Chat GPT is an artificial intelligence (AI) model developed by OpenAI that uses natural language processing to generate text. This model can be used for a wide range of applications, including in the field of real estate. In this article, we will explore how Chat GPT can be used for real estate, and provide tips on how to use this tool effectively.

What is Chat GPT?

Chat GPT is a language model that can generate text based on a given input. This model has been trained on a vast amount of text data, which enables it to generate text that is natural and coherent. The name "GPT" stands for "Generative Pretrained Transformer," which refers to the architecture of the model.

The Chat GPT model has been used for a wide range of applications, including chatbots, question-answering systems, and text generation. One of the key advantages of this model is that it can be fine-tuned for specific applications. This means that you can train the model on a specific dataset, such as real estate data, to generate text that is tailored to that domain.

Why use Chat GPT for real estate?

Real estate agents should use Chat GPT for a number of reasons. Here are some of the main benefits:

1. Enhanced customer experience: Chat GPT can provide a more personalized and engaging experience to potential buyers and sellers. By using natural language processing, Chat GPT can understand and respond to customer inquiries and provide them with relevant and useful information.

2. Time savings: Chat GPT can help real estate agents save time by automating routine tasks such as responding to customer inquiries, drafting property descriptions, and scheduling appointments. This allows agents to focus on more high-value tasks such as closing deals and building relationships with clients.

3. Increased efficiency: Chat GPT can help real estate agents streamline their workflows and improve their overall efficiency. For example, Chat GPT can be used to automate lead generation, analyze market data, and manage properties.

4. Competitive advantage: Real estate agents who use Chat GPT can gain a competitive advantage by providing a more innovative and differentiated service to their clients. By using cutting-edge technology, agents can position themselves as industry leaders and attract more clients.

5. Improved accuracy: Chat GPT can help real estate agents provide more accurate and reliable information to their clients. By analyzing vast amounts of data, Chat GPT can generate property valuations, market reports, and other insights that are based on real-world data rather than guesswork or intuition.

Overall, Chat GPT can help real estate agents improve their productivity, enhance their customer experience, and gain a competitive edge in the industry. As more and more real estate transactions move online, the use of Chat GPT is likely to become increasingly important for agents who want to succeed in the digital age.

How to use Chat GPT for real estate?

Here are some tips on how to use Chat GPT effectively for real estate:

1. Gather relevant data: Before you can use Chat GPT for real estate, you will need to gather a dataset of relevant data. This could include property descriptions, real estate questions and answers, and marketing copy. The more data you have, the better the model will be at generating text that is tailored to the real estate domain.

2. Fine-tune the model: Once you have gathered your dataset, you will need to fine-tune the Chat GPT model for real estate. This involves training the model on your dataset to improve its ability to generate text that is relevant to the domain. This process can take some time, but it is essential for getting the best results.

3. Use the right input: When using Chat GPT for real estate, it is important to use the right input. For example, if you are generating a property description, you will need to input key features of the property, such as the number of bedrooms, bathrooms, and square footage. By providing the right input, you can ensure that the model generates text that is relevant to the task at hand.

4. Edit the output: While Chat GPT can generate text that is natural and coherent, it is not always perfect. It is essential to edit the output to ensure that it is accurate and free from errors. This is particularly important when generating marketing copy, as the text needs to be persuasive and engaging.

5. Use Chat GPT with other tools: While Chat GPT can be a powerful tool for real estate, it is not the only tool you should use. You may want to use other tools such as data analytics, market research, and customer relationship management software to complement your use of Chat GPT. These tools can provide additional insights into the real estate market, help you better understand your target audience, and improve your overall marketing strategy.

6. Experiment with different approaches: There are many different ways to use Chat GPT for real estate, and it is important to experiment with different approaches to find what works best for your needs. For example, you may find that generating property descriptions works better for your business than creating chatbots or marketing copy.

7. Monitor performance: It is important to monitor the performance of your Chat GPT models to ensure that they are delivering the results you expect. You may want to track metrics such as engagement rates, conversion rates, and customer satisfaction to measure the impact of your use of Chat GPT.

Examples of using Chat GPT for real estate

Here are some examples of how Chat GPT can be used for real estate:

Listing titles

Here are some possible listing titles that could be generated by Chat GPT for a real estate property:

1. "Stunning [Number of Bedrooms]-Bedroom Home with Spa-Like Features in [City]"
2. "Luxury Living at its Finest: [Square Footage] Sq. Ft. Home in [City]"
3. "Your Dream Home Awaits: [Number of Bedrooms] Bedrooms, [Number of Bathrooms] Bathrooms in [City]"
4. "Experience True Comfort and Elegance in This [Number of Bedrooms]-Bedroom Home in [City]"
5. "Spacious [Square Footage] Sq. Ft. Home with Breathtaking Views in [City]"
6. "Discover the Perfect Blend of Modern Style and Classic Charm in This [Number of Bedrooms]-Bedroom Home in [City]"
7. "Escape to Your Private Oasis: [Number of Bedrooms] Bedrooms, [Number of Bathrooms] Bathrooms in [City]"
8. "Luxury Meets Convenience in This [Square Footage] Sq. Ft. Home in [City]"
9. "Elevate Your Lifestyle with This [Number of Bedrooms]-Bedroom Home in [City]"
10. "Indulge in the Ultimate Comfort and Convenience: [Square Footage] Sq. Ft. Home in [City]"

Note that the specific details of the listing title will depend on the unique features of the property being listed, as well as the marketing goals and target audience of the real estate agent. It's important to choose a title that is attention-grabbing and accurately represents the key selling points of the property.

Property descriptions

A real estate agent could use Chat GPT to generate property descriptions for their listings. By inputting key features of a property, such as its location, square footage, and amenities, the model could generate a description that highlights the property's best features and helps attract potential buyers.

Here are some examples of property descriptions that were output by Chat GPT:

1. "This spacious three-bedroom, two-bathroom house is located in the heart of the city. The property features a modern kitchen, hardwood floors, and plenty of natural light. The master bedroom has an ensuite bathroom and a walk-in closet. Outside, there is a large backyard with a patio and a two-car garage."

2. "This charming two-bedroom, one-bathroom apartment is located in a quiet residential neighborhood. The property features a fully equipped kitchen, a spacious living room, and a private balcony with views of the city. The bedrooms are both generously sized and have ample closet space. The apartment complex also includes a fitness center, a pool, and a clubhouse."

3. "This luxurious five-bedroom, four-bathroom estate is situated on a sprawling two-acre lot. The property boasts a grand entrance with a sweeping staircase, a gourmet kitchen with high-end appliances, and a formal dining room that can seat up to 12 guests. The master suite features a fireplace, a spa-like bathroom, and a private balcony with stunning views of the surrounding countryside. Outside, there is a pool, a tennis court, and a three-car garage."

4. "This cozy one-bedroom, one-bathroom cottage is nestled in the woods and provides a serene and peaceful retreat. The property features a rustic yet charming interior with a wood-burning stove, exposed beams, and a loft bedroom. Outside, there is a screened porch where you can relax and take in the beauty of the surrounding nature. The property also includes a detached garage that could be used for storage or as a workshop."

5. "This modern two-bedroom, two-bathroom condo is located in a prime downtown location. The property features an open floor plan with high ceilings, large windows, and a sleek kitchen with stainless steel appliances. The master bedroom has an ensuite bathroom and a walk-in closet. The condo complex includes a rooftop pool, a fitness center, and a 24-hour concierge."

Note that the quality of property descriptions generated by Chat GPT will depend on the quality and quantity of data used to train the model, as well as the specific prompts provided by the user. It's important to test and refine the output to ensure that it accurately reflects the unique features and characteristics of each property.

Chatbots

A real estate company could create a chatbot that can answer questions about properties, neighborhoods, and other relevant topics. By training Chat GPT on a dataset of real estate questions and answers, the chatbot could provide helpful information to customers and improve engagement rates. Here is an example of a sample chatbot output generated by Chat GPT:

"User: Hi, I'm interested in buying a house. Can you help me find one?

Chatbot: Hi there! Sure, I'd be happy to help you find your dream home. Can you tell me a bit more about what you're looking for?

User: I'm looking for a three-bedroom house with a backyard in a safe neighborhood. My budget is around $500,000.

Chatbot: Great, thanks for letting me know. Based on your criteria, here are some properties that might be of interest to you:

1. A three-bedroom, two-bathroom house with a spacious backyard located in a family-friendly neighborhood. The property is priced at $495,000 and has been recently updated with new appliances and flooring.

2. A charming three-bedroom, two-bathroom bungalow located in a quiet cul-de-sac. The property features a fenced backyard and is priced at $499,000.

3. A modern three-bedroom, two-bathroom townhouse located in a gated community. The property includes a private patio and access to a community pool and fitness center. It's priced at $510,000.

Let me know if you'd like more information about any of these properties or if you have any other questions."

Marketing Ideas

Here are some marketing ideas for real estate agents generated by Chat GPT:

1. Create an engaging website: Build a website that showcases your properties and services, provides useful resources for buyers and sellers, and features your branding and contact information.

2. Optimize for search engines: Use search engine optimization (SEO) techniques to increase your website's visibility and drive more traffic to your site. This includes targeting relevant keywords, optimizing your site structure and content, and building high-quality backlinks.

3. Leverage social media: Use social media platforms like Facebook, Twitter, and Instagram to reach a wider audience and promote your listings. Share high-quality photos and videos of your properties, engage with your followers, and run targeted advertising campaigns.

4. Host virtual tours: Offer virtual tours of your properties using 360-degree videos, virtual reality (VR) technology, or live video streaming. This allows buyers to view properties remotely and get a more immersive experience of the space.

5. Attend networking events: Attend local networking events and conferences to connect with other professionals in the industry, build relationships, and promote your services.

6. Publish blog content: Create blog content that provides value to your target audience, such as guides on buying or selling a home, market trends and analysis, or tips for home maintenance and renovation. This can help establish you as a thought leader in the industry and attract more traffic to your website.

7. Utilize email marketing: Build an email list of prospective buyers and sellers and send out regular newsletters or updates on new listings, market trends, and other relevant information.

8. Partner with other businesses: Collaborate with other businesses in your local area, such as interior designers, home staging companies, or mortgage lenders, to offer complementary services and expand your reach.

9. Offer incentives: Offer incentives for buyers, such as discounts on closing costs, home warranties, or free consultations. This can help differentiate you from competitors and attract more business.

10. Provide exceptional customer service: Always prioritize providing exceptional customer service to your clients, whether it's responding promptly to inquiries, keeping them informed throughout the buying or selling process, or going above and beyond to exceed their expectations. This can lead to positive word-of-mouth referrals and repeat business.

