Let me be blunt. Most home buyers can be cheap. Not frugal, not careful with money. Cheap. They don’t just want a good deal—they want a great deal. They're a salesperson’s worst nightmare. If you’re a buyer’s agent, you’re probably already dealing with difficult homebuyers 20 times a day.

As a real estate agent in Singapore, I got to see just how frustrating it is to work with difficult people. Most homebuyers who showed up to my office came armed with well-intentioned but laughably inaccurate articles that promised them “Million Dollar Listing” apartments on “2 Broke Girls” budgets. I must have spent 30% of my time debunking real estate myths and patiently explaining how the real estate market really works.

That’s why I decided to put together this guide on how to educate your “unrealistic” buyers or renters quickly and easily. If you do it right, you just might get an evangelist for life.

1. Come Up With Memorable Talking Points & Repeat Them Often

Let’s face it, dealing with difficult homebuyers can be a grind. One way to manage their unrealistic expectations quickly and easily is to come up with a few short, memorable, and ideally emotion-packed talking points and repeat them as often as you can.

Think about when you first heard a talking point like, “Those who list, last,”—how easily you remembered it and how often you’ve repeated it. The reason a phrase like this has such an immediate and memorable impact on new agents has to do with a concept that neuroscientists call neural plasticity. It’s basically a fancy way of saying there are ideal conditions for learning and retaining a new idea. If you want to educate buyers quickly, then you need to come up with a few talking points that help create ideal conditions for neural plasticity.

Here’s how: According to Stanford neuroscientist Andrew Huberman, urgency and focus are what you need to help someone learn something new. So come up with talking points that create both. That means short, memorable, and emotion-laden talking points, delivered directly and candidly.

After an afternoon with me, my homebuyers probably heard me say this at least 10 times: “Your apartment can be affordable, nice, or in a great neighborhood. Pick two.” Was it cheesy? Yes. Did it help educate my clients quickly? Also yes.

Here’s a significantly less cheesy but equally effective talking point from Alexander Boriskin, an agent in Manhattan and The Hamptons who regularly sells eight-figure listings: “It’s certainly a buyers’ market, but fire sales are very far and few between.”

Here’s another from Manhattan agent Kemdi Anosike: “Compromise is a must. You don’t always get everything on your wish list, and that is OK.”

Here’s one from Jodie: “There is no perfect house. On a scale of one to 10, shoot for an eight.”
Just remember. Urgency + focus = learning. So take an hour or two and see if you can distill your market knowledge into a few short, memorable talking points that will teach difficult homebuyers a lesson quickly.

2. Use Your Lead Magnets to Educate Buyers Before They Call You

Some homebuyers you take on just don’t want to listen. They think because their hairdresser’s friend’s nephew got a two-bedroom in SoHo for under $1 million a month, they can too.

But no matter how off the mark their expectations are, you run the risk of turning them off with your perceived pessimism. And the reality is some buyers will shop around until they find an agent who tells them what they want to hear: “Of course there are 2-bedrooms in SoHo for under $1 million! Let’s meet up on Saturday and we can see some. By the way, how’s your credit?”

Instead of risking these starry-eyed buyers ditching you for someone who promises them rainbows and unicorns, why not generate realistic prospects with lead magnets that also educate them? Putting together a well-written and researched new homebuyer’s guide as a free download on your site will take you all of a weekend. You can even tailor it to specific neighborhoods and price points. Or better yet, target your specific niche to attract your ideal clients.

Then set up a landing page on your website and drive some traffic to it with pay-per-click ads on social media. The prospects you get from lead magnets like this will already have your advice in their heads before they call you.

If you already have a website, check out our guide to landing pages here. If not, you might want to check out Real Geeks. Real Geeks’ property search tool not only gives your leads a smooth search experience but feeds their info directly into your customer relationship manager (CRM) so you can track their interests easily.

3. Show Them, Don’t Tell Them

One of the biggest mistakes new agents make is waiting around the office all day for the “perfect lead” and dumping everyone else into crummy drip campaigns. Is your phone ringing off the hook? Are you so busy that you can’t be bothered to meet someone who might net you six figures or more in commissions over the next few years? Of course not.

Whenever you get a new lead, the first words out of your mouth should be something along the lines of, “What time on Sunday can we go see the listing?” This will not only help you build relationships with top-of-the-funnel leads, but will give you the perfect opportunity to educate them as well.

Come up with three to five listings that roughly fit the homebuyer’s criteria and budget, and one that’s exactly what they want but far out of their budget. Take them on a tour of the places in their budget, which they’re going to hate, then take them to the expensive place but don’t tell them the price until they get excited.

Remember: Urgency and focus are what you need to teach someone something new. It is much, much easier to create these conditions standing in a home and looking at the kitchen than it is in a marketing email.

4. Research Your Market & the Economy, Constantly

Of course, if you’re not spending enough time studying the market and the economy and how they work together, all the snappy talking points in the world won’t help you. Even unrealistic buyers can sniff out agents who are not well-informed. The minute they talk to someone who actually knows what they’re talking about, your buyers will ghost you. And for good reason. Why would anyone want to work with a professional who doesn’t know their trade?

Instead of trying to fake it till you make it, educate yourself. Constantly. There’s simply no excuse for not knowing your market and the local economy inside out. And if you want to work in a luxury market, chances are many of your leads will work in finance and know way more about the market and economy than you do. Why should they even bother talking to you? You’re not bringing anything to the table.

To stay up to date with your market, subscribe to local news sources that cover real estate—ideally sources that only cover real estate. Inman can be a great source of information for the market in general, and if you’re in a big city like New York or Chicago, The Real Deal and Crain’s should be in your inbox every morning. RISMedia is another great real estate news source.

Also, make sure you’re getting the latest data from your real estate association. Our very own Kate Evans breaks down the National Association of Realtors’ housing data every month and offers free infographics and talking points for both homebuyers and sellers.

Learning about the economy and how it affects your market is just as important. If you didn’t study economics or finance in college, don’t sweat it. MIT Open Courseware offers Ivy League-level lectures on economics online for free.

5. Use a Wish List to Prioritize Needs vs Wants

It’s just good practice to have your buyers create a wish list. Then, sit down with them and discuss the importance of each item on the list. Make your buyers sort these items into what is a want and what is a need. Having this conversation will help when you start looking at homes that are out of their price range. And you can refer back to this list over and over, redirecting them from their idealistic, starry-eyed dreams to the reality of their budget.

Obviously, what happens is that gourmet kitchen they said was a need will eventually become a want. The list will change over time to be more reflective of their current reality. And in these moments, you can remind them that if the house they settle on doesn’t have everything they want, they can save money, build equity, and trade up in a few years. And you’ll be more than happy to help them with that when the time comes.

6. Practice Patience

Honestly, I don’t know why we expect clients to understand what we spend every single day studying and practicing. It’s not their job to know the market or to understand how real estate works. That’s our job. So, first, practice patience with difficult homebuyers. Use all your active listening skills here. And never condescend. That’s the fastest way to lose a buyer.

Jodie typically likes to use visual aids when she talks to homebuyers. She uses a lot of infographics, especially in her buyer’s presentation. For example, she uses the one above to demonstrate the relationship between location, features, and price. Use visuals to get the point across and teach your buyers about the process of buying a home from beginning to post-closing.

7. Cover Finances First

Many buyers will come to you after looking at their dream homes online. Which means they haven’t talked to a mortgage broker yet. They’re coming to you with stars in their eyes and a dream in their hearts, but the loan originator can quickly pull them back to reality with a pre-approval letter. Encourage your buyers to get their finances straight first before you start showing them houses.

You can explain to them the last thing they want is to fall in love with a house they can’t afford. So, once they get that budget set, they’ll be forced to stay within it. You can also direct their attention to not only their approval amount, but how much they will pay per month on their mortgage. Just because they’re approved for a $500,000 mortgage does not mean they want to (or can) make that payment each month. Most often, buyers don’t take into account the other items (property tax, insurance, HOA fees, etc.) that will come along with that monthly payment.

8. Choose Your Allies Carefully

I’m sure we’ve all heard the advice from our elders, “Never pay the asking price for a house!” I don’t know where (or when) this little tidbit came from, but I still hear it from clients, usually right before they try to get me to write up a lowball offer on their dream home, thinking we’ll just negotiate the price. But honestly, even if it was true once upon a time, this is terrible advice for today. Your buyers need to know that they’re working from old data.

Now I’m not suggesting that you insult them by telling them they don’t know what they’re talking about. They may have gotten that information from their dad or a trusted friend. You have to be tactful when you explain that today’s market is far different from the market in which [insert family member who bought their house in 1984] purchased their home.

