Although real estate agents are excellent salespeople, not every agent can be a good copywriter.
That’s why today, I am giving you my ten real estate copywriting secrets that professional writers don’t want you to know.
I can tell you from experience that these secrets are a game-changer for writing persuasive copy.
As a bonus, I am also including a free PDF: 1,000 Real Estate Words That Sell Homes.
To help you get over your writer’s block and find the perfect real estate words for your listing description, we put together this swipe file of 1,000 words that top listing agents use to market their properties. Check out my favourites below or download them in a PDF for the next time you’re writing a listing description.
Since keywords and keyword strategy is surprisingly complex, let’s start at the beginning:
What Are Real Estate Keywords?
Real estate keywords are words or short phrases that Google and other search engines use to categorize content. Generally speaking, the real estate keyword(s) used in an article will represent the main subject of the article or webpage.
Even in this age of social media, a real estate blog is still one of the best ways Realtors can show off their expertise to potential clients. Coming up with great blog topics can be challenging, which is why I’m giving you my top 100 real estate blog ideas (with live examples) that you can write about on your website. I’ll also share some crucial tips and tricks I’ve learned as a professional writer and editor to ensure your audience will click on and read your articles.
I put together this guide to help you get started. I’ve included ten real estate SEO strategies to help your content rank better in Google (and other) search results. I’ll also cover the most frequently asked questions and common SEO mistakes to avoid.
The third time a home buyer ghosted me, I realized I was making a classic new agent mistake: I spent too much time pitching myself and not enough time listening to my buyer’s hopes, dreams, and needs. A simple buyer questionnaire that asked the right questions—followed by a meeting to discuss it—would have quickly built the trust and rapport I needed to keep them.
To save you from making the mistake I made, I put together this insightful buyer questionnaire. You can download the questionnaire as a PDF below, or scroll down to read it and copy and paste it into Microsoft Word.
I’ve collected 200 different ways you can upgrade your real estate lead generation to help you get more traffic and more leads, and also to help you more effectively nurture those leads into clients.
Every single thing you do as a Realtor is aimed at one outcome: Completing a property sale.
Yet getting to that point requires hundreds of different tasks. There are hours of data entry to get through, contact details that need to be entered into disparate systems, deals to track, and documents to be sent back and forth for signature.
Here’s a look at some of the most popular ways to automate your real estate workflows so you can save time, improve your productivity, and spend more time with clients.
Learn how to successfully recruit, hire, train and keep the very best real estate agents. Whether you’re an established brokerage with experienced agents, or a new agency recruiting real estate agents, this guide is designed to help you develop a successful and ongoing process for recruiting and retaining the best agents.
There are many different players in the residential real estate industry—property managers, publishers, builders, banks, and government agencies, to say nothing of buyers, sellers, and renters. Nevertheless, the real movers …