There are really two camps when it comes to using a pre-written script for a sales call or prospecting;
- Those who hate sounding like a robot
- Those who swear by a script.
So who is right?
Should you use a script?
Based on my experience as a realtor myself, and based on working with many realtors over the years, my answer is a resounding yes.
- keep you on track
- empower you with control
- help you uncover information
- help you work less and
- help you close more.
But the trick with scripts is not to sound like a robot.
How Not to Sound Like a Robot?
This is simple, really, but by no means easy.
It takes practice, because,
Practice makes permanent
So, there are 2 simple ways for you to practice;
- Do role play with a partner or
- Record all of your calls and evaluate
It takes time and bit of discipline to get it right.
Role playing with a mentor allowed me to increase my own closing rates back when I was a realtor.
I skyrocketed my results from a low 20% closing rate all the way to a massive 85% ratio.
And it was all because of scripts.
See This How NOT to Sound Like a Robot When Using a Script
Check out this as well Buyer Questionnaire Top Agents Use to Quickly Build Rapport & Trust (+ PDF)
And this: The Only 2 Questions Every Agent Needs to Ask Prospects
So I built a similar role play to help more agents. You can get sign up for it at www.PropertyAgentUniversity.com
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Yasser Khan is a real estate coach, speaker, and trainer at YasserKhan.SG who teaches Realtors how to make more Money, have more Time and enjoy more Freedom without all the B.S.
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