Let’s face it, using your own DIY real estate photos in your listings is risky. Chances are you’re not a professional photographer, you don’t have amazing gear, and well—real estate photography is not as easy as it looks.

If you’re reading this, you’ve probably decided to learn how to take real estate photos the right way—yielding pro-level results that will impress agents and buyers on both your local MLS and on listing portals like Zillow or Property Guru. We curated this list of the best real estate photography tips from experts across our industry to help you level up your skills.

Real Estate Photography: Preparation & Planning

1. Schedule Adequate Time for Your Shoot

“The same goes for photo editing. Don’t scramble at the last minute to find a professional image editor, if that’s not in your skill set. And don’t rush this process. Plan ahead by pinpointing a skilled photo editor to polish your images on sites like Fiverr, where talented freelancers look for work.”

Visit Fiverr

2. Neutralize & Declutter Before You Start Shooting

3. Always Stage a Home, Even if It Means Simply Rearranging Current Furniture

[Related article: The Best Virtual Staging Software & Tips for 2023 (DIY & Pro)]

4. Ask the Homeowner to Keep Pets Out of the Home

5. Pay Attention to the Smallest Details

6. Shoot Your Virtual Tour on the Same Day as Your Listing Pictures

Visit Asteroom

7. Always Notify the Neighbors Before Drone or Exterior Photography Sessions

Real Estate Photography: Choosing the Best Equipment

8. Invest in a Wide-angle Lens

9. Keep It Steady With a Tripod

Real Estate Photography: Lighting, View Planes & Framing

10. Keep Your Verticals Straight (by Holding the Camera Level)

(Source: Adam Taylor, Interior Architecture Photographer in Hawaii)

(Source: Adam Taylor, Interior Architecture Photographer in Hawaii)

(Source: Adam Taylor, Interior Architecture Photographer in Hawaii)

Adam Taylor, Interior & Architecture Photographer in Hawaii

“If you decide not to hire a professional photographer, make sure your verticals are straight. If your camera isn’t level, the vertical lines like walls and cabinet edges will appear to be slanted and the entire room will start to look like a fun house. Sometimes you’ll have to raise the camera higher or hold it a bit lower to capture your intended subject, and that’s OK … just make sure to level out the camera instead of tilting it up or down. Most cameras (even smartphones) have an option to turn on grid lines that will help guide you.”

11. Get Your Lighting Right

12. Be Mindful of What’s in Your Line of Sight Through Windows

13. Never Fake Views Through Windows

14. Make Sure the Windows Are Clean

15. Open All Curtains & Blinds

Real Estate Photography: Marketing Your Listing

16. Include Images of the Lifestyle Your Listing Exemplifies

17. Avoid Using Stock Photos Provided by Developers

18. Ask the Homeowner if They Have Shots of the Home in Different Seasons

19. Sometimes Less Is More

20. Post Just the Right Number of Photos

21. Take Photos of Your Photos

Real Estate Photography: When to Hire a Pro

22. Hire a Pro to Edit Your Photos for Just $5

Visit Fiverr

23. Whenever Possible, Hire a Professional Listing Photographer

“In our digital, mobile world, professional photographs have the ability to stop the consumer from scrolling through listings. Beautiful images capture attention and get people to click through. Being able to get and keep the consumer’s attention is highly valuable in our instant-gratification world.”

24. Relax!

Over to You

What do you think: Is real estate photography something that amateur agents should try on their own? If so, what are some great real estate photography tips our experts missed?

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

What Are Real Estate Hashtags Anyway?

Real estate hashtags are words or phrases preceded by a # sign (otherwise known as the pound sign), which popular social media sites like Instagram, TikTok, Twitter, and Pinterest use to categorize posts into various topics. Users can then click on hashtags to see all posts on a given topic, or tag their own posts to make them visible to other users interested in their topic of choice.

The 107 Top Real Estate Hashtags for 2023

OK, now that you know the absolute basics, let’s take a look at what you really came here for—the real estate hashtags!

While you may be tempted to just copy and paste our list and go right back to scrolling through the MLS, that would be a mistake. After all, great hashtags can be incredibly useful for getting your social media marketing off the ground, but learning how to use them is just as important as the hashtags themselves.

So copy and paste if you must, but remember to come back and learn some powerful hashtag strategies to 10x your followers on Twitter, Instagram, TikTok, and Pinterest. OK, that was my only lecture. Promise.

How to Use Hashtags on Social Media

OK, so far we’ve covered the basics and given you a ton of top real estate hashtags. Now, let’s go over some crucial best practices so you can actually use these hashtags to close more deals in 2023.

Hashtags Alone Won’t Make You Go Viral

I hate to say it, since you are likely just here for the hashtags, but the truth of the matter is that in 2022, hashtags alone won’t make you go viral on social media. Sure, they might help, but to what degree is an open question.

How Many Hashtags Is Too Many?

How many hashtags should you use? This is just one of those questions that will get you 10 answers if you ask five people.

Luckily, the answer is not as complicated (or as important) as you might think. Instagram allows up to 30(!!) hashtags per post. Should you cram 30 hashtags into every single picture of your foster kitten you add to Instagram? Well, no.

In fact, please don’t do that. While you might not get penalized by Instagram (the jury is still out on whether or not they do this), it will make you look desperate to your audience. Consider the following advice:

• Use hashtags that are relevant to your post
• Monitor which hashtags are being used by your fans
• Use a mix of common and more obscure hashtags
• Create your own branded hashtag
• Keep the number of hashtags to between three and five

Also, there are some things you should avoid:

• Don’t use hashtags that are completely unrelated
• Don’t use overly generic hashtags
• Don’t use too many hashtags—adding 20 will not help you get more attention

So you don’t need to include an exact number of hashtags to get eyeballs on your posts—just use as many as you think are actually relevant to your post. Eric Simon of Broke Agent Media offers this advice.

“As with feed posts, adding hashtags and locations will help expand the reach of your stories. Unlike feed posts, you can actually hide hashtags and locations by dragging them off-screen where they are not visible.”

Eric Simon, Founder, Broke Agent Media

Use Hashtags That Target People in Your Farm Area

If you remember anything from this article, let it be this: If you’re not targeting a local audience, you may as well not even bother. The only way your social media posts will help you sell more houses is if they get in front of people who live in or want to live in your farm area. Period.

Your Instagram could have 50,000 followers, but if none of them live in or want to live in your farm area, you may as well have zero.

How Local Is Too Local?

Just how local you go with your hashtags depends entirely on your farm area. For example, people who work in Manhattan can use hashtags down to the street level. For them, using hashtags like #parkavenue or #centralpark is a no-brainer.

If you’re in a more suburban or rural area, then chances are you’re not going to get as much traction out of using a hashtag like #highway101. Instead, focus on the larger area, or try to find small neighborhoods that locals will know about and respond to.

Use Local Hashtags Sparingly

The goal of using local hashtags is to get your posts in front of people who live in, or are interested in, your farm area. Since you want a large audience, you might be tempted to stuff as many local keywords as possible into your posts. Don’t.

Trust me, trying to cram too many local hashtags into your posts won’t help you get seen by more people. Social media sites are smart enough to spot spam tactics like this. One to three local hashtags should get the job done.

Use Hashtags to Highlight Your Listing’s Best Features

Another great way to use hashtags is to show off the cool features of your listing, or maybe a bunch of listings you just love (with permission, of course).

For example, you might want to include hashtags like #fireplace or #countrylife for a secluded listing in the country, or maybe something like #duplex or #industrialchic for a new development of loft spaces downtown.

While these might not get you a ton of local traffic, they might help you get in front of followers who have similar interests in architecture, interior design, or DIY.

Find More Popular Real Estate Hashtags

Since social media sites are, well, social, using popular hashtags that your audience or competition uses can get more (local) eyeballs on your content.

More eyeballs = more money.

So, how exactly do you figure out which keywords your audience and competition are using on social media? Simple. You spy on them.

Save Commonly Used Real Estate Hashtags To Copy & Paste Into Your Posts

Save yourself some time and wrist pain by copying hashtags you think you’re going to use a lot. Here are a couple templates you can copy and paste—then add your personal hashtag and/or one or two local hashtags to really make your posts shine.

Even better, build up groups of hashtags that you can use over and over again on similar posts. Why reinvent the wheel every time you post about an open house or a new listing?

Be Sure to Have Some Fun

One of the biggest mistakes we see real estate agents make is that they use hashtags like they’re filing a book in the library. While you do need to make sure your hashtags are helping categorize your post, it’s important to remember your audience can SEE them. You don’t want to come across as a bore, do you?

So have some fun with hashtags. You might try sprinkling in some hashtags just to describe your mood (#happy) or to congratulate a coworker or friend on a promotion with #crushingit. Holidays, the Super Bowl, and fleeting trends are also a great excuse to not just file your posts, but to show off your personality as well.

Real Estate Hashtag Strategies for Every Platform

For the most part, using real estate hashtags doesn’t vary that much between social media sites. You find popular hashtags, add them to your posts, and get found. That said, there are a few quirks with the way each platform handles hashtags that are worth noting.

Instagram

Instagram allows users to follow hashtags that they like. While this might not seem very significant, it can actually help you build a regular audience for your content.

Let’s say you regularly use a hashtag about a local micro-neighborhood, or even a local street. Users may stumble across these hashtags and then voila, your content will now show up in their feed. The best part is that since very few people use these local hashtags, you won’t have much competition.

You can also add hashtags to your Instagram bio. Local and popular real estate hashtags work best here, of course, but you might consider creating your own unique hashtag for your personal brand. #Realtor might just index your posts, but if you encourage your followers to use it, it might give followers a chance to sing your praises in the future.

Don’t forget to use hashtags to celebrate what makes your brokerage special—for example, Smith Spencer Real Estate uses #charlestonluxury and #mtpleasantsc.

TikTok

Hashtags are crucial to finding content on TikTok. Luckily, though, the strategy is very similar to other social media platforms. Hashtags sort content so that it finds the right audience.

Trends are big on TikTok, so take advantage of what’s happening in the moment. For example, TikTok loves a hashtag challenge. You could challenge your audience to create their own content—like a video of their favorite part of their home or a funny impression of their first homebuying experience—and use your branded hashtag!

TikTok is also an excellent place to showcase stunning listings. A short video tour or a video highlighting what makes it special or unique can help build an audience. Remember, TikTok is supposed to be fun, imaginative, and very interactive.

  Pro Tip

TikTok often categorizes content by location, so be sure to add your local hashtags.

Twitter

The only real difference between using hashtags on Twitter and Instagram is that hashtags count in your word count on Twitter. This is fine if you’re just tweeting out a picture, but can be a pain if you have a lot you want to say.

Luckily, Twitter makes the process of finding popular local hashtags easy. To the left of your Twitter feed, there is an ever-changing column called #Explore. This will show different popular and trending topics that are tailored to the content you post and the people you follow.

Since you post a ton of real estate content, follow real estate-related Twitter feeds, and follow local accounts … well, that little sidebar is your new best friend.

LinkedIn

If there’s one place that real estate agents should post but don’t, it’s LinkedIn. After all, unlike other social media platforms like Twitter, Facebook, and Instagram, there are way fewer shiny things to distract your leads from your content. LinkedIn is a platform for professional development, so it dictates a more serious, business-like tone for your content.

Amazingly, you can (and should) also use hashtags on LinkedIn to narrow your target and show up in the right feeds. Keep in mind that your audience may be smaller—and not everyone is going to check LinkedIn multiple times per day like they might check Instagram.

Some basic hashtag tips for LinkedIn include not using punctuation marks, including hashtags in your copy, keeping your hashtags short, and definitely not including too many.

Pinterest

Pinterest, on the other hand, is a different animal entirely. Instead of focusing on social interaction and engagement, Pinterest works more like a visual search engine. Think of it as Google image search that you can curate.

While you have 500 characters to use in your pin description, hashtags count toward that total, so don’t overdo it. Four or five should be enough. Also, the first four hashtags show up beneath your pin in a search, so make sure they’re not spammy-sounding!

You can find popular or local hashtags on Pinterest by searching #yoursearchterm in the Pinterest search bar.

Final Thoughts on Real Estate Hashtags

Now you know how to make hashtags work for you, as well as some mistakes to avoid.

Building a brand on social media is a crucial part of most agents’ marketing plan. But it doesn’t have to be hard or boring. Hashtags are a great way to make social media work for you, but don’t 15015

Over to You

Have you found a great real estate hashtag that you want to share? Looking for more help using them? Let us know in the comments!

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

A real estate agent bio is a crucial part of your marketing strategy and professional branding. An effective real estate bio sums up who you are and your value proposition—telling buyers and sellers why they should want to work with you. A well-crafted real estate bio can mean the difference between a lost lead and a new client. In this article, we offer a host of great tools to help you write a new bio, including our three free real estate bio templates, nine bio examples that we love, plus a list of industry buzzwords to help spice up your writing.

Real Estate Bio Templates

Our three free real estate bio templates were designed exclusively for our readers. Download these templates or copy them to your clipboard to make them your own.

New Real Estate Agent Bio Template

This template is perfect for new real estate agents without a lot of experience to lean on. Focus on your community ties, your excitement, and your enthusiasm, and show your potential clients who you are.

[Real estate agent name] has been an active member of his/her real community for [years of experience] now, and is so excited to be turning that community focus toward real estate.

With a passion for service in the [your community name] area, [real estate agent name] is ready to help with your homebuying and selling needs. As a proud member of the [brokerage name] family, [real estate agent name] carries the values of hard work, integrity, and outstanding client service into everything he/she does.

When [real estate agent name] isn’t making homeownership dreams come true for his/her clients, he/she enjoys spending time [leisure activity 1] and [leisure activity 2]. [Real estate agent name] lives in [locality of residence] with [family members].

Successful Real Estate Agent Bio Template

Your bio isn’t written in stone; you should revisit it at least once a year to see what sort of tweaks you can make to sharpen your message. Here’s a real estate bio template perfect for those of you who are coming off a very successful year and want to further that momentum.

