Real estate lead generation companies give agents, teams, and brokers a shortcut to the closing table by doing all the lead capture and organization work for you—allowing you to focus your efforts on working with bona fide real estate buyers and sellers. Since choosing a real estate lead generation company can be tough, we’ve done a deep dive into the top seven real estate lead generation companies and reviewed them inside and out so you can make the best choice for your business. We’ve also spoken to real agents and brokers who’ve actively used these products to get their insights and recommendations on whether they think you should consider them for your business. Plus, we’ll also give you the lead gen providers we believe you should avoid at all costs, and why they’re on the naughty list.