Marketing copy

A real estate company could use Chat GPT to generate persuasive marketing copy for their properties. By inputting key features of a property, such as its location, price, and amenities, the model could generate text that highlights the benefits of the property and helps attract potential buyers. Here are some examples of marketing copy that were actually output by Chat GPT:

Step By Step Instructions to Get Started with Chat GPT

Here is a step-by-step manual for a real estate agent to sign up for Chat GPT and explore its capabilities.

1. Research Chat GPT providers The first step is to research and choose a Chat GPT provider. There are several options available, including OpenAI, GPT-3, Hugging Face, and more. It is important to evaluate each provider's capabilities, pricing, and customer support before choosing one.
2. Sign up for a Chat GPT account Once you have selected a provider, you can sign up for an account. Follow the provider's instructions to create an account and provide any required information, such as payment details or contact information.
3. Choose a real estate-focused dataset

   When selecting a dataset for your Chat GPT model, it is important to choose one that is relevant to the real estate domain. You can either use an existing dataset or create your own by collecting data on properties, locations, and other relevant information.

   Here are some things to consider when selecting a real estate-focused dataset:

   • Data sources: Look for datasets that are sourced from reputable sources, such as government agencies, real estate companies, or MLS listings. This will ensure that the data is accurate and up-to-date.

   • Data types: Consider what types of data are included in the dataset, such as property features, locations, prices, and more. Ideally, you want a dataset that includes a wide range of information to ensure that your Chat GPT model can generate detailed and accurate responses.

   • Data size: Look for datasets that are large enough to provide sufficient data for training your model. A larger dataset will generally result in a more accurate model, as there will be more data to draw on.

   • Data quality: Ensure that the data in the dataset is of high quality, with minimal errors or missing information. If the data is of poor quality, it can negatively impact the accuracy of your Chat GPT model.

4. Fine-tune the model

   Once you have selected a real estate-focused dataset, you can fine-tune your Chat GPT model by inputting the data and adjusting its parameters. Fine-tuning involves training the model on the dataset and adjusting its settings to improve its performance.

   Here are some things to consider when fine-tuning your Chat GPT model:

   • Input data: Ensure that the real estate dataset you have selected is properly formatted and structured for use with the Chat GPT model. Depending on the provider, you may need to convert the data into a specific format or structure.

   • Model parameters: Adjust the model's parameters to optimize its performance for the real estate domain. For example, you may want to adjust the temperature setting to control the creativity of the model's output or the top-k setting to control the diversity of the responses.

   • Training time: Fine-tuning a Chat GPT model can take some time, depending on the size of the dataset and the complexity of the model. Be prepared to allow sufficient time for the model to be trained and adjusted as needed.

   • Evaluation: Test the model's performance by inputting real estate-related queries and analyzing the output. This will help you identify any errors or areas where the model needs further refinement.

5. Test the model After fine-tuning the model, you can test it by inputting real estate-related queries and analyzing the output. This will help you identify any errors or areas where the model needs further refinement.
6. Integrate Chat GPT into your marketing strategy Once you are satisfied with the performance of the model, you can integrate Chat GPT into your real estate marketing strategy. You can use the model to generate property descriptions, create chatbots, write marketing copy, and more.
7. Monitor performance and adjust as needed It is important to monitor the performance of your Chat GPT models and make adjustments as needed. You may want to track metrics such as engagement rates, conversion rates, and customer satisfaction to measure the impact of your use of Chat GPT. If you notice any issues or areas where the model can be improved, you can refine the model and adjust its parameters.

What if I've Never Used Chat GPT Before?

If you've never used Chat GPT before, don't worry! Getting started is easier than you might think. Here are some steps you can follow:

1. Research Chat GPT: Learn more about Chat GPT and how it works. You can read articles, watch videos, or take online courses to get a better understanding of natural language processing and machine learning.

2. Identify your needs: Determine how Chat GPT can help you in your real estate business. Identify specific use cases where Chat GPT can be useful, such as property descriptions, lead generation, or market analysis.

3. Choose a platform: Decide on a platform that best suits your needs. There are several Chat GPT platforms available, such as OpenAI, Hugging Face, and Google Cloud AI. Consider factors such as ease of use, cost, and available features when choosing a platform.

Remember, the process of using Chat GPT may require some technical knowledge and expertise, but many platforms offer user-friendly tools and resources to help you get started. Don't be afraid to experiment and try different approaches until you find what works best for your real estate business.

How to Create Listing Descriptions with Chat GPT

Creating listing descriptions with Chat GPT can be an effective way to generate engaging and informative content for your real estate listings. Here's a step-by-step guide on how to create listing descriptions with Chat GPT:

Step 1: Collect data

To create a listing description with Chat GPT, you need to collect data about the property you want to describe. This data should include information such as the property's location, size, features, and amenities. You can also collect data about the local area, such as schools, shopping centers, and transportation options.

Step 2: Choose a Chat GPT model

Choose a Chat GPT model that is specifically designed for the real estate industry or one that can be fine-tuned for real estate listings. You can either train the model with your own data or use a pre-trained model.

Step 3: Input data and generate descriptions

Input the data you have collected about the property into the Chat GPT model and generate a listing description. You can input the data in the form of questions or prompts, such as "What are the features of the property?" or "Tell me about the local schools and amenities."

The Chat GPT model will generate a description based on the input data and provide you with a response that can be used as a basis for your listing description.

Step 4: Edit and refine the description

The output generated by the Chat GPT model may not be perfect, so it's important to edit and refine the description. You can make changes to the description to ensure that it accurately reflects the property and its features.

Step 5: Optimize for SEO

Once you have a finalized listing description, you can optimize it for search engines by using keywords and phrases related to the property and its location. This will help potential buyers find your listing when searching online.

By following these steps, you can create effective listing descriptions using Chat GPT that will help drive sales and improve customer engagement.

How Can I Feed Real Estate Dataset to Chat GPT?

As an AI language model, Chat GPT has already been trained on a large corpus of text data. However, if you have a specific real estate dataset that you want to use to fine-tune a Chat GPT model, you can follow these steps:

1. Choose a Chat GPT model: There are several Chat GPT models available, both pre-trained and open source. You can choose a model that is specifically designed for the real estate industry or one that can be fine-tuned for real estate tasks.

2. Prepare your data: Your real estate dataset must be in a specific format to train Chat GPT models. Typically, the dataset should be in a plain text format with one sentence per line. You may also need to include special tokens or delimiters to indicate the beginning and end of each property listing.

3. Fine-tune the model: Once you have prepared your real estate dataset, you can fine-tune the Chat GPT model on this data. This involves training the model on the dataset to learn the patterns and relationships between the data points.

4. Test the model: After fine-tuning the model, you should test it on a separate validation dataset to evaluate its performance. This will help you identify any issues or areas for improvement in the model.

5. Use the model: Once you have tested and validated the Chat GPT model, you can use it to generate real estate descriptions, answer customer queries, and perform other real estate tasks.

It's important to note that training a Chat GPT model requires some technical expertise, so it may be helpful to work with a data scientist or machine learning engineer if you are new to this field.

Useful Prompts for Chat GPT

Here are some examples of useful prompts for Chat GPT when working with real estate data:

1. "Tell me about the features of this property"
2. "What are the amenities available at this location?"
3. "What is the neighborhood like?"
4. "Can you provide information about local schools?"
5. "What is the estimated value of this property?"
6. "What is the current market demand for this type of property?"
7. "What are some comparable properties in the area?"
8. "What is the history of this property?"
9. "Can you provide any insights into potential renovation or development opportunities?"
10. "What are the nearby transportation options?"

These prompts can be used to generate property descriptions, answer customer queries, and provide insights into real estate trends and market conditions.

Use Cases of Chat GPT for Real Estate Agents

Chat GPT can be a valuable tool for real estate agents in several ways. Here are some use cases:

1. Property descriptions: Real estate agents can use Chat GPT to generate compelling property descriptions that accurately highlight the features and amenities of a property. This can help attract more buyers and sell properties faster.

2. Customer service: Chat GPT can also be used to answer customer queries quickly and accurately. Real estate agents can set up chatbots or virtual assistants powered by Chat GPT to provide 24/7 customer service, helping to improve customer satisfaction and reduce workload.

3. Market analysis: Chat GPT can be used to analyze market trends and conditions, including local real estate prices, demand, and supply. This information can help real estate agents make informed decisions about pricing, marketing, and negotiating offers.

4. Lead generation: Chat GPT can help real estate agents generate leads by identifying potential buyers or sellers based on their online behavior or search queries. Real estate agents can use this information to target their marketing efforts more effectively.

5. Agent training: Chat GPT can be used to provide training and support for real estate agents. For example, agents can use Chat GPT to practice negotiating skills, improve communication, or learn about new real estate regulations or laws.

6. Personalized recommendations: Chat GPT can be used to provide personalized property recommendations to potential buyers based on their preferences, budget, and other criteria. This can help real estate agents provide a more tailored and engaging experience to potential buyers, leading to higher conversion rates.

7. Property valuation: Chat GPT can help real estate agents estimate the value of a property based on various factors such as location, size, and recent sales data. This information can be used to advise clients on pricing strategies and negotiate offers.

8. Competitive analysis: Chat GPT can be used to analyze the competition and identify areas where a real estate agent can differentiate themselves. For example, Chat GPT can help agents identify gaps in the market, trends in the industry, or new marketing strategies that can help them stand out.

9. Contract drafting: Chat GPT can help real estate agents draft and review contracts more efficiently. For example, agents can use Chat GPT to generate contract clauses, identify potential issues or errors, and improve the overall quality of their legal documents.

10. Property management: Chat GPT can help real estate agents manage their properties more effectively. For example, agents can use Chat GPT to track maintenance requests, schedule appointments with tenants, and provide virtual tours of properties. This can help agents save time, reduce workload, and improve the overall customer experience.

Overall, Chat GPT can help real estate agents work more efficiently, provide better customer service, and make more informed decisions. By leveraging the power of natural language processing and machine learning, Chat GPT can help real estate agents stay ahead of the competition and succeed in a fast-paced and competitive industry.

The Verdict

Chat GPT is a powerful tool that can be used for a wide range of applications, including in the field of real estate. By fine-tuning the model on a dataset of real estate data, you can generate text that is tailored to the domain and helps improve engagement rates and sales. Whether you are generating property descriptions, creating chatbots, or writing marketing copy, Chat GPT can help you deliver better results and improve your overall marketing strategy.

In conclusion, Chat GPT is a powerful tool that can be used to enhance real estate marketing strategies. By selecting a provider, fine-tuning a real estate-focused dataset, testing the model, and integrating it into your marketing strategy, you can improve engagement rates and drive sales. It is important to monitor performance and adjust as needed to ensure that the model is delivering the desired results.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Ask any top-performing real estate agent what their go-to, must-have, can’t-live-without tool is, and chances are they’ll say a great real estate customer relationship management (CRM) system. The problem is that there are so many different options on the market to choose from so it’s hard to know which is the best for your individual needs.

