Criticism
• Doubt
• Failure
• Risks

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

Do you know the ONE skill that nobody is telling you about but.. it pretty much determines your success in the long term as a realtor?

And that skill is the skill of communication!

And nobody is really talking about it!

So, the skill of communication is the most underrated skill that nobody is talking about, but it pretty much determines your long term success as a realtor.

While some scientists dispute the statistic that 93% of all of our communication is nonverbal, many agree that people are considerably less influenced by the actual words you use, and more influenced by the tone of your voice and your body language.

The great news is now that you’re aware of this aspect of communication, you can improve it (and your sales) in the process.

And part of communication is actually your voice.

Your voice is the vital foundation of successfully communicating with your clients, and taking small steps to care for your voice now will go a long way in making sure you’re able to effectively communicate with your customers for calls and calls to come.

Your voice is the best tool you have available to you right now that you can develop (further). And the art of communicating, to influence buyers to buy, sellers to list with you, prospects to reach out to you... And the fundamental building block of all of that is communication. And huge part of your day-to-day work with clients, while answering the call, while speaking, involves your voice.

So developing your voice further will actually pay the dividends...

The problem is, while you may have perfected the words you’ll use to sell, your tone may still betray you.
Your lack of confidence will be glaring the moment you open your mouth. This can spell disaster when you’re making a sales call or pitch. After all, would you want to invest your hard-earned money in a product even the sales rep doesn’t believe works?

Of course not! Don’t expect anyone else to either.

When you approach a prospect, you are doing so because they have a problem that your product or service can fix.
In this situation, you are the expert with the solution and you must present yourself in that manner.

Put your consumer hat back on for a moment. How would you feel if a salesperson sounded bored, irritated, or disinterested when you needed their help? They could be saying all the right things, but if their voice suggests otherwise, you won’t be sold on what they’re offering.

If you sound like you don’t care about their problems, you can bet they won’t care about your solutions.

Mastering your tone is an essential part of business. Once you learn to control it, you’ll be on your way to better sales.

Your VOICE will drive your success as a realtor...

Now, many realtors still need to improve how they sound over the phone or in person...
That's ok, it's not such a big problem (for most).
In professional sales setting, you have to make sure your English communication is good.
You don't need to sound like a foreigner or have an American or a British accent.

As long as your English is understood, you are okay most of the time.
Beyond the accent, sounds and language, there are other hidden aspects to your voice.

Things like

• tone,
• cadence,
• pitch,
• intonation,
• volume,
• tempo,
• inflections etc.

For example, some people start off speaking slowly, and then they build up momentum and then they end up speaking very very fast.
On the other hand, others start off speaking very quickly but then they slow down by the end.
Then others are monotonous throughout the entire conversation.

So you can see there are so many variations to speech, not just the words coming out from your mouth, but also tone, tempo, inflections etc.

How to improve your voice

There's so much to learn!
The good thing is, it's all available out there.
Just get out there and get trained! Get a voice coach, if you need one. Relearning communication should not be an impediment or a hurdle for you.

For example, for me, it was a hurdle for me because I grew up overseas, and when I came to Singapore, I had to serve my National Service. As a property agent, speech was a big hurdle for me, and I had to overcome it by practice. So I simply practiced.

Remember: Practice! Practice! Practice!

Remember, developing your voice is one of the most important things you can do for long term success as a realtor. If you need help in this area, you can read up, you can find online resources... There are so many options. Hit me up with questions and I'll be happy to answer!

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

Do you know why so many agents struggle with getting a lot of leads?

The number one reason actually has nothing to do with the agent themselves but the fact that they are running outdated, old school prospecting methods and that's the reason why they are not having enough leads!

Based on my personal experience working with so many agents over the years, and even my own experiences as a realtor, the reason why so many property agents struggle with getting enough leads, getting enough inquiries, is because of the fact that their lead generation process is outdated.

What do I mean by process?