[Your locality] and [your broader regional locality] are great places to live and work, which is why [real estate agent name] chose to call it home. With roots in [hometown], [real estate agent name] came to [your locality] in April 19, 2026. Real estate is a passion for [real estate agent name], and with his/her background in [former career or education], it is easy to see why more than [clients serviced last year] families in 2026 called [real estate agent name] for help buying and selling.

[Real estate agent name] has been a part of the [brokerage name] family for [amount of time with the brokerage] years, but he/she isn’t just passionate about helping families find their next home. [Real estate agent name] has served on his/her local [charity organization] and loves being a part of other [your locality] community events.

A passionate [hobby], when [real estate agent name] isn’t in the office or volunteering, you’ll often find him/her at [location where the hobby takes place], enjoying time with his/her friends and [family members].

Long-form Real Estate Agent Bio Template

Sometimes you’ve got a little more room to write, but that extra space can be intimidating. Here’s a good bio template for times when you have room to really express yourself.

[Real estate agent name], of [brokerage name], based in [your locality], is a [years in the business] veteran of the real estate industry and has represented clients all over [larger regional locality] in over [number of transactions] real estate transactions. [Real estate agent name] has built a solid foundation of clients in this community through her/his professionalism, attention to detail, and commitment to always put his/her client’s needs first.

He/She studied [academic focus] at [school name], and afterward began work in [previous industry or “real estate”]. Passionate about [a particular aspect of real estate], [real estate agent name] has continued to leverage his/her know-how and experience to exceed his/her client’s expectations.

Active in the community, [real estate agent name] is a proud part of the [nonprofit organization]’s effort to [community initiative]. [Quote from real estate agent about their nonprofit community work.]


In his/her free time, [real estate agent name] is an avid [hobby] and [another hobby]. Spending time in the [location one of the hobbies takes place] together with his/her friends and [family unit] as well as his/her [pet name and type] is never something [real estate agent name] takes for granted. [Quote from real estate agent about how lucky they are to have the chance to do their hobby in this place.]

Download Your Free Real Estate Agent Bio Templates

9 Real Estate Bios We Love

Before you dive headfirst into writing (or rewriting) your bio, take a look at these examples of real estate bios from rock star agents and brokers from around the country. Find ways to incorporate their savvy strategies into your new bio.

Want to Outsource Your Real Estate Bio Writing?

If writing a real estate bio is high on your to-do list but you can’t find the time, consider hiring a freelancer to do it for you. Fiverr is a resource of professional writers willing and able to put together a killer real estate bio for you—for a price as low as five bucks.

Find a Freelancer on Fiverr

Real Estate Bio Toolkit: 4 Tips to Write a Great Bio

Ready to start writing a compelling real estate agent bio? Before you put pen to paper, review these tips designed to help you craft an engaging bio that will connect with readers and convert leads into clients.

1. Your First Sentence Is Crucial

Inspirational speaker Matthew Ferrara has said that many people will make up their minds about you in the very first sentence of your bio. Don’t use that sentence to meander your way toward your message. Jump right into demonstrating your value and capture your reader’s attention early.

2. Bigger Is Not Better

A longer real estate agent bio does not make you seem more impressive. In fact, it makes it less likely someone will even read it at all. Studies show that 50% of readers won’t read more than a single screen worth of text on their phone. Keep your bio to less than 200 words and make them captivating.

3. Social Media Links Are a MUST

A great bio will make a reader say, “I’d like to learn more.” Include links to your social media to give them that opportunity. However, if you don’t regularly engage with your audience on social media, including social links in your bio can be detrimental. Remember to only link to platforms where you spend time online.

4. Use Your Brokerage’s Clout to Build Your Own

Your brokerage has likely invested a lot of time and money in building its reputation in your community. You can leverage these investments to springboard your professional reputation—building on the good vibes they’ve already established. If their ideals run counter to your own, you’re likely at the wrong brokerage.

Spice Up Your Real Estate Agent Bio With These Buzzwords

Struggling with the perfect description for yourself and what you do? Here are some of our favorite buzzwords and descriptors:

Authentic

Exemplary

Persistent

Sophisticated

Capable

Experienced

Persuasive

Sought-after

Caring

Friendly

Principled

Steadfast

Chic

Generous

Productive

Strategic

Community-focused

Genuine

Purposeful

Supportive

Considerate

Grateful

Qualified

Tech-savvy

Consummate

Grounded

Refreshing

Tenacious

Creative

Happy

Relentless

Thorough

Credible

Helpful

Reliable

Thoughtful

Decisive

Honest

Reputable

Tough

Dependable

In the know

Resolute

Trusted

Detail-oriented

Innovative

Responsive

Trustworthy

Detailed

Loyal

Savvy

Understanding

Determined

Mature

Seasoned

Unfailing

Discerning

Meticulous

Sensible

Unshakeable

Empathetic

Modern

Sincere

Urban

Energetic

Outstanding

Skilled

Warm

Ethical

Patient

Skillful

Well-rounded

Exceptional

Perceptive

Smart

Well-versed

Bringing It All Together

Someone who has chosen to read your bio is clearly interested in you. They want to see if you’re a good fit both personally and professionally and get a sense of what it would be like to work with you. Why not give them what they’re looking for?

If you’re authentic and let your personality shine through, your real estate agent bio may serve as the very first step toward a new client relationship that could last for years. Please share any questions you may have about writing an effective real estate agent bio in the comments section below!

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

When it comes to personal, team, or brokerage branding, effective real estate slogans (often called taglines) are a top-producing Realtor’s secret weapon. In five words or less, a memorable slogan can communicate your mission, vision, and values instantly. The only problem is that writing a memorable slogan for your business is much harder than it sounds. Luckily, I'm here to help.

In this guide to our Best Real Estate Slogans, we put together the 107 best slogans in the industry for 2023. After the slogans, we walk you through four easy steps to write your own slogan. So let's dive in.

107 Best Real Estate Slogans & Taglines for 2023

1. ‘The Evolution of Luxury Starts Here’

Aaron Kirman

As one of the most successful luxury real estate agents in Beverly Hills, Aaron Kirman is one of the few agents that can make such a bold claim in his slogan. In Aaron’s case, it’s not so much boasting as it is stating a fact.

Of course, you don’t have to sell nine-figure mansions to write a slogan that expresses the mission, vision, and values of your personal brand the way Aaron’s does. You just need to start with first principles and work from there.

2. ‘Longevity Is No Accident’

Nourmand & Associates

If you’re a brokerage that has been selling real estate longer than many new agents have been alive, using this in your slogan is a no-brainer. Nourmand and Associates have been selling real estate in Los Angeles for more than 45 years, so this slogan sets them apart from the relative upstarts like Compass.

Speaking of longevity, is your marketing helping you build a personal brand that lasts? If not, check out our list of clever real estate marketing ideas for 2022 to get some fresh ideas!

3. ‘Live Who You Are’

Corcoran

For the Manhattan brokerage Barbara Corcoran built from scratch, a simple, welcoming slogan like “Live Who You Are” makes perfect sense. You can learn more about why Corcoran chose this as their slogan on their brand page.

Need some help building your own personal brand? Check out our guide to real estate branding here:

4. ‘The Gold Standard’

Century 21

For a brokerage that was founded in 1971 and is one of the most widely recognized brands in the world, a slogan like “The Gold Standard” works like magic. First, because it reminds people of just how big their brand really is, and second, because it reminds them of their famous gold brand identity.

5. ‘Move to What Moves You’

Halstead

Along with their new (and amazing) rebranding, Halstead has some creative and effective real estate slogans. From the “Our Agent of Change Will Move You” tagline in our featured image to “Move What Moves You,” it’s abundantly clear that Halstead took the time, energy, and money to build a brand that will last as long as Halstead has. We also love how they didn’t just update their logo, but worked with branding legends Pentagram to reimagine their entire brand.

6. ‘Defined by Service & Expertise’

Long and Foster

As the country’s number one independent brand (by sales volume), Long and Foster’s reputation in the market is undoubtedly one of their greatest assets. As far as taglines go, “Defined by Service & Expertise” perfectly sums up the ethos every great real estate brokerage should aspire to. It also says a lot but still fits on a business card!

7. ‘The Power of Deep Roots’

Town and Country Real Estate Hamptons

Let’s face it. Local knowledge is important to be successful in any region of the country, but in places like New York’s Hamptons, it’s absolutely crucial. That’s why with 65 years of combined East End real estate experience, Town and Country Real Estate Hamptons highlighted their local roots in their tagline. It just works.

8. ‘Client Focused. Results Driven.’

Dolly Lenz Real Estate

In the world of New York City real estate, Dolly Lenz stands alone. Sure, there are a ton of “million-dollar” brokers strutting down Park Avenue staring at their iPhones, but Dolly Lenz has been doing it longer and better than all of them.

As you might imagine, her real estate slogan is about as good as they get. She manages to convey both her team’s dedication to clients as well as their passion for closing. No easy feat, especially in four short words.

9. ‘Local Real Estate / Marketed Internationally’

Partners Trust (Pacific Union)

While it seems like this tagline might have gotten lost in Partners Trust’s recent merger with Pacific Union, I’m still keeping it on our list. Why? Because it’s great. Once again, we have a very simple, but very pointed messaging that speaks precisely to what a brokerage listing eight- and nine-figure California mega mansions does better than your run-of-the-mill franchise.

10. ‘Santa Barbara’s Premier Real Estate Professional’

Dusty J Baker

This isn’t really a tagline per se, but we like Dusty around here and there’s a good lesson to be learned from using a declarative factual tagline for your brand.

Basically, if you’ve got it, flaunt it. If you’re your city’s or even your neighborhood’s premier real estate professional, what better possible tagline would you want to associate with your brand?

11. ‘Realtor Marketing for Homebuilders Made Easy’

Ben Cabellero

When your market is multibillion homebuilders like Toll Brothers, your taglines need to spell out what benefits you’re providing them. In Ben’s case, he boiled it down to what every single corporate bigwig wants more than anything else: simplicity.

Massive companies are almost always bogged down by complexity, so coming right out and offering them an incredibly valuable service that’s easy is an offer almost too good to resist.

12. ‘Luxury Real Estate: Redefined’

Sotheby’s International Realty

As one of the planet’s premier luxury brands, Sotheby’s International Realty wisely decided to keep one foot in tradition and one in the future with their real estate slogan.

After all, with cryptocurrency, home automation, and a truly global market, luxury real estate is changing rapidly—and dramatically. Smart companies keep up and adapt, while those unwilling to change perish.

13. ‘Our Passion Is People. What’s Yours?’

The Boutique Real Estate Group

Another Los Angeles startup, Raj Qsar’s The Boutique has competitors that might make lesser brokers run for the hills (just not the Beverly Hills). In order to help his brokerage stand out, Raj focused on branding that is friendly and accessible but still ticks all the boxes that well-heeled homeowners and buyers need from their agents.

Their real estate slogan manages to convey their dedication to service but also highlights their focus on relationships rather than deals. An attractive proposition for people who may be less than excited to work with your typical stuffy luxury brokerage.

14. ‘A Higher Form of Realty’

Saunders & Associates

Heading back to the Hamptons, we love Saunders’ real estate slogan, which they proudly include along with their logo as an integral part of their brand.

With a concierge-like service and an insider’s grasp of Hampton’s culture, Saunders hits all the marks with this slogan.

By the way, if you’re thinking of swiping it, don’t bother. Saunders had the foresight to trademark this slogan years ago. One of the perks of being in the business for a long time.

15. ‘A Home Changes Everything’

New Story

Founded by Y Combinator Alum Brett Hagler, New Story builds homes for those in need around the globe. Amazingly, New Story promises that every penny of your donation will be used to build homes.

With support from DocuSign, Sotheby’s International, and Better Homes and Gardens Real Estate, New Story has enough real estate bona fides to go along with their slogan to make this list.

Since you all witness the joy that a new home brings your clients—imagine how much joy a new home might bring to someone without adequate shelter.

Donate to New Story to help build homes for needy families

16. ‘Expect Better’

Better Homes & Gardens Real Estate

Sadly, when it comes to real estate, the bar for customer service quality is set very low. In many cities, the number of mediocre or even dishonest agents and brokerages sometimes outnumbers the good ones.

“Expect Better” speaks to that issue, and even adds an aspirational element for people who had just OK experiences with other brokerages. What if your real estate experience could have been even better?

17. ‘Sell It Like Serhant’

Ryan Serhant

Leave it to New York City real estate wunderkind Ryan Serhant to come up with the catchiest of real estate slogans. It reminds clients not only of an immensely popular movie, but one of the most famous people on the planet, David Beckham.

Of course, over the last decade Ryan Serhant has built one of the most recognized brands in real estate.

18. ‘Your Success Is Real’s Mission’

Real

Although it’s geared toward agents rather than leads, Real’s slogan does a lot right. It’s short, easy to remember, and manages to sum up Real’s commitment to agent growth, a rarity in the virtual brokerage space.

19. ‘The World’s Fastest-growing Cloud-based Brokerage’

eXp Realty

Having achieved a market cap of $1 billion in 2018, there’s no question that EXP has been successful.

Having a great real estate tagline that reflects their rate of growth lets consumers and agents know who they’re dealing with. After all, high-split virtual brokerages need to continually recruit new agents to make the numbers work. Looks like EXP is doing that quite well these days.

20. ‘We Are Life Changers’

Halton Pardee+ Partners

Having risen from a humble background to become the number one sales team in Los Angeles and number two team in California, Halton Pardee founder Tami Pardee knows a thing or two about changing lives.

That’s why I love that they’re using this tagline for their branding efforts online. What better way to help change someone’s life than counsel them on getting a great new place to live?

21. ‘A Smart Move!’

Exit Realty

Considering the exponential growth Exit has seen in the past few years, it’s no wonder they have a great slogan.

It also works on two levels, which is the holy grail of sloganeering.