Your buyers have probably been inundated with “advice” from friends, family, coworkers, and colleagues on the “best practices” for buying real estate. But the truth is, practically everything outside of “find a good agent” is outdated, untrue, or misleading.

Take their comments in stride and let them know, in a loving way, that their friends and family don’t do this for a living and their advice is not accurate in today’s market. Encourage them to lean on one family member or friend they trust to seek counsel outside of yours, but tune out the rest of the advice noise.

9. Prepare Them for the Emotional Roller Coaster

One thing your buyers probably haven’t been told is how emotional buying a house is. With all the advice coming in, you might think someone would have mentioned the emotional roller coaster of buying a home, especially for first-time homebuyers.

The best way to address this is to first give your homebuyers a heads-up. Let them know that buying a home is emotional. Explain to them that their judgment will be clouded by their feelings.

Next, after you’ve told your buyers they will be tempted to buy based solely on their emotions, lay out your strategy to combat making irrational decisions. Go back to their wish list with their wants and needs lined out.

Sure, everyone wants to buy that gorgeous house with a pool in the backyard, but was a pool even on your list? It’s definitely not a priority. So, do you really feel comfortable tacking an extra $500 per month on your mortgage payment?

As the real estate agent, part of your job is to continue to ground your buyers and make sure they’re not sinking themselves. Bring them back to reality whenever you need to. They’re counting on you to do that for them. It’s your responsibility to remind them of the end goal, to help them cross the finish line. Don’t let them get into a situation where they will end up having to sell in two years because their payments are more than they can handle.

You may feel like the wet blanket, but it’s important for homebuyers to have someone looking out for their best interests. Dreaming is fun. But getting tied to a house you can’t afford is a nightmare.

10. Build a Solid Foundation

Shattering your clients’ homebuying dreams is a tough part of our jobs as agents. One way to make this challenge easier is to start with a solid foundation. When you build a trusting, compassionate relationship with your clients, you’ll have an easier time telling them those truths they may not want to hear.

Don’t start off dashing their hopes right away. Start by being that comforting, empathetic ear. Listen to their dreams and feel their excitement. Don’t make promises you can’t keep, but let them dream first. Then, gently bring them to a reality that will let them have a piece of that dream. Show them a path that will help them get as much of what they want as possible. Be a knowledgeable, creative problem-solver, sharing their enthusiasm for finding them the right home.

11. Learn How to Get to Carnegie Hall

If you’re a newer agent, then before you start effectively educating anyone, you’re going to have to learn the meaning behind that old joke about how to get to Carnegie Hall. If you don’t already know, it’s actually very easy: Practice.

The first few times you try to deal with difficult homebuyers, you’re either going to sound a bit unsure, you’re not going to have the right talking points, or you’re not going to be very well educated on your market or the economy.

Don’t sweat it, though. Even the best agents in the world started out right where you are right now. The big secret is that many of these agents aren’t even very talented or smart. In real estate, hard work and practice will beat out talent any day of the week.

You can start practicing dealing with difficult homebuyers right now by running scenarios with your fellow agents and practicing what to say in different situations. Study your market every day and know your stuff so you’re prepared for any questions thrown at you.

If you want to build the kind of strong relationships that lead to years of referral business, then never stop learning, come up with some talking points that create urgency and focus, and practice, practice, practice.

Over to You

Have a great talking point you use to educate difficult homebuyers? Add it to the comments below.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Consistently generating real estate buyer leads is what sets successful agents apart. If you want to climb the real estate ladder, especially early in your career, you’ve got to deploy strategies that will create a steady stream of house-hunting clients. We’ve got 12 easy ways to help you keep your funnel full in busy and lean times. 

Why I’m the Right Person to Help You Find Real Estate Buyer Leads

As a veteran agent and real estate coach, I talk to agents every day who want to boost their buyer lead generation game. Also, I’ve been in your shoes, working hard to drum up business. Take it from me: Buyers are fun to work with, and drumming up buyer leads is easier than you might think. The good news is that you already have the tools you need to be successful—and you can start today!

1. Host Open Houses

Of course, you should always consider hosting an open house when you have a listing to market—it’s a tried-and-true way of promoting and selling a property. But it’s also the perfect opportunity to capture real estate buyer leads. Who comes to an open house (other than nosy neighbors)? Buyers!

Think of these events as opportunities to not only put your listing in the best light, but also your brand. Introduce yourself to every potential buyer, collect contact information, and always! always! always! follow! up! You’d be surprised at how often “just looking” becomes “ready to buy.”

Don’t have any listings at the moment? Offer to host open houses for fellow agents at your brokerage. You’ll be their hero for freeing up their weekend and you’ll be in the perfect place to capture valuable buyer leads.

2. Be the Community Expert

Want to connect with more local homebuyers? Become the community expert. Use your website and social media to showcase all of the goings-on in your community. I have a friend who sends out a monthly newsletter to all of her contacts with a list of local events, from high school football games to oyster roasts. It’s so comprehensive and thorough that the whole community relies on it and calls it “Debbie’s list.”

But, I’ll be honest: This is a time-consuming strategy that doesn’t bring in leads immediately. So if you want results faster, consider a community website from Parkbench. With a Parkbench website, you can become the source of information for all the exciting events in your area more quickly, and almost all of it is populated for you automatically.

Parkbench works best for community-focused agents who prefer to nurture relationships rather than purchase leads. Check the Parkbench website for availability in your market (they only allow one real estate agent per area). It’s a great way to build relationships with the most influential people in your community.

Visit Parkbench

3. Convert Your Renter Clients Into Buyer Leads

Consider this: 44.1 million people rented last year and a majority of people lease or rent before they own, especially if they are new to town. Tapping into that massive base of potential buyers is an excellent strategy for sourcing real estate buyer leads.

Not only can you market to this demographic efficiently (via strategies like sending branded flyers to apartment communities), you can work with renters to establish a long-term relationship. If you’re an agent who demonstrates professionalism and trustworthiness during the renting process, you’ll be their first call when they’re ready to buy a home.

Want to learn more? Check out this video detailing our comprehensive strategy for targeting renters as future buyers.

4. Partner With a Company That Offers Exclusive Real Estate Buyer Leads

I’m often asked if buying leads is worth it. One of my favorite things to say to my real estate coaching clients is, “There’s no such thing as a free lead.” You might pay with your time, your effort, your checkbook, or you can pay with a combination of all three. One way or another, you’re going to pay for the leads you get.

If you are considering purchasing leads, take a look at Top Producer Social Connect. It’s like hiring your own team of experts to craft your social media ads to generate leads, which are automatically sent to your customer relationship manager (CRM).

Learn More About Top Producer Social Connect

5. Look for Any Excuse to Throw a Party

According to the National Association of Realtors, more than a third of all buyers used either an agent they knew or an agent who was referred by someone in their personal sphere last year.

While there are plenty of ways to stay top of mind with your sphere of influence (SOI), one of the single best ways to connect with your contacts—and meet friends of your contacts—is a party.

There are plenty of excuses to have parties for your sphere of influence—anything from a Kentucky Derby viewing party to a celebration at a brewery after some community service work. Think of all of the creative ways you can get your collection of contacts together. One of my favorites: Throw a housewarming party for your recent buyer clients!

6. Interact With Buyers on Social Media

So often, real estate agents look at social media like any other marketing outlet. Write your copy, post your pictures, buy ads, then sit back and wait for the buyer leads. So what does social media engagement actually mean?

Real estate buyers on Instagram, Facebook, Twitter, and even TikTok are looking for more than just static posts—they’re looking for interaction. That means you need to engage with the content that they post. Comment, like, share in your own story, reply to comments, and be part of the larger conversation.

This also means demonstrating your knowledge. If you’re the local real estate expert, share interesting facts, give a brief lesson on a timely topic, or answer questions online. I have a top-producing Realtor friend who is incredibly active on a Facebook group focused on local history. He’s a go-to source for local legends, and new buyer clients are constantly finding him right there on social media.

Find what you enjoy, and then join and participate in discussions. Is there a cooking group that posts interesting recipes? Share some of your own! Love dogs? Find the local pup hashtags and hangouts! It might be time consuming, but it’s a surefire way to boost your return on social media investment.

Too busy to spend your time on social media engagement? Consider Agent Crate, one of our favorite social media template providers for the real estate world. Our own industry marketing expert, Emile L’Eplattenier, called it out as the platform that offers the best value for money in terms of the competition.

Visit Agent Crate

7. Become a Zillow Premier Agent

Do you… Zillow? Well, your buyers do.

Just to put it in numbers, Zillow gets more than 93 million unique visitors per month, and the majority of them are buyers who are browsing real estate listings. So maybe it’s time to let Zillow work for you. The Zillow Premier Agent program not only puts you in the spotlight, it also offers other great perks, like featured placement in the Zillow Agent Finder and access to Zillow’s Live Connections program.

