How to Get Real Estate Leads In 2020?
Leads are the foundation of your realtor business and having a constant flow of leads will help you get appointments and closings.
But many agents still struggle with getting inquiries.
How do you get more traffic and more people to reach out to you?
There's a popular misconception out there.
Many realtors think that they need to create more traffic to get more inquiries.
But the fact of the matter is, traffic is already out there. You just need to channel it back to yourself.
People are already out there searching for homes. Your job is simply to find out where they are and direct them to your website (which is a must) or mobile.
I'm going to be talking about several of these traffic sources.
There are two ways to get inquiries and leads
- The old fashioned way (which I do NOT recommend) is to do door knocking, cold calling, canvassing and networking.
- The smarter way is Inbound Marketing, which is to get prospects to reach out to you first. This means you become the hunted, instead of the hunter.
When you do marketing the right way, you get prospects reaching out to you. The offer you make has to be a no brainer. What this means is that the prospects love it so much that they will go out of their way to leave their contact details to get it.
Which Platforms are best for traffic for realtors?
There are several platforms you can use right now to get started with Inbound Marketing.
The best and easiest way is to use Facebook ads. It tends to be the most affordable too. And you can get leads pretty fast from Facebook. In fact, one of my agents Raama, closed a deal in just 6 hours of his ad going live online.
Then there is Social Media Marketing, which is free but kinda like SEO. It takes longer and many agents seem to spam the platforms. That's a sure fire way to get banned.
Then there is Google Ads, if you have the budget to invest $1,000 to $2,000 a month.
Another way is to do videos on YouTube. YouTube is in fact the largest search engine after Google and everyday people are searching videos for answers. You do not need a full professional set up to do quality videos. In fact, your smartphone is good enough for the job.
How to get traffic from YouTube?
You can simply use your gmail account for the associated YouTube account to get started.
You can record yourself on camera talking about things you care about in the home buying process.
- Tell stories.
- Talk about your experiences.
- Share your own experiences of buying a home
- Explain why you are a realtor
- Demonstrate results
The key with YouTube, as with all platforms, is CONSISTENCY.
Yes, life happens, but you should get back on track and post when you're able to do so.
Make it a point to be consistent, share stories and provide value.
The downside of getting traffic from others
Here's something from my personal experience that will save you a lot of time.
The traffic that you get from Google or Facebook, whether free or paid, is ultimately theirs.
It's not yours. You can only direct it to yourself.
It can dry up. Quickly.
When I was starting online marketing in late 2009, I got Google Slapped. Hard. Literally thousands of businesses went bust overnight.
You're always at their mercy. Their platforms, their rules, their agendas. Not yours.
The sooner you realise this, the faster you can protect yourself.
The best way to protect yourself
The absolute best way that I know of is to build your own LIST.
This is something almost no realtor is willing to do.
They keep on buying sms lists from vendors whose only goal is to keep agents dependent on them.
But when you build and grow you own list of buyers and sellers, you have an asset that keeps growing.
It will keep giving you business for years and you will never be at the mercy of platforms whenever you need to get leads and business.
That is the secret to how you can get more real estate leads, in 2020 and beyond.
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Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.
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