hey! what is the most important thing to know for a new agent? hi my name is Yasser Khan and i'm the author of property agent secret book which is the most powerful book in real estate industry guaranteed! so you know after somebody gets the license right obviously they are a new agent and they just got their license they just passed the CEA license in singapore or whatever whatever the examination is in your own country right. what the most important thing after that right? and so okay here's the thing right you know you get a license to practice real estate right but getting a license doesn't mean that automatically you will get you know all the business and that is the most important thing to know why is that so because okay i mean let's be honest right so if you look at life you know anything everything in anything in life right so let's talk about you know doctors right so they go through a rigorous examination process they go through years and years at least five to ten years right and they have their own residency and you know when they're able to when they come out to practice right you know are all doctors equal no right there are some doctors who are mediocre and there are some doctors who are exceptional and what differentiates them is is you know degree about doctoral degree mbbs does it differentiate is that enough of a differentiator to you know to make sure that you know you get a mbbs you are already a successful doctor no so just like you know and you know there are doctors out there who malpractice and who not really you know you don't really make ethical doctors or good doctors similarly you know having a real estate license doesn't make you a pro it doesn't make you you know guarantee it doesn't guarantee success it doesn't guarantee that you will get a certain amount of money by a certain period if you put in the hours and by the way putting in the hours is not going to cut it seriously i mean it's no longer the time when it's going to be enough for you to put 80 90 hours a week into real estate business right so yeah so the most important thing for all new agents for all you new realtors who just got their license is that having a license is not enough you need much more than that and i'm going to share with you a few more things which you will need moving forward now that you have a license right so many people millionaires just get a license right because previously uh you know there were employees they they worked with somebody else they were working for someone else and they want you know they want they saw some agent who was making a lot of money and they want the time freedom that comes with a lot of money and don't they want to be able to spend a lot of quality time with the family so everybody has their own reason for becoming an agent right so you know once you get your lessons the next thing that you need to do is that real estate is not a job it's the business you have to treat it exactly like a business and you know i like to say how you treat your business is how your business will treat you so it's very very true all right so i mean i mean how did i know right in all those years ago when at least even before i was a realtor myself i was doing you know multi-level marketing and exactly it is true how i treated mlm mlm to take me the same way so you know it's not just about you know the industry itself it's also about you as a person what kind of person you are are you trustworthy you know are you able to you know lead people lead a team of people are you able to lead prospects are you able to lead customers are you able to leave your friend so all these place out all this is very very important right and how well you are able to you don't need to be able to speak well right but you need to be able to communicate well and a lot of communication is non-verbal at least eighty percent of the communication is non-verbal and you know uh it okay a lot of people think that you know you have to be able to speak well or you need the gift of the gap in sales so that you can convince anybody and anyone to buy from you or to help sell from you that's not true right you don't need to give to the gap why is that because like i said early on communication you have to master communication you have to convince prospect to list with you right and how do you do that right okay you do that not by you know talking you do that by active listening and communication half of communication is actually listening so you got to be able to you know listen actively listen attentively right and then you know like i said you know communication 80 of communication is actually non-verbal and it's not what what we say is also what we portray right how we dress and our facial expression our you know emotions come into play right and people get emotions very very quickly right and you know and especially in sales the emotion of neediness emotion of you know i need the sale i'm desperate for sale that is a huge huge turn off for all prospects nobody wants to be you know nobody wants to be near somebody who is so needy who is desperate for so you know that emotion is a huge turn off and you know that is the wrong kind of communication when you're doing in front of prospect in front of clients right so that the second most important thing to know right communication is the top scale communication master communication and you will master real estate and the third thing that you that i'm gonna throw in as a bonus right is you know prospecting right so prospecting means that you get protect to come to you you get leads right so let's go instead of prospecting uh quality generation right so lead generation means that you get inquiries online offline people approach you for your property that you have for sale for you know for for whatever for selling for for rental for investment right how do you get a lot of prospect to reach out to you right okay here's here's one tip from me right don't copy whatever even out there is doing seriously do not do that do not copy right why is that so number one the number one reason not to do that is majority of agents are struggling i mean i'm i'm gonna be on upfront with you i'm gonna be very honest with you right majority of unions are struggling with business therefore i if i was an agent i wouldn't do the same thing the majority of idiots were doing why because my results would be the same will be the same as the majority of other agents out there so i wouldn't definitely do what you know majority of agents are doing definitely right even though it's nothing personal i mean i don't have an agenda against them i'm not angry with a majority of israel i don't have you know uh uh a bug back i don't have a personal data against them no none of those things this is business it's not personal and in business right you is your is your reputation on the line number one is your income on the line number two right so the real estate agent business that you are going to build right is going to feel this is going to be the field that you know for the family that you want for the life that you want for the marriage that you want so you got to take this business very very seriously and the foundation of this business are leads right so how do you get leads how do you get prospects to reach out to you you know you know you don't have to do donor kings don't do drone working cc right you know especially when there was the viral pandemic suddenly you know donald king was gone you couldn't do the working at all right so i mean it's a good thing right seriously you don't have to go and beg people for business at the door seriously it's not really effective at all in 2020 and number two don't do cold calling call calling seriously seriously cool calling sucks nobody loves school calling and the only people who love coco are the people who've never done in their life seriously i mean i know i've done it i've called and i hated it seriously and the results were not that good seriously cold calling is for people who do not know how to generate business how to generate leads seriously period right and what about flies okay so the thing about flies is that you know you have to automate flyers that's the key thing and the second key thing about flies if you want to show flies is i mean obviously when i said automate i mean i mean that you are not the one who throw flyers all right and the second thing about flies which is even more important than the first one is what you say on the flyer early on i said do not copy what every other agent is doing and it the same thing with slides do not copy other agents like seriously you got to talk about benefits you never talk about future don't talk about yourself talk about prospects talk about benefit talk about you know meaning what it means for the prospect what it means for the buyer what it means for the seller right stop talking about yourself this business is not about you the business is about the actual clients right and they are the one who makes money and you know seriously another reason not to listen to other agent is because other users are not your clients they know your customers they're not even your prospect so definitely you shouldn't be talking to them definitely right you shouldn't be talking about yourself all the time it's boring like talk about yourself me me me me me it's totally boring and it's a huge turn off don't do that don't do that at all all right so i think okay i think i gave a pretty solid value here pretty solid ideas strategies for you to go get out there two minutes you have your license right so i'll be putting up more videos just like this and you know comment on this video if you have any question and click on the bell icon to subscribe to new update i'll be seeing you soon bye