Visit Zillow

P.S.: Zillow has a program, Zillow Flex, in select markets. Rather than paying for their services upfront, you pay a percentage of your commission.

8. Try Demographic Farming

Instead of focusing on a certain neighborhood, as geographic farming does, focus on a specific demographic, such as seniors, first-time homebuyers, or members of the military. Of course, if you want to attract a certain type of real estate buyer, you’ve got to do more than just know their demographics. You need to know who these clients are as people.

Chevy Chase was onto something in “Caddyshack” when he said, “Be the ball.” Think like your target demographic. What questions or hesitations will these buyers have? What are their interests? What keeps them up at night? What problems do they have that you can solve?

The better you know your potential buyers, the better agent you will be for them.

Ready for some razor-sharp targeting in your farming efforts? SmartZip is an all-in-one listing and lead farming tool with a proprietary algorithm that aggregates data from more than 30 top data providers nationwide. This data includes property data, behavioral data, consumer data, and demographic data. Combined and fed into the SmartZip algorithm, it paints a picture of the candidates most likely to move in the coming months.

Try SmartZip

9. Serve Your Community & Become the Local Go-to Real Estate Agent

You became a real estate agent for many reasons, but I bet one of them is that you like helping people and your community. Giving back to an organization you care about helps you contribute and network.

Working with local schools, for example, is a great way to get yourself in front of prime-time homebuyers: families with children. Schools need sponsors and fundraising, and students need volunteers and mentors. This is a great way to both serve your community and get in front of people who are in that peak housebuying demographic. But don’t limit yourself. Consider communities of faith, sports leagues, nonprofits, and of course, animal rescue organizations.

There’s a hugely successful brokerage in my town that sponsors rec sports, which means every season there’s a bunch of adorable five-year-olds running around, playing soccer in jerseys with their brokerage’s branding. Some agents even volunteer to coach. Parents take note, and that’s their first call when they’re ready to buy a house with a backyard big enough for a soccer goal.

10. Use Old-fashioned Mail to Reach Entire Communities

Direct mail marketing is still an incredibly effective and efficient strategy for generating real estate buyer leads. But you need to be thoughtful about your design in order to stand out. Send out a calendar for the year, populated with holidays and local events, and I bet that postcard ends up on the refrigerator, keeping you top of mind for months to come.

If you’re looking for a direct mail option that is easy to use, has tons of design options, and won’t break the bank, check out ProspectsPLUS!. Choose from one of their 250 real estate-specific templates, input your personal information, and make sure the copy reflects your community. Now you’ve got yourself a real estate lead generating machine.

11. Make a Short Video

It’s no secret that video dominates internet content. Considering that the average attention span on the internet is measured in seconds, not that many people will read your 1,000-word blog post about why you’re the best buyer’s agent in your city. But many, many more of those people will watch you say the same thing on Instagram or TikTok.

And while it may feel overwhelming to break into video content marketing, know this: Google prominently features YouTube in search results, which gives real estate agents with good video content a chance to outrank behemoths like Zillow.

I have a good friend (and Realtor) who hosts helpful question-and-answer sessions every week. He shoots his videos when he’s in the car or on a walk so they’re casual and not high-tech. He is authoritative, provides thoughtful answers and insights, and has built a social media following in the tens of thousands. When buyers are ready to start looking for a home, this guy, who has been advising them through Instagram for months, is their first call.

Just remember that no matter what form your videos take, make sure they are authentically you and that they capture (and keep) your audience’s attention.

12. Get Real Estate Buyer Leads From Your Listings

Whether you’re looking to double-dip a transaction or want to shore up some goodwill with your sellers, finding potential buyers for properties you’ve put on the market makes your job as a listing agent much easier. And as the market shifts in 2023, this is only going to become more important.

Your first strategy should be to ensure the home’s visual marketing assets are top-notch. Get professional photos taken, make sure you’ve got great video content, and consider investing in virtual tour technology too.

Next, verify that your listing appears just how you want it to on popular third-party sites like Zillow and realtor.com. Though these sites pull their data straight from your MLS, you always want to double-check how they look. Finally, get proactive by placing ads on social media targeted to likely buyers in your community.

When your listing sells, you might even be perfectly positioned to help any buyers out there who didn’t get their offer accepted on your listing.

---

Over to You

Anyone can generate a few buyer leads, but if you want to be successful, you’re going to need a steady stream of leads every week. Keep in mind that your buyer clients will eventually turn into sellers too, so investing in your buyer lead funnel now creates opportunities for multiple transactions down the road.

Have any tried-and-true tips for generating buyer leads? Questions on how to best utilize these ideas? Leave us a comment below!

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you. However, it can be challenging to find the lead generation company with the right strategy for your business. Real estate isn’t a one-size-fits-all industry, and your paid lead generation plan shouldn’t be either. That’s why I’m not just recommending one top pick, but rather eight of our favorite places to buy real estate leads.

For this buyer’s guide, I used my experience as an agent, coach, and tech expert to review dozens of paid real estate lead generation companies. I analyzed them based on lead gen strategy, price, usability, scalability, and customer support. If you want to learn more about how I chose the lead providers on this list, check out our methodology section.

But if you’re ready to fill your customer funnel by buying real estate leads and using paid lead generation strategies, then we’ve got the right provider for you. Let’s dive in.

The 8 Best Sources for Buying Real Estate Leads in 2024

Provider	Best For
Market Leader	Agents with a fixed budget looking for a guaranteed number of leads every month
Offrs	Agents who want to try predictive analytics to get more listings
REDX	Agents who want a budget-friendly option and are prepared to prospect
Zurple	Digital marketing mavens who are looking for analytics and automated follow-up tools
Parkbench	Natural storytellers and social butterflies
Zillow Premier Agent	Agents primarily seeking top-of-funnel buyer leads
zBuyer	Best for vetted & verified leads, with solid customer service
Catalyze AI	Agents with a smaller marketing budget who want to try inheritance listings

Of course, buying leads shouldn’t be your only strategy for business development. According to the National Association of Realtors 2023 Member Profile, 65% of agents reported that none of their business came from online leads. The reason why most Realtors don’t use online leads varies, but one to certainly keep in mind is the amount of follow up required to convert. In the same report, 68% of agents noted they do not use a customer relationship manager (CRM). A CRM is going to be key to following up with your leads and keeping your activity consistent to generate business. Real estate has a long sales cycle, and keeping in touch with clients and leads will definitely increase your conversion rate.

Looking for inspiration? Grab a copy of our lead generation plan template to help organize and prioritize your efforts so that you’re taking a strategic, focused, and profitable approach. Also visit our article, “39 Underrated Lead Generation Strategies for 2023,” for more ideas on how to fill your funnel with leads.

Best for Monthly Guaranteed Leads: Market Leader

• Market Leader cost: $189 per month + $25 per lead (depending on market)
• Contract required? Six- or 12-month term

Market Leader Pros & Cons

Market Leader Pros	Market Leader Cons
Guaranteed lead volume every month	Lead quality isn’t always premium
Guaranteed contact information (and a refund for fake leads with bogus emails and phone numbers)	Can get pricey at scale
Excellent for long-term business forecasting	Only available in North America

My Take on Buying Real Estate Leads From Market Leader

Market Leader has been around a long time and has a proven track record. It’s ideal for those who have done the math on their conversion rates and have a healthy budget. These agents know exactly how many leads they need on a monthly basis to ensure paid lead generation is profitable for them. Market Leader makes that possible with its guarantee. Also, the Social Boost add-on may get you even more leads without the need for personalized follow-up.

Visit Market Leader

---

Best for Building Your Listing Client Base: Offrs

• Offrs cost: Basic plan is $299 per month for 30 guaranteed leads; premium is $599 per month for 90 guaranteed leads
• Contract required? No

Offrs Pros & Cons

Offrs Pros	Offrs Cons
Uses predictive analytics, one of the most exciting real lead gen strategies of 2023	This is a new format and suite of offerings for the company; only time will tell if it can live up to the hype
Spend more time on relationship building with those likely to buy and sell	These are going to be high-touch, long-term leads that may take time to pay off
You can “lock down” a ZIP code and join their US referral network	Only available in the US

My Take on Buying Real Estate Leads From Offrs

Offrs’ guarantees a specific number of highly qualified leads each month based on several data points that predict when a homeowner is ready to sell. Offrs has also partnered with ROOF, a referral network that contacts, qualifies, and converts your leads in the US. Plus you can get all of this without an annual contract.