I’ve put together a list of my top seven picks alongside an in-depth review of each one. Read on to decide which is the best CRM for your real estate business.

7 Best CRMs for Real Estate Agents, Teams & Brokerages

Real Estate CRM	Prices Starting At	Best For
LionDesk	$21 / month	(BEST OVERALL) Budget-conscious agents who want automated email, texting, follow-up tools, and more
Top Producer	$54 / month	Agents looking for specialized lead nurturing tools like market snapshots and email drip sequences
Elevate	$200 / month	Agents who are looking for social media marketing
Market Leader	$149 per month, plus $25+ per lead (varies by market)	Agents who are also looking for built-in lead-generation tools
IXACT Contact	$38 / month	New agents
Propertybase	$875 / month	Teams and brokerages (for 10 users)
Real Geeks	$299 / month	Agents looking for an entire marketing, website, CRM ecosystem

(Prices as of November 2022)

Now that we’ve shared how these customer relationship management (CRM) tools stack up against each other, let’s dig a little deeper into each one.

Best Overall Real Estate CRM: LionDesk

LionDesk does the fundamentals really well and offers unique add-ons perfect for real estate professionals growing their business. Plus they offer a full-featured, 30-day free trial that doesn’t require a credit card, so there is no risk in giving them a try.

When we first published this article, we’ll admit that LionDesk was in our top picks but they weren’t our number one. What changed? Their consistent commitment to upgrading their products and rolling out new features like video messaging and their artificial intelligence (AI) assistant “Gabby.” We also love that their customer service delivers prompt answers to us via phone and email.

We now measure every other CRM against LionDesk’s incredible value and affordable cost.

LionDesk Pros & Cons

LionDesk Pros	LionDesk Cons
Easy to use, even on your first day	Surplus of options creates a slightly cluttered dashboard
Excellent mass communication tools, including bulk text messaging	Transaction management is very basic
Customizable lead profiles	Not the best option for scaling teams or brokerages
Artificial intelligence (AI) lead follow-up
Integrated dialer for click-to-call convenience

How Much Does LionDesk Cost?

Plan Name	Cost per Month Billed Annually	Cost Billed Monthly
Starter	$21	$30
Pro Plus	$42	$49
Elite	$83	$99

LionDesk Pricing Details

LionDesk offers three plans ranging from $21 to $99 per month, depending on which package you choose and whether you bill annually or monthly.

• Starter: Robust and full of features—you won’t find yourself lacking in capability
• Pro+: Includes add-ons like a dedicated local phone number, video texting, and custom text-to-sell shortcodes, great for sign riders and other physical marketing
• Elite: Offers everything you’ll find in the Starter and Pro+ plans, plus white-glove, hands-on service and support that includes third-party integrations. This is worth mentioning because finding customer support when you’re trying to get your tools to work together can feel like searching no man’s land. It’s hard to find companies willing to help you with someone else’s product, but that’s not true with LionDesk.

Our Favorite LionDesk Feature

In an on-demand world, interested buyers and sellers expect a response within minutes, not hours or days. But we all know this isn’t always possible. We’ve got appointments, we’ve got closings, and, quite frankly, we’ve got to sleep sometime. That’s why LionDesk’s Lead Assist features are so powerful.

Their AI-driven text responder, known as Gabby, automatically follows up with leads promptly, naturally, and with an uncanny ability to sound genuine and interested in what your prospects are asking about. The fact that many people can’t initially tell the difference between texting with a live person and Gabby is a testament to the tool.

What One Fellow Agent Says About LionDesk

Real Estate Agent Jeff G. Rohr had this to say: “We recently switched from Top Producer to LionDesk and have loved it so far. It does everything we need it to do. The only place that I would like to see improvement is in the campaigns that are offered. I wish there was a little bit more of a selection, but everything has been so easy and streamlined for us.”

Is LionDesk Right for You?

There are lots of things to like about LionDesk. Mixed automation, a customizable interface, graduated texting options, landing pages, and AI responsiveness make LionDesk worth your time and money. LionDesk also offers a 30-day, full-featured trial, with no credit card required. Whether you’re ready for a change to your existing software or in need of your first CRM, LionDesk is a stellar option.

Try LionDesk

Best Real Estate CRM for Lead-nurturing: Top Producer

Top Producer is one of the OGs in the real estate CRM space. Sometimes, being a product originator can make you outdated and irrelevant, but that’s not the case with Top Producer. The company has been working hard to keep up with the changing needs of real estate professionals while also working to anticipate our future needs. Their forward-thinking approach is evident in their latest CRM iteration: Top Producer X.

Many CRMs offer an IDX feed as a part of their features, but Top Producer takes this a step further, connecting directly with your MLS to access all of that data. Most IDX feeds pull about 20 data points for each property. An MLS feed pulls closer to 300 for every current listing, sold property, and even for expired listings.

Top Producer Pros & Cons

Top Producer Pros	Top Producer Cons
One of the best-integrated CRMs on the market, connecting with hundreds of different third-party platforms	12-month contract required
Excellent transaction management features that will eliminate the need for another tool	No automated SMS texting
Automated communication options that integrate with MLS data, making nurturing easier and more effective	No website included in any of the base plans

How Much Does Top Producer Cost?

Plan Name	Cost per Month Billed Annually	Cost per Month
Essential	$54	$60
Professional	$85.50	$95
Professional Plus	Contact for pricing	Contact for pricing

Top Producer Pricing Details

Top Producer offers three different tiers. The costs depend on which plan you choose and whether you plan on paying annually or monthly. Top Producer also offers an add-on of a Top Producer website for $35 per month and lead routing tool FiveStreet for $20 per month. All tiers require a one-year commitment.

Our Favorite Top Producer Feature

If you’re running a team or dealing with a high volume of leads, a product like FiveStreet is a must-have. The lead response and management tool offers next-level tracking for real estate professionals who want to know where leads are coming from and assign them custom paths to get to the right agent (or, if you’re operating solo, prioritized in the right order).

The real power comes from the analytics. Imagine what you could do if you could generate a report that would tell you how agent performance varies based on lead type, response time, and how far leads are getting in the funnel. Next-level stuff.

What One Fellow Agent Says About Top Producer

Ben Komo, an agent in Jackson Mississippi, says: “Real estate can be a strange beast. Busyness can cause you to neglect the people that really matter. Top Producer is going to help prevent that busyness from taking away from rich relationships with structured, intentional steps.”

Is Top Producer Right for You?

If you want to get to the next level when it comes to providing market-level data to your contacts via an MLS integration, or if you have a team where your lead routing needs some work, definitely give Top Producer a closer look.

Try Top Producer

Best Real Estate CRM for Social Media Marketing: Elevate

Elevate is a real estate CRM that recognizes managing your contacts and nurturing your sphere isn’t just about sending automated emails and text messages. It is about maintaining a marketing presence among your sphere of influence so that when a conversation turns to real estate, you’re top of mind.

Elevate provides content creation services, social media management, and paid lead generation as a part of its CRM package. For agents who are looking for a CRM and help with social media marketing, Elevate is a great option.

Elevate Pros & Cons

Elevate Pros	Elevate Cons
A unique, overall marketing and nurturing ecosystem	Limited analytics and performance tracking
Social media content creation done for you	Can be pricey if you’re choosing a package that includes paid lead generation
A fantastic, built-in CMA tool	Limited CRM capabilities in the most basic package

How Much Does Elevate Cost?

Elevate Package	Price per Month	Includes
DMS	$200	CRM, website, social and blog content
DMS + Buyer Leads	$300	CRM, website, social and blog content, approx. 10 buyer leads per month
Elite Leads	$800	CRM, website, social and blog content, approx. 30 buyer or seller leads per month

*CRM access is limited to basic functionality and does not include automated email marketing.

Our Favorite Elevate Feature

Creating social media content is time-consuming and difficult, which is why most agents don’t do it well. Elevate takes the time and grunt work out of content creation by providing:

• Original content, written by Elevate’s in-house experts
• Market-specific, data-driven content to include in your marketing (like mailers or email newsletters)
• Automatic content uploads to your Elevate website blog and social media accounts

Is it a completely hands-off solution? No. You’ll need to step in and tweak content occasionally, especially if there’s something only someone who has spent time on the ground in your community would know. But overall, this is a powerful marketing tool that distinguishes the Elevate CRM among the competition.

What One Fellow Agent Says About Elevate

Nancy Fudge of Fudge Properties tried several CRMs but switched back to Elevate: “I find that operating inside Elevate is pretty simple. Not only can I make changes on our brokerage website, but I can also make changes on my agents’ websites. I don’t want to take time out of my day to try and figure things out and waste my time. When I log into Elevate, all of my tasks are ready to be marked off in an easy-to-navigate way. I can also manage all of my lead generation and agent recruiting in the same spot!”

Is Elevate Right for You?

If your needs include marketing strategy and content as well as a CRM, Elevate is the perfect combo for you. They bill themselves as a marketing solution for real estate agents with growing businesses. If that’s you, you should check out Elevate today.

Try Elevate

Best Real Estate CRM for Lead Generation: Market Leader

Some of you may be asking, “Why is Market Leader on this list? Aren’t they a lead-generation company?” And you are correct, Market Leader is primarily a lead gen company, but they also offer a CRM that is so good it needs to be included in the conversation. The real kicker? You can integrate the Market Leader CRM with virtually any real estate lead source, not just what’s native to the platform.

Market Leader also happens to be YKC's first choice for real estate lead generation companies, which automatically makes its CRM worth a look.

Market Leader Pros & Cons

Market Leader Pros	Market Leader Cons
Fully functional CRM with excellent automation options	Doesn’t have some of the more advanced analytic features
Great mobile app	The included website isn’t great
Easily scalable to teams and full brokerages	No onboard transaction management, CMAs, or other advanced features

How Much Does Market Leader Cost?

Since Market Leader is first a lead-generation tool, their costs depend on leads, not on the management features. Access to the Market Leader platform starts at $149 per month, plus an additional $25 or more per lead, depending on your market. Most Market Leader agents pay around $350 to $400 per month to get started. Each additional seat is $89 per month (which includes a subdomain and CRM access). There is an additional discount if you’re looking to secure more than 100 seats.

Our Favorite Market Leader Feature

Your CRM isn’t a static collection of contact information. It is a growing, living database that needs to be constantly fed with new contacts in order to fuel the growth of your business. So we’re impressed that Market Leader can guarantee a certain lead volume every month.

That means that you’ll have new contacts in your database on a regular basis, new people to run through your nurturing campaigns, and new opportunities to turn your contacts into transactions. Assuming you do your due diligence in terms of follow-up, this could mean signing up for a CRM with a 100% chance of growth.