A process is a consistent, systemised way of getting leads without using your time and this is critical to understand because what most agents do is, they use their time…

• They throw flyers personally or they go out there and do door knocking, which involves their own time…
• They do cold calling… that involves their time and they go out there and chase people on social media…
• reply their messages….
• pick up their phone and just message them one by one by one …and that involves their own time right?

And this is precisely the reason why old school methods cannot be scaled…

And by scaling, I mean multiply the number of leads coming in because your message is being shown to more and more people without YOU, and that is called leverage.

That's the whole idea behind scaling advertising right, because as property agents, what we learn when we join the real estate industry (and what we see everybody else doing) is that everybody invests their own time into prospecting and that is not the way to go if you want fast results… that's not the way to move forward quickly because when you invest your time, you will always run out of time using old school method…

1. There's no continuity… leads stop when you stop
2. there's no way to clone yourself… you'll always be bound by time

So, you have to think as a businessman… as an entrepreneur…

As an entrepreneur, your time is valuable...

And your time is best spent in front of a prospect in a meeting or in closings…

But not by doing

1. cold calling,
2. door knocking,
3. prospecting,
4. networking…

Stop doing all that!

And the number one reason why so many property agents struggle is because suddenly a shiny new kid comes along and he learned some digital marketing which cost seven dollars somewhere else and now he thinks he's a real estate marketing expert and he starts teaching property agents without having sold a house himself!

And because of this lack of real-world, practical education, so many property agents are actually wasting their time… wasting their money… wasting their effort… and all these amateur marketers, they don't know anything about home buying or selling process!

They've never even sold a house in their lives before!

And this is dangerous!

So what you just need as an agent?

What you need to understand is that you need to optimise your time!

You need to use methods of lead generation… methods which do not cost you your time! You can recover your money, but never your lost time!

Yes, these lead generation methods will cost you money!

But even if this lead generation method costs time, that time investment should only be one-time! You shouldn't be doing every single time that you have to get the lead!

If you want to invest your time into cold calling, remember,  you have to pick up the phone, and call them one by one, again and again right?

So it's not scalable right?

Sure, you can close a few deals from there… fine no problem… Yes, you can get deals… you can…

But the volume of deals from manual prospecting is not enough to give you a good living!

You can't retire like that!

You will always be struggling with a few deals!

One deal a month is barely struggling to cover all your costs and all…

Because you do not have enough time, so you must understand the most important thing to get leads, you must use reverse prospecting… you must use lead generation methods which compel prospects to reach out to you, rather than you chasing them with all these old-school methods…

What you're doing is, you are the one chasing them right?
So the better way, the smarter way, the more enlightened way in 2021 and beyond, is to get prospects to call you first!

You know you have to do all the new methods that are coming up…

• You have to do video marketing…
• you have to do blogging…
• you have to do all these new latest social media….
• Facebook…
• google…

But then again, when you do all these, make sure that you do not copy what every other agent out there is doing!

Because that’s a recipe for mediocrity!
Seriously!

Because if all you do on those new channels, you're burning your money… you're just wasting your money if all you do is just copy other agents...
And what other events are saying… they're saying “oh sell 1 HDB, buy two condos…” right?

They're all saying the same old thing!

So if you keep saying the same old thing, what prospects have already heard before…. the chances of your message sticking to them and the chances of them asking you or becoming a lead are very low…

They will IGNORE your message!

Because right now, what is happening is that your message is the same as everybody else’s! That's not marketing! That's just blindly copying!

So you can't do that!

So the most important thing, earlier on I mentioned you have to do prospecting that is fully automated and doesn't involve your own personal time…

• stop doing calling,
• stop door knocking,
• stop networking

And when you do, then you want the newer methods of lead generation… you have to do it in such a way that you're not copying other property agents… so if you want a shortcut, if you want a faster way, if you want to compress your learning curve, then my advice is to come to one of my coaching program or courses where I give away all my winning ads… you just have to plug and play, that's it! That's how easy and how simple it is! I’ve done all the work!

