What is IDX? IDX stands for Internet Data Exchange; it’s a system that allows REALTORS® to display the most comprehensive and up-to-date property listing information on their own Agent Website.
Building your own IDX real estate website is pretty easy these days—easy enough for an agent with limited tech skills to build a website with IDX listings, lead capture, map search, and more in an afternoon—without calling tech support. Trust me. It’s not as hard as you might think.
Your website has the potential to be your best brand and sales asset, but that potential won’t be achieved without website optimization. This guide will help you understand which real estate website components to focus on to solidify your brand and generate more leads. Learn which pages, modules, and finishing touches you can add to your website and why they’re good for real estate.
Inbound marketing is a new take on lead capture that uses modern media and communication tools to make the process of attracting clients simpler and more efficient. Inbound marketing has changed the way people do business, not just in the real estate industry, but in just about every industry. Here’s how it works. Rather than cold calling or posting billboard ads to potentially unqualified leads, inbound marketing focuses on getting your message out to receptive leads who are already searching for what you have to offer.