What One Fellow Agent Says About Market Leader

Kroger Menzer, a Utah-based Keller Williams agent, says: “There are a lot of systems out there, most with similar features. The test of a company is how they respond to requests, and Market Leader has been great to work with for years now.”

Is Market Leader Right for You?

The crossover between paid lead generation and CRM makes a lot of sense. With Market Leader, you get an excellent CRM platform as well as one of our top-rated lead generation options. Yes, you need a healthy budget to make this work, but if you’ve got the scratch for it, Market Leader is a fantastic option.

Try Market Leader

Best Real Estate CRM for New Agents: IXACT Contact

IXACT Contact rivals Propertybase in terms of offering that all-in-one real estate agent solution we’ve been searching for. Nobody is quite there yet, but IXACT Contact is on the doorstep. The company’s robust CRM also includes options for an IDX website and social media content, bringing them ever closer to completing that lead-generation-to-closing-table journey.

IXACT Contact Pros & Cons

IXACT Contact Pros	IXACT Contact Cons
Sleek design with user-friendly UX	The add-on websites aren’t competitive in terms of features and connectivity
Contacts’ social media handles auto-populate in their lead profiles	Doesn’t sync as easily as you’d expect with certain third-party applications
Postcard and mass-mail functions built into the CRM	No mobile app

How Much Does IXACT Contact Cost?

IXACT Contact offers six months of their service for free to any agent who has been licensed less than a year.

Let that sink in for a moment. If you are a new agent in the industry, IXACT Contact is giving their service to you. This is a singular offer in the CRM game—nobody has anything like it.

The rest of IXACT Contact’s model is intriguing because they offer a la carte pricing so you aren’t paying for services you don’t need.

IXACT Contact Pricing Details

Feature	Price per Month
Basic CRM + Agent Website	$38
IDX Website Add-On	$19-$33
Social Stream	$20
Additional Bulk Email/Texts	Varies by volume

Our Favorite IXACT Contact Feature

Obviously, we geeked out over the free six months offered to new real estate agents. But we also really like their Social Stream solution, which adds another level of service to this CRM that others in the space just aren’t providing. In the Social Stream dashboard, you can select articles and videos to share with your network and choose how often you want the content auto-posted to your accounts. They don’t offer original content, but there are a lot of relevant articles from reputable sources, like Huffington Post and Better Homes and Gardens, that will actually be interesting to your contacts.

Is IXACT Contact Right for You?

IXACT Contact is easy to try, even if you’re not a brand-new agent. They offer a five-week free trial to really kick the tires, so you don’t have anything to lose there. If you are looking for a CRM with an IDX website component, something with some social options, or gosh darn it, something free, you should give IXACT Contact a go.

Try IXACT Contact

Best Real Estate CRM for Teams & Brokerages: Propertybase

The Propertybase Salesforce Edition CRM is robust and full-featured, designed for real estate teams and brokerages that need more than just a place to store contacts. Propertybase, powered by Lone Wolf Technologies, also has a single-agent and small teams option called Propertybase Go that is optimized for smaller operations.

Propertybase offers all the features that high-powered teams and brokerages are looking for, including advanced analytics, lead routing, an integrated brokerage, team and agent websites, and much more.

Their solid, easy-to-use CRM, combined with a potent website development arm and a very effective lead-generation platform, make Propertybase an option all real estate teams should consider.

Propertybase Pros & Cons

Propertybase Pros	Propertybase Cons
Built on the rock-solid Salesforce platform	Certain functions like a dialer or SMS texting are not available natively
CRM and website are both fully MLS-integrated	High price point
Mass email functions negate the need for email marketing platforms like Mailchimp	Not available without a long-term contract

How Much Does Propertybase Cost?

Propertybase Salesforce Edition is ideal for larger teams and brokerages, starting at $875 per month, which supports 10 users. The additional IDX-integrated website is an additional $299 per user, per month.

If you’re interested in Propertybase but don’t have the team or budget to support Propertybase Salesforce Edition, make sure to check out Propertybase GO. It’s a great option for individual agents as well as smaller teams, with prices starting at $425 per month for their award-winning CRM and a fully integrated IDX website.

Our Favorite Propertybase Feature

Most CRMs offer some sort of lead score evaluation to allow real estate agents to quickly glance at a profile and determine what sort of attention that lead needs today. But no other CRM that we’re aware of allows you to adjust the criteria for that lead score, and certainly not with the granularity and detail that Propertybase offers.

You can make adjustments to your lead scoring criteria based on factors such as a contact’s response to your outreach campaigns or time since last contact.

What One Fellow Agent Says About Propertybase

Sarah Railey, COO and broker for Moreland Properties in Austin, has this to say about Top Producer: “It’s not, ‘Hey let’s get you set up in 24 hours, and here are all your log-ins.’ It’s a very time-lined process. They’re preparing our entire staff and our support system first in a way that I know we’ll be successful long term.”

Is Propertybase Right for You?

Propertybase offers a fantastic CRM with tons of customization options, from the dashboard and user interface all the way down to how your lead scores are evaluated. But their value doesn’t stop at providing a great CRM—they also offer website and lead generation services that make them as close to an end-to-end platform as we’ve seen.

Try Propertybase

Best Real Estate CRM Within a Marketing System: Real Geeks

Like some of our other top picks, Real Geeks offers a full prospect-to-closing ecosystem, including a website, CRM, and lead generation tools. We continue to be impressed with Real Geeks as an all-in-one solution for agents and especially like how well their CRM is optimized to organize leads captured by one’s website.

Real Geeks also has integrated Facebook marketing, which means that your CRM is constantly primed for new leads coming from Facebook ads. If you’re looking for a CRM that has the bells and whistles you need and is part of a system that is entirely designed to gain and convert leads, Real Geeks is a great bet.

Real Geeks Pros & Cons

Real Geeks Pros	Real Geeks Cons
Entire system is integrated with a focus on getting and converting leads	There’s no option to purchase the CRM separately
Leads from Facebook marketing, the website and landing pages feed into the CRM	The system has a bit of a learning curve
You’re able to see live activity of visitors to your website on the CRM

How Much Does Real Geeks Cost?

You get the whole Real Geeks ecosystem, including the CRM, IDX website, AI assistant, integrations, and landing pages, for $299 per month. Simple and straightforward.

Our Favorite Real Geeks Feature

There are a lot of things to like within the Real Geeks platform. Aside from admiring how well the different products work together to bring in and convert leads, we really like their new AI assistant. Like LionDesk’s Gabby, it takes some pressure off of busy agents who know that responding to a lead right away is going to help drive conversions. While not perfect, Real Geeks’ AI assistant does a good job of engaging with both buyer and seller scripts.

Is Real Geeks Right for You?

Real Geeks is a great choice for an agent looking for an all-in-one solution. The website and CRM work seamlessly together and allow you to manage leads. The CRM has bulk texting and emailing capabilities, plus drips and custom integrations that make it a really strong contender in this field of great CRMs. It comes down to your individual needs and whether you need an entire platform. But for the money, this is a great product.

Try Real Geeks

This is a round-up of our current favorite CRMs, but that doesn’t mean that your perfect one is on this list. Reach out if you have any specific questions about your situation and know that there are plenty of CRMs out there.

Frequently Asked Questions about Real Estate CRMs

Here at YKC, we talk a lot about CRMs. Everyone, from rookie solo agents to multi-office brokers, wants to know how they can get the most out of these platforms.

Of course, we get a lot of “Which platform is right for me?” (which is why guides like this one exist), but that’s just the start of it. Here, we answer some of the most common questions we hear. Feel free to ask anything we haven’t covered here in the comments section below.

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Bringing It All Together

With so many different business models, philosophies, and real estate agent types out there, it is easy to see why there are so many different real estate CRMs. Which of these seven is right for you? Is there a real estate CRM that we need to add to our guide?

Drop a comment below and tell us about your favorite CRM. Is it on this list? How has it changed the way that you do business?

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

With so many real estate apps on the app store, figuring out which ones deserve space on your smartphone or iPad isn’t easy. That’s why I put together this list of the best real estate apps that are helping agents stay organized, market their brands, and close more deals in 2023 and beyond.

In this guide, I have organized my selections by category, so be sure to use the table of contents below to find your new favorite real estate app. 

What Are Real Estate Apps?

Real estate apps are applications designed for smartphones and tablets that help real estate professionals and their clients generate leads, market homes, and buy and sell properties. While most real estate apps are mobile versions of websites designed for desktop computers, some like Curb Hero were designed specifically as apps for use on mobile devices.

How I Chose the Best Real Estate Apps?

Choosing the best apps is never an easy task. To make sure I was being objective, I looked at five key criteria to choose my picks for the best apps:

1. Utility: Does the app solve a common problem for agents? Would that be worth solving?
2. Pricing: Is the pricing affordable? If not, does the app offer working agents a good return on investment (ROI)?
3. Ease of use: Is the app well-designed and intuitive? Can non-techy agents use it easily without calling tech support?
4. Network effect: Is the app popular with agents? Is there a community that provides support and best practices?
5. Stability: Does the app work as intended most of the time, or does it frequently crash or lag?

Best Real Estate CRM Apps

1. Propertybase

Pricing: Custom

Let’s face it: To get ahead in real estate in 2023, drip campaigns, text messaging, a mobile app, call logging, pipelines, and a dialer are no longer optional for a robust customer relationship manager (CRM). Luckily, Propertybase is up to the challenge, ticking pretty much every box that today’s real estate agents, teams, and brokerages need out of an app.

Combining a rock-solid, Salesforce-based CRM with MLS integration, Propertybase is a true all-in-one platform that won’t let you down. And the fact the company’s IDX lead-generating websites have won accolades from RealTrends got our attention as well.

Throw in an available transaction management platform, and you may not need to buy any more software—ever.

Visit Propertybase

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2. IXACT Contact

Pricing: $33 per month (new agents get 6 months free)

If you ask the average agent what they want out of a CRM in 2023, you’ll probably get two answers: affordability and social media features. Well, apparently IXACT Contact is listening.

IXACT’s CRM is affordable for almost any agent at $33 per month, and includes advanced features for social media marketing along with all the usual contact management features agents demand from their CRMs today. Even better, IXACT Contact offers new agents six months free—no strings attached.

Visit IXACT Contact

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3. CINC

Pricing: Custom

Operating almost like an inside sales agent, CINC monitors your incoming leads and acts as your own personal concierge, getting them on the phone, qualifying them, and then connecting them straight to your phone without all the email or text messaging back and forth, saving you a ton of time and upping your conversion rate.

Visit CINC

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4. Sierra Interactive

Pricing: Starting at $299 per month for five users

Sierra’s app allows you to run your entire real estate business from anywhere—even sitting on the beach. Unlike some CRMs, this isn’t some stripped-down version of desktop software either. You can manage leads, send bulk emails, manage showings, list properties, and track your team’s performance, quickly and easily—all from your iPad. That’s probably why agents and team leaders gave Sierra’s app 4.8 stars over 733 reviews on the app store.

Sierra’s app works seamlessly with their RealTrends award-winning IDX websites, but you can also just get the CRM if you already have your web presence set.

Visit Sierra Interactive

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Best Real Estate Apps for Marketing

5. Freshchat

Pricing: Free – $69 per month

Let’s face it: In 2023, leads are a little spoiled. They expect (and very often get) nearly instant responses to their online inquiries. That’s why chatbots like Freshchat are so crucial for your website. You can give prospects an instant response and answer their questions with a programmed bot, or better yet, respond personally to their query on your phone just like you would a text message.

Visit Freshchat

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6. Buffer

Pricing: Free – $10 per month

Even though competition in the real estate software industry is fierce, it’s nothing compared to that of social media management platforms. Take the investment and user base for your average real estate software, and triple it. That translates to the thoughtful features of Buffer, such as advice on when and how to post content, automated engagement reports, and collaboration tools.

Visit Buffer

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7. LabCoat Agents Marketing Center

Pricing: Individual agents – $59 per month; teams (10 agents) – $249 per month

Feel inspired to create an Instagram story in line at Starbucks? With an app like the LabCoat Agents Marketing Center, you can capitalize on that burst of creativity without pulling out your laptop.

The first comprehensive marketing platform designed just for real estate agents, LabCoat Agents (LCA) Marketing Center lets agents quickly create gorgeous social media posts on the fly. It also offers a one-stop shop to create or edit tons of other marketing templates for business cards, flyers, door hangers, and more.

Visit LCA Marketing Center

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8. Canva

Pricing: Free – $12.99 per month

When I worked in marketing, our managing director balked at spending more than $1,000 for Adobe Photoshop, InDesign, and Illustrator. We needed them, but that didn’t make the cost any less easy to swallow. Today, sites like Canva offer basic Photoshop-like functionality for free.

Visit Canva

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9. Houzz

Pricing: Free

If you have design-focused clients and want to be a rock star at your next showing or open house, download the free Houzz app. Along with contractor recommendations and shopping, Houzz has an augmented reality feature that lets you preview what a room might look like furnished—right from your phone during a showing. Perfect for demonstrating the potential of under-construction or dated homes.

Visit Houzz

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10. Animoto

Pricing: Free – $39 per month

Animoto is an all-in-one video maker that makes creating and editing videos on the fly much easier. You can shoot a video; add titles, transitions, images, and music; and share your creation on social media. The free version offers music tracks and custom colors, though you’ll have to sign up for a paid plan if you want high-definition videos (1080p) or to ditch the Animoto branding.

Visit Animoto

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11. magicplan

Pricing: $9.99 – $89.99 per month

In a perfect world, we would all get detailed floor plans, well-shot images, and a neat and orderly list of recent renovations for every listing. Of course, none of us live in a perfect world, so we all have to make do when buyers ask about simple things like floor plans or wonder how much new countertops might cost.

Magicplan supplies you with quick answers that will likely sate buyers’ curiosity until a pro can be brought in. You can get on-the-spot floor plans by scanning a room with your mobile device, and then upload that floor plan to create cost estimates, 3D tours, and more.

Visit magicplan

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Best Real Estate Apps for Lead Generation

12. StreetText

Pricing: $160 – $250 per month

If you want to start generating leads from Facebook ads without the steep learning curve, StreetText is for you. StreetText simplifies the complicated process of creating and optimizing Facebook ads and business pages. You get verified phone numbers, emails, and social media profiles, and can integrate the tool with existing CRMs and email platforms. Even better, they tailor the results for real estate agents. Unlike other Facebook ad platforms, StreetText really seems to understand just how critical speed to lead is for agents. It’s not cheap, but for the time and stress you save, we think it’s a bargain for those who count Facebook as a major part of their marketing strategies.

Visit StreetText

13. Zillow Premier Agent

Pricing: Free with Zillow Premier Agent membership

The Zillow Premier Agent app is a must-have if you have listings on Zillow—or ever want listings on Zillow. It has task management, lead sorting, and even lead assignment and other features for teams.

Zillow Premier Agent also offers a surprisingly robust free CRM that lets you import leads from BoomTown or Realtor.com through Gmail. You can set up tasks, reminders, texts, and emails like with any good CRM, but it also gives you a granular look at what your leads are searching for on Zillow in detail if you sign up for their My Agent program, which makes you the only buyer’s agent your leads see on Zillow.

Visit Zillow

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Best Real Estate Apps for Open Houses

14. Curb Hero

Pricing: Free

Over the past few years, Curb Hero has become the go-to app for agents who regularly run open houses. It’s 100% free, customizable, and even offers a QR code sign-in feature. Curb Hero also offers custom branding for bigger brokerages, text and email follow-up tools, lead verification, single-property websites, and CRM integrations.

Visit Curb Hero

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15. Spacio

Pricing: Starting at $25 per month

If you want more bells and whistles for teams in your open house sign-in app, Spacio is a solid choice. It offers team-wide reporting, agent management, permissioned access to leads, auto-populated listings, and default form questions for agents. Since being acquired by HomeSpotter, the company has added some open house marketing and digital advertising product tools as well.

Visit Spacio

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16. Open Home Pro

Pricing: Free – $25 per month

Recently acquired by Placester, Open Home Pro is another great option for bringing your open house into the 21st century. Like Curb Hero and Spacio, Open Home Pro can send out automated follow-up emails to open house guests and also features one-touch social sharing.

Visit Open Home Pro

Best Productivity Apps

17. Trello

Pricing: Free – $17.50 per month

Trello is yet another piece of software that would have cost an arm and a leg a few years ago. Today, it’s one of the most popular project management apps on the internet.

Trello enables you to create “cards” that you can share with your partners or team and edit, move, and update them as you hit your goals. It’s great for blog publishing, social media, graphic design projects, and even deal tracking for smaller teams.

Visit Trello

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18. CamScanner

Pricing: Free – $4.99 per month

The smartphone era has brought us some amazing things. We not only have access to the entirety of human knowledge in our back pocket, but a still camera, video camera, and motion sensor as well. But sometimes you need a tool to optimize these advancements for your business. With CamScanner, you can scan documents on the go and use their optical character recognition technology to convert the text on your scans into a machine-readable form. That way, the data you capture is easier to process, edit, and search.

Visit CamScanner

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19. RPR Mobile

Pricing: Free for NAR members

A wholly owned subsidiary of the National Association of Realtors (NAR), Realtors Property Resource’s app helps Realtors parse and access property data for showings, comparative market analyses (CMAs), research, and more.

RPR Mobile remains one of the best ways to keep your clients informed on the go. Out to lunch with a buyer and want to pull up a list of new three-bedroom listings in a particular ZIP code? RPR lets you draw custom polygon search areas to target even the smallest micro-neighborhood.

Visit RPR Mobile

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20. Dotloop

Pricing: $31.99 per month

Over the past few years, transaction management platform Dotloop has slowly become the dominant player in the industry. Since competition in the enterprise space is fierce, Dotloop has smartly released a free version for individual agents, but you’ll only get the ability to create 10 free real estate transactions before upgrading.

Visit Dotloop

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21. Dropbox

Pricing: Free – $24 per user, per month

Dropbox is a super-simple app that lets you store files on the go. It’s so common among agents these days that most have it on their phones. The free version limits you to only 2GB storage and access on three devices, but paid plans offer advanced security features, offline file access, and the ability to request signatures, for example.

Visit Dropbox

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Best General Purpose Real Estate Apps

22. Bubble Level App (aka Spirit Level)

Pricing: Free

Here’s one for agents who constantly find themselves showing prewar listings that need a little TLC. Is that door frame level, or is it the floor that’s wonky? Instead of guessing or raiding the contractor’s toolbox, you can just pull out your phone and get a quick reading.

If you’re on Android, the Bubble Level app will serve you well. If you’re on iOS, you have a bubble level built in. The only problem is that it’s kind of hidden. Here’s a quick rundown of how to find it.

Visit Bubble Level App

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23. BrokerAssist

Pricing: Free

BrokerAssist is a one-stop shop for referrals and other quick gigs that you need a real estate professional for. Need to run keys to a listing? Open up a listing for a contractor? List a referral? BrokerAssist is a great way to hire—or get hired for—real estate work within your brokerage or other brokerages in your association.

Visit BrokerAssist

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24. Forewarn

Pricing: $20 per month (enterprise pricing available)

In hot markets like Williamsburg in Brooklyn, last-minute and evening showings are becoming increasingly common. If you aren’t willing to show on a buyer’s or renter’s schedule, there are 10 other agents who will be more than happy to jump at the opportunity. The problem, of course, is safety. Meeting a stranger alone in an empty apartment—no matter the time of day or neighborhood—can be risky.

Forewarn offers agents an easy way to screen leads so they can accept more showings. Using just an incoming phone number, Forewarn can instantly pull up the lead’s real name, criminal history, current property and vehicle ownership, and even bankruptcy history.

Visit Forewarn

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Up & Coming

25. REAL Messenger

After starting a buzz at a recent NAR conference, I couldn’t help but include Fredrik Eklund’s new app, REAL Messenger, on my list. It promises to bring together two things Realtors can’t live without: lead generation and social media. Think of it as an exclusive club for buyers, sellers, and agents offering information about hot properties that haven’t hit the MLS yet.

While the app is still fairly new, it could offer buyers and sellers of high-end homes a Zillow-like experience that is both better tailored to their needs and more fun and engaging. But Eklund and his team have a steep mountain to climb here, since social media apps live or die by something called network effect—the more people use the app, the more useful it becomes, and vice versa.

We’re going to keep a close eye on REAL Messenger, and we’d advise listing agents in hot markets to do the same.

Visit REAL Messenger

Over to You

What real estate apps do you use every day to stay effective and close more deals? Let us know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Real estate software is what differentiates great agents from good agents. The right software allows agents to generate leads, market their personal brands, nurture leads, stay organized, and close deals better than ever before.

With so many options on the market, choosing the right tools isn’t easy, which is why I decided to update my picks for the best real estate software of 2023. I organized the tools by category and linked to my deep-dive review articles and buyer guides—making it easier for you to find that one tool that you simply won’t be able to live without.

Lead Generation Software

1. BoldLeads

Pricing: Starting at $649 per month

If you’ve been busy selling houses, you may have missed the exciting new technology that BoldLeads offers today’s agents. Instead of just sending you a list of leads, they offer A/B-tested seller lead generation landing pages, an integrated customer relationship manager (CRM), and automated email and text messaging to connect with leads when they expect it—instantly.

You can even leave stealth voicemails, create follow-up funnels, and integrate with your favorite CRMs like Contactually, Top Producer, Wise Agent, and more. Even better, BoldLeads will convert leads for you using their Concierge. They also offer free onboarding and on-demand training classes.

Visit BoldLeads

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2. Zillow Premier Agent

Pricing: Varies by ZIP code

Over the past few years, Zillow Premier Agent has grown up. Instead of just blasting out cold leads like they used to, Premier Agent now offers agents many ways to become the primary point of contact for a lead, in addition to helping you nurture and close them.

Using their app, you can see which homes your leads are viewing and saving to make sure you reach out with the right message at the right time. They also offer a streamlined CRM with task reminders, notes, and mobile notifications. The customer experience report lets you know exactly what your leads think of you without having to ask.

Visit Zillow

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Real Estate CRM Software

3. LionDesk

Pricing: $21 – $83 per month

If you want a full-featured CRM that you can upgrade as your business grows, LionDesk is a great option. Starting at just $21 a month, with LionDesk you can send video emails, bulk texts, drip campaigns, and more. As your business grows, you can add more features without breaking the bank.

Visit LionDesk

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4. Top Producer

Pricing: $60 – $105 per month

One of the best CRMs on the market, Top Producer recently upgraded their user experience (UX) back to the drawing board and revamped its flagship CRM to compete with the new kids on the block. The new Top Producer looks and works great. Even better, Top Producer is leading the pack with access to MLS data, market snapshot reports, and native integrations.

Visit Top Producer

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IDX Website + CRM Platforms

5. Propertybase

Pricing: $349+ per month

When it comes to real estate software, you might have noticed that every tech company wants to be a one-stop shop. Propertybase actually is one. First and foremost, Propertybase has a Salesforce-based CRM. Salesforce is the global CRM leader for a reason: Leads can be sent into Propertybase from pretty much anywhere and segmented, put on drip campaigns, and endlessly sliced and diced to match people with properties.

Beyond the CRM, Propertybase has a powerful website builder to drive your marketing, lead generation, and lead capture. Once your leads are coming in, use its customizable dashboard to divide and conquer farm areas and nurture leads. You can try Propertybase for yourself with a free demo.

Visit Propertybase

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6. kvCORE Platform

Pricing: $499+ per month

One of the early movers in the all-in-one real estate lead generation and CRM platforms, Inside Real Estate’s kvCORE platform is finally ready for its close-up. Its team-focused platform boasts lead generation, a robust CRM with artificial intelligence (AI) features like a behavioral lead response, text messaging, and even an auto-dialer.

kvCORE is a pretty comprehensive real estate software suite, and offers back-office solutions for agent billing and accounting, a comparative market analysis (CMA) and presentation tool, and listing marketing tools.

Visit kvCORE

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7. Real Geeks

Pricing: $249+ per month

Founded in 2010 by real estate agent Jeff Manson, Real Geeks‘ core mission has never changed: To build IDX websites and a CRM that generates tons of leads for real estate agents. While other IDX sites might be flashier, Real Geeks’ focus on lead generation means that you will spend more time on the phone with real people who want to buy homes and less time fiddling with graphic design and code.

Visit Real Geeks

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IDX Websites + Marketing Tools

8. AgentFire

Pricing: $129+ per month

One of the problems with all-in-one website and CRM platforms is that they force you to upgrade to new “tiers” that include features you don’t want or need. That’s why we love AgentFire. AgentFire starts with sleek, professionally designed websites and then lets you add on only the features you want as you grow.

In addition, AgentFire offers a lot more than just pretty websites. They also offer agents a full library of lead capture tools including calls to action (CTAs), landing pages, and lead magnets, neighborhood guides, market reports, blogs, and much more. They even offer training with coaching legend Tom Ferry.

Visit AgentFire

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9. Placester

Pricing: $119 per month

In 2023, agents have a million options to build a pretty website. But if your website isn’t generating leads, it isn’t doing its job. That’s why Placester almost always makes it to the top of our list of the best website builders and real estate software. Their sites are designed for one purpose: lead capture.

Don’t get me wrong—Placester’s websites are beautiful. But they are also A/B-tested to ensure lead capture. They even offer helpful features like prewritten content libraries, a CRM, and a brand-new services marketplace to help you find design and tech talent quickly.

If you’re a National Association of REALTORS (NAR) member, you qualify for a Placester website complete with an IDX feed and basic lead capture options for just $119 per month.

Visit Placester

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10. Luxury Presence

Pricing: $180+ per month plus $500+ setup fee

If you’re even thinking about getting into luxury real estate, then cookie-cutter website templates aren’t going to cut it. Your personal brand is crucial for success in luxury real estate so your website needs to be uniquely yours. As one of the earliest and most respected luxury real estate website designers, Luxury Presence should be at the top of your list when it comes to real estate software that’ll help you create a new website.

Their designers have created websites for some of the most successful real estate agents in the world, and believe it or not, they are more affordable than you might think. A semi-custom website from Luxury Presence starts at just $180 per month with a $500 setup fee. Of course, the sky’s the limit from there, but getting started is what counts.

Visit Luxury Presence

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Social Media & Marketing Software

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Lead Qualifying & Nurturing Software

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Real Estate Prospecting Platforms

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Predictive Analytics & AI Software

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Home Valuation Software

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Comparative Market Analysis (CMA) Software

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Open House Software

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Community Engagement Software

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Transaction Management Software

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Outreach Automation Software

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Expense Tracking Software

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Writing Software

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Over to You

Have a suggestion you’d like me to add to my list of the best real estate software? Let me know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

If you haven’t shopped for virtual staging software lately, you might be in for a bit of a shock. Many apps that used to offer Realtors an easy-to-use DIY virtual staging platform now just sell done-for-you professional virtual staging—usually with a higher price tag. While that’s great for teams and brokerages with big budgets, many agents still want to get their hands dirty and DIY their virtual staging while bootstrapping (which is perfectly fine).

That’s why I decided to put together this guide to the best virtual staging software and done-for-you professional staging options on the market in 2023. I cover pricing, interior design quality, and share examples of their virtual staging. I also worked with my friends to get some expert virtual staging tips from top listing agents.

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The Best Virtual Staging Software for 2023

Here are my picks for the best virtual staging software and professional staging for 2023.

Virtual Staging Software	Best For	Price per Image in USD	DIY or Professional?
Apply Design (Best DIY option)	High quality and affordable DIY virtual staging	$7-$10 per image	DIY
roOomy (Best Overall)	High-quality, pro virtual staging + a free DIY app	$49-$69 per image (app is free)	Pro staging + DIY
Hasten	High-end pro virtual staging	Call	Pro staging
BoxBrownie	Price-to-Quality ratio	$32 per image	Pro staging
Spotless Agency	High-quality images	$79-$199 per image	Pro staging

Apply Design: Best Quality & Most Affordable DIY Software ($7-$10)

About Apply Design

A relatively new virtual staging software startup, Apply Design is an easy-to-use app that allows anyone to quickly stage their listings.

What I Love About Apply Design

First and foremost, Apply Design is one of the only virtual staging apps on the market that still allows agents to DIY their own virtual staging. It’s also very easy to use, and includes a large number of tasteful, high-quality renders of furniture, art, lighting, rugs, plants, and other home furnishings.

One very helpful feature is that the furnishings are grouped into room bundles—collections of furniture, art, and other furnishings that all work well together. If you don’t have a savvy eye for interior design, they make it easy to pick out furnishings that are guaranteed to work well together

Drawbacks to Using Apply Design

I was kind of hoping for more options for high-end furniture from brand names like West Elm, Pottery Barn, and Design Within Reach. They have some great options already, but more would be great!

Example Virtual Staging From Apply Design

Visit Apply Design

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roOomy: Great Image Quality & a Useful DIY App ($49-$69)

About roOomy

roOomy offers agents the best of both worlds with professional staging and a DIY app agents can use with their clients.

What I Love About roOomy

While their image quality might not be quite as photorealistic as Hasten, roOomy offers one killer feature that leaves the others in the dust. Their free DIY app is perfect for helping buyers visualize living in your listing.

Instead of cheesy-looking models of knockoff Eames chairs, roOomy lets you stage your listing with photorealistic models of furniture your customers can actually buy. Even better, if you get to know your buyers well enough, you just might be able to stage an empty room with furniture they already own. So if you know they have a specific couch from, say, Pottery Barn, you can show them a staged photo with their couch in it.

Drawbacks to Using roOomy

While roOomy has great furniture options and their designers produce high-quality images, their app has limited features for agents and poor reviews in the app store. We wish they spent more time developing the app and less time on professional virtual staging.

Example Virtual Staging From roOomy

Visit roOomy

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Hasten: The Gucci of Virtual Staging? (Call for Pricing)

About Hasten

Hasten is a high-end virtual staging and 3D rendering company that works with some of Manhattan’s top developers and brokerages.

What I Love About Hasten

Hasten has the best image quality and interior design taste that we know of among staging service providers. While they don’t offer virtual staging software for agents, they consistently put out photo-realistic virtual staging images with stunning interior design.

Drawbacks to Using Hasten

Since Hasten doesn’t list pricing for their services and only seems to work with high-end brokerages, we’re going to assume they are, shall we say, not cheap. That said, if you want the best, it couldn’t hurt to call.

Example Virtual Staging From Hasten

Visit Hasten

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BoxBrownie: The Disruptor With a Great Price-to-Quality Ratio

About BoxBrownie

If you’ve been to a National Association of Realtors (NAR) or Inman conference in the last few years, then chances are you already know who BoxBrownie is. The friendly Aussies who run BoxBrownie have been trying to disrupt the virtual staging industry for years.

What I Love About BoxBrownie

There’s a good reason for this. BoxBrownie offers great quality services at an affordable price. Their virtual staging service is no exception. While the image quality might not be quite as striking as Hasten or other high-end services, it gets the job done at a price most agents can afford.

Drawbacks to Using BoxBrownie

While the quality of BoxBrownie’s images are comparable to Apply Design and Spotless Agency, their interior design leaves a little something to be desired. Don’t get me wrong—it’s not tacky—but it just doesn’t feel quite as stylish as other options.

Example Virtual Staging From BoxBrownie

Visit BoxBrownie

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Spotless Agency: Highly Realistic Images at a Premium Price

About Spotless Agency

Another relative newcomer to the virtual staging space, Spotless Agency offers drop-dead-gorgeous virtual staging, but at a slightly premium price.

What I Love About Spotless Agency

Spotless has very stylish options for furnishing that look a bit nicer than many competitors, and their professional stagers have great taste.

Drawbacks to Using Spotless Agency

Coming in at a hefty $79 per image with only one round of edits, Spotless is more than double the price of BoxBrownie. So it’s up to you (and your listing marketing budget) to decide if their image quality is twice as good.