Visit Offrs

---

Best for Prospecting Real Estate Agents: REDX

• REDX cost: Starts at $49.99 per month; expired, FSBO and location-based leads are priced at $59.99 per month; PLUS plans are about $60 more and include email addresses in addition to phone numbers. Power Dialer starts at an additional $59.99 per month.
• Contract required? No

REDX Pros & Cons

REDX Pros	REDX Cons
Unlimited lead generation potential for a single monthly fee	Outbound lead gen means more work for you on the front-end
A fantastic approach for agents who are comfortable with cold calling	Not great for agents who get discouraged by frequent “no’s”
No contract necessary	CRM doesn’t offer any communication or automation options

My Take on Buying Real Estate Leads From REDX

REDX is great for agents who are budget-conscious and not afraid to pick up the phone or knock on a door. Your performance and return on this platform are entirely determined by you and how hard you work. But if you’re willing to put the time in—especially with colder prospects—REDX might just be perfect for you.

Visit REDX

---

Best for Digital Marketing & Automation: Zurple

• Zurple cost: $299 per month + $799 setup fee
• Contract required? Yes, six to 12 months

Zurple Pros & Cons

Zurple Pros	Zurple Cons
Lots of options for generating leads	Some of the automation requires a fair amount of customization to set up
On-board analytics help you understand lead behavior on your sites	The Zurple CRM will leave some power-users wanting more
Exclusive leads	We’ve seen complaints about customer service not being very responsive

My Take on Buying Real Estate Leads From Zurple

Zurple is an excellent tool for anyone who wants more than just a name and contact information when they buy real estate leads. If you want to dig deep into what your leads’ behavior indicates about what they need, you should check out Zurple.

Visit Zurple

---

Best for Generating Word-of-Mouth Referrals: Parkbench

• Parkbench cost: Between $3,500 and $6,500 per year, depending on the market you serve
• Contract required? 12 months

Parkbench Pros & Cons

Parkbench Pros	Parkbench Cons
A fantastic lead gen and branding crossover strategy	Requires hands-on work and content creation
Generates high-conversion referral leads	No on-platform tracking in place to determine the effectiveness
Exclusive: one Realtor site per community	Leads may be higher funnel than those offered by other sites

My Take on Buying Real Estate Leads From Parkbench

Parkbench is a great choice for agents who are natural storytellers and have a well-developed (or quickly developing) brand reputation in their local community. If you’re closing less than 30% of your transactions as a result of referral and repeat business, Parkbench may be the perfect tool to increase your referral generation. Keep in mind that you’ll need a solid follow-up strategy in place to make this work.

Visit Parkbench

---

Best for Buyer Leads: Zillow Premier Agent

• Zillow Premier Agent cost: Market dependent; most agents spend between $300 and $1,000 per month
• Contract required? Yes, also varies by market, but usually six or 12 months

Zillow Premier Agent Pros & Cons

Zillow Premier Agent Pros	Zillow Premier Agent Cons
A large infrastructure for buyer leads of all types from all places	A minimum of a 6-month contract required in most regions
Arguably the most important place for real estate reviews on the internet	Leads aren’t exclusive
High-quality ancillary benefits, including a CRM and an IDX website	Mostly buyer leads with little to no vetting

My Take on Buying Real Estate Leads From Zillow Premier Agent

I firmly believe that everyone should at least have a free account on Zillow—it’s a great place to collect reviews and start getting active leads. If you want to take it a step further and buy real estate leads, Zillow Premier Agent is a good choice, but it’s competitive. You’ll need to be quick and effective in following up with new contacts. Time is particularly of the essence because these leads aren’t exclusive.

Visit Zillow

---

Best Customer Service: zBuyer

• zBuyer cost: zBuyer requires a set minimum spend of $400 per month. Buyer leads generally cost around $12 and seller leads can range between $13 and $17.
• Contract required? No contract required, which is a major benefit if you need flexibility in your leads.

zBuyer Pros & Cons

zBuyer Pros	zBuyer Cons
Leads are verified + the company offers replacements for bogus leads	Leads can “sell out” or be limited in number in a given area
No contract	Leads aren’t exclusive
Reasonably priced, with control over your monthly spend	No proprietary CRM
Excellent customer service by phone and email	HousingNow.com website is a little glitchy compared to Zillow or realtor.com

My Take on Buying Real Estate Leads From zBuyer

Frankly, it’s hard to come up with reasons not to give zBuyer a try if you’re looking to buy leads. It’s one of the more budget-conscious options that also sources its own verified buyer and seller leads. And if it’s not working out, you can cancel at any time. I’ll bet that if you employ some solid follow-up and lead nurturing, you’ll find zBuyer to be a powerful partner in the lead generation game.

Visit zBuyer

---

Best for AI-driven Listing Leads: Catalyze AI

• Catalyze AI Cost: Each tier gets you 30 exclusive leads per month. The first tier is $450 per month, which is for properties valued over $1 million. The lower tier is $360 per month, which gets you leads on properties valued under $1 million.
• Contract required? No

Catalyze AI Pros & Cons

Catalyze AI Pros	Catalyze AI Cons
Straightforward and competitive no-contract pricing model with guaranteed leads	Will add up if you subscribe every month over a year
Exclusive, local leads	Success relies on excellent interpersonal and follow-up skills
Easy-to-use, intuitive dashboard	Large radius may not work well for agents in urban areas

My Take on Buying Real Estate Leads From Catalyze AI

Overall, Catalyze AI is a fairly new software offering. They don’t have much in terms of reviews or blog posts. Another item to keep in mind is that inherited property leads can be niche. It can take patience and some strong follow-up with these types of leads. However, inherited property is a strong segment of the market that is continuing to grow as properties get passed down. Since there is no contract required, this might be a great opportunity to see if this niche is right for you.

Visit Catalyze AI

---

Buying Real Estate Leads: FAQs

Rightfully, a lot of agents have questions they need answered before forking over their commission to buying real estate leads. Here are some of the most frequently asked questions we hear about paid lead generation services. If there’s something we haven’t covered, feel free to drop your question in the comment section below.

---

---

---

---

---

---

Our Methodology for Evaluating Companies That Sell Real Estate Leads

We pride ourselves in bringing readers the best content possible in the real estate space. Our team has decades of experience to bring you our analysis of the best products and services out there for real estate agents. The services for buying real estate leads in our list comprise a variety of strategies and budgets to accommodate our readers, as each agent’s business is different!

However, we recognize that the software and services listed above are not a comprehensive list. There are going to be great lead generation services out there that didn’t make the list, and new services are arriving on the horizon faster than ever. Our team strives to update our articles frequently.

---

Bringing It All Together

Not all lead providers are the same, so I hope this list helps you narrow down the best source for buying real estate leads generation lead source for your particular situation.

Buying leads isn’t the only strategy for success in real estate, but it is a crucial part of your business development strategy. Keep in mind that, at the end of the day, real estate is an outside sales career. The more people you talk to and real estate conversations you have, the more sales will come your way.

Have questions about these companies, ones we’ve missed, or advice for other agents looking to buy real estate leads? Drop a comment below, and let’s keep the conversation going!

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

If you’re searching for a new, outside the box real estate lead generation idea to grow your business in 2023, the sheer number of options can be overwhelming. We’ve compiled 39 underused yet effective real estate lead generation ideas that smart agents are using this year. We also link out to 30+ deep-dive articles to help you learn more and apply our expertise to get more leads today.

39 Real Estate Lead Generation Ideas

1. Learn How to Prospect on LinkedIn

Beverly Ruffner, Real Estate Coach, BeverlyRuffner.com

“Instead of trying to prospect for leads on Facebook or Instagram where you have to compete with cute kitten videos, why not use the platform that was specifically designed for professional networking? I am, of course, talking about LinkedIn. The one social media platform agents still seem to ignore.

“If you want to get better leads this year, then learning how to prospect on LinkedIn will help. It puts you in front of professionals when and where they actually expect to talk business instead of where they go to relax.”

---

2. Buy Exclusive Seller Leads From Market Leader

Susan Isaac, Agent, Houlihan Lawrence, Greenwich, Connecticut

“Market Leader owns one of the largest and best home valuation sites online: housevalues.com. Homeowners use the site to check the value of properties they’re interested in selling. Market Leader then sends those exclusive leads out to agents who claim their ZIP code. This is one of the best ways to generate seller leads at the beginning of their buyer journey before other agents have a chance to pitch them.

“If you want to check if Market Leader has exclusive seller leads for you, check availability in your ZIP code here.”

Visit Market Leader

---

3. Work Divorce Leads

Kelly Lise Murray, J.D., Co-founder & CEO, Divorcethishouse.com

“OK, let’s stop beating around the bush here. Competition for the low-hanging fruit leads in pretty much any farm area is usually fierce.

“If you want to get and close more leads, sometimes it can help to think outside the box. Do you want genuinely motivated leads? How about leads that have a court order to sell their home? How about leads who really, really, really want to move?