I’ve worked with different agents for the past five to six years and before that I was involved as a property agent and you know for the last 10 years I have been busy building a marketing library of all the ads that work right now and in the past… You can use it again, anytime that you want… it's so simple…

You can find out more about details over at yasserkhan.sg. If you have any more questions or if you want me to answer your concerns or give you an example of a winning ad, just hit me up… just ask me a question or comment or just inbox me and I'll be happy to show you!

See also: 200 Ways to Get Real Estate Home Buyer Seller Leads

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

• How to handle rejection in sales calls or appointments?
• Are objections a form of rejection?

Many property agents don't want to admit to themselves, but they're actually afraid of objections.
They confuse the issue of objection vs rejection.

That's because they take objections on phone calls or in appointments as a form of rejection.
And they take this rejection personally.

Too personally, in fact.

That is bad for professionalism.
And it's bad news for you.

How to Overcome Your Fear of Rejection

Here's the thing.

You have to realise that objections are not rejection.
They're not the enemy...
Objections are simply a normal part of a sales process.

Only interested prospects have objections.
People who don't intend to buy something, do not have any objection at all to that thing.

Why should they?
They're not interested and they're not buying!

In fact, the worst thing is not an objection; it's a lack of interest!

Think about it.
Lack of interest means they're not even on the radar for a purchase intent!

Therefore, objections are an agent's best friend!

But even if they have an objection, it's nothing personal!
They don't have a vendetta against you!
They have their own reasons for objections.
And those reasons may not even have anything to do with you!

The key is knowing how to handle this tactfully.

How to Handle Every Single Objection

The short answer is, you DON'T.

Here's why.
The only person qualified enough to answer an objection is the one making it!

That's it!

Only prospects have the answers to every single one of their own objections!

You don't need to do their job!
What you should do, however, is to probe them further.

Always answer an objection with a question with the goal of uncovering their real reason behind that particular objection.
You're not deflecting their concerns.
You're not avoiding their scrutiny.
You're simply going after the root issues.

And those real issues are not for you to resolve; they're for the prospects to solve.

The second thing you should do is follow a proven script that keeps you on track.
You can download many such scripts from www.yasserkhan.sg

The third thing you should know is that even rejection brings you closer to success.
Every NO brings you one step closer to a YES.

So, to summarise, you will need to do these things:

1. Answer every objection back with a question
2. Always use a proven script
3. Never take objections and rejection personally

Now go sell some houses!

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

What is the SECRET to a Joy Filled Real Estate Career?

How do you enjoy doing what you do, as a realtor?
Is passion enough to sustain you or does it require more than that?
Does making more money create more happiness?

The short answer is, it's more than just passion and money.

It Takes The Right Mindset

A common problem that many real estate agents face today is their thinking.
Due to the tough economy right now, people are fixating on everything that is bad.
They are continuously thinking and worrying.
Complaining and fearing.

After all, we live in a society bent on highlighting what is wrong with just about everything.

There are legitimate problems being faced by many, and we don’t want to make fun of that, but constantly thinking about how bad things are, or worrying about where your next deal is going to come from, does not fix a problem.

All that allows you to do is to become an expert at the problems.

You need to think in terms of solutions.

As I look around at the incredible success that our very own Inner Circle members are having, I see a common theme which is that they think differently than most real estate agents.

Successful agents, and those who are bent on success, truly DESIRE a better future — not just for themselves, but for their family, their customers and the world around them.

So if you desire a future that is a lot better than your present, you will need to change a lot about the way you think.

You have probably heard and read before that, whatever you give your attention to, expands in your experience.

I have found this to be true in my own career.

If you can come to grips with the fact that there will always be some junk in life, and there will also always be some greatness, you can set yourself on a path toward choosing to focus only on those things which are great and lead to success.

I learned early in my real estate career from Dan Kennedy that if you want to be super successful, you must do what super successful people do.

My Inner Circle members seem to follow this advice to the letter and included in that is the fact that they think the way successful people think.

Obviously, we are not mind readers, and you can’t know the exact thoughts of others, but by hanging out with these mega successful agents, I see how they are always at peace, have a confidence about them, always wanting to improve, always wanting to provide better service and truly achieve a more fulfilled life.

In order to accomplish this, they think on these things each and every day.