Example Virtual Staging From Spotless Agency

Visit Spotless Agency

12 Virtual Staging Tips From Listing Agents

At the end of the day, which virtual staging software or service you choose is far less important than learning the best practices of virtual staging. That’s why I reached out to my friends to get their take on how to get the best bang for your buck from virtual staging. Here’s what they told me:

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Here are a few more tips:

• You have to take the time to go through the options; don’t rush it or assign it to an assistant unless you trust their taste fully.
• Don’t assume that what you choose will be sized correctly or in the manner you were hoping for on the first try. Make sure they allow for changes (one or two rounds should work), even if you have to pay extra for them.

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“If the apartment is small or lacks closet space, have the virtual stager add furniture that offers storage. Instead of an L-shaped couch and chairs that take up more depth, opt for a standard couch and put the television on top of a deeper console that offers storage. Instead of night side tables, add nightstand-height dressers; the top still functions as a table while offering storage.”

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Over to You

Have great virtual staging software you swear by or a tip for our readers? Let me know in the comments.

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here 👉 https://www.yasserkhan.sg/👈

YASSER KHAN

Author, Coach & Trainer

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach at YasserKhan.SG, trainer at PropertyAgentUniversity.com and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.  

Yasser Khan’s approach to coaching is highly personalised, holistic, no B.S., and for “PROS ONLY… amateurs not allowed.” He believes that true success means winning in every single area of your life (like Financial, Family, Social, Physical, Mental, Spiritual and Fun).

When Yasser isn’t coaching, he loves playing GOTY PC Games with top-of-the-line Razer products and being a kid again with his 3 naughty children (actually, boss babies...), traveling to and across scenic Pakistan, enjoying hot & spicy food, taking pictures of the Milky Way with his favourite Canon DSLR and reading up all about Dinosaurs (especially T. Rex)

Every single thing you do as a Realtor is aimed at one outcome: Completing a property sale.

Yet getting to that point requires hundreds of different tasks. There are hours of data entry to get through, contact details that need to be entered into disparate systems, deals to track, and documents to be sent  back and forth for signature.

For every single task the property agent business demands, it seems like there is a separate app designed to ease the burden—like Follow Up Boss or LionDesk. But juggling all these different platforms becomes yet another tedious task.

Fortunately, when you connect your apps through AgentLEADS, you can automate all the workflows that bind you to your desk, so that you can turn those properties over faster, in person.

Here's a look at some of the most popular ways to automate your real estate workflows so you can save time, improve your productivity, and spend more time with clients.

Manage your client relationships

Clients are the core of your business, whether you are working to help them sell a property or buy one. Keeping client records organized automatically helps you spend your time focused on the buyers and sellers, rather than data management.

Add new leads to your CRM

It's not up for debate: There are dozens of ways to capture potential homebuyers and sellers (or leads) for your business, including your website and social media ads.

So garnering interest is probably not a problem. But what is—and what's a major time-suck—is manually gathering leads from one source, then entering that information into a CRM by hand. And that's not even factoring in the time you spend checking each of your numerous sources for new leads that have come in, which you likely do multiple times each day.

Wouldn't it be far more efficient instead if leads automatically appeared in your CRM as you acquired them, live?

The short answer is yes. You can use an automation that adds new leads directly into your CRM from form apps like Typeform or paid lead generation tools like Facebook Lead Ads.

Let's say a prospective customer sends you an email.

If you're on-the-go or out of the office, you may enter that new contact into your phone—thinking you’ll put it into your CRM later.

Save yourself the headache. Connect your email to your CRM, so that anytime you enter a new contact into your email contact list, it gets logged in your CRM automatically.

See How to Use Real Estate Keywords to Get FREE Leads From Google

Now let’s say an existing contact emails you with something important regarding an ongoing sale. You can create an automation that compares the sender's email address to your existing contacts. If there's a match, AgentLEADS saves a record of that email to your client's record in the CRM. This allows you to keep track of all your conversations in one place, without having to scroll through or search emails to find what you're looking for.

Send new calls to a CRM as leads

A lot of new leads will call or text you first, instead of filling out an onsite form. (Because who likes to fill out forms?)

That's why AgentLEADS can also help you send these calls straight to your CRM as leads. By using call tracking software—like CallRail—and connecting it to AgentLEADS, you can add them straight into your database, and jot down any details about the specific call.

Plus, to avoid creating duplicate entries, you can also use AgentLEADS's Filter to check whether or not that person has called you before. If they haven't, they get sent to your CRM. If they have, the automation won't add them.

READ MORE How to Get Real Estate Seller Leads for Less Than $20 a Day?

Stay plugged in to lead generation

Speed matters. If someone's shopping around for an agent, the faster you respond could mean the difference between landing that client or seeing them go to a competitor.

Follow up fast with instant notifications

Somebody looks at a potential property listed on your website. Swayed by snazzy photos of their dream home, they fill out their contact details and request a callback.

Yet very often, real estate agents miss out on following up on these requests right away because they can't check their forms for new leads every five minutes. Or they spend too much time digging through online files to find the right information.

When you're fielding countless contacts a day, that window of opportunity to call back can swing shut, fast. These automation templates can automate that process by letting you or members of your team know when you have a new lead via an SMS, email or through your team's chat program.

That way, you can reach out right away (and make your client's day.)

Send follow-up emails to new leads

Sometimes, you might simply have too much on your plate to follow up with a lead right away. Don't let your schedule be the reason you don't reach out.

Instead, you can automatically send a templated email to new leads letting them know you'll be in touch soon or to provide them with more information.

By letting them know that they're on your radar, you’ll keep them sweet (and motivated).

Manage your workflow

A lot of time and energy goes into managing the piles of paper and digital files that accompany every deal you're working to close and each client relationship you're maintaining. Automation can help.

Get meeting reminders

Your day may get so filled with paperwork, call backs, and emails, you might feel like you need to memorize your calendar a day in advance to avoid missing any important showings or meetings.

To keep from being blindsided, send yourself appointment reminders in advance.

Create an automation that texts you before any viewing on your schedule. This reminder can tell you start time, location, other attendees, and whether you need to notify or get a confirmation from clients. This can allow you plenty of time to reach your location and bring any necessary paperwork well before your meeting starts.

Organize and sign documents

There’s a river of paperwork for any real estate deal.

Between the inspection reports, disclosures, offer letters, counteroffers, lease copies, and final signatures, there's an awful lot to keep track of. And these files get sent in, sent out, and filed by different team members, so automatically storing them all in one place can save you a lot of headaches down the line.

You don’t need to drown in documents. To keep your head above water, use one (or all) of these workflows to keep you and your team in the loop about every signed document.

Share listings across social media

Any prospective buyer spends a decent chunk of time on social media.

(Let's be honest: We all do.)

That's why sharing your latest listings on Instagram or posting videos on Youtube is a solid way to reach out to the prospects you might otherwise miss, like those who aren't actively searching for properties across your site.

But copying and pasting the same posts again and again can get tedious, fast. That's why AgentLEADS can do the heavy lifting for you, so you don't spend your time resharing posts (and questioning your sanity).

These automations will automatically share your posts across different channels, delighting your leads with pretty snapshots of their new dream home or business location.

Scale the property ladder

You get it: the real estate industry is a client-facing role. The more time you spend in front of buyers and sellers, the more deals you'll close and the more your business will grow.

That's why you should automate the stuff that gets in the way.

Automating the more manual aspects of your marketing, sales, and administrative efforts will help your clients scale the property ladder faster. In turn, you'll climb the rungs to success, too.

READ MORE How Much Budget Should Realtors Have for Advertising?

Learn How To Get More Real Estate Leads, Get More Listings, Close More Sales, with Less Resistance AND still have a LIFE!

Get more exclusive real estate agent training here https://www.yasserkhan.sg/

Yasser Khan earned less than $1,000 in his first year as a full time property agent. With no money for the $2 train fare to his Broker's office, he was forced to walk 25 kilometers on foot. Worse, he got evicted at midnight with his wife and baby son by the roadside. Desperate, he bought a $16 Sales book and took massive action. That single investment in himself gave him an OBSCENE ROI of $160,000 in just 11 months. Today, Yasser is on a mission to make the real estate great career again and helps ambitious agents quadruple their commission income within 90 days.

Yasser Khan is a real estate coach and trainer at YasserKhan.SG and the author of Property Agent Secrets Book who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S. plaguing the industry today.

Are online property portals still worth it?

A lot of agents are complaining that online property portals have been increasing their fees.

They're charging higher and higher fees, higher subscription and the results from online property portals have been decreasing.

Is  getting an account there, getting a subscription from portals like property guru.com or any other property portal out there still worth it in 2020?

The NO BS Truth

The first time when the property portals first started coming up  five to ten years ago, agents loved it.

And suddenly this love affair was all over too soon.

Because suddenly they started charging huge fees and they started quadrupling their fees year after year after year.

And agents got frustrated.

So let me tell you something about property portals; they are a business.

Online property portals are not your friends.

They are advertisers.

They have a platform and they are not your friend. The only people that they care about is themselves.

They own the platform and the platform is where everybody goes to to search for a property.

It wasn't always like this

Before all the property portals came up, how people searched for a property in the olden days is that:

• they go to a shop
• they buy a newspaper or they have a paper dropped at their house
• then they open it
• they flip through the pages and
• then they look for the property that they want right

That all changed the day the internet was born.

Maybe 10 years ago in 2009, 2008, that's when we started seeing a lot of new property portals which started coming up and the race for online property portals intensified.

Let me tell you something about property portals; they are something like facebook, twitter or myspace; essentially they are just a platform.

The listings agents post on PropertyGuru don't even belong to them.

The buyers or sellers who are searching on google find the relevant listing and then that's how they land  on the property portal and that's how agents get inquiries coming in and they get business and they close deals.

Typically that's how it works.

Property portals are just a business and they want to make money.

How do they make money?

The first thing they do is to make the portal get mass adoption.

They do this in stages:

1. Free for all
2. Build momentum
3. Start Charging Agents
4. Raise fees

The first stage is to get everyone.  they make it free for everyone to create an account.

And suddenly there's a flood of agents joining their portal. More agents come in and create listings  and suddenly boom!

The entire property portal is full of content without them even doing anything!

They got agents to do all the work!

So, they're hardly your friends!

Here's the thing; They're traffic you can control.

You don't own property guru or any other portal. You can only direct their traffic to your smartphone or your website or whatsapp.

You cannot be always dependent on them.

Because you never know when they will triple their fees or decide to kick you out.

You're essentially at THEIR mercy.

Dan Kennedy said the worst business is the one that relies on traffic of ONE. Meaning, if you're overly dependent on online property portals, you'll suffer one day.

The question is, why set yourself up for failure?

Here's the good news.

There's something far better than online portals.

And that's traffic that YOU Own.

Traffic that you own

This the BEST kind of traffic out there. In fact, it's better than all property portals combined.

This is your own distribution list. Your own database. Your own prospects and customers.

You already have a relationship with them.

You can email them anytime. You can send them any of your listings any time.

The trick is to get started and start building relationships with them.

Dig your well before you're thirsty.

Get more exclusive real estate agent training here 👉 http://www.yasserkhan.sg/👈

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

Is it possible to have work life balance in real estate?

There are so many answers out there.

Some say that there's no balance. Others claim to do it easily.

So what's the answer?

The single most consistent answer has to do with habits.

How do you something is how you do everything.

And it's true.

Look at any area of your life and compare the results with how you approach that area.

So here's the thing.

Secrets of Highly Productive Top Agents

There are 3 key areas you need to focus in order to achieve work life balance.

1. Space
2. Time
3. Energy

That's it.

Focus on these three and you'll achieve balance.

Still not enough?

Let me explain.

Secret #1: Space

By this I mean physical space.

Obviously, the best option is to have your own dedicated space to concentrate on work and minimise distractions so that you can get more done.

But obviously, everyone's different.

Not everyone may have their own dedicated workspace or a home office.

That's where time comes in.

Secret #2: Time

What is your daily routine like?

What are your family members doing at a specific time (assuming you don't live alone)?

Are you factoring in their needs and routines?

I made the mistake of not taking into consideration the needs of my family.

And my productivity suffered.

Of course, few people can totally zone out and not let their family members distract them away from working.

But the majority will need to do something about this.

 I solved this by carefully documenting my own routine and my wife's and kids' routines.

I downloaded smartphone apps that let me know where I spent my time on.

I noted my family's meal times, play times, sleep times.

Then I found a pattern.

And that was the time I could work in.

But sometimes, even that time wasn't enough.

And that had to do with Energy.

Secret #3: Energy

Everyone, including me, has a time when we're 'in the zone'.

We're our most productive, energetic, motivated selves.

Everyone's different, but my Zen state was in the evenings.

Yours might be in the mornings.

Go and find out.

And that's how you balance family and work life during the coronavirus.

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Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance AND still have a LIFE!

Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.

The Great Technology Divide

I see agents trip up over technology all the time. Nowhere is the Digital Divide more apparent than in real estate.

The Digital Divide is real; it's about those who know how to use technology and those who don't.

Many realtors think that they must have a degree in IT to make their life easier online!

That may be because they still struggle with simple tech like email or passwords.

Agents Are Wary

So they're telling themselves that they're 'tech idiots'. I've even heard it directly from one of my own agents.

They are blaming themselves for being slow whenever they see 10-year-old kids playing with their smartphones like ducks taking to water.

Well, I'm telling you, it's okay. You're better at many things they struggle at. Here's the good news; technology, like most things in life, gets better with use. The more you use it, the easier it gets!

Yet agents always secretly admire anyone with IT savvy. They go 'WOW' whenever they see young people showing off their tech wizardry. They even buy all these shiny new gadgets that they may not know how to operate. They buy because they have the money (compared to those youngsters).

But when I ask my agents to automate their time-consuming but low-piad tasks, they struggle.

And it was the same thing with my 55-years-old agent Fred Teo, from Knight Frank.

One day he just gave up trying to add his credit card online.

But that didn't stop him from selling 3 Homes in just 5 DAYS.

Not 5 months or 5 weeks. 5 DAYS!

How did he do it?

The secret is, ironically, in technology! Allow me to explain.

My Agents Don't Let Technology (or Lack of it) Stop Them

What this means is that he focused on the ONLY thing that really matters: Clients' Satisfaction.

Why is that?

Fred recognised something what many amateur agents don't; that technology is just a TOOL. It is not how powerful the tool is, it about how you USE it that matters.

But here's something for you to think about...

The Future IS Technology

We're already witnessing the exponential rate of advancements in Technology. And in the future, we're going to rely even more on technology. For the first time in human history, technology is solving real world problems, that was not possible barely a hundred years ago.

In real estate, we're seeing faster transactions made possible because of technology. The real estate purchase cycle is going to be halved, which means faster commission cheques in future. Manual, time-intensive paper work is going extinct.

But I still don't see agents being too happy about this.

Why are agents still afraid of technology? I think it's simple. Fear. They're afraid technology will take their jobs away!

Many realtors are watching the rise of DIY platforms with great fear. There are technology platforms that undercut their services, undercut their commissions. And they're not going away anytime soon!

So they're even more afraid.

That's understandable.

But here's the thing, my friend. You're forgetting the fundamentals behind technology. Let's talk about that.

Let's Revisit the Fundamentals

Why is technology so important?

1. Technology makes the impossible possible. 50 years ago, many careers and disciplines or fields of study did not exist. Even 20 years ago, there were no smartphones!
2. Technology enables automation. It is used to amass and track volumes of data which would be impossible to organise by hand. E.g. Compiling Housing Statistics or Aggregating Sales Data. That frees up our time.
3. Technology speeds up existing process. It invents new ways to do things, like applying for mortgage in real-time. It builds upon itself. It gets better and better.
4. Technology allows duplication. Repetitive tasks can be done easily, precisely and without errors. Like posting the same property on multiple platforms.

So, you see, we're only going to increase our reliance on technology in the future, whether we're ready or not.

Whether we like it or not.

But there's even better news for you...

What Technology Can Never Replace: the Human Touch

Here's why.

As long as there are humans, there will always be a need for housing. Everyone needs a roof over their heads. As long as there are humans, there will always be a need to buy or sell homes.

There will always be a human buyer.

There will always be a human seller. (We have yet to discover aliens, so aliens won't be selling houses soon!! 😂 😁 🤣 )

And there will always be a realtor to introduce the buyer to the seller.

Will the technology change? Yes.

The way buyers and sellers buy and sell homes will change? Yes

Will agents be obsolete? No.

Not as long as a human touch is required.

Not as long human thought, judgement, intuition, empathy and interaction is required.

Artificial Intelligence is still nowhere near us humans, and has decades of improvements left.

Which means, that, property agents are never going out of their jobs in the next 100 years!

So the question is, what should agents do right now?

Embrace Change or be Left Behind

You see, the very thing to improve your agent life actually scares you.

And it certainly scares many of my realtors too.

You must realise that there is no other way; you have to change and adopt technology.

Technology is not the enemy of progress; resisting change is.

Here's How I Solved This for Fred

My team set up Fred's fully customised, automated systems which sent him inquiries by SMS.

All Fred had to do was to follow up quickly enough with all the leads I supplied him with.

The rest was entirely up to him.

He didn't have to change his habits or go out of his comfort zone.

By doing this, technology freed him up to do things he was good at, letting us worry about all the technology.

Now, that's a win-win!

Let's hear it directly from Fred himself...

I still see agents who reject online marketing all the time.

They say that all online leads are:

• low quality
• lousy
• unqualified

Agents are afraid

Understandably, they're afraid to lose money on ads that don't work.

They may have tried to run some ads online on Facebook or Google or any other channel. But then they tried to send direct messages to those leads who said they're interested, and found out many were plain uncontactable. Those whom they managed to get a response from were a combination of curious, not ready, 'just looking' or plain click happy who love to click and click.

Therefore, agents end up thinking that marketing doesn't work.

That's the WORST conclusion to make!

They conclude it's that it's a waste of money to advertise online.

They think that Facebook doesn't have serious buyers or sellers.

They conclude after spending $100, that Facebook doesn't work.

That's NOT True!

In fact, one of my agents, Raama, closed a deal in just 6 hours flat!

From the time the ad went live, to the time the seller applied for a Loan, all it took was just six hours!

And it was a serious, ready to sell home owner on Facebook. Not someone who was 'just curious'.

So how did he do it?

Here's Something Well Known But Little Understood

Everybody knows that almost everyone is online, right?

But that wasn't the case ten years ago, am I right?

So, ten years ago, someone reading the physical, offline newspaper had to be very serious about buying a house, then and only then they would call up an agent, right?

Who would call up an agent asking for the price and saying that they anyhow called them on the phone, for no reason. It wouldn't happen!

So in general, ten years ago, you had to be almost ready to move.

Well, that's no longer the case nowadays.

Online Vs Offline

Since everyone is online, it is a hundred times EASIER, MORE ACCESSIBLE and PAINLESS online.

Easy: It's easier for prospects because in the past, prospects had to spend money, effort and time in order to search for homes. That's no longer the case now. They can find out for free, they can find out much faster and and they don't have to spend a lot of effort. It's too easy.

Accessible: There's a ton of information available online. Data is quadrupling every 12 months now. By next year, because of 5G, the amount of information available online will 10X every year! Think about this for a second. The human race is getting buried under a TON of information, and much of it is unorganised.

Painless: There's no fear of loss because there are no consequences online. They don't have to give up anything personal. No mobile. No email. It's just a messenger app with their face. Anyone can be anonymous and hide behind a fake profile. They're not obligated to go see you in an appointment after they know your price. They can simply read up your listing without even telling you that they were there!

No wonder there are so many click-happy people who click on anything and everything that they come across online.

No wonder prospects tell you they that they were 'just curious'.

And they know you will accept this excuse of theirs. You're not the first agent they told that to and got away with.

So, they know it's all too easy.

But the agent, who is on the receiving end, doesn't think so.

He ends up misunderstanding.

I say misunderstanding because, many agents only see the tip of the iceberg.

It's easy to miss because, the rest of the iceberg is hidden. That's like 80% of the entire iceberg.

What's happening with the online platforms is that because EVERYONE is there, including both qualified and unqualified prospects, by its sheer volume, agents get overwhelmed by unqualified leads.

3 UNIVERSAL TRUTHS

First, in any market, the number of unqualified and not ready prospects is always MORE than the number of active buyers and sellers.

Second, the percentage is roughly CONSISTENT both offline and online. Meaning, at any time, only 5% of prospects are actively looking. the other 95% have a mix of potential prospects, future and bad prospects.

Third, precisely because online is so easy, accessible and painless, Facebook sends you more unqualified ones. The population is the same, the number of qualifieds is the same, just that the larger percentage of unqualified are more active.

Here's how I solved this for Raama

I make prospects jump hoops. By making them fill up more and more forms online, those who end up at the end of this funnel are guaranteed to be more qualified. Why? They said that by their actions.

I also target buyers, knowing that sellers also need to buy after selling. I did this because targeting sellers as buyers is a smarter way. Why? Sellers know they will get hounded by every agent if they say they have a unit to sell. But if they shop around as a buyer, they have less stress.

So, to all those agents who think Facebook doesn't work, I say, you need a better strategy. As the entrepreneur, your job is to find all the places where your clients are hanging out. You just need to do a slightly better job of making prospects jump hoops to get to you.

That's all!

Let's hear it directly from Raama himself...