hey there commission discounters are eroding the value that is provided by real estate agent so how do you defeat them in this video i am going to be talking about how to defeat all commission discounters at their own game using one simple strategy that no one is talking about hi my name is Yasser khan and i'm the author of property agent secrets book which is the most powerful book in the real estate industry guarantee you can get this book for free just pay for shipping at property eating secrets.com so how do you you know defeat commission discounters who are popping up everywhere and offering to do you know real estate services for a very tiny fee instead of the usual commission base okay so no one absolutely no one is talking about this and my answer has to do with guarantees now you know if you are you know if you look at other industries if you look at you know for example sales and purchase of you know even a simple microphone like the one i'm using right so the product that i'm using right microphone it comes with the warranty that within a certain period of time of using this microphone if it ever breaks down then the manufacturer offers to replace it free of charge or give me a new one you know without me paying anything upfront right so that is a typical warranty for an average product right we should be using such you know uh warranty such guarantees in real estate industry as well but no one is teaching you any agent how to use this right and agents right now are under assault from all directions at once you know suddenly there are diy buyers popping up suddenly the culture of diy is taking the real estate industry by storm and you know we see the curse of diy is not going to be going away anytime soon we see property portals raising their fees without consulting agents and agents think that these kind of things won't happen to them yet they get you know taken totally by surprise each time so you know online property portals which offer a flat fee ah otherwise known as you know discounters commission discounters right basically they undercut agents they offer to get all lists done you know services for buyers services for sellers but anyway for sale by only have been around for a very very long time but you know uh buyers who want to do a buying procession by themselves is something new which we are seeing recently in recent days so this is something that is not going away anytime soon either so you know as an ethical related agent who works so hard who have so many overhead to pay and you want to earn a rewarding income i mean that's the reason why you join real estate in the first place right but right now we are under assault from all these directions from all these commission discounters right so early on i give you an example of a product warranty now real estate right now very few or even none are actually using this and i think we should be using this to defeat that commission discounters so commission discounters right you know they may employ a few licensed real estate agents and basically those agents what they're doing is they're surrendering their jobs which are bad jobs by the way to the yeah basically to salaries simple as that they're surrendering their business to salaries to job to pay job basically so they get paid a salary every month or you know they may take a commission but basically you know they are opting instead for an easy way which is basically ensures which engine ensures that they get every you know every month they get a salary coming in so is that a bad thing for many realtors many of us think yeah that that's the bad thing but those what about those agents i think they are just you know tired of having bad jobs so real estate can be a tough job if you're not careful if you're not you know if you don't automate real estate if you don't really you know work on your business instead of keep working in the business all the time and that happens even when i when i was a realtor all those years ago even i nearly stopped you know i wanted to stop being a real estate agent precisely because i was burned out and the income wasn't really wasn't really up to the level that i was expecting and it wasn't you know consistent with all the hard work that i was doing all those years ago right so that always changed the minute i started working on my business instead of working in my business and i used systems i actually learned i applied what i learned from dan kennedy i got coaching from dan kennedy from america and using his strategy simple direct response marketing and using his reverse prospecting where i turned the formula the traditional prospecting formula upside down by getting prospect to hunt for me i was able to get a better better business i was able to you know remove all the headaches that i was initially having so all these agents who are essentially becoming commission discounters they are essentially surrendering their bad job for fixed pay and death to them is okay but to other realtor agent is not okay because you know it so-called spoiling the market is destroying the value that it is a building you know for the past decades and it uh you know working very hard to build a value about themselves right so you know this this is this is the one of this is an example of a trend that is pretty much irreversible so how do you how do you you know attack this problem at a root i say just offer a guarantee very simple so just draw a legal document work with the lawyer just draw up a legal document and come up with a solid powerful claim and tell the buyers tell the sellers that you won't take a commission you know unless you sell their house which is actually which is true everybody knows it but what nobody does is communicate what they already know of course everybody knows even i know that you know i i won't get paid a commission unless i sell a house but the fact of the matter is you know you know your business inside out right i know realtor business insight out but what about prospects what about buyers what about sellers they don't right so they haven't taken a realtor license they haven't set down for the ca examination they haven't really sit down for the real estate board examination in your own country or wherever that is right so you know we have value we understand our value but it's our job i mean a lot of real estate agents have actually fallen short on communicating our value to prospects to customers and one of the ways to communicate value is to say the obvious is to state the obvious and the obvious is i won't get paid a commission unless i sell your home and you say that simple statement right very simple it's nothing nothing too fancy right but it communicates your benefits to the buyers to the sellers right and then offer them a guarantee and that guarantee will actually guarantee their writing and get them to sign you sign on it get the lawyer to draft a guarantee letter right and use it under your c form or under any form that your real estate board provides okay so use that and use it with your buyer's music with your sellers and you will see you know your clothing improving and hopefully when more agents take it up hopefully more areas own up the mistakes that they have committed in terms of not communicating their will enough i hope that you know commission discounters will be defeated right so i i mean seriously i really really wish for the real estate industry to be great again like how it used to be right so i think yeah that's that that that's my uh that's these are my thoughts on this issue and i just hope that you know we will see better days!