Hey there, so one of these days, one of my agents and I, we were discussing about new launches and you know, why so many agents were promoting the launch of some of the new launch condos and the typical problem that they were being faced with and one of the things that we agreed 100% on was that you know agents were basically selling what they had to sell rather than, you know, what the market truly wanted. And that is the danger of selling new launches hi my name is Yasser Khan and I’m the author of property agent secrets book which is the most powerful book in the entire real estate industry guaranteed you can get it for free just cover shipping over at propertyagentsecrets.com. so you know a lot of agents right you know have been getting on the new launch bandwagon whereby even developers have been coming up with a lot of new launchers and agents have been busy promoting you know just only launch after new launch well there's nothing wrong in you know itself and it's a good thing to you know get new launches from a financial perspective because many of the new launches offer huge commissions to real estate agent to help them sell many of the developers come up with a lot of attractive commission fees so it only makes sense that logically agents would want to sell new launches for from a financial perspective but here's the hidden danger that many of these agents don't see yet and it will be a problem later down the road and the issue is i mean issue is there that you know agents are basically selling what they have to sell and without any regard for what is it that the market really wants so you know you know one of the one of the lessons that i learned early on in my career from my mentors was that you got to sell what the buyers want instead of you know try to sell what you have to sell them and that's the difference between a marketer and somebody who is a salesman so marketers make it the job to understand what is it that the market wants what is it that the buyers want and then they offer that you know that kind of property that kind of solution to the buyers whereas a salesman hungry salesman on the other hand he's just busy selling selling selling he just wants to sell whatever that he has without regard without caring for you know what the what is the customers that want and it's pretty annoying because you know when you get unwanted sales pitches those sales pitches are precisely you know what they want to sell you without putting into account your own unique situation your own finances without putting in your account your needs you know what it is that you want without basically just blindly selling so salesmen sell blindly and for your information people hate to be sold but they love to buy and this is something i learned in marketing 101 people hate to be heart soul nobody like to be heart soul and you know in my early career i before i became a property agent i was working in an mlm and i failed big time and over a period of 24 months my total income was less than 1 000 singapore dollars and when i was dead why was i doing so badly because i was busy hard selling busy selling selling selling something that people did not want yet i had no other choice because it was a source of income for me i i was earning a commission from that and i was being sold you know whatever attractive compensation out there which was available for mlm but the truth is that the market did not want it nobody wanted it it was a you know it was a very weird magnetic mattress and which was way overpriced and the benefits were not very clear from scientific point of view so i was trying to sell so sell and i learned this the hard way after two and a half long years after wasting a lot of my time after countless you know sleepless night after so much stress then you know i finally gave it up because it wasn't worth it because i was just selling selling selling what the market did not want at all and that was the lesson that i learned and when i joined real estate i faced a different kind of problem the problem was that you know i couldn't figure out what is it that the market wanted i knew that i couldn't be just blindly selling and you know it came from determination from from persevering i realized what the buyers wanted and i the first buyer the hungry buyer that i served was actually you know uh a big ticket item for me and that made me realize even the sale was very fast it was very quick and it was the amazing buyer and what i realized was you know you know buyers who are serious right they know what they want and you have to make it an effort you make it you have to make it a habit to find out what the market wants and instead of you know what my company wanted to sell and you know one of my agents you know let me tell you a story about one of my agent's life so one of my agents you know basically they were from one of the smaller agencies in Singapore and the small agency was basically promoting certain projects in Malaysia that after even three months it was very clear that the project wasn't going to be sold yet these agents were you know selling selling selling that new launch selling to everyone and anybody they were burning a lot of money they were running a lot of air they were talking to everybody talking to strangers yet it wasn't moving people were not buying and later you know after the whole project was closed then then you know they sat down and the agent shared with me that you know he realized one very important lesson and the lesson was you can't just sell what the agencies want you to sell you can't just you know sell whatever the developers want you to sell so what they do whatever they're trying to sell it must you must use statistics you must use actual data from customers you must be on the ground speaking to people to have a clear you know unconscious awareness of the needs of your customers and the best way to find out what the customers want is basically to ask them seriously and usually asking is very hard so that's all you have to do just ask them!