Hiring an Exit agent is a “smart move” and it also implies that your physical move itself will be “smart” if you’re working with Exit. Perfect.

22. ‘Where It Counts’

Greeff Properties Christie’s

South Africa’s Greeff Properties slogan hits the nail on the head. Instead of vague references to skills or passion, they just went with “where it counts.”

The reference here can be that they have skills where it counts—or an even more direct message that your home is where it counts.

Either way, it’s a three-word real estate slogan that packs a punch.

23. ‘The Better Way to Buy Real Estate’

Elika

Simple, straightforward, and memorable. What’s not to love about New York City luxury Brokerage Elika’s tagline?

24. ‘Extraordinary Reach. Extraordinary Results.’

The Noble Black Team at Douglas Elliman

As one of the most successful luxury teams in Manhattan, The Noble Black team takes branding seriously. After all, their prowess at branding and marketing is a big part of the reason their well-heeled clients hire them in the first place.

But why reach? Simple. When you sell properties on this level, the net you cast for leads needs to be global. It does take extraordinary reach to find the right buyer for a one-of-a-kind trophy property.

25. ‘Ask Elliman’

Douglas Elliman

Short and sweet, this tagline for Elliman’s 2017 advertising campaign also managed to sum up the primary value add they offer luxury buyers and sellers.

It also does an excellent job of humanizing an historic luxury brand that to some might seem stuffy and unapproachable. Inviting people to ask questions brings their brand back down to the human level.

26. ‘Integrity, Intelligence, Innovation’

Warburg Realty

Playing with alliteration generally either works or doesn’t, and in the case of Manhattan luxury brokerage Warburg’s slogan, we think it works perfectly. Also note the order of the words here. They represent the core values of the company and are organized from most important (integrity) to least important (innovation). Luckily, these words also sound better in this order as well!

Warburg was recently acquired by Coldwell Banker, but we hope they keep some of the spirit of their original branding.

27. ‘A Real Estate Company With a Purpose’

Compass

While they may have strayed from their original vision for democratizing the rental market in New York City, Compass has always tried to leverage their technology more like a tech startup than a real estate brokerage.

Like most tech companies, they’ve generated one of the best real estate slogans to align with their brand. What exactly that purpose is might have morphed over the years, but it’s still a pretty good branding move.

28. ‘You Move Us’

West + Main Homes

Sometimes taking a well-worn cliche and flipping it on its head can pay dividends. In the case of Colorado brokerage startup West + Main Homes, playing with the double meaning of “move us” to turn it into something more emotional makes for a memorable slogan.

29. ‘Love Where You Live’

Bond New York

Summarizing the end goal that everyone has for moving houses in the first place, New York City’s Bond Real Estate hit the nail on the head with this short and sweet slogan.

30. ‘Fulfilling the Dream of Home Since 1906’

Coldwell Banker

While it’s a bit on the wordy side, we still love this tagline from Coldwell Banker’s 2018 rebrand. “The dream of home” evokes warmth and comfort, which they manage to add their historic roots to by adding “since 1906.” This one really ticks all the boxes we have for a great tagline.

31. ‘I’ll Sell Your Home Faster & for More Money’

— Bruno Arapovic

32. ‘Highly Ranked for a Reason’

— Ben Lee

33. ‘For Those Who Seek an Exceptional Life’

— Spears Group

34. ‘Simple. Smart. Powerful.’

— Hawaii Life

35. ‘Our Client’s Success Is Our Success’

— Team Bedi

36. ‘New York City by Cathy Taub’

— Cathy Taub

37. ‘Knowledge Really Does Matter’

— Diana Perry

38. ‘Perfectly at Home With the Droubi Team’

— The Droubi Team

39. ‘Award-winning Experience in Farms, Ranches & Land’

— Dulling Ranch Sales

40. ‘Find Your Dream Home’

— Carrie Wells

41. ‘Annie Gets It Done!’

— Anne Cutbill Lenane

42. ‘Homes That Match’

— RE/MAX

43. ‘Your Gateway to a Richer Life’

— Town and Country Real Estate, The Hamptons

44. ‘Good Ideas’

— Colliers International

45. ‘The Difference’

— The Altman Brothers

46. ‘Follow Your Dream, Home’

— Beau Blankenship

47. ‘An Unmatched Real Estate Experience’

— Wendy Storch

48. ‘Dream. Search. Live.’

— Gilbert Gallegos

49. ‘Always There for You’

— ERA Real Estate

50. ‘Only With Us’

— Mary Lou Castellanos

51. ‘Local Knowledge, Global Reach’

— Vail Real Estate

52. ‘Experience, Integrity & Service’

— Ash Rizk

53. ‘Knowledge, Experience, Success’

— Adam Kaufman

54. ‘The Next Move Is Yours’

— Douglas Elliman

55. ‘A Fresh Approach to Real Estate’

— Judy Citron

56. ‘Impeccable Guidance, With a Legacy of Proven Success’

— Neal Ward

57. ‘Elevating Aspen Real Estate’

— Steven Shane

58. ‘Silicon Valley’s Finest Luxury Homes’

— Mcnair Group

59. ‘The Hamptons Luxury Market Leader’

— Tim Davis

60. ‘Representing the Finest Coastal Luxury Real Estate in Newport Beach’

— Tara Shapiro

61. ‘Live Your Life, I’ve Got This’

— Heather McMaste

62. ‘Move Smartly’

— Cyd Greer

63. ‘You Couldn’t Be in Finer Hands’

— Briggs Freeman

64. ‘Providing Unparalleled Service With Curated Strategies That Make Your Experience Enjoyable’

— Mike Lubin

65. ‘A Family Tradition Since 1983’

— Mike Bohnert

66. ‘When Only the Best Will Do’

— Daniel Encell

67. ‘Helping Everyone Find Their Place in the World’

— Lila Delman

68. ‘Leading the Industry’

— Stanfield Real Estate Group

69. ‘Over 25 Years Matching People & Property in Ojai Valley’

— Patty Waltcher

70. ‘Work With a Proven Leader!’

— Tracey Allen

71. ‘A Better Way to Buy & Sell Real Estate’

— Julianne Ward

72. ‘The Providence Real Estate Guy’

— Jim DeRentis

73. ‘Exceptional Properties, Exceptional Results’

— Gary Depersia

74. ‘Ginger Glass Has the Experience & Expertise to Make Any Real Estate Transaction Go Smoothly’

— Ginger Glass

75. ‘Committed to Exceeding Your Needs’

— Steven Cohen

76. ‘Trusted Resource & Top Producer in the Greenwich Real Estate Market’

— Rob Johnson

77. ‘Unrivaled. Unmatched.’

— kumara Wilcoxon

78. ‘Proven Results, Accountability: Find Your Paradise’

— The Karas Group

79. ‘Wendy is a real estate powerhouse’

— Wynette Medders

80. ‘Successfully Getting RESULTS for Over 25 Years’

— Hugh Cornish

81. ‘The Finest Montecito & Santa Barbara Homes’

— Cristal Clarke

82. ‘Honesty, Integrity, Experience’

— Tom Ullrich

83. ‘Your Neighbor, Your Realtor’

— Coco Tan

84. ‘Welcome to Luxury’

— John Paul Prebish

85. ‘Julie K Back, the Proven Leader’

— Julie K Back

86. ‘The Trusted Name in San Francisco Real Estate’

— Janet Feinberg Shindler

87. ‘The Top Luxury Realtor in Las Vegas’

— Kristen Routh-Silberman

88. ‘Buckhead’s Most Trusted Agent’

— Betsy Akers

89. ‘A Proven Track Record for Success’

— Leslie Mcelreath

90. ‘An Unwavering Commitment to Excellence in Service’

— Jim Arbeed

91. ‘Your Guide to Palm Beach Real Estate’

— Sonja Stevens

92. ‘The Ultimate Concierge Real Estate Experience’

— Tanya Dzhibrailova

93. ‘Choose Alex & Ting’

— Alexandra Zhou

94. ‘A Place to Find Your Home’

— Greenwood King

95. ‘Successfully Selling Peninsula Homes Since 1977’

— John Shroyer

96. ‘A Realtor Who Knows His Markets’

— Roger Perry Group

97. ‘Welcome to the American Riviera’

— Kogevinas Luxury Properties

98. ‘With Craig’s Heavy Dose of Honesty, Integrity & Hard-working Professionalism, He Can Get You Through Any Deal’

— Craig Strong

99. ‘Passionately Selling Real Estate for the Past 36 years’

— Chawla Real Estate Team

100. ‘Selling the Finest Luxury Homes & Condos’

— Nelson Gonzales

101. ‘The $6 Billion Woman’

— Jade Mills

102. ‘New York’s Most Distinguished Residences’

— Serena Boardman

103. ‘Proven results at every price point’

— Team Foster

104. ‘Local Expertise. Global Connections.’

— Neill Bassi

105. ‘Nobody Does It Better’

— Carol Wolfe

106. ‘Providing Real Estate Solutions for Life’

— JD Callander

107. ‘Experience the Perennial Beauty of Jackson Hole’

— The Clear Creek Group

How to Write a Real Estate Slogan in 4 steps

Now that you’ve got some inspiration from the best in the industry, you need to take the time and effort to write your own. Here are the four steps that professional branding experts use to write memorable slogans that express your brand personality.

Step 1: Research Slogans in Your Niche

If you took the time to read this article, congratulations! You’ve already completed step one. Now you just need to drill down a bit and gather slogans that you not only like, but seem relevant to your niche. For example, if you’re working homebuilders, look at slogans of other agents who work the same niche.

Step 2: Write Your Mission, Vision & Values Statement

Next, you need to make sure any slogan you write expresses your mission, vision, and values. If you skip this step, your slogan might sound great, but will be meaningless. Always remember that your slogan should be able to tell your audience who you are and what you can offer them.

Step 3: Get More Ideas Using Our Free Real Estate Slogan Generator

After you have your Mission, Vision, and Values statement written, you need to start the process of narrowing down your ideas. A good place to start is by using our free real estate slogan generator below.

Step 4: Start Writing!

Now you need to take all of your research from your niche and ideas from our generator and start writing your slogan. Fair warning: it is harder than it sounds. It can help to work on writing your slogan in chunks. If you write for an hour on Tuesday, put everything away and don’t look at it again until next Tuesday. Fresh eyes will give you a new perspective.

Methodology: How We Chose the Best Real Estate Slogans

We used two basic criteria to choose the best real estate slogans of 2022. In order to make our list, slogans needed to be both memorable and communicate the mission and core values of the brand they’re representing.

While we don’t have Mission, Vision, and Values documents for most of the brands here, we used our decades of combined real estate marketing and branding experience to make a judgment call.

Bringing It All Together

Real estate slogans function as more than just your elevator pitch–they’re your elevator DOOR pitch. When you have one second to convey your message, you need to make those few words REALLY count. What are you going to say? What message do you want to send?

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

There are many IDX real estate website builders out there, but I still get tons of emails asking about DIY options. Fortunately, building your own IDX real estate website is pretty easy these days—easy enough for an agent with limited tech skills to build a website with IDX listings, lead capture, map search, and more in just one afternoon—without calling technical support. Trust me. It’s not as hard as you might think.

To prove it, I’ll walk you through the basics of IDX real estate websites and how to build your own. I’ll cover terminology, strategy, themes, IDX plugins, and step-by-step instructions to build your own IDX real estate website in just a few hours. 

Important note: This guide covers how to build an IDX website using WordPress specifically for real estate agents from North America. If you’d rather build a real estate website for other markets (or other than WordPress), check out my detailed guide here: The Ultimate Guide to Building a Real Estate Website

What Is IDX?

IDX, short for Internet Data Exchange, is the technology that allows Realtors and brokerages to display updated real estate listings from their MLS on their websites.

Here’s how it works: Multiple times per day, third-party IDX providers take the raw listing data from your MLS and send it to the hundreds (or thousands) of real estate websites that have permission to display MLS listings. Whenever a listing is updated in your MLS, it is automatically updated on all the websites that display MLS listings through IDX. In 2023, most IDX listings are updated every 15 minutes.

What’s an IDX Website?

An IDX website is any website that receives an automatically updated feed of listings from your MLS through a third-party IDX provider. That means that an IDX website will have listings just as fresh as your MLS’ website.

Potential buyers will have a very similar experience browsing an IDX website for new listings as your MLS’ site since the listings are updated with data from the MLS automatically.

While many IDX real estate websites are focused solely on listings, others are full agent or brokerage websites with landing pages, About Us pages, agent profiles, mortgage calculators, a blog, videos, and everything else an agent, team, or brokerage might have on their website.

Do I Need to Use WordPress to Build an IDX Real Estate Website?

Absolutely not. There are many ways to build an IDX website, including coding it yourself or using another content management system (CMS) like Joomla or Drupal. Some third-party IDX providers can even send listings to Squarespace sites.

That said, WordPress is far and away the most popular CMS system on the market and has the most tutorials, support, and updates. This is why we strongly recommend that agents and brokerages use WordPress for their IDX website. Of course, if any of this starts to give you a headache or you just want help from the pros, AgentLEADS will build a full IDX real estate website for you starting at just $119 per month.

I give up, take me to AgentLEADS

How to Build an IDX Website in One Afternoon?

Now that you know the basics, let’s go through the best way to build an IDX real estate website with WordPress.

Step 1: The Planning Phase

The most important (and most often avoided) stage in building a website is sitting down and figuring out exactly what you want from your IDX real estate website. While this might seem obvious at first (leads!!), you’d be surprised at what you can forget until you’re halfway through building your site. This will also make it easier to pick the right WordPress theme (more on this later) and IDX provider (ditto).

So take 10 minutes and write out what you want from your IDX real estate website. Think of features you’ve seen on other sites, like map search, video backgrounds, blogs, sliders, lead capture, home valuation pages, pop-ups, and the general aesthetic you want for your site. What would you like to offer your site visitors that will turn them into leads?

You don’t need to go overboard here; you can (and should) update and upgrade your site many times over the next few years. So don’t feel pressured to include absolutely everything now. Just take a few minutes to outline the big stuff before you commit to anything.

