Losing Listings to Lesser Agents?
Have you ever lost a listing to another agent just because that agent happened to be related to your client?
And that happened even though you're more experienced, more knowledgeable, more capable and have been around for longer?
I've heard many agents complain about this.
And it can be frustrating for the same thing to keep happening.
Let me tell you, that's not a marketing issue.
You can easily solve marketing with more dollars.
But not trends that live invisibly in society.
Because the #1 Trend in Singapore Society is Scepticism
People have been rapidly losing their trust.
Especially in businesses and public figures.
Trust is at an all time low.
And many agents don't realise this, but its true for agents too.
Agents are also being viewed with distrust.
Yet the average agent is not doing much to increase trust in the profession od real estate.
And That’s the REAL Reason Behind the Rise of the DIY Culture
The reason many agents were taken by surprise by the rise of DIY buyers and platforms was because they had a false sense of security.
And industry surveys are to blame for this false security.
Remember the surveys your agency or CEA takes from clients and publishes the results?
They say that more than 70% of clients are satisfied with agents.
And they would use agents' services again.
But Is that True?
If its true, why isn't DIY going away?
Let me tell you; those surveys are LYING!
People filling up surveys think they can get away with lying.
If you read the research by scientists, they will tell you most people lie on surveys to feel good about themselves.
And because they can get away with it, they keep lying!
And we've been believing their lies!
You’ve Got to Attack the Distrust with All Guns Blazing
You cannot be squeamish or apologetic about this.
Because, unless you address the root causes of why prospects should hire you, you will keep seeing lesser agents stealing your listings.
But I have a solution to that.
The Secret to Rebuilding Trust
It's a business issue, and I solve this for my agents using the concept of a Unique Selling Proposition (USP).
A USP answers the question,
"Why should I do Business with you, including not doing anything or whatever I'm doing?"
If you can honestly answer this question, prospects will respond with,
"WOW! Hows does he do that?!"
And in my book Property Agent Secrets, I explain about this in much greater detail.
Grab a copy of my book and you'll forever solve the problem of distrust and you'll even start getting back lisings from lesser agents!
Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈
Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!
Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.
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