Hey there! How do you differentiate yourself from other property agents out there and how do you answer the question from prospect from customers from client that why should they hire you compared to all the 30,000 other agents in Singapore? Hi, my name is Yasser Khan and I’m the author of Property Agent Secrets book, which is the most powerful book in the entire real estate industry guaranteed! For a limited time, you can get the book for free and just cover the shipping over at property agent secrets dot com. So, to answer the question “how should you differentiate yourself from all the other agents out there”… I wasn't surprised when, you know during the course of my career, I never thought of answering this question and when I speak to many agents and honestly I’m not surprised that many agents out there have not even sit down and really think through this this question and try to how try to come up with the answer… how should they best answer this question of why should the client hire me compared to many other agents out there right? So the thing this is a problem in the real estate industry because this is how everybody does it and we do what everybody around us does and what around us what all the agents doing what are they doing is basically they are all saying that I’m number one, I’m a top producer hire me you know I’m dependable I provide good service and i think many property agents think that that is good enough in fact that's not good enough if you look at the trend the biggest trend right now in modern society is skepticism everybody is a sceptic everywhere you know scams out there are making this skepticism worse people are being inundated with information they do not know whom to trust and people have lost trust in a lot of things people have lost trust in government people have lost trust in you know churches in leaders people have lost trust in a lot of other things so that is what is based on what's happening in society in modern society around us and I’m not saying that's a good thing or bad thing it's just based on observation and you can see that yes you know the prospects clients are actually more and more sceptical they are harder to convince they are becoming more and more difficult to please so you know there is a lot of barrier out there is natural skepticism out there in the market and as an agent how are you going to overcome how are you going to overcome that perception issue the problem of you know every other agent because you know you know the worst thing that you can face with prospect is indifference right oh in the form of oh just another agent have you heard of that right i i did i showed it as a realtor and that's the bad situation to be in and i never had to face another i never had to you know deal with this kind of situation because i actually you know learn from my mentor how to come up with a unique selling proposition so unit selling proposition USP for short is you know a differentiator you don't want to differentiate yourself just for the sake of it you want to differentiate yourself to get more business and that should be the foundation of your business because the first question that comes in people's mind when they're ready to buy when they're ready to sell when they're ready to invest or whatever is it that they want to do why should I hire you you know above all the other events out there including doing whatever am i doing or not doing anything at all right so the answer to this question is the foundation of your business and you know trust me when i say statement like you know I’m number one I’m dependable i want top producer award none of these stations are the correct answer instead when you say I’m a top producer you know what prospects are gonna say oh just another property agent and when you say oh I’ve been i won awards and I’m dependable we have been number one and prospect is still going to say just another property agent right so it doesn't really answer the real thing so how you should you know answer this question it's very simple just you know like i always tell my agents right you know who your ideal customer is and based on your ideal customer profile you might sit down and understand what is it that your customers want is it top service do your customers want hazel free service do they want attentive you know boutique kind of service or do they want mass market service and then you go and make a unit selling proposition you go and make a promise based on that and then you offer it to prosper you open offer it to customers you basically put it everywhere you put it on your marketing you put it on your advertising you put it on your email social media everywhere you basically own it and that's the foundation of your business and that's the unique selling proposition another way for you to differentiate yourself from all the run-of-the-mill property agents out there is to actually use a lot of you know uh reviews a lot of testimonials right so you know we are seeing the rise of testimonial review sites for that review property agent services based on you know uh knowledge based on a lot of other criteria which to me are purely arbitrary they don't tell you know what the customers went through and in my experience in my experience working with a lot of agents and even in my own real estate business the best way is to actually you know follow my advice that I actually mentioned in my book property agent secrets.