Study the Websites of the REAL Trends 500 & Take Notes

Before you dig in and invest the time and effort to build your own IDX website, take some time to research what it is you like about other real estate websites. To help speed up the process, we put together this comprehensive overview and ranking of the websites of the top 25 agents by volume for 2023 according to RealTrends (below).

What is it specifically about a top producer’s website that you like? Is it the overall look and feel, or something else? Does the site look great because they already had great branding they just plugged into a stock site, or is the overall design unique?

Navigation is another crucial element to consider. As you might imagine, most top producers’ websites have minimal navigation that leads visitors on a customer journey, so notice where and why you click on sites you like.

Step 2: Choose a Web Hosting Company & Domain Name

Before you even think about building a page for your website, you need to set up an account with a web hosting company. A web hosting company will provide a home for your website online and ensure it always loads quickly and reliably from any device.

For WordPress IDX websites, Bluehost is pretty hard to beat. Here’s why. First, at less than $3 per month, it is incredibly affordable, and second, it has a tool that lets you install WordPress with the click of a button. You also get five email addresses for you, your team, and maybe a few inside sales agents (ISAs), all for less than the price of a cup of coffee per month.

You can set up a quick account at Bluehost here and join us again later. It shouldn’t take more than a few minutes.

Choose & Purchase Your Domain Name(s)

Luckily, choosing a great domain name is pretty straightforward. Just make sure it’s memorable, short enough to yell across a crowded restaurant, and ideally matches your name or personal brand. Unless you think you’re going to spend your entire career at your current brokerage, it’s probably best to avoid including your brokerage name in your domain name. After all, you’re an independent contractor, right? Be independent.

Generally speaking, .com is better than the alternatives, but if you have the perfect name, just can’t get the .com domain name you want, and no one else in your farm area is using it, then, by all means, go for another top-level domain (TLD) like .net, .bix, and so on.

Step 3: Install WordPress on Your New Domain

Now that you have a fresh new domain and web host, the next step to building an IDX website is to install WordPress. Since WordPress is open-source, it’s free to install and free to use. Not bad, right?

To install WordPress on your Bluehost account, log in to your Bluehost cPanel, click on the Website section, and then click on “Install WordPress.”

Next, click on “Marketplace” and find WordPress.

Then click on Install.

Next, you’ll be prompted to choose the domain name on which you want to install WordPress. Choose the domain name you purchased in the previous step, read through and accept the license and service agreements, and finally, click on “install now” to install WordPress on your site.

Congratulations! You now have your very own WordPress website ready to rock! Pretty easy, right?

Next, follow the prompts to connect to WordPress.com and create an account. Now that you have WordPress up and running on your web host, let’s move on to making your website look great and adding IDX so you can get MLS listings on your site.

Step 4: Choose Your Third-party IDX Plugin for WordPress

Before you get started building your WordPress IDX site, you’re going to want to pick out your IDX plugin—or at least research some good options. Luckily, with only a few IDX providers to choose from, your decision will come down to price, features, and compatibility.

What Is an IDX Plugin?

In WordPress, plugins are small add-ons that you can use to change how your WordPress theme looks or behaves. An IDX plugin translates the raw listing data from your MLS into code that WordPress can turn into attractive listings for your website. IDX plugins can also provide features like listings search, map search, widgets, lead capture, and more.

How Much Do IDX Plugins Cost?

IDX is a pretty inexpensive plugin for your IDX website. Generally speaking, you’ll pay between $50 and $99 per month for an IDX plugin. Most IDX providers offer much more than just a simple connection between your MLS and your website, so the cost is well worth it.

How to Choose the Right IDX Plugin

Since there is a lot of competition in this space, and only a handful of providers, take a quick run through the features each provides and then sign up for the one that suits your needs best. Here are the four most popular IDX providers for WordPress, along with some information to help you choose the best one for your needs:

IDX Provider Comparison Table 2023

Step 5: Choose & Install an IDX-ready WordPress Theme

Now it’s time to pick a WordPress theme that looks great, provides the features you want, and can work with your chosen IDX provider.

What Is a WordPress Theme?

A WordPress theme is a template or collection of templates that control how your WordPress site looks and acts for site visitors. If you’ve ever used a Word, Excel, PowerPoint, or Google Slides template, a WordPress theme is pretty similar except that it’s far more powerful. Themes also generally include many different templates for everything from pages, headers, fonts, colors, backgrounds, and even lead capture and other advanced features.

How Much Do Real Estate WordPress Themes Cost?

Unlike your IDX provider, you don’t have to pay a monthly fee for your WordPress theme. Instead, you can just buy them. Good themes can run from $20 to $99. However, since this is a one-time fee, I would highly recommend not skimping here to save a few bucks. An extra $20 or $30 spent on your theme can make a massive difference in the quality and user experience of your website.

How to Choose the Perfect WordPress Theme for Your IDX Real Estate Website

Remember that back-of-the-napkin list of features and bells and whistles you want for your website? Well, here’s where it comes into play. Use the list of features you want to help you narrow down your choices when picking out a WordPress theme.

Here are a few critical (and not so critical) criteria to keep in mind when choosing a WordPress theme for your IDX real estate website:

1. Is It Compatible With Your IDX Plugins?

While most modern themes will be compatible with your chosen IDX plugin, it’s always a good idea to check.

2. Does It Offer Enough Customization Options?

One of the coolest features WordPress themes offer is templates with multiple page layouts and styles for different parts of your website. For example, a template might have four or more unique page designs just for the homepage, three for the About Us page, and three for the Contact Us page.

3. Which Plugins Come With the Theme?

While the vast majority of the plugins you’ll end up using for your IDX real estate website will be free apart from your IDX provider, it’s nice to get a bunch of useful plugins along with your theme. Visual Composer, Yoast, Mailchimp, Contact Form 7, and Slider Revolution are standard plugins commonly bundled with real estate WordPress themes.

4. Is It a Real Estate-specific Theme?

This one is less important than many people think. While real estate themes will commonly have agent pages, listings pages, and ways to set up listings, those listings will need to be manually added and will more than likely NOT work with your IDX provider. So don’t choose a theme based on whether or not it’s an actual estate-specific theme or not.

5. Check Out Reviews & Updates on Envato

Generally speaking, a great theme will have a good number of great reviews on the Envato market. It should also have a log of recent updates to ensure your site is always up to date.

Where to Buy Real Estate WordPress Themes

Here are a few places to check out and buy real estate WordPress themes.

Envato Market

Elegant Themes

Template Monster

Once you’ve picked out a theme you like with the features you want that support your IDX plugin, buy it, and then download the ZIP files for the theme.

Step 6: Install Your New WordPress Theme

Next, you need to install your new theme into your WordPress account. Here’s how to install it:

First, log in to WordPress, and then click on “Appearance” in the left column of your WordPress dashboard. Then click on “Themes.”

You should see the default WordPress 2022 theme already installed here. This is what YKC’s “Themes” page on WordPress looks like. Note that since we have a custom-built theme installed, there are no other themes here:

To install your new theme, click on the “add new theme” button on the lower right side of the page. Then, navigate to the WordPress theme ZIP file you downloaded and install it.

Step 7: Install Your WordPress Plugins & IDX Plugin

Next, head back over to your WordPress dashboard and click on “plugins” on the left side menu, then click on “installed plugins” to check which plugins may have been installed with your new theme.

Make a note of which plugins are already installed, then click on “add new.”

Here you can search for and install any plugins that you want for your site.

A word of caution here: Since thousands of plugins are available for WordPress, it can be very tempting to load up on plugins. After all, more is better, right? Well, for WordPress, the opposite can be true. More plugins can = more problems.

Don’t worry; you’ll have plenty of time to find and experiment with plugins later on. This is half the fun of using WordPress. For now, here is a quick list of plugins you might want to consider that are useful for IDX real estate websites.

Yoast SEO (SEO Checker for Blog Articles)

With over 5 million downloads, Yoast is the most popular (and arguably the best) search engine optimization (SEO) checker for WordPress. Yoast reads the blog posts you’ve created and checks them for SEO best practices like keyword count, keyword usage, readability, and more. There is a limited free version of the plugin and a premium version for $89. Unless you’re very serious about SEO, you should be OK with the free version.

Download the Yoast Plugin (free)

Akismet (Anti-spam Plugin)

Akismet is a great anti-spam plugin for WordPress that protects against brute force attacks, and more importantly, spam in your blog’s comment section.

Download Akismet Anti-Spam (Free)

Contact Form 7

Contact Form 7 is a simple and easy-to-use contact form plugin that lets you create and edit contact forms on your website. You can use it to create lead capture forms for landing pages or general contact forms on your website.

Download Contact Form 7 (Free)

Mailchimp (or Whatever Email Marketing Service You Use)

Email marketing plugins allow you to use certain features of your email marketing software on your website. For example, you can include an email sign-up form right on your website to enroll site visitors to receive your drip campaigns.

Download Mailchimp (free-$17 per month)

Your IDX Plugin

Depending on what IDX provider you chose, you may or may not be able to install the plugin via the WordPress plugin manager simply. You will more than likely already have instructions from your IDX provider, but if you don’t, give them a call.

Step 8: Start Customizing Your WordPress Theme

OK, now you have a pretty-looking website set up, but it’s filled with dummy copy and stock imagery. The next step to building out your IDX website is to customize how your theme looks and behaves.

Unfortunately, most of these customization options are going to vary depending on what theme you chose. Here are a few basic things you can change with any advanced WordPress theme to get you started.

Your Logo

Once you add your logo to your WordPress theme, it automatically shows up on multiple pages on your website, and at the top of any new page you create.

Your Site Navigation

Like your logo, your site navigation will show up on every page you want it to and will also show up automatically on every new page you create. Even better, since you edit your site navigation in a single place, the changes you make there also get changed on every page on your site.

Your Footer

The footer area of your site will generally have social media contact information, phone numbers, and a sitemap, which is a list of all the pages available on your site. Like your navigation, your footer is universal and will show up on every page and any new pages you create.

Widgets

Widgets are small pieces of code that let you drag-and-drop site features like search bars, listings by price range, email capture, navigation menus, recent articles, and many more onto any page of your website.

Installing Demos

Most WordPress themes will come with multiple layouts called demos. Demos are fully finished design and layout variations available for your theme. Each one will make your website look very different. For example, the popular Houzez theme has 16 various demos with 16 unique layouts for your site.

Here’s a quick rundown of how to install a demo to change how your site looks. Go to your WordPress dashboard and click on “Tools,” then “Import.” Next, click on “WordPress” and navigate to the XML of the demo you want to install.

Change Hero Images, Slider Images, Logo & Contact Information

Once you’ve chosen a demo to install, you can start customizing it. You can change all of these site elements by going to your WordPress dashboard and clicking on “Appearance,” then “Customize.” Some themes might have different ways to customize site elements, so be sure to read the instructions that came with the theme.

Step 9: Start Building the Main Pages of Your Website

Now we’re getting somewhere. At this point, you should have a site that looks like you want it to and has your logo, images, and contact information ready to go. Next, we’ll start building the pages of your site.

Before we start, you need to understand the difference between pages and posts. Pages are the main pages of your site that don’t change very often. Things like about us, contact us, for sale, for rent, blog, and so on could be pages on your site.

On the blog page, you will have posts. Posts are the individual articles that are on your blog. For the most part, once you have your pages built, you shouldn’t have to change them very often. You should be adding new blog posts as often as you can. WordPress treats pages and posts differently, and you can set different navigation, sidebars, and other features for each.

How to Use Your New IDX Real Estate Website to Get & Convert More Leads

Your website is the most powerful tool in your arsenal to both attract and convert leads. Even if you promote it all over your social media profiles, that’s still not going to be enough to get a decent flow of traffic to your new site.

In reality, you’re going to have to work hard to get people to visit your site and ideally leave you their contact information or reach out and call you. While we could write a book on all the ways to drive traffic to your site, just keep in mind that you now have a miniature Zillow with all the listings in your farm area. This is something that most people want to visit, so you’re really starting on second base.

Advertise New Listings on Facebook

Once you have your website with landing pages, it opens tons of new possibilities to advertise on Facebook. For example, you might advertise new or underpriced listings on Facebook and then send them to your search page or a landing page with your lead capture form on it.

Advertise Free Home Valuations on Facebook or Google

The best way to get seller leads on your own is to advertise free home valuations on Facebook or Google. You can then send the leads to your landing page with your lead capture form or sign up with a free automated home valuation service like Home Value Leads.

See How to Get Real Estate Seller Leads for Less Than $20 a Day?

Advertise Free First-time Homebuyer E-books on Social Media

First-time homebuyers, especially millennials, are always looking for great educational content to help them navigate the homebuying process. To generate buyer leads, you can write an educational e-book or private blog post and then advertise it on social media. When buyers come to your page, they will be prompted to enter their contact information to download the content.

Over to You

What did you think of our guide on IDX real estate websites? Naturally, we had to leave a ton of information out—otherwise, this would have been longer than “War and Peace.” What are the topics that we missed that you think we need more coverage of? Let us know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

If you don't have a website today, you're already outdated. Your real estate website has the potential to be your best brand and sales asset, but that potential won't be achieved without website optimization. This guide will help you understand which real estate website components to focus on to solidify your brand and generate more leads. Learn which pages, modules, and finishing touches you can add to your website and why they’re good for real estate.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

There are few things more important to your sellers than your listing marketing plan. After all, your marketing skills are probably one of the only reasons they are even thinking about hiring you in the first place.

That’s why today, I am sharing my 51-point real estate listing marketing plan that I developed over a decade as a real estate agent, trainer and coach.

How to Use My 51-Point Ultimate Listing Marketing Plan

You don’t need to do all 51-points of the Ultimate Listing Marketing Plan to get a home sold, but having all the techniques and tools available to you may save you when you have an important listing presentation or a difficult property to sell.

In order to get the most out of this listing marketing plan, choose 20 strategies from the list that you will commit to do for all your listings. Then select five additional techniques for your hard-to-sell listings, and lastly create a separate listing marketing plan for your luxury and ultra-luxury homes.

The 51-Point Ultimate Real Estate Marketing Plan

1. Identify the Home’s Unique Selling Features

Some agents just photograph the house, place it in the MLS, and call it a day, but taking the time to do some research can result in BIG returns for your seller. Begin by investigating unique selling features of the property. This can include things like the lifestyle, location, and history of the neighborhood.

Lifestyle

When you are marketing your listing you are selling more than just the property’s features—you are selling the lifestyle! Today, for many Americans, their lifestyle is more important than the features of the home.

I have a cousin who lives in a 500-square-foot condo that cost over $550,000. That’s over $1,000 a square foot!! The condo is in the heart of the surfing community of La Jolla, California.

The specific reason my cousin chose this particular condo was to be around other surfers, like herself. She could have easily afforded to buy a larger home and drive to the beach, but she wouldn’t have been surrounded by the surfer lifestyle.

Location

Proximity to transportation routes, including highways, mass transit, and airports, are one of the main factors a buyer has when selecting a home. Other important factors are nearby parks, shopping, and other recreational activities.

History

A home’s history isn’t limited to historic properties. I was recently talking to an agent in the Los Angeles area. He told me that the prior ownership of a home in LA can account for up to 10% of the property’s value. Think about it: Wouldn’t you pay more for a home if it was once owned by your favorite actor or actress? I would!

I recently listed a property that had been in the same family for over 50 years. Instead of marketing just the features of the property, I put together a photo book showing the history of the property and the family’s connection to the property. I also wrote an article for the local newspaper about the importance of the property and the impact the family had made on the community.

2. Pricing Strategy

Newer agents don’t think of pricing as a marketing strategy, yet it is the most important of all. Your pricing strategy can differentiate you from your listing-hungry competition. Here are some examples of listing pricing strategies that you can use to market your listing.

Pricing Above Market

While this pricing strategy is not a preferred method if your goal is to sell the home quickly, it can be a powerful tool to secure a long-term listing (one or more years) with the intent to allow the market to catch up or to allow time for the seller’s motivation to change.

Pricing Slightly Above Market

The standard pricing model is to price the home slightly above the last sale by comparing the subject property to recent sales and adjusting it for market appreciation.

Pricing Below Market

Once you have determined the fair market value, price the property 1% to 2% below that price to ensure your home stands out against the competition, hoping the lower price drives demand and multiple offers.

Listing Preparation & Staging

3. Touch-up & Repairs

Provide your seller a list of trusted contractors to help them get their home in tip-top condition, or give them a couple free hours with your favorite handyman service. If you wish to offer full-service, you may coordinate the contractors and follow up with them to ensure that all the items were completed to your satisfaction.

4. Staging

Make your listings stand out by providing a free staging consultation or full staging services. Even the most meticulous sellers’ homes need to be decluttered, organized, and sometimes updated. Some top-producing agents keep their staging in-house and even have their own staging items.

Virtual Staging

Vacant properties can look dull and unexciting in photos. Virtual staging can help buyers envision what the home will look like with furniture. The best part about virtual staging is that you won’t have to move furniture, and the cost is far less than hiring a staging company.

Visual Assets

5. Professional Photography

As an industry, can we all agree that cell phone photos are unacceptable? It boggles my mind that agents won’t spend just a few hundred dollars to have a professional take and edit their photos. There is nothing more important to your listing marketing plan than your photos.

After price, photos are the first thing the buyers see. It is their first impression. The final quality of the pictures rely as much on the editing as the original photo. So, unless you have high-quality photo editing software and the knowledge to use it, don’t take your own photos. It’s just not worth it.

The more, the better. If 10 photos are good, then 20 is better, and 100 is OUTSTANDING! For custom and unique homes, consider taking photos of the small details. Take photos of the upgraded door handles, the flowers in the garden, even photos of the neighborhood. If your MLS doesn’t allow you to feature 100 photos, then host them on your individual property website.

6. 3D Tours

One of the best tech advancements in the past few years has to be the 3D floor plans. This allows the buyers to virtually walk through a property room-by-room and to rotate the floor plan to see the overall dimensions of each room.

This is outstanding for custom homes with unique floor plans as well as homes that are difficult to show. 3D floor plans start at $99 from providers like Virtuance. If you want to do it yourself, you can purchase your own 3D equipment directly from Matterport for $2,995.

Better yet, check out Asteroom for fantastic, interactive tour equipment for a fraction of the cost. You can get your gear for less than $100, and their monthly subscription to tour hosting starts at $20.

7. Video & Virtual Tours

Video tours are not limited to luxury listings. You can do a simple walk-through video like this one on your listings too. Just give your iPhone to a friend and walk through the property and point out the listings features. Don’t forget to share it on all your social media platforms.

8. Aerial Photography & Video

With the combination of the low cost of high-resolution cameras and drones today, you can offer prospective buyers views of the homes like never before. Instead of saying the park is just one block away, show them with a flyover. Or instead of talking about the beautiful golf course, take them on a tour of it with a drone.

Aerial photography starts as low as $199 for 10 still images and can go as high as $1,000 for full-customized video set to music.

MLS & Listing Syndication

Make no mistake, placing a property in the MLS isn’t as easy as you would think. One wrong entry could mean that your property won’t show up in a home search. That could mean no showings for days or even weeks. True real estate professionals take extra time and pay special attention to the details when entering their properties into the MLS. Here are a few tips to make sure your listing is input into the MLS correctly.

9. Add as Much Detail as Possible

One of my biggest frustrations is when an agent doesn’t fill out the listing’s data completely. They commonly skip important details like measurements, lot size, and inclusions. The best tip I have for entering your new listing into the MLS is to have another agent that you trust review your listing before it goes live.

10. Add the Listing to Multiple MLS Systems

To successfully market some properties, you may need to enter them into multiple MLS systems. If the property is on the border of two MLS areas, or if the property is outside of a larger city with tens of thousands of agents that you want to get the property in front of, you may need to become a member of multiple MLS systems.

Investment properties that can be considered both residential and commercial can also be challenging to market. Using your local residential MLS and a national commercial MLS system like Loopnet is an effective way to ensure your property is being seen by both residential and commercial agents.

11. Hire a Freelance Professional to Write Your Descriptions

We know that a photo is worth a thousand words, but most real estate descriptions aren’t worth 10 words. Let’s face it: Most real estate agents are not good writers. You can WOW your sellers and attract more buyers with professional property descriptions that are written to invoke the emotions of the reader.

Companies like Upwork and Fiverr provide copywriters for as little as $40 an hour. This is money worth spending to make your listings stand out!

If you insist on writing your own listing descriptions, do yourself a favor and check out our in-depth guide, How to Write Creative Real Estate Listing Descriptions + Examples.

12. Syndicate Your Listing to the Top Real Estate Websites

Most MLS systems automatically syndicate your listings to over 1,000 websites, including Realtor.com, Zillow.com, and even your competitors’ websites. This makes certain that as many homebuyers as possible will see your listing. The belief is that the more people who see your listings for sale, the higher the prices your sellers will get.

Many sellers are not aware that their property will be automatically syndicated and may choose another agent who explains the benefits of syndication. If your MLS doesn’t offer syndication, you can do it yourself through ListHub.

Digital Marketing & Advertising

Advertising your listings not only creates an opportunity to find a buyer for your listing, but you will also attract future potential buyers for you to sell homes to. Therefore, most top-producing real estate agents today advertise their listings on digital platforms like Facebook, Instagram, and Google … and so should you!

13. Facebook & Instagram Ads

Show your sellers that you do more advertising than just placing the property in the MLS. Facebook and Instagram Ads are an inexpensive way to market your listings to the buyers who are most likely to buy a home in your area.

Facebook and Instagram collect a TON of data on their users and can use this data to help you to target your ads toward people in your area who are renters or likely to move in the near future.

If you’re new to Facebook advertising, check out our guide on How to Create Real Estate Facebook Ads That Actually Generate Leads here.

14. Google Ads

Similar to Facebook, Google also collects data on its users and can keep your website and landing pages at the top of a potential buyer’s Google search. Using lead generation websites like Placester allows you to capture the contact information of these potential buyers for your listings.

You can impress your sellers at the listing appointment by bringing a list of buyers who are currently searching for homes in their area, showing them that you may already have the right buyer for their home.

15. Single Property Websites

A single property website is more than just a listing marketing tour. It becomes a place for you to provide all your marketing, including the property’s unique history and features, virtual tour, 3D floor plan, additional photos, neighborhood snapshot, and your professional marketing copy.

The individual property website becomes your permanent record of your listing and sale of the property, and if you add a Facebook and Google pixel, you can capture the visitor’s IP address for your re-marketing ad campaign.

16. Retargeting Ad Campaign

You know when you visit your favorite website to shop for shoes and after you leave the site (to get back to work), you see that same pair of shoes showing up in ads for days or weeks following? This is re-marketing at work.

Re-marketing is using a pixel from Facebook or Google on your web pages to capture the IP address of your visitors to allow you to keep their attention after they have left your page. Re-marketing is said to increase conversion over 100%.

17. Real Estate Yard Signs

Your real estate sign is an important reflection of your company as well as you. Why spend hours and hours meticulously preparing a property for sale and then place a dented sign with a rusted frame out front? Have a bright, attractive sign that will not only attract prospective buyers who are driving by, but also represent your professionalism.

18. Call & Text to Capture

As true as your grandma uses a cell phone, capture systems still work! These systems provide a free recorded message about the home 24 hours a day, seven days a week. The benefit is that when a potential buyer calls, it captures their number (even if it is blocked) so you can promptly follow up with them.

19. QR Codes

Once thought to be a failed marketing ploy of the early 2000s, QR codes have made a comeback. If you have been to a restaurant lately, you have probably found the convenience of using a QR code versus typing in the restaurant’s entire website address to get to their menu.

Consumers are now ready for QR codes, and having them on your real estate signs and marketing will allow buyers to go directly to your website to get their questions answered quickly. Also, if you are using lead capture systems like Propertybase, QR codes will allow you to seamlessly capture the buyer’s contact information so you can continue to market to them.

20. Branded Directional Arrows

Even with the power of the internet today, the National Association of Realtors (NAR) states that over 7% of homebuyers found their home by driving by it. I have found that adding direction arrows to your listing marketing plan will not only guide buyers from busy intersections to your quiet neighborhood home, it will reinforce your image and brand to the other homeowners in the area.

Open Houses

21. Open House Ideas

Open houses have long been a staple in the real estate agent’s listing marketing plan playbook. Yet, due to the pandemic, they may look quite different today than they did even just a few years ago. Nevertheless, open houses are still an effective way to attract interested buyers who may not otherwise reach out directly. Your listing marketing plan should include at least one of the following types of open houses.

Traditional Open House

The traditional open house includes some light advertising on real estate websites and placing 10 to 20 directional signs. Some balloons, snacks, and bottled water and you’re good to go! While it is a very passive way to market your listing, it shows the seller your commitment to sell their home by taking your weekend to promote their home.

If you want to learn more about running a successful traditional open house, check out our guide on Why Open Houses Don't Work Anymore.

Open House by Appointment

It is hard to say that anything good has come from the pandemic, but if there were, open houses by appointment are one. Marketing the property is the same as a traditional open house; instead of having a free-for-all into the home for three hours, each interested party is directed to schedule a private tour of the property. Each appointment is 15 to 20 minutes and all the available times are limited to three to four hours total.

Virtual Open House

Recently, mostly due to restrictions, virtual open houses have taken the place of the traditional open house. Virtual open houses are usually promoted similarly to a regular open house, but instead of opening the door and letting the buyers in at the scheduled open house time, you go live on Facebook, Instagram, or Zoom and give the viewers a personal tour of the property.

Research

22. Property Research

There are many factors that can affect the value of a home and can be used to help market your listing: zoning use, future city planning, usable easements, and water and mineral rights, to name a few. Seasoned agents know to consider these things when they are pricing a property for sale.

23. Neighborhood Research

If you aren’t already familiar with the property and neighborhood that your listing is in, then you will want to do some research about the neighborhood. This can include public and private schools, proximity to shopping, crime, walkability, and commute times.

24. Listing Information Book

Now that you have taken the time to gather all this useful information, you can put it all together into a listing book to share with potential homebuyers. Don’t forget to include your beautiful photos, disclosures, and copies of receipts of any recent upgrades.

Traditional Advertising Methods

Newspapers, TV, and radio were once the paramount of all listing marketing plans. In many cities today, this type of marketing has become unaffordable for most agents. However, depending on your location, traditional real estate advertising may still be an affordable and effective way to market your listings. Here are some affordable ways to add traditional marketing methods to your listing marketing plan.

25. Newspaper Display Ads

Sellers love to see their homes in print, and nothing does this better than a simple newspaper display ad. Furthermore, according to the National Newspaper Association, 84% of newspaper readers are homeowners with higher-than-average incomes.

To save some Benjamins, join forces with other listing agents to purchase an ongoing display to feature your prized listings.

In many cities, the cost of a display ad in the dominant newspaper is out of the question. In this case, look into smaller or specialty newspapers that cater to a specific demographic or region. These papers are often lower cost than their larger competitors.

26. TV

You may think that TV advertising is out of the question, but what you may not know is you can purchase lower-cost TV time to run a 22-minute infomercial for as low as a few hundred dollars on your local stations and cable networks.

Like with a display ad in a newspaper, get together with a few other listing agents to offer a once-a-month listing show, where you present your current listing inventory. Obviously, you aren’t likely to pick up a random buyer for your listing, but you will impress your sellers by offering a unique way to market their property.

Be sure to share the recording on your YouTube channel and website.

27. Radio

How is radio a part of a listing marketing strategy in 2022, you ask? Well, in many rural markets, the radio is the best form of marketing. Many of these markets have radio shows that allow you to call in and promote your listings for just a few hundred dollars. This works especially well for unique listings like waterfront homes, farms, and equestrian properties.

Don’t forget to record the promotion so you can share it on your social media and website.

28. Home Magazines

You may not believe it, but home sale magazines are still a viable place to advertise your listings. While overall readership is down in print magazines, in many rural areas with limited MLS coverage, readership remains strong. Companies like Homes & Land also offer an online version along with a buyer home search that can help you capture buyers that are interested in your listing.

29. Listing Fliers & Door Hangers

Listing fliers allow you to combine all your beautiful photos, carefully written property descriptions, and website links all in one easy-to-carry place for your potential buyer. Traditionally, fliers are left inside the house for the buyer to take to remember your listing over the others they visited, and to place in brochure boxes out front to entice curious passersby to stop and take a longer peek.

My favorite tip for the best listing fliers is to add multiple financing options on the back to give prospective buyers an idea of down payment and payment options. Look into a template provider like Lab Coat Agents Marketing Center to make sure your printed materials look impressive and on-brand.

30. Just Listed Postcards

A just listed announcement mailed to the neighborhood will give the neighbors the opportunity to let their friends and family know about the home so they can have a chance to move into the neighborhood.

Offer to mail 100 postcards to the neighborhood as part of your listing marketing plan. Just listed postcards can be mailed for as little as 50 cents to 70 cents each with companies like Mailbox Power or ProspectsPLUS!

Personal Promotion & Networking

Getting the listing is just the beginning of your work. If you want to be able to claim that you “sell properties for more money and in less time,” then you need to get the word out about your new listing. This may take some effort and time, but fortunately, it won’t cost you any money!

31. Promote the Listing to Your Office

Many successful real estate offices effectively promote their listing to the agents in their office. This creates two positive outcomes. The first is it gives your office a chance to sell the property and increase your brokerage’s market share. Second, it insures the agent on the other end of the transaction is professional and ethical (this assumes, of course, that all agents in your office are professional and ethical).

32. Promote to Local Real Estate Agents Who Specialize in the Area

A quick way to do this is by pulling a list of agents who sold a home in the neighborhood in the past six months. Include both the listing and buyer’s agents. Write a personal and polite email inviting them to sell your listing.

33. Promote to the Local Association of REALTORS

Many local REALTOR associations have weekly marketing meetings where agents come together to promote their new and upcoming listings. Make no mistake, deals get done in these meetings! I personally sold a million-dollar apartment building from a three-minute presentation at one of these meetings.

34. Market to Your Personal Database

Target active buyers and investors in your database who are looking for homes in your price range and area. Maybe this listing is a perfect upgrade for one of your past clients, or blast it out to your list of potential buyers that you have aggregated from your advertising.

35. Door Knock the Neighborhood

Now that you have your listing fliers and just listed postcards, distribute them in person to the neighbors by going door to door. This will not only show them that you are working hard to sell their neighbor’s home, it also gives them another reminder to tell their family and friends about your listing for sale.

Organic Social Media Promotion

Marketing a property is all about the eyeballs! The more people who see your listing, the better the chance you have to sell it for top dollar! Social media allows you to quickly get your listing in front of hundreds, and potentially thousands, of people, with just a few clicks.

36. Facebook

Do more than just share your gorgeous new listing on your personal page. To effectively market your listing, you must have the right people see it. These are potential buyers and agents with buyers who are looking in your area.

To do this, post your listings in local groups that feature homes for sale and agents groups where agents are allowed to promote their listings. Don’t forget to add it to Facebook Marketplace—it is outstanding for affordable properties and condos.

Lastly, post to your Story. Don’t overthink it—just a short video of you walking through the listing, pointing out all the unique features and why this is the right home for a buyer.

Facebook Pro Tip

Create a custom list of all your real estate agent Facebook friends. Then when you post your listings, post them to your “Real Estate Agent” friends list. This gives you the ability to post frequently about your listings without annoying your other friends!

37. Pinterest

Pinterest is known to be the place for people to see visually pleasing and creative images. This is why it is perfect for promoting your 100 professional listing photos! The secret is to link it back to your lead capture page so motivated buyers can quickly get in touch with you.

38. Instagram

Similar to Pinterest, Instagram is about visually appealing images. Think of Instagram like a fashion or luxury home magazine. This is where you promote your impeccably staged listings. Saving beautiful photos of your listings to your profile will show homebuyers and sellers that you take real estate seriously.

39. TikTok

You might think it’s just for kids, but TikTok is growing by leaps and bounds these days, and agents are successfully using it to market their listings. TikTok makes it easy to get hundreds of people to see your listing. You can do this by posting a short video set to popular music of a unique feature, like a swimming pool, gourmet kitchen, or a sunset from the deck.

40. Snapchat

Thanks to upstarts like TikTok, Snapchat doesn’t have the power it used to. However, one of the best features of Snapchat is the ability to create a listing post and add it to your city’s story. This instantly puts it in front of thousands (possibly millions) of people!

41. LinkedIn

While it might not be as flashy as some social media platforms, LinkedIn has one huge advantage. People use LinkedIn to learn new things and gain deeper insight. So share your knowledge about real estate by posting stories about the property’s history, the potential usability, or the income potential.

Luxury Home Listing Marketing Ideas

Make no mistake—marketing a luxury home is different than marketing your run-of-the-mill suburban home. Ultra-luxury homes (homes over $20 million) can be even more challenging.

You can’t just put a $20 million home in the MLS and hope it sells. In fact, many owners of ultra-luxury homes don’t want them advertised in the MLS or even a sign in the yard, because they may be important, famous, or just don’t want looky-loos.

So, if you want to sell luxury real estate, you will need to step up your listing marketing plan

42. Market Nationally

The secret to finding ultra-luxury buyers is knowing that they probably already own another ultra-luxury home in an area where homes are just as, if not more, expensive! It’s no secret that many New Yorkers buy vacation homes in Miami, so don’t only advertise your oceanfront Miami mansion locally—place your ads in magazines, newspapers, and online targeting customers in “The Big Apple.”

Next, call the top luxury real estate agents in areas where there are other high-net worth individuals and ultra-luxury homes—cities like Seattle (Microsoft), the Bay Area (Apple), Los Angeles, Chicago, and New York—and ask them if they know of anyone interested in your waterfront paradise.

43. Market Internationally

More than ever before, we are seeing homebuyers coming from cities outside our borders. Over the past 10 years, citizens from countries like India, China, and Germany have been seeing some of the highest gains in wealth, and many of them want a piece of the American dream.

LUXVT will translate and syndicate your lux-listing to over 100 websites internationally as well as the websites of the Wall Street Journal, Robb Report, and Mansion Global. This is a unique reason for the seller to select you over another agent.

44. Create Cinema Style Videos for Your Listing

We discussed video earlier, but we haven’t talked about cinema-quality videos. Luxury buyers and sellers expect more all the way around, and your videos are no different. Stand out by hiring a production company like InTroubleZone Productions, where they specialize in cinematic-style luxury home videos.

45. Hold Broker Open Houses

Broker open houses may not be an effective way to market to sell the average home, but luxury homes are built for entertaining. Broker open houses are unique opportunities for agents to see the inside of a property that they may never get to see again.

A well-executed broker open will attract top producers and luxury agents. To do this, do a search of similarly priced homes that have sold in the past year. Personally invite both the listing and buyers agents. Like the Oscars, provide them with a small gift for attending.

46. Create Luxury Home Brochures

Seriously, you can’t market your luxury home with fliers printed on 20# paper on your home printer! Spend a few more dollars and get full-color, 100# card stock, “book-style” folding brochures. These brochures are large enough to add your professional photos and all the property’s details.

47. Offer the Owner Weekly Marketing Updates

You will need to give weekly updates to your sellers providing your detailed marketing efforts from the previous week, feedback from the recent showings, and the steps you are going to make the following week to get their home sold.

Thursday afternoons are a great time to block out in your schedule to give your weekly updates. This is because if you need to make a price adjustment, you can do it and promote it in time for buyer’s agents to schedule a showing for the weekend.

48. Advertise in a Luxury Real Estate Magazine

Did you know you could advertise in a luxury real estate magazine and reach out to even more ultra high net worth individuals? Luxury magazines and high-end lifestyle publications are often the preferred choices for luxury advertisers to target an affluent audience with premium advertising campaigns online.

Check out this article that lists 15 magazines you can write for.

This list of the best luxury magazines and high-end lifestyle titles will help you plan the optimal advertising campaign to target an affluent audience across the largest markets worldwide.

The online versions of luxury lifestyle magazines often offer a broader reach than their print editions, opening the door not only to the ultra-high-net-worth individuals (UHNWIs) but also to aspiring professionals and upcoming affluent Millennials and Generation Z readers.

49. Run a Real Estate Webinar

This is a new trend lately where real estate brokers and agencies come together and launch webinars for the public. You could do the same thing at a smaller scale and still reap the rewards. All you need is:

• a list of speakers,
• date and time,
• topics to cover,
• a webinar software and
• some good audiovisual gear.

50. Write Your Own Real Estate Magazine (Every Quarter or Year)

If you've already reached a certain level of production, you could write your very own quarterly or annual magazine. And it's actually much cheaper to do than you think, including assembling a team and having it distributed online or offline. (At YKC, we publish our monthly members-only Property Secrets Magazines for a low subscription fee.)

You can

• write about your professional experiences
• your clients' personal experiences,
• provide expert advise,
• share anecdotes that reinforce your advice,
• feature your best clients,
• feature your affiliates for a fee,
• solicit for new testimonials,
• showcase  your listings etc.

And you don't even have to do everything by yourself. All you need to do is to hire a competent researcher, a content writer from fiverr, an experienced editor and a printer (which doesn't even need to be in your own city). Then you're good to go and have your magazine copies shipped to clients, prospects or use them as handouts in appointments to boost your authority!

If your magazine is well received, you can even publish it monthly or every week and charge a subscription fee (thereby adding an additional income stream).

51. Write and Publish a Book

Lastly, to complete the Ultimate Listing Marketing Plan, you could write and publish a book. Take this from me as an actual published author: writing and publishing your own book is the BEST way to differentiate yourself from the mass of me-too real estate agents and gain instant authority and credibility. Books have a very high perceived value and can last for years (and decades) as a marketing asset consistently bringing you 6 or 7 figures in income on autopilot. Books reframe you as a non-salesperson and is an effective mechanism to lower your prospects' guard.

But like in all things in life, you have to get the actual writing done and then spend 80% of the time promoting your book. Writing my book was easy because I already had tons of articles and anecdotes I had already written over the years. (It simply took me 6 days to assemble those articles and my book practically wrote itself.) I love to write and it's completely okay if you're not like me.

You don't even have to personally write anything; you can easily record your audio and then have it sent to be transcribed it into a book. Don't worry about the details because you can easily hire talent from Fiverr or Upwork.com to do everything from cover design to ghostwriting to publishing it on Amazon, Apple or Google Books. That's what I did too.

After that, you can get your physical book in books stores or even hand out signed copies to clients and prospects; they work 1,000 times better than name cards!

Over to You

What strategies do you use in your own real estate listing marketing plan? Let us know in the comments below.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

If you’re looking for new, must-read real estate blogs to add to your morning routine, today is your lucky day. I reached out to some of the most successful agents, brokers, and coaches that I know for their morning reading lists.

I gathered the best training, news, and entertainment in the real estate industry just for you. Whether you’re looking for content to share on social media, to level up your real estate game, or you just want to ogle mansions, you’ll find it here.

Click on a category below to get started:

Best Real Estate Agent Training Blogs

1. The Yasser Khan Coaching Blog

Who Should Read It: Incredibly good-looking and charming agents with absolutely great taste 😉

Why I Love It: Hey, you didn’t think I got to six figures a month in income from being homeless and broke just by being lucky, did you? Seriously though, I’ve been working my fingers to the bone over the past two years to bring you the best, most actionable content from the world’s best agents. I've also had a blast doing it!

Hopefully, you agree—and I hope that passion for everything I do comes through in my articles. I have an absurd quantity of exciting new content for you coming soon, so subscribe to my email list below so you never miss an article.

2. Ryan Serhant’s Blog

Who Should Read It: New agents or experienced agents who want to build a brand

Why I Love It: If you want to learn how to build a personal brand that lasts, why not learn from the best? Over the last decade, Ryan Serhant has transformed his personal brand into a household name synonymous with luxury real estate. His blog covers everything from getting licensed to marketing and branding tips from Ryan and his team.

Read Ryan Serhant’s Blog

3. Tom Ferry’s Blog

Who Should Read It: New agents and experienced agents stuck in a rut

Why I Love It: America’s premier real estate coach brings Gary Vaynerchuck-levels of hype to helping real estate agents break out of sales ruts, learn new lead gen techniques, and stay inspired. Like Gary, Ferry is best enjoyed in videos, which are featured prominently on his blog.

4. Lab Coat Agents

Who Should Read It: All agents

Why I Love It: Started as a Facebook mastermind group by Tristan Ahumada and Nick Baldwin, Lab Coat Agents (LCA) has grown into an online real estate powerhouse over the past few years. We love the LCA blog because they write quick hit content that gives you just enough insight to be useful without getting bogged down in the details. For example, they’ll give you one killer script instead of 25 mediocre scripts.

5. Broke Agent Media

Who Should Read It: Agents who want to learn about social media marketing with a tongue-in-cheek attitude

Why I Love It: Launched this year, Broke Agent Media is the brainchild of Eric Simon, who you probably know better from his wildly popular Instagram account, The Broke Agent. But instead of spicy memes and skits, Broke Agent Media serves up timely and actionable advice for agents who are trying to make a splash on social media. You also get the latest podcast releases, and yes, there are still memes!

Best Real Estate Blogs for Viral Content

6. Keeping Current Matters

Who Should Read It: Agents who want viral content to post on social media

Why I Love It: Keeping Current Matters creates quick-hit real estate content that is tailor-made to go viral on social media. If you follow any other agents on Facebook or Instagram, chances are you’ve already seen them share infographics and articles from Keeping Current Matters. The blog is free, but you can also pay to add your branding to their content when you share their content on social media.

Read Keeping Current Matters Blog

Best Luxury Real Estate Blogs

7. Dirt

Who Should Read It: Luxury agents or agents who enjoy reading about celebrity real estate

Why I Love It: If you’re a luxury agent who wants to keep up on the latest luxury real estate news or just someone who wants to catch a glimpse of the lifestyles of the rich and infamous, Dirt is a must-read. Dirt reports on all the latest celebrity real estate gossip, and, of course, includes all the luscious listing photos that let you daydream about achieving your #housegoals.

8. Corcoran Inhabit

Who Should Read It: Luxury agents and brokers who want content inspiration

Why I Love It: Billed as a lifestyle blog, Corcoran’s Inhabit blog reads and looks more like a thick and glossy luxury lifestyle magazine like Wallpaper or Frieze than the blog for a real estate brokerage.

A word of warning: Of all the real estate blogs we’ve shared, this one will make you wish you had deeper pockets and endless vacation days. But if you’re trying to create a luxury lifestyle blog for your team or brokerage, this should be your template.

9. Mansion Global

Who Should Read It: Luxury agents and brokers

Why I Love It: With the editorial chops and gravitas of parent company The Wall Street Journal, Mansion Global doesn’t just do pretty pictures of celebrity mansions. They offer insight into market trends, architectural history, and what it means to buy, sell, or live in a true luxury property.

10. Elliman Insider

Who Should Read It: Luxury agents and brokers

Why I Love It: While pretty much every brokerage these days has a blog, Elliman manages to stand out from the crowd with articles that people actually want to read. Focusing primarily on their largest markets in New York City, California, Colorado, and Connecticut, Insider includes features on awe-inspiring luxury real estate, as well as well-written instructional and local color articles covering everything from renting an apartment to neighborhood playgrounds.

Read Elliman Insider

11. Sotheby’s International: Extraordinary Living

Who Should Read It: Luxury agents and brokers

Why We Love It: It’s one thing to make me desperately jealous and get me wondering how many lunches I’d need to skip to be able to justify a $10 million mansion in Buenos Aires (answer: all of them for 1,000 years). But Sotheby’s International Extraordinary Living delivers gorgeous photos and write-ups of jaw-dropping homes all over the world to agents and the luxury-obsessed.

Read Sotheby's Extraordinary Living 

Best Real Estate Industry Blogs

12. Notorious R.O.B

Who Should Read It: Brokers, investors, tech leaders, and other real estate big-wigs

Why I Love It: If you want the 30,000-foot view of anything, you’re going to have to listen to people who cruise up there on the regular. You know—the iconoclasts, the firebrands, or the people who have such a wide (yet oddly specific) knowledge base that they see things most people miss. The Notorious R.O.B. ticks all those boxes and then some. Necessary reading for anyone who wants the big picture in the real estate industry.

13. HousingWire

Who Should Read It: Anyone who wants to actually last as a real estate agent

Why I Love It: If you want to actually have a lasting career in real estate, it’s crucial to understand that your clients and former clients will look to YOU as a market expert. That means keeping up to date with the latest news in the industry.

One way to do that, of course, is by reading real estate blogs. How can you possibly accurately predict trends for your buyers and sellers if you don’t watch the market and the dizzying number of factors that can affect it?

14. The Real Deal

Who Should Read It: Agents and brokers who need deep industry insight

Why I Love It: When it comes to inside-track real estate journalism, the Real Deal is well, the real deal. They’ll get real estate scoops before even the massive papers do. They also tend to write in a crisp and easy-to-digest style that gives CEOs around the world the information they need to make that next giant acquisition—or just have something to chat about over lunch with industry insiders.

15. 1000Watt Blog

Who Should Read It: Agents who want to think a little more strategically about their branding and marketing

Why I Love It: Blogs from branding agencies are always a pleasure to read because they (almost) always get right to the point. After all, they spend their days trying to distill complex ideas into simple, compelling copy for brands. No easy task.

16. Inman

Who Should Read It: Brokers, investors, tech leaders, startup founders, and ambitious agents

Why I Love It: Inman is THE place to go for industry news, National Association of Realtors (NAR) drama, and 30,000-foot insight from some of the biggest names in the business. If you work in real estate, chances are your boss probably reads Inman every morning, and your boss’ boss definitely reads Inman every morning.

17. Geek Estate

Who Should Read It: Agents, brokers, and real estate (RE) tech geeks

Why I Love It: Of course, if you’re going to go on a deep dive, you need to jump in head first. Geek Estate manages to parse the nitty-gritty of the real estate tech world in a way that you never thought you’d want to read.

If you need to be in the know for your job, then Geek Estate is a no-brainer. If you’re just curious, you’re going to learn a ton. They also have an invite-only mastermind group that features some of the heaviest hitters in the real estate tech space. Not for newbies!

18. Brick Underground

Who Should Read It: Anyone interested in New York City real estate

Why I Love It: When it comes to New York City real estate blogs, lots of people tend to think the sun revolves around Curbed’s New York-centric section of their now national real estate blog empire. If you’re one of these people, you’re missing out.

Brick Underground writes articles for and about New York City’s frazzled and fabulous agents, offering tips, tricks, and best of all, empathy. They also include hot takes for buyers and sellers, jaw-dropping listings, market news, and more.

19. Zillow Market Trends

Who Should Read It: Agents who want free market trends reports from Zillow’s economists

Why I Love It: When you’re sharing market updates with your audience, the credibility of the source you use matters more than you might think. While doom and gloom headlines generate clicks to your articles on social media, savvy readers are going to check your sources and judge you based on how qualified they are.

Zillow’s Market Trends blog has impeccable sources, including in-house economist Jeff Tucker. They also have exclusive access to the treasure trove of data they collect from their 36 MILLION monthly visitors.

Best Real Estate Investing Blogs

20. Bigger Pockets

Who Should Read It: Agents who want to work with or become investors

Why I Love It: Whether you want to learn the ropes of real estate investing or meet other investors who are already crushing it, then Bigger Pockets is for you. Bigger Pockets is the largest real estate investing blog online today and their forums are the hot spot for real estate investors from around the country.

21. Fortune Builders

Who Should Read It: Agents who want to work with or become investors

Why I Love It: Founded by legendary real estate investor Than Merril, Fortune Builders’ blog is chock-full of in-depth and insightful articles written by experienced investors like co-founder Paul Esajian. While Bigger Pockets seems to focus more on community, Fortune Builders focuses on producing actionable real estate investing content.

Over to You

What’s your favorite real estate blog? Let me know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2022. The only problem is that for many agents, writing effective emails can be challenging.

That’s why we put together this resource of 23 effective real estate email templates you can use for inspiration to help create your own email templates. Right after the list, check out my 15 rules for writing effective emails.

Download All the Email Templates

Real Estate Email Templates for Sellers

Originally a phone script, Ferry’s excellent discount broker rebuttal is ideal to use on leads who prefer email.

Subject Line: Why you should avoid discount brokerages in today’s market

Hello [First Name],

As a full-service brokerage, we use all the available tools to showcase your home in the best way possible to the largest consumer base. Being exposed at that level allows us to reach the greatest number of buyers, allowing you to sell at the best terms and price.

As a discount brokerage, they must be selective with the tools they use because they have to save money somehow. Too often, we find it is at the cost of your exposure and that this lower exposure often causes sellers to receive lower price offers. Buyers know discount brokerages are occasionally used so that they tend to try to low-bid the homes because they know the seller opted for fewer services. Does this make sense to you?

With the market conditions still not as solid as we would all like, I think you deserve the very best exposure, wouldn’t you agree?

Want to learn more about email marketing mistakes to avoid from Ferry? Check out Episode 54 of the Tom Ferry Show here.

Subject Line: Thank you

Hi [first name],

Thank you so much for meeting with me today and taking the time to show me your beautiful home!

I know that you have a lot of options between agents, many of whom have been in the business a lot longer than I have. I want to assure you that what I may lack in time, I make up for 1,000% in work ethic. You will not meet another agent who will give more to your home than I will, and my relentless work ethic is what will get your home sold.

But more than just hard work, I will bring the following to your listing that other agents won’t:

1. 24/7 access to me and my team, for you AND all of the buyers and brokers I will work with to sell your home. Unlike much busier brokers, who will add your listing onto their pile, I will be completely available for you and our buyer. No rescheduling. No missed calls.

2. Complete access to all of my firm’s marketing resources. We spare no expense when promoting our client’s homes, no matter what price point. Your home will be my trophy listing, and I will make sure it gets the exposure it deserves.

3. I will come up with creative marketing tools, like videos on YouTube and Instagram, to get your home sold. I’m not a “take photos and stick them online and see what happens” kind of real estate agent.

I’m ready to work for you starting now.

Let’s have a follow-up call to go through the agreement I left you and any questions you may have with my marketing plan. Does [tomorrow Date/Time] work better for you?

Looking forward to working together!

While open house events are often touted as an opportunity to pick up buyer clients, an open house is also an important opportunity to demonstrate the effort you’re putting in for your seller.

After all, if they aren’t in attendance, they can’t see the expertise you’re bringing to the transaction. While your immediate goal is to provide excellent client service, your long-term goal should be gaining a referral from them, too.

Subject Line: Open House Results & Feedback 

Hey [First Name],

Just wanted to follow up with you to report the results and feedback we got from our open house on Sunday. As discussed, we promoted the open house on Facebook and it was very well attended. Here’s a quick rundown: 

Number of guests: [add the number of open house guests] 

Guest Feedback: [number of guests] mentioned the large backyard as their favorite part of your home. The most common criticism of your home that I heard from guests was about the lack of windows in the kitchen. 

Next Steps: I am working with our graphic designer to mock up what the kitchen would look like with a skylight installed so I can show it to prospective buyers to help them visualize a simple renovation that could add light to the kitchen. 

Check out this real estate email template designed to entice homeowners by inviting them to review their potential financial upside over coffee.

Subject Line: Like hotcakes

Hey John,

Every house in your neighborhood has sold for more than you’d expect this last year. Buyers are finally submitting offers like hotcakes.

Does 5 p.m. tomorrow at the Starbucks by your house work to show you this report I’ve drawn up? I think you’re going to LOVE the numbers.

Best,

Tyler

P.S. Have you seen my client success stories?

While originally designed as a phone script, this approach works great as an email template as well as a means of reconnecting with a client you may have lost touch with.

Subject Line: Nice to Reconnect With You

Hi, Susan, this is Candace Green from ABC Realty. It’s been a while since we worked together on selling your home on Maple Street.

I’m sorry that I haven’t been in touch more since you’ve moved. How have you and your family been?

Now that we’re back in touch, is there anything I can help you with? I’d be happy to offer you a home appraisal if you’re interested. If you’ve been thinking of making any changes around your home, I’d be happy to recommend some reputable contractors, landscapers, or decorators.

If you know of anyone who is considering buying or selling, feel free to share my contact information with them. I appreciate referrals from past clients.

Thanks for taking the time to chat today. It was nice reconnecting with you. I’ll be in touch every so often. Please don’t hesitate to reach out to me if you have any real estate or home-related questions.

Here’s another excellent email template from Zillow that you can use for your second contact with a seller. Offering a free, custom home valuation report is a great way to show your value to your client.

Subject Line: [Contact name], let’s chat about selling your home

Hi, [Contact name]:

Thanks again for taking a minute to chat with me on [conversation date] about selling your home. I strive to make the selling experience as comfortable and enjoyable as possible. Is [previously discussed date range] still your timeline for selling your home?

I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link] or, if you have any questions, feel free to email or call me at [your number].

Thanks again for your time!

[Agent signature]

Follow-ups for home valuation requests are another email you need to nail right away.

Subject Line: How much is your home worth?

Hello [Name],

Are you still interested in knowing how much your home is worth?

I think you’ll be surprised what I uncovered in my market analysis. Would you want to grab a coffee and walk through it?

How’s Tuesday afternoon?

Joe Agent

P.S. Getting homes sold above asking price is kind of like my superpower. Do you want to see how I do it? Grab my free guide on How to Get Max ROI (return on investment) Out of Your Houston Home.

Subject Line: Thank you Hi [First name],

I just wanted to thank you again for allowing me to visit your lovely home to talk about how to sell it for the best price. As we discussed in our meeting, my valuation is based on [number] reliable data points and my [years] of experience in [farm area] and is as close as the industry can get to a scientific prediction for what your home will sell for. 

With interest rates rising quickly and so much uncertainty in the markets, sticking to the timeline I laid out in our meeting and getting your home on the MLS by April 19, 2026 will be key in getting that price for your home. 

I know I left you with a ton of information to digest, so please feel free to call me on my cell [your cell number] if you have any questions or concerns. I am an open book.

Real Estate Email Templates for Buyers

Market Leader’s listing feedback email template helps you gather more information about your buyer’s needs and wants for their next property.

Subject Line: Checking In

Just a note to make sure you received the listing information I sent and were able to view it. If you did have any problems, I can resend the information, send it via postal mail, or deliver it to you personally.

I am interested in getting your thoughts on the homes. Did any of them appeal to you? Did you enjoy viewing the listings? Did it give you a good idea of what is available?

If you would like to see any of these homes in person, I would be happy to set a time to get together and tour them along with any others that come on the market. Please feel free to call or email me for any further help or questions.

In the meantime, I will continue to send you valuable information about searching for a home, the buying process, and packing and moving. I welcome the opportunity to represent you and help you find the home of your dreams!

Do you need a quick infusion of leads without the hassle? Market Leader sells buyer and seller leads directly, which means you can start working leads right away.

Check to see if your ZIP code is available

Do you have a script for following up with your open house visitors? Check out this next email template that opens the door for a next meeting.

Subject Line: I know [neighborhood] is my dream locale too…

Hi [First Name],

Thanks so much for stopping by the open house for [address] last Sunday. It was great to meet you!

If you’re interested in seeing more homes in this neighborhood, there are a few I’d like to show you. It’s a competitive area, but my expertise buying and selling in [neighborhood] is unparalleled.

However, before we jump into anything serious, I’d love to learn more about what you’re looking for in a new home. I also want to share my approach to the homebuying process to make sure I’m the right fit for you.

If you’d like to set up a time to meet, click this link to book time on my calendar [link to meeting tool].

Talk to you soon,

[Agent signature]

Homebuyers you’ve helped into a new home are great sources of referrals, not to mention that after as little as one year in their new home, they may be ready to purchase a vacation home, an investment property, or even an upgrade on their current property.

Subject Line: Happy One Year in Your Home!

Hi [First Name],

Happy anniversary on the purchase of your home! I would imagine you’ve settled in nicely at your place now. However, if there is anything I can help with, please don’t hesitate to ask.

Also, as you know, real estate is strongly based on relationships. If you know of anyone who is searching for a Realtor, I’d be honored to have you pass along my information or have you reply with their name and contact information.

I hope to hear from you soon and thank you so much!

Best!

Shopping for a new home can be fun and easy, but sourcing a great lender and securing mortgage financing is often the most complicated aspect of homebuying. Use this lender referral email template to help turn your prospects into active homebuyers.

Subject Line: Lenders I know and trust

Hi!

Here is the lender info that I promised. I recommend that you talk with a couple of them to see what programs they offer and to make sure that their communication style works for you.

This is the first step in your homebuying journey. Once you are pre-approved and have a solid idea of what your purchasing power will be, then we can set up a home search and start looking for some homes!

West + Main Homes has a video discussing the pre-approval process that you might also find helpful.

Let me know how it goes, and who you decide to work with.

[Insert contact details for your three preferred lenders, including links to their website, active links to their email, and a link to their pre-approval form if they have one.]

10 Questions to Ask a Lender

10 Things a Lender Will Probably Need From You

As always, hit me up with questions or concerns any time.

Thanks!

[Insert your full signature, which I recommend you include on EVERY email.]

Doubling up and contacting a new lead by both email and text message keeps you top of mind so your new, budding relationship doesn’t wither on the vine.

Subject Line: Did you get the text?

Hello [First_Name],

Did you receive the text we sent about your home search? Just making sure in case it didn’t come through, it was sent to [phone number]. Is that the best number?

We want to be your go-to resource to assist with your real estate questions. What homes are of most interest to you and how can we help?

[Agent_signature]
[auto_login_link]

Following a first property showing, you’ll want to sum up the day and the offerings you showed your client. It’s a great time to demonstrate your honesty with a straightforward and realistic assessment of what you’ve seen together.

Subject Line: Following up

Hey [First Name],

Just wanted to send you a quick follow-up email to go over the homes we saw today, along with my take on them. Please keep in mind that although I have been studying this market for [number of years] now, that my opinion is just that—an opinion. At the end of the day, you’re going to be the one to live there, so please take my thoughts here with the proverbial grain of salt.

That said, it can be helpful to try to look at the homes you see more objectively, and that’s what I aim to achieve with these emails. Believe me, considering what we’re looking for, all the homes can and will become a blur eventually, so I am going to keep a running tally of homes we’ve seen so you can more easily compare and contrast them without relying on your memory.

[the first home you brought them to]

I think [the address] has a lot going for it. On the surface, it does seem to tick all your boxes, but I am still concerned about the potential foundation issues we saw. It could be nothing, but since there were so many other excited buyers there, I don’t want us to get swept up in a bidding war for a home with potentially serious issues.

[the second home you brought them to]

[the address] may have had a lovely pool area, but I think the asking price is way out of line with the neighborhood. I also think the layout is going to be very difficult to work with. The wall that separates the living room is structural, and really hurts the flow of the space.

[the third home you brought them to]

[the address] seems to be the strongest candidate so far in my opinion. Since you liked it so much, I am grabbing a coffee with the listing agent tomorrow to see if I can gauge the seller’s motivation.

Attached is a list of more homes I think will work for you. How does Sunday at 11:30 sound? Although the second place on this list looks great, please be aware that it is tricky to show, so we might not get in this weekend at all.

Looking forward to seeing you on Sunday! As usual, if anything else great comes in, I will send it over right away and add it to our list.

Best regards,

There are few approaches as effective as providing real-world client testimonials to a new prospect to help them get to know the level of service you provide.

Subject Line: Varies

Hi Cindy,

I hope you have been able to browse some of the market updates I sent over in my last email. If not, I have a blog post here explaining the current market and how to position yourself as the best buyer in the lot.

However, in this market, it often comes down to negotiations between agents to close the deal on a home. I wanted you to hear a few stories about how I’ve helped some locals find their perfect properties over the past few months.

“Annie worked magic in a market where I never thought I would be able to afford my dream home. She managed the process from start to finish and my family and I could not be happier.”

―The Jones Family

“My home search was full of ups and downs, but Annie never stopped in the search for our home. After helping us sell our current home and finding the new place, we could not have asked for a better experience.”

―Matthew Trice

Browse more testimonials on my website here.

Starting the search is the first step in finding your perfect property, and I am here to help!

I’ll talk to you soon,

[Agent Signature]

As a follow-up to providing listing information to a prospective buyer, this real estate email template lets you dig a little deeper to find out your client’s likes and dislikes.

Subject Line: Follow-up

Just a note to make sure you were able to view the listing information you requested. If you had any problems, I would be happy to resend it another way or deliver it to you personally.

I’d love to get your thoughts on the home(s). Did it/any of them appeal to you? Did you get a good idea of what is available?

If you would like to see any home in person, let me know, and we can set up a tour. I can get us access to new listings as soon as they come on the market.

Please feel free to call, email, or text me for any further help or with questions about the buying process. Helping you find the home of your dreams is what I do!

Sometimes, the second touchpoint or contact with a lead or prospect is more important than the first.

Subject Line: Your Interest in [city, neighborhood]
Thanks again for taking a minute to chat with me on April 19, 2026. I understand not feeling ready to look at properties. It’s a big decision, and there is a lot to think about.

After we spoke, I set you up to receive an occasional email with listings similar to what we discussed. I’m hoping they piqued your interest, so shoot me an email or give me a call at [your number] to chat. I want to make sure I’m sending you what you need.

Thanks again for your time. If you have any questions, please let me know.

[Agent signature]

No one can resist a “coming soon” listing, especially in an exclusive neighborhood like this one, with a very limited number of homes.

Subject Line: Still looking in Lanikai?

Hi John,

Are you still interested in Lanikai? I’ve got a new listing coming up (not yet on the market), and I wanted you to be one of the first to know about it!

Please let me know if you’re interested in more details.

Sincerely,

[Rock Star Agent]

[Related article: Real Geeks Review: An In-depth Look at Pricing & Features]

Subject Line: Next Steps

Hi [first name]
Thanks again for taking the time to meet me for coffee yesterday. I just wanted to follow up with some market data that highlights some of the buying opportunities in [up and coming neighborhood] we talked about.

I know it’s cliché, but the best time to buy a house was 20 years ago. The second best time is now! The economy is always changing, but owning land is the key to building generational wealth and I would be honored to help your family start this exciting journey.

How does [day and time] sound to meet up or do a Zoom call to talk more?

Real Estate Email Templates for Recruiting

Since referrals will become the lifeblood of your business as you progress, here’s a great email script from the National Association of Realtors (NAR) for referrals.

Subject Line: Varies

Hello [First Name],

I hope this letter finds you and your family in good health and spirits. As you know, I greatly value the business and personal relationship that I have with you. I write today to ask a favor. I am looking to expand my business and work for more good people like you. Do you have any friends, family, or colleagues in need of real estate brokerage services?

As you may already know, my services include:
Real estate sales
Real estate purchases
Real estate home staging
Local real estate market reports
Local real estate market expertise and guidance
Real estate professional referrals (for those moving to another state or country)
Real estate leasing (commercial, industrial, retail, and residential)
Other: do you have a unique real estate issue that you need assistance with? I am happy to work with you to find solutions.

Again, thank you for supporting me and my business endeavors. I hope to hear from you soon!

Best wishes,

[First Name]

Here’s another great email from Contactually’s email script vault that offers up the value of your experience to new recruits.

Subject Line: Before you delete this …

Hi [First Name],

I know I’ve reached out a few times, and you may have put the messages aside because you weren’t interested in making a move at this point in time.

I’m not looking to only talk to you about recruiting, however. I’d like to meet to connect on a professional level—a meeting I hope will be mutually beneficial for both of us.

I’m sure you know from your own experience that expanding your network is always valuable. What I’m asking is to get to know each other and chat—no strings attached!

I promise you’ll leave our meeting with something worth your time. I’ve been in real estate for [INSERT NUMBER] years, and I can, at a minimum, share with you some foolproof ways to grow your business.

Would you be open to an informal conversation?

Your emails offering a home sale report are important to get right. Placester’s real estate email template gets straight to the point.

Subject Line: [Agency Name] Annual Home Sales Report

Hi [Name],

Do you want to see how the [market name] housing market performed in [last year] and what lies ahead for [upcoming year]?

Discover statistics that show home sales, prices, values, and other key data during the 12-month period here in my in-depth report.

Use this script to elicit a response from a non-responsive lead. This email gives recipients a time limit for getting back to you in order to capitalize on an opportunity or offer.

Subject Line: Have you stopped looking for [insert result]?

[First name], we received your information in regard to [offer] recently. I’ve personally attempted to reach you several times via phone, email, and text. I believe you may have accidentally signed up for the wrong offer because most people who reach out to us end up taking advantage of our offer within 10 to 15 minutes.

I’ll be removing your contact information and never contacting you again if I don’t hear from you in the next 48 hours. If you are no longer interested in our product, I don’t want to continue taking up space in your inbox. We clean our email lists up often so that we are in compliance with the CAN-SPAM Act.

If you are still interested and want to take advantage of our offer, I’ll give you an additional 10% off the price, but ONLY if you respond to this email in the next 48 hours. Two days from now, the offer and my emails go away forever.

Have a great day,

[Agent]

15 Tips for Writing Your Own Highly Effective Real Estate Emails

Bottom Line

To write great real estate email templates to engage your leads, check out what other agents are sending, then create an outline and write your own email and subject line.

Have any email tips you’d like to share? Leave us a comment with your advice below.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

A real estate referral fee is a portion of the commission paid to another real estate agent or broker in exchange for a client referral. A typical referral fee is 25% of the gross commission for a single side of a transaction. However, there’s no set standard for a referral fee rate, and, like every other aspect of real estate commissions, a referral fee is negotiable.

In this article, we’ll review why referrals are sometimes necessary, and how real estate referral fee agreements work. We’ll also answer some of the most frequently asked questions about real estate referral fees, and give you a chance to ask your own.

What Is a Real Estate Referral?

A real estate referral happens when one agent or broker passes a client to another licensed real estate agent or broker in order to better serve that client’s needs. As much as real estate professionals strive to be the go-to resource for all things real estate for all their clients, there are occasions when a client’s request is something we simply can’t deliver on. In such circumstances, referring your client to another agent is often the best way to serve them.

Most Common Reasons for Real Estate Referrals

Real estate referrals happen every day, for a variety of reasons. Most of these referrals happen because of one (or more) of the following circumstances:

Out of Market Transaction

Let’s say you’re a real estate agent working in Maryland, and you have a client who wants to purchase a beach house in Delaware. Even though these states are right next to each other, Delaware is a turf state, and as a Maryland license holder, you’re unable to conduct business in Delaware.

However, you can refer your beach house client to a real estate agent who is licensed in Delaware. In exchange for that referral, you (or more accurately, your broker) will receive a percentage of the commission on the Delaware transaction.

Unqualified Transaction

As a licensed Realtor, you have the ability to facilitate lots of different transaction types, but if a client comes to you with a request for help on a transaction type you’re not familiar with, a referral might be the best way to provide them with the service they deserve, even though you’re technically licensed to help.

For instance, say you’ve got a client who you’ve helped with residential real estate transactions in the past, but now they want to sell an industrially zoned building they own.

If you’ve never worked on a commercial transaction, you may not be qualified to give your client advice on pricing, negotiation, or closing conditions. After all, the best practices of residential real estate may not apply to commercial or industrial real estate. So, a referral to an experienced commercial and industrial real estate agent would be the best alternative for your client.

Real Estate Referral Fees: Chris Answers Your Most Frequently Asked Questions

Now that you know the basics of what a real estate referral fee is and why they’re used, let’s dig a little deeper into some of your most frequently asked questions about referrals.

If you have a question about real estate referrals and referral fees that you don’t see an answer to, leave a note in the comments section below. I answer referral questions every week, and would love to answer yours!

Real Estate Referral Fees: Money Matters

Real Estate Referrals: Essential Tools

If real estate referrals are a part of your business plan, you’ll want to have a few important tools in your tool chest. Here are some of the questions we get about them:

Are There Real Estate Referral Companies?

Yes, there are companies that specialize in real estate referrals. These generally fall into two categories:

1. Companies that generate their own leads and offer those leads free in exchange for a percentage of the commission when the deal closes
2. Companies that connect agents across the country with one another in order to facilitate their referrals

Some examples of companies offering their own leads as referrals are Agent Pronto, OpCity, and Zillow Flex. While these are good options for some, their typically steep referral fees (up to 40%) are usually more than most agents want to pay.

NuOp is our new favorite company offering a marketplace for agents to exchange referrals with one another. They have a nationwide network of agents, are growing quickly, and best of all, they offer a free-forever plan for Realtors who are still trying to decide if referral-generation works for them.

Bringing It All Together

Knowing how real estate referral fees work is a must for any real estate agent. Whether you’ve got clients who are movers and shakers, or you live in a desirable spot where people are moving to or purchasing vacation property, you need to know about real estate referral fees. They can be a great source of income for you, and the practice is vital to providing your clients with the best service possible.

Have any real estate referral fee questions I didn’t get to? Ask away in the comments!

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)