The 5 Questions You Should Be Asking Yourself Daily

Here are some helpful questions you can ask yourself that will extract a positive response and get you thinking like a successful agent:

• What are five things I am thankful for right now?
• What are five of my strengths?
• What are five of my best achievements so far?
• Who are the five most successful agents I know and what are they doing in their business that I can do too?
• What are five things I am looking forward to in the next 30 days?

Answer these questions and keep the answers on a piece of paper on your desk in plain sight.

When you find yourself becoming distracted by social media, a negative seller or buyer, or the natural stress or pressure to perform – reflect back on these answers.

This will be a great place to start.
After all, in my book Property Agent Secrets, I discuss in greater detail the concept of your programming — i.e. the way you see things.

To Change Your Results, Change Your Programming

In order to get to the next level in your career and life, you have to see things differently.
There must be a better way.

Well, there is, and our desire is for you to be there, to experience a joy filled real estate career.

It all starts with your way of thinking.
Now, let’s go sell some houses.

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

The Rise of Commission Discounters and Salaried Agents

Commission Discounters are, quite unfortunately, on the rise.

Their abhorrent offers of steep percentage discounts and flat $1,888 fees are pretty visible online.

This is placing unnecessary pressure on ethical, hard working realtors, who often have to contend with a rising DIY Buying culture and increasing advertising costs. To begin with, agents in Singapore already have a lower commission percentage than that of many countries, plus, they have many expenses to incur, with property portals unilaterally raising their fees yearly and what not.

So this is adding fuel to the fire, because it's a zero-sum game. There are no winners here, because:

• Agents lose business to cheaper providers, but cheap is not always best.
• Customers lose out on better services and higher professional standards.
• Bad agents are trading a potentially lucrative business for a lowly monthly salary.

It looks bad.

And I wanted to do something concrete about it and share an effective counter attack with real estate agents.

One Simple Strategy

Just one strategy to defeat $1,888 agents and discount portals at their own zero-sum game using what no one is talking about.

And that has to do with GUARANTEES.

What's a guarantee?

Basically, it's a promise for specific RESULTS or removing RISKS.

It's kinda like buying a microphone that comes with a manufacturer warranty, which says

"Free replacement for defects within 1 year of purchase."

The promise is that the manufacturer will guarantee that your purchase is free of defects, and if there are any defects within a year of your purchase, they will replace it for free.

That removes 2 huge risks for you:

1. The risk of defects because you know you will take good care of your purchases since you paid good money;
2. The inconvenience of manually searching, arranging and paying for replacements and/or repairs.

Basically they're removing the risk that you got a bad deal.

Pretty simple right?

But wait.

Why aren't we doing this in our own businesses? Why can't we agents promise concrete results and remove perceived risks for customers?

Why Real Estate Has No Warranties?

I think the short answer is that everybody keeps on doing what everybody has been already doing for the past 100 years in real estate.

It's a classic case of 'Monkey See, Monkey Do.'

But now that this disaster is upon us, we have to change.

We need to resolve this and defeat those discounters at their own game.

Not by lowering our commissions and beating them on price, but BEATING THEM ON VALUE.

Value should be communicated in a Guarantee that promises specific results and removes all risks.

You decide what results you are capable of achieving.

You decide what risks your customers perceive about you.

Then write out a guarantee!

Try it.

I hope we will see better days when discounters have been defeated!

Check out Hidden Dangers of Selling New Launches That Property Agents Don’t Realise Despite the 6% Commission

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

Are DIY Home Buyers a Curse or a Cure?

Many buyers are no longer using realtors' services to buy or sell their home. Even DIY portals are popping up to cash in on this rising trend. This rise of DIY buyers and online portals have annoyed many realtors. And everybody is wondering whether it's going to be here for good?

Is that a bad thing? How do you solve it?

Well, I've got news for you.

DIY is not Going Away

Whether you like it or not, DIY home buyers are here to stay.

You see, we've always have DIY sellers, otherwise known as For Sale By Owner.

So the the reason for this curse?

Agents have neglected to do 2 things:

1. Agents made many promises that were not kept
2. Agents did not educate prospects enough

We've only got ourselves to blame for our actions

I know, this will most likely piss you off. And it's up to you whether you want to keep staying angry and do nothing about it, or take back control and solve the root causes of this issue.

Today, I'm going to talk about solutions. Before I do that, I will speak about the context that you need to understand before you can take concrete steps to solve this.

Two Main Trends Responsible for the Rise of DIY Culture

There have been 2 main trends that have allowed the rise of the DIY home buyer.

1. The Internet has made information easily available to anyone searching for a home. Therefore, prospects are better educated and agents are no longer in possession of exclusive information.
2. The empty promises that marketers made back in the 1990s have come back to bite them in the ass. The number 1 trend in global society is scepticism. Everyone suspects everything else. And agents did not educate prospects enough.

So, you know the massive trends that are the internet and scepticism have been largely responsible for this.

But It's not entirely your fault

Yes, it's not entirely your fault. Agents have been too busy chasing new business to keep up with the rapid changes in technology.

Also, training courses or CEA examination do not teach agents how to differentiate themselves. Agents do not know how to set themselves apart from tall the other 30,000 realtors in Singapore.

So, what's the solution?

Here's the solution:

Step 1: Think of how to differentiate yourself from all of your competitors. Saying "I'm a Top Producer" is not going to cut it, because that's a meaningless statement everyone is saying but no one is buying. You must answer the question "Why must I do business with you, over whatever I'm doing, or doing nothing at all?" That statement is called a Unique Selling Proposition (USP) which I learnt from my mentor Dan Kennedy. Once you answer that question, you will have mastered differentiation and defeated DIY portals at their own game. In my book Property Agent Secrets, I give away all of the USP statements that I created for myself and my realtors.

Step 2: Put your USP everywhere. Own it. Advertise it. Communicate it.

That's it!

It's a seemingly simple solution to one of the biggest threats to realtors' rice bowls. Do it asap and watch DIYers wilt before you.

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

Isn't it great to become a top realtor one day? You bet!

Along with top incomes come name recognition and prestige.

Everyone wants to know how to become a top producer. But getting there is not easy.

There are 3 simple things you need to do if you're serious about becoming a top success real estate agent.

3 Simple Strategies to become a TOP Realtor

What many realtors don't know is that it takes much more than hard work to get to the top. And it's only available to those who understand the powerful concept of leverage.

Leverage is the power to maximise your results and income with the least effort, time, risk and money. You have to use leverage in order to succeed and get to the top. Hard work will no longer be enough.

Specifically, there are three types of leverage you need to use daily to even have a chance to get to the top. They are:

1. Marketing
2. Technology
3. People

Now, I'll explain all of these in detail.

Leverage Marketing

The sooner you master the right kind of marketing, the faster you will have a flood of appointments and business.

Marketing is the key skill you need to  survive and thrive in today's market. Listing a home is no longer enough. With the amount of advertising your prospects are already exposed to, you need to stand out from all of your competition. And doing the right marketing will help you stay top of mind. Specifically, Direct Response Marketing is the skill to develop. Because when you do this, prospects chase you, instead of you chasing them. In my own realtor business, when that happened, life was 10 times easier for me! This has to happen consistently.

Leverage Technology

When you have some consistent leads coming in, it won't be possible to do everything by yourself. One of the cheapest ways to duplicate and clone yourself is by leveraging technology.

Even the Internet is a technology, which wasn't available barely thirty years ago. So is SMS.

But I see many agents getting tripped up by technology. It doesn't have to be that way. Just get started with your own level of expertise. Then work your way up.

Leverage People

This is the ultimate leverage. By hiring assistants and other agents to form a team, you will free up your time and finally do whatever you love to do. You can extend your capabilities by hiring people whose strengths are your weaknesses. This is the best form of leverage that I know of. When I had assembled a team, only then was I able to take time away from the business and make time for my growing family.

So, these are the three simple strategies you need to use right now to build the foundation that will get you to top producer status.

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.