“If you’ve got reserves of patience and empathy, then working divorce leads might be the perfect lead generation strategy to close a few more deals this year. There’s even a designation—RCS-D (Real Estate Collaboration Specialist – Divorce)—that you can get to show potential divorce clients that you know your stuff and mean business.”

---

4. Learn to Scale Your Lead Generation With a Smart CRM

Sean Moudry, Real Estate Coach, Speaker & Author, 16Strategies

“Most people think getting started is the hardest thing to do in real estate. But most people have never tried to scale a successful real estate business. Trust me, it’s much, much harder. I should know. Ten years ago, I scaled a brokerage to 100 people, but it didn’t last. The problem was that there were only so many hours in a day, and our leads and clients needed us ASAP, 24/7. Mere mortals couldn’t keep up … then the recession hit.

“Luckily, now it’s 2022, so we have apps like Zurple that use patent-pending software to analyze a lead’s behavior to figure out when they’re ready to transact, BEFORE they’re ready to transact. Even better, they generate those leads for you so you can actually focus on closing. It’s the software I wish I had 10 years ago.”

Learn More About Zurple

---

5. Build a Brand That Generates Leads While You Sleep

Kyle Scott, President, SERHANT. Ventures

“You should be generating leads while you sleep—and you do that by building a compelling and memorable personal brand. A personal brand is not just what people say about you when you’re not in the room; it’s how to get people to talk about you when you’re nowhere near that room!

“Your personal brand will generate compound interest on your investments and, over time, the daily deposits you make into your brand turn into a massive lead generation machine that gets prospective leads coming to you, even when you’re sleeping.”

Want to learn how to build a brand that can generate leads while you sleep? Check out Ryan Serhant’s Ultimate Personal Brand Course for Real Estate Agents.

---

6. Use Slydial Broadcast to Circle Prospect Just Sold & Open Houses

Christina Griffin, Tampa Bay Realtor & Team Leader

Circle prospecting is one of the best ways to stake out your claim in your farm area. If you want to become the real estate agent in a neighborhood, you’re going to have to get in front of the neighbors as often as possible.

The only problem is that some neighborhoods are already blanketed with door hangers, flyers, and postcards from your competition. With a little creativity, you can beat the competition to the chase before they get their flyers printed.

Working with real estate coach Tom Ferry, Tampa Bay Realtor Christina Griffin came up with an ingenious strategy to reach homeowners in her farm area.

She bought lists of homeowners’ cell numbers, then, after cross-checking with the DNC, used a clever app called Slydial Broadcast to leave them all voicemails advertising her next open house automatically.

The response was immediate and massive. She got 200 leads on her first day.

---

7. Use BoldLeads’ New Platform to Generate Exclusive Buyer & Seller Leads

Yasser Khan

As far as underrated real estate lead generation goes, BoldLeads’ advanced new platform is hiding in plain sight. Gone are the days of merely handing out leads. Today, BoldLeads offers a cutting-edge platform that generates exclusive buyer and seller leads, advanced targeting, marketing, nurturing tools, and expert training to help you close more of the leads you get.

BoldLeads’ platform is so powerful that they now offer agents 5x the return on investment (ROI) of direct mail. Click below for a free tour of BoldLeads’ game-changing new platform.

Visit BoldLeads

---

8. Pick Up the Phone & Make Outbound Phone Calls Without Even Using Slydial

Leigh Brown, Realtor, CEO, Author, Coach & Speaker, Leigh Brown

“Calls to whom? The contacts in your phone. The people you actually know. Statistics show that an estimated one-third of the public does something related to real estate annually―renovations, updates, repairs, refinancing, buying, or selling―and savvy Realtors are there for all of those steps in the work of being the trusted Realtor adviser over time.

“Costs nothing. How to make it happen? Set a doable goal of one call per day. It will get done—and once you do one, you’re likely to make two.”

---

9. Send Sales Letters to Absentee Owners

Jason Pantana, Tom Ferry Master Coach, Speaker

“Good old-fashioned sales letters. There’s a difference between direct mail and drip mail. Most of the time in real estate, we call drip mail ‘direct mail.’ For instance, sending postcards twice a month to a geographic farm isn’t direct mail—despite calling it that—because it usually isn’t angling for a ‘direct response.’

“To the contrary, it’s more about creating top-of-mind awareness and branding. Direct mail has more to do with organizing a vetted and scrubbed list of ideal recipients and then delivering a calibrated letter—or a few letters in a row—that are designed to get the recipients to take action within a relatively short time frame. Sending sales letters to absentee owners is an excellent way to do it.

---

10. Use Predictive Analytics to Get Leads & Farm Your Local Area

Chris Linsell, Real Estate Coach

“Predictive analytics has been waiting in the wings of real estate marketing for a couple of years now, but it stormed the stage and grabbed the spotlight with the emergence of SmartZip. SmartZip uses artificial intelligence (AI) to parse hundreds of data points from across the internet and from your local MLS to determine which property owners in your targeted geographic area are most likely to sell this year.

“That means rather than trying to market to an entire community, you can focus only on property owners who are most likely to sell and ensure you’re the first real estate agent they talk to. Lock down your territory with SmartZip here.”

Visit SmartZip

---

11. Meet Your Top 50 Contacts in Person Once per Quarter

Nate Martinez, Owner, RE/MAX Professionals

“Lead generation is about personal connection. At our office, we have created our ‘Top 50′ program, where we designate the top people in our network who have the greatest potential to bring in one piece of business. From there, we look to meet with our contacts once a quarter face-to-face to learn more about their lives and develop a deeper relationship with them. We also host exclusive parties and events, which we invite our ‘Top 50’ to, including movie nights, parties, and so on. Leveraging your network is a great way to generate leads and in order to get those, you need to build strong personal relationships with them.”

---

12. Build Local Connections That Lead to the Best Referrals

Any experienced agent will tell you that referrals are the best source of new leads. The only problem is that referrals can be hard to come by, especially for newer agents. That’s where Parkbench comes in.

Parkbench offers agents a way to generate referrals from local business owners and influencers. They build you a hyper-local website and offer expert training to help you use it to generate the referrals that lead to deals and MORE referrals.

The best part? Parkbench only allows a limited number of agents per local area. Click below to find out if your farm area is still available.

See if Your Farm Is Available

---

13. Drive More Engagement With Instagram Stories

Eric Simon, The Broke Agent

Like every other social media platform, Instagram has been pushing users to create more videos. Why? They want to keep creators creating on their platform, and they want to keep their followers engaged. Video is the best way to do that.

Of course, creating engagement with Instagram Stories isn’t easy and doesn’t come naturally for many older agents. If you want to learn the ropes, check out Eric Simon’s (aka The Broke Agent) excellent article below. Eric built his Instagram account to 350,000 followers using these same lead generation strategies.

---

14. Sign Up to Do BPOs, Then Market to the Owners of Distressed Homes

Sebastian Frey, Broker & Owner, Realty World Virtuoso

“When a borrower starts to miss payments on a mortgage, a lender or loan servicer will often order a ‘broker price opinion’ (BPO) on a property in case they end up having to foreclose, do a loan modification, or short sale. They may do this before it is reported as a late payment to a credit agency, and well before they file a notice of default. This is an early indicator of a homeowner who may need to sell sooner rather than later.”

---

15. Host a First-time Buyer’s Seminar

Sean Moudry, Real Estate Coach, Speaker & Author, 16Strategies

“Even though the information is freely available online, many new buyers still have questions about buying a home … lots and lots of questions. Offering them a low-pressure space to get their questions about buying answered can be a great way to generate some leads.

“The trick is to choose five or so common questions to answer in your seminar, and then include a few more not-so-common questions you can use in your marketing to draw people in. For example, you can talk about how to find hidden listing inventory or buy foreclosure listings to get people through the door.”

---

16. Master Cold Calling

Beverly Ruffner, Real Estate Coach, BeverlyRuffner.com

“While your competition is sitting back waiting for leads to roll in from Instagram or Pinterest, take the bold route and pick up the phone.

“Sure, it’s a little intimidating to get hung up on, but there is no better way to build the thick skin you’ll need to become a top-producing real estate agent.”

---

17. Connect With Pet-loving Leads by Sponsoring a Local Adoption Event

Alisa Cunningham, Realtor, Douglas Elliman

“A great opportunity is to approach local animal shelters or rescue groups and offer to sponsor an adoption event. You give them money to pay for renting a space, tables, and canopy shelters, maybe hire food trucks to be there, do advertising for them, and then show up and work the event. People love their pets—most people consider them members of the family.

“Being of service and finding a home for those abandoned pets is critical work and usually appreciated, plus you get to talk to people. Pet lovers bond with other pet lovers. ‘Creating home for you and your pets’ or ‘Finding homes for you and your pets’ or something like that. But you have to be a pet lover yourself.”

---

18. Use Deep Insight From Zillow My Agent to Convert More Leads

Chris Linsell, Real Estate Coach

“Did you know that even after a buyer contacts an agent, they go back to Zillow an average of 27 times and look at 77 more listing pages in 30 days? That means that even if you answered your phone right away and wowed them, there’s still a huge chance they’ll wind up working with someone else. Even worse, you’ll never even know it. They’ll just stop returning your calls.

“So if you want to 3x your lead conversion, then Zillow Premier Agent’s new feature, My Agent, is for you. It puts only your contact information on every single listing your lead looks at after they contact you.

“Even better, My Agent provides agents with deep insight on which properties they’re viewing, saving, and searching for on Zillow.”

Visit Zillow

---

19. Network at More Events Unrelated to Real Estate

Eseosa ‘Sosa’ Eke, Marketing Consultant & Brand Strategist

“If you’re going to events where everyone else is just like you, your odds of meeting quality leads are slim to none.

“Instead of going to the same old real estate mixers or networking events, think outside the box and join some non-real estate-related local events. Your next client can be found at a community yoga workshop, a sip-and-paint night, a book reading, or even at a concert.

“Just be careful of trying to ‘sell’ to people you meet. Instead, go to an event you’ll truly enjoy, engage in the flow of conversation, and when you get the ‘what do you do?’ question, give them an answer that truly makes your real estate services shine. Even if you don’t get any new leads, you’ll spend time doing things you love. How can you go wrong?”

---

20. Save Time By Hiring a Real Estate Lead Generation Company

Chris Linsell, Real Estate Coach

One of the most frustrating things about experimenting with a new way to generate leads is that you never really know if it’s going to work until you try it. Worse, it may be weeks or even months before you discover it doesn’t work for your farm area, your unique skill set, or even your personality.

Smart agents don’t just hope and pray their new strategies will pay off. Instead, they hire real estate lead generation companies. Real estate lead generation companies combine advertising and lead nurturing technology and highly trained professionals to generate buyer and seller leads for real estate agents, teams, and brokerages. Some generate leads, prequalify them with ISAs, then send them straight to your CRM, while others require a bit more work. To find a lead generation company that’s right for you, check out my in-depth buyer’s guide here:

---

21. Hand Out Free Seasonal Treats With Your Business Card

Nelene Gibbs, Broker & Owner, Nelene Gibbs Real Estate

“One suggestion I offered my newer agents was to go to the mall or shopping center during the holiday shopping season and hand out business cards attached to a candy cane to everyone walking by. No need to wait in line to see Santa to get a candy cane. Spread a little Christmas cheer with the candy canes and, hopefully, pick up a new client or two for the new year. Everyone loves a candy cane at Christmas.

“One other suggestion I had was to print water bottle labels, go to the shopping areas where the crowds line up waiting for the big Black Friday sales events, and pass out water bottles with your brand—business card—on them to the crowds waiting in line.”

---

22. Get More Leads With Plug & Play Facebook & Instagram Ads

Yasser Khan, YKC

The problem with diving headfirst into Facebook advertising is that the mistakes you make will cost you more than just time and money. Missing out on the best online leads will slow your career growth whether you’re a brand-new agent or have years of experience.

Luckily, there’s a new startup that lets you easily target and capture the best leads online without making the mistakes that keep your career from growing. AgentLEADS is a new Facebook & Instagram advertising platform that simplifies the process of choosing an audience and creating ads. They offer proven plug-and-play ad templates from industry leaders so you can start generating leads right away. Best of all, you can get access to AgentLEADS' platform with a 14-day free trial.

Visit AgentLEADS

---

23. Use Seasonal Leave-behinds

Nick Slocum, Partner, Realtor, The Nick Slocum Team

“Far and away, our two best unique leave-behinds are when we had placed an American flag on each lawn just prior to the Fourth of July and when we place a pumpkin on each doorstep around Halloween. The response is incredible and the connection to the community is even better. In fact, over the years, the neighbors have come to expect it and often refer to us as ‘The Pumpkin Guys’ or ‘The Flag Guys.’”

---

24. Make a Plan & Work the Holidays

Courtney Poulos, Broker & Owner, Acme Realty

Since most of your fellow agents will head for the hills during the holidays, staying in the office can mean easy real estate lead generation. Here are a few tips from Los Angeles’ Acme Realty founder Courtney Poulos on generating leads during the holidays.

“My advice to newer agents who are looking to work through the holidays would be to use the fact that you are present and available during the holiday season as the dominant messaging in your marketing. If you have listings that you are going to be showing during the holidays, have holiday-themed events, such as a holiday-themed broker’s open with spiced cider, or at your Sunday open house, have a jazz musician playing holiday music. You can also take new pictures of the property with some holiday decorations to use in your social media posts.”

---

25. Build an IDX WordPress Website to Capture Leads

Chris Linsell, Real Estate Coach

“While the current breed of real estate lead generation websites are great, you never actually own one. Instead, you pay a monthly fee and your site goes poof and vanishes if you stop paying. That’s why building your own IDX website with WordPress is an investment that is well worth trying this year.

“Building a website with WordPress that actually generates leads isn’t easy, but as they say, the best time to plant a tree was five years ago but the second-best time is now. You can get started building your site using our ultimate guide below.”

---

26. Pitch Older Expired Listings

Dan Prud’homme, Owner, Carolina Realty Group

“I don’t just reach out to listings that are newly expired like everyone does, but I dig deeper and pay special attention to the ones that expired a year or more ago that never relisted. I figure that at some point these potential clients wanted to sell, so why not reach out to them to see what their plans are, how they may have changed, and how I could help them meet their objective. If their plan is to sell sometime in the future, I offer to assist them with a strategy so they’re ready to hit the ground running when the timing is perfect.”

---

27. Become a ‘Coffee House Consultant’

Justin Potier, Broker, Carrington Real Estate Services

Since you’re going to spend a ton of time in coffee shops anyway, why not advertise your services for free? Justin Potier of Carrington Real Estate Services had an agent who set up their laptop to work, then put up a little sign that said “Free real estate advice.”

---

28. Pitch Your Listing (or Expertise) to News Outlets

Christian Petterson, Vice President of Marketing & Business Development & Realtor, iSella.com

“Most people do not think about pitching their listings to news outlets, but it has surprisingly proven to be one of the best strategies for getting a lot of leads extremely quickly. One of my listings was featured in a New York Times article last week, and I have been receiving at least five calls a day since publication—I had three showings just today. It’s amazing to see the response you get when backed by a reputable publication. Not only can I sell a property extremely quickly through the publicity, but I gain a lot of new clients for other listings as well. The response from media coverage has blown me away every time.”

---

29. Try Ranking Articles on Google for Luxury or Historic Listings

Tristan Roberts, Lake Tahoe Realtor

“Too many people believe that the time has passed to rank organically on Google successfully—specifically targeting ranking opinion articles for individual property addresses and then providing ‘the rest of the story’ so the potential buyers can read your opinions of the property’s strengths and weaknesses. This works extremely well with very high-end or historic properties. The buyer gets to hear your tone and gets a feel for your personality as well as some honest insight about the property they’re considering buying.”

---

30. Get Some Fresh Air: Start Door Knocking

Beverly Ruffner

“While everyone else in your office is busy with the latest social media fad (TikTok, anyone?), why not head out into the fresh air and fill your customer relationship manager (CRM) the old-fashioned way? Go knock on some doors! It’s actually a lot easier than you might think, and is also a fantastic way to hone your elevator pitch and actually flex your sales muscles.”

---

31. Join Your Local Chamber of Commerce

Cynthia Emerling, Associate Broker, Finger Lakes Premier Properties

“If you join your local chamber of commerce, you can get your name and business listed in newsletters and websites and get referrals and make valuable connections who are well established in your area.

“You can become members of the town and county chambers that your office is in, as well as nearby areas or counties that you serve or have offices in. Similarly, you can look into becoming a member of a destination marketing organization (DMO) or convention and visitors’ bureau (CVB). Sometimes these are the same as the Chamber and other times they are a separate entity.”

---

32. Help Your Buyers Find an Investment, Not Just a Home

Rebecca Saenz, Realtor, RE/MAX Estate Properties Los Angeles

“I have found through the years that agents do not have enough knowledge of how to guide their clients through real estate investing from their primary residence. I work with business managers and accountants to share business and guide our clients together to gain wealth through real estate.

“Most people think you buy a house and live in it, sell it, and buy another one, but what if they kept that first house and bought another one, and gained passive income from the first? I have clients for life because they trust I’m guiding them on the right path of when and what to sell based on their needs and income desires in the future.”

---

33. Schedule Outreach With Your Sphere Every Day

Akos Straub, Top-producing Chicago Realtor

“In my opinion, the best underrated lead generating technique is accessing and utilizing your current network. After all, unlike cold internet leads, these are people who probably already know and trust you. So, carve out time every day to reach out to your sphere and just ask for business. Lead generation doesn’t get much simpler or more effective than this.”

---

34. Prospect FSBOs

Beverly Ruffner

With inventory still tight and prices softening slowly, FSBOs are now facing one of the trickiest markets in a generation and most don’t have the skillset to navigate it successfully. Of course, that doesn’t mean they no longer want (or maybe even need) to sell their home. It just means they are much more likely to need help doing it.

---

35. Become a Reliable Source of Real Estate Expertise in Facebook Groups

Bryan Bowles, Founder & CEO, Transactly

“You don’t need to create one, but get involved. For example, create a survey to find out ‘What’s stopping you from buying a home?’ and then engage people individually in a very casual manner. The key is coming up with creative content that makes people want to participate, remaining consistent, and measuring the results. I see too many agents who let these things go if they don’t see immediate results or start getting busy.”

---

36. Create an Avatar of Your Ideal Client & Then Target Them on Social Media

Kyle Alfriend, REMAX Hall of Fame Agent

“Create an ‘avatar’ of your ideal client—their income, interests, personality, age, family size, and hobbies. Then, post a steady stream of videos and blogs on all social media outlets—all about those things. If they are active, start running and biking, and posting updates on your activities. If they have school-age children, attend school sporting events, concerts, and plays, and post about them.

“Restaurants, wine enthusiasts, religious events, sporting events, hiking, swimming, and charitable causes—identify your ideal client, then post yourself being involved in the things they do.”

---

37. Reward Your Referral Sources With a Handwritten Note & Gift Card

Heidi Sutter, Sutter-Smith Group, Coldwell Banker

Even if they already love you, everyone loves getting presents, even small ones. That’s why Coldwell Banker agent Heidi Sutter’s system of rewarding referral sources helps keep a steady stream of referrals in her inbox:

“For me, one of the best lead generating tools has been to reward my referrals with a handwritten note and gift card. Doing so has been key for my business and proven to be one of the best ways to connect with clients, friends, and family who are kind enough to refer my services. Here’s my formula:

• $5 gift card and thank-you note at introduction to the referral
• $10 gift card for gas, along with a handwritten note thanking them for the referral again and providing a quick update on the progress once the buyer or seller signs a contract or lists
• Hand-delivered $50 gift card to a local restaurant once the client closes

“This helps make and maintain a personal connection.”

---

38. Call People in Your Sphere to Mark Milestones & Birthdays

Gina Guajardo, Sterling Johnson & Associates, Leverage Global Partners’ Brokerage

“I do not cold call but I do call people in my sphere to congratulate them about their milestones—and that brings results, guaranteed. It’s a great way to stay connected and top of mind. Take birthdays, for example. Every day, Facebook will tell you whose birthday it is, so you just have to pick up the phone and call them.

“[Almost all] of the people you call will appreciate it, and guess who they will recommend or work with when the time is right? Same goes for milestones like a new job or pregnancy news. How awesome to get a call from your friend who happens to be a Realtor?”

---

39. Find a New Niche & Work It Relentlessly

Yasser Khan

“If you’re not getting enough high-quality leads, you might be in the wrong niche or worse, not working a niche at all. Many agents just kind of fall into whatever niche seems easy during their first two or three years in real estate and never take the time to find one that works for their skill set and makes them money.

“So if you want to generate more (and better) leads in 2023, try working a new niche. Below are six ideas to get you started.”

Next Steps: How to Create a Real Estate Lead Generation Plan That Works for You

Now that you hopefully have some inspiration after reading our list of real estate lead generation ideas, let’s take a look at what the experts say about choosing which ones work for you. After all, not all lead generation strategies are created equal. Some work great for certain types of agents, while others fail miserably.

Download Your Free Lead Gen Plan Template

The trick is to choose which methods to spend your hard-earned time, money, and effort on strategically. Let’s take a look at a few general strategies that will help you choose a plan that works for you.

---

---

---

---

---

---

---

Over to You

What real estate lead generation ideas and strategies are you using to gin up new business in 2023? Still sticking with Zillow or have you discovered something new? Let us know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Looking for more real estate lead generation ideas besides cold calling and door knocking? Generating quality leads is how every real estate agent sustains their business, and this requires never ending effort. The fact that good real estate lead generation ideas can significantly impact your business is nothing new. In fact, the true reason behind why some real estate agents may not make a lot of money or even quit the industry is because of not having a consistent pipeline of incoming real estate leads. And this can often be easily fixed by trying out new ideas and ways of getting home buyer and seller contacts, on top of what you are already getting right now.

The Ultimate List of 200 Ideas to Get Real Estate Home Buyer Seller Leads in 2022 and Beyond

Check out this special guide featuring 200 different marketing ideas you can use to advance your real estate marketing strategy, and — over time — more easily and efficiently attract new listing website visitors, turn those individuals into workable leads, move those prospects through your marketing and sales funnel, and convert them into new clients.

I've strived to make the core idea behind each list very simple and very easy to understand, without lengthy explanations.. Take each item on the list at face value and go ahead to implement the ones you think will give you better returns.

Remember, there are no bad ideas, only bad implementation.

1. Build strategic partnerships with other professionals.

2. Throw a housewarming party.

3. Become a restaurant regular.

4. Send a handwritten note.

5. Improve your copywriting.

6. Learn and master making better offers.

7. Improve your story telling skills.

8. Leverage the internet to advertise at scale.

9. Advertise through more traditional media.

10. Build websites for your team members.

11. Invest in digital name cards that use NFC technology.

12. Develop a niche in real estate.

13. Use 'Coming Soon' signs.

14. Head to an open house.

15. Generate leads via LinkedIn Groups.

16. Organise educational events.

17. Don't neglect calling and following up with leads.

18. Target 'For Sale by Owner' FSBO listings.

19. Target 'For Rent by Owner' FRBO listings.

20. Reach out to expired listings.

21. Reach out to friends and family.

22. Rely on satisfied customers to generate referrals.

23. Work with divorce leads.

24. Partner with divorce lawyers.

25. Follow Facebook pages and Groups specific to your city.

26. Join LinkedIn groups specific to real estate.

27. Find in-person or online networking events on Meet Up.

28. Answer real estate questions on Quora.

29. Join real estate communities on Slack.

30. Research Instagram hashtags to uncover new ways to reach home buyers or sellers.

31. Build your website dedicated to your own personal brand and several real estate sites for real estate.

32. Add photos of the listings you represent on the homepage image slideshow.

33. Incorporate explanatory copy over the slideshow photos displayed.

34. Write in-depth copy for your homepage that briefly explains your brand.

35. Feature at least one insightful testimonial on your website homepage.

36. Design branded images and photos you can use it on your slideshow too.

37. Showcase a dozen of the best local marketing listings on your homepage.

38. Link your social media accounts to social sharing buttons on each page.

39. Sync your blog with your homepage to feature the latest posts published.

40. Include a mortgage calculator at the bottom of your website homepage.

41. Implement a homepage form that allows visitors to contact your agents.

42. Mention your certifications and designations on your about page.

43. Note your sales history on this page as well to show your record of closed deals.

44. Detail the specific real estate niche or market you serve on the about page.

45. Relay your local housing market knowledge to prove your expertise.

46. Make your headshot prominent on this page for visual branding.

47. Include the total number of homes you’ve sold or helped buyers purchase.

48. Demonstrate your success by noting the total value of closed deals too.

49. Be human — that is, personable and relatable — in your about page copy.

50. Link to an explainer video or guide that offers more brand information.

51. Promote your brand with a modest sales pitch for your real estate agency.

52. Highlight all of the members of your agency on a dedicated team page.

53. Provide brief job descriptions for each person at your real estate firm.

54. Ensure you have professional headshots of each employee for this page.

55. Spotlight a few testimonials of each sales rep on their agent subpages.

56. Link to your portal profiles (e.g. Zillow, 99.co) and those of your agents.

57. Make sure each agent’s business background is shared here as well.

58. Create a recruitment page to secure applications from potential hires.

59. Post a graphic to this page that provides an agency history timeline.

60. Accentuate the company culture by publishing agent profile videos.

61. Embed an interactive map showing where your firm has sold listings.

62. Develop an area page that goes into detail about your entire market.

63. Craft community pages that outline what’s going on all around town.

64. Generate neighbourhood pages that discuss micro areas in your market.

65. Find several links to local establishments you can add to these pages.

66. Interview influential locals and feature their insights here as well.

67. Produce videos about your market to embed them on these pages.

68. Take photos around town and incorporate those on the pages too.

69. List out notable facts about your market on your main area page.

70. Note what makes each part of your market unique neighbourhood pages.

71. Detail schools, businesses, restaurants, et cetera in your market here.

72. Set a reminder every few days to promote the new listings featured on your LISTINGS page.

73. Test different types of listings to add to LISTINGS pages to see which earn more.

74. Implement Map Search on your LISTINGS pages to offer a modern search experience.

75. Add the Natural Language Search bar to LISTINGS pages to simplify buyers’ searches.

76. Create different LISTINGS pages for different niches (e.g. for various price ranges).

77. Include a dozen or so photos of each LISTINGS listing on each property details page.

78. Ensure all relevant MLS data is featured on all of your property detail pages.

79. For your listings, make the MLS listing descriptions as appealing as possible.

80. Embed a school map here that shows all educational institutions in your market.

81. Let visitors know when showings are happening with an open house calendar link.

82. Develop a dedicated testimonials page featuring short-form client reviews.

83. Generate a separate reviews page featuring some long-form client feedback.

84. On both pages, add headshots or other photos of the clients in question.

85. Create a PDF case study compiling all client reviews to offer as a download.

86. Get some clients on camera to shoot review videos you can embed site-wide.

87. Mash up all of that footage into one mega-testimonial video you can promote.

88. Add links to these pages and videos in your email marketing campaigns.

89. Post some of your reviews and similar content to your social media accounts.

90. Feature other client insights on other pages of your website (e.g. blog posts).

91. Design an infographic compiling the best testimonials provided to you.

92. Put together some infographics highlighting local housing market data.

93. Create checklists and reports for your particular home buyer or seller audience.

94. Conduct Q&As with local influencers and turn them into attractive guides.

95. Shoot and publish several videos spotlighting brands around your market.

96. Craft videos that explain general buying or selling concepts for visitors.

97. Post videos featuring your agency staff to humanize your brand online.

98. Review local restaurants and shops and share your thoughts via video.

99. Embed your Twitter timeline on your website to spark social engagements.

100. Publish a graphic that shows your sales numbers versus the local agent average.

101. Develop a monthly or quarterly digital magazine to share company news.

102. Research popular, long-tail, locally focused keywords to add to your site.

103. Segment those keywords into distinct groups for each website page.

104. Download SEO Guides to better rank your website.

105. Include pertinent keywords in the URL.

106. Add keywords to your pages’ meta data (e.g. title tags, meta descriptions).

107. Integrate subject-specific keywords into all of your website blog posts.

108. Only publish content your audience wants (e.g. posts about your market).

109. Keep visitors on your website longer by linking to other site pages often.

110. Link to other reputable, relevant sites to enhance your search ranking.

111. Ensure your UX is stellar by offering clean site navigation on each page.

112. Add Call To Action button at top of your page.

113. Adjust pages with “weak” keywords by replacing them with new ones.

114. Double down on “strong” keywords by creating new pages using them.

115. Capitalize on local trends and events by adding related keywords to your site.

116. “Own” brand keywords by using them on your homepage and about pages.

117. Examine your keywords’ popularity weekly in Google Keyword Planner.

118. Get other websites (e.g. local blogs) to link back to your AgentLEADS site.

119. Avoid linking to “low-quality” sites (e.g. spammy sites, shady brands).

120. Revamp the copy and multimedia for pages that fail to grow organically.

121. Fix broken links, images, and videos ASAP to avoid an SEO rank drop.

122. Survey leads to see what they want you to write about on your blog.

123. Identify common questions buyers and sellers ask, then write about them.

124. Create an editorial calendar to map out your ideas and schedule posts.

125. Research other real estate agents’ websites to learn what they blog about.

126. Blog about your market: housing data, design trends, new construction, news.

127. Write roundups of fun things going on in and around your community.

128. Offer home decor and maintenance advice for your local audience.

129. Share the occasional opinion piece on the state of your local market.

130. Mention other top vendors and businesses in your area (e.g. lenders).

131. Do a blog post series on up-and coming neighbourhoods around town.

132. Curate other content you find online you think your audience would enjoy.

133. Develop real estate-oriented listicle articles (a la BuzzFeed).

134. Create a “best-of” post series about interesting aspects of your market.

135. Share your real estate wisdom with tips-and-tricks and how-to posts.

136. Promote the homes you represent by creating “new-listings” articles.

137. Recommend locals you think your visitors should follow on social media.

138. Recap the homes your agency closed in the last 30 days in a monthly article.

139. List out several resources to help your buyer or seller audience in a post.

140. Spotlight the best schools in your area and reviews others have written.

141. Provide a summary of an event you conduct or attend (e.g. local meetup).

142. “Boost” organic Facebook posts to drive even more traffic to your site.

143. Launch Facebook ad campaigns that link back to various site pages

144. When hosting Facebook Live events, direct viewers back to your website.

145. Share links to your blog posts and website resources on Facebook.

146. Link to website pages with lead capture in local Facebook Groups.

147. Tweet links to your real estate listings early and often on Twitter.

148. Automate shares featuring links to blog posts on your AgentLEADS site.

149. Conduct Twitter Q&As with your audience, then share links to your site.

150. Pin links to high-converting pages atop your Facebook and Twitter accounts.

151. Post photos and videos of your listings daily on these social network

152. Add your real estate website homepage link to each social media bio.

153. Update your brand’s Pinterest board with blog post links regularly.

154. Schedule daily updates to LinkedIn featuring recent blog entry links.

155. Include your site URL in all social media banner and header images.

156. Implement social “share” buttons for each blog post on your website.

157. Follow others on all social media to attract more attention to your accounts.

158. “Like” and “favourite” several shares daily to drive awareness to your pages.

159. Engage with those who interact with your shares to increase site traffic.

160. Hold social media contests to generate more brand buzz and site visits.

161. Join the most important Real Estate Groups & follow inspirational Instagram accounts.

162. Track your real estate leads’ activity on your AgentLEADS website.

163. Organize, segment, and score the leads in your CRM system accordingly.

164. Set regular tasks and reminders to keep in touch with your leads.

165. Add detailed notes to each lead’s profile as new details emerge.

166. Update your CRM database while on the go with AgentLEADS Mobile.

167. Import prospects from other lead generation sources (e.g. Zillow, PropertyGuru).

168. Use your CRM reporting to see where your leads are coming from.

169. Schedule drip email campaigns for each of your lead segments.

170. Allot time each week to refresh your drip email marketing campaigns.

171. Include links to your hottest and latest listings in drip emails to leads.

172. Make sure your website and your agents' websites are consistent with your brand's visual identity.

173. Contact our sales department if you want us to build your website from scratch.

174. Make AgentLEADS your main lead management system with an Advanced subscription.

175. Choose Office Builder Subscription if you want to offer and manage digital marketing for their agents.

176. Pay $5 only for Agents who have active (launched) AgentLEADS website.

177. Have quick access to your agents' websites.

178. Collaborate with Ride Hailing Apps like Uber, Ryde, Grab etc. to feature you for a fee.

179. Find popular apps for ad placement on the App Store or Google Play Store.

180. Get popular online forums to feature you.

181. Get ad placements on free classifieds portals like Craigslist.

182. Advertise on local newspapers and hobby magazines.

183. Collaborate with renovation portals to showcase your services for a flat fee or a percentage.

184. Reach out to Contractors and building professionals.

185. Negotiate a referral fee with mortgage brokers.

186. Place hanging flyers in trains, taxis, buses and other forms of public transportation.

187. Distribute flyers.

188. Showcase your sales and results on your flyers

189. Author a book about  real estate topics you are an expert in.

190. Sell your book on Amazon.

191. Give away free copies of your book to past clients.

192. Give away free copies of your book to prospects in appointments.

193. Use AgentLEADS integrations to connect with leads across the web, market your website, promote your content, and much more.

194. Order a free copy of my book Property Agent Secrets

195. Download my entire Marketing Library of all the member's ads that I wrote.

196. Sign up for an 'Ad Clinic' where I troubleshoot all your ads.

197. Sign up for my Coaching Program

198. Check other Training Resources and Downloadable materials from YKC.

199. Outsource your website marketing projects with YKC Services.

200. Get regular online marketing advice from YKC by signing up for my email newsletter.

RELATED ARTICLE

100 Viral Real Estate Blog Ideas for 2022 (+ Examples and Expert Tips)

Looking to set up a new real estate website with built-in Listings/MLS search/ Property Portal, premium themes, and indexable property pages? Head to agentLEADS.sg and get started with a 30-day free trial.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Get more exclusive real estate agent training here  http://www.yasserkhan.